Facebook Messenger Widget Features (2026)

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Complete Feature Set

Everything Included in Your Messenger Widget

From Messenger deep links to AI chatbot to shared inbox — here's what you get

💬

Messenger Deep Links

No Facebook SDK, no cookies, no JavaScript integration. Uses reliable Messenger deep links that open conversations on mobile (Messenger app) and desktop (Messenger.com). Modern replacement for the deprecated Chat Plugin.

🤖

AI Chatbot

Built-in AI chatbot answers visitor questions 24/7. Trained on your website content, PDFs, FAQs, and pricing. Qualifies leads, captures contact details, and scores intent automatically. 2,000 AI messages included.

📥

Shared Team Inbox

All Messenger conversations in one inbox alongside WhatsApp, email, Instagram DM, and 50+ channels. AI-generated summaries, agent assignment, and one-click handoff.

📊

Built-in CRM

Leads from Messenger conversations flow into a built-in CRM pipeline automatically. Track every deal from first message to close. No third-party CRM integration needed.

🎯

Lead Qualification

AI asks qualifying questions based on your sales process: budget, timeline, team size, and needs. Scores lead intent and routes warm prospects to your team with a full briefing.

🔄

Agent Escalation

When a visitor is ready to buy or asks for a human, the AI escalates to your team. Agents see the full conversation plus an AI summary — who, what, and how warm. One click to take over.

📱

50+ Channels

Messenger is just one of 50+ channels. Add WhatsApp, Instagram DM, Telegram, SMS, phone, email, contact forms, and more — all in one floating button, one inbox, one price.

🎨

Full Customization

Customize button colors, position, greeting message, quick-reply prompts, and branding. Match your website's design system. Show or hide on specific pages.

Facebook deprecated its official Chat Plugin in 2024. The old SDK was heavy (200KB+), required cookie consent, and broke with every platform update. Boei takes a different approach: simple Messenger deep links that work everywhere, reliably.

Opens Messenger app on mobile, Messenger.com on desktop
No JavaScript SDK to load — zero performance impact
No cookies — fully GDPR compliant without consent banners
Never breaks with Facebook platform updates
Works on every website platform: WordPress, Shopify, Wix, and 500+ more
Just your Facebook page ID — no API keys or developer tools

Messenger Widget

Hi! I'd like to learn about your services.

Welcome! I'll connect you with our team on Messenger. What can we help with?

AI chatbot qualifying a lead through Messenger conversation

Your Messenger widget comes with a built-in AI chatbot. It doesn't just answer questions — it qualifies visitors, captures contact details, scores lead intent, and routes warm prospects to your team. Trained on your website content, product catalog, FAQs, and pricing.

Trained on your website content, PDFs, and knowledge base
Answers product questions, pricing, and support inquiries 24/7
Asks qualifying questions based on your sales process
Captures name, email, phone, and company details mid-conversation
Scores lead intent: cold, warm, or hot
Escalates warm leads to your team with AI-generated summary
2,000 AI messages included per month

Feature Comparison

Boei Messenger Widget vs Alternatives

See how Boei's feature set compares to other Messenger solutions

Feature	Boei	Facebook Chat Plugin (Deprecated)	Elfsight	Chaty
Messenger deep links	✓	SDK-based	✓	✓
AI chatbot	✓ (2,000 msgs)	✗	✗	✗
Lead qualification & scoring	✓	✗	✗	✗
Shared team inbox	✓	Facebook inbox only	✗	✗
Built-in CRM	✓	✗	✗	✗
Agent escalation with AI summary	✓	✗	✗	✗
Additional channels	50+	0	0	25
GDPR compliant (no cookies)	✓	✗ (cookies required)	✗	✗
Auto-translation	95+ languages	✗	✗	✗
Setup time	5 minutes	30+ minutes	10 minutes	10 minutes
Price	€14/mo	Deprecated	$5/mo	€59/year

Bottom line: The deprecated Chat Plugin required heavy SDK integration and cookies. Elfsight and Chaty add a basic button. Boei is the only solution with AI chatbot, lead qualification, shared inbox, CRM, and 50+ channels — all for €14/month.

Pro Tips

Get More From Your Messenger Widget

Use Quick-Reply Prompts for Intent Signals

Add prompts like 'Get Quote', 'Book Demo', 'Ask a Question'. These signal visitor intent immediately, letting your AI tailor the conversation and your team prioritize hot leads.

Combine Messenger with WhatsApp and Instagram

Cover the full Meta ecosystem. Show Messenger for North American visitors, WhatsApp for European visitors, and Instagram DM for social media traffic. One widget, three channels, maximum reach.

Train Your AI on Product Catalog and FAQs

Upload your product catalog, pricing page, FAQ, and support docs. The AI answers product questions accurately 24/7 — reducing response time from hours to seconds.

Set Up Department Routing

Route sales inquiries to sales, support to support, billing to finance. Each team sees only their conversations in the shared inbox. Leads reach the right person without manual forwarding.

What Our Users Say About Messenger Features

David K.

CEO Small-Business (50 or fewer emp.)

What do you like best about Boei? I'm giving 10 points. Why? This app is super easy. You can configure your chat widget in 5 minutes, add a JS script to your "header" in your theme and wooollaaa done. Nothing hard. We have been using Boei mainly for small corporate websites. It really solves our need to have a small chat widget which does not add up 150Kb and XXXXX JS scripts. It's really lightweight and it does not affect your website speed.

Seif Ahmed

@seif588

I have been using Boei for over a year. It is very simple yet effective to implement it. Support is great - Ruben is always responsive and helpful. The product has also added new features which I have not yet needed but good to know Ruben is always working hard to add value to users of Boei. I am sure there are other similar solutions but for the price, support and features (and future updates), this is a great value.

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!

Irfan

@mak_web_media

I have been using BOEI for over a year and absolutely amazed with the growth and new features. I recommend BOEI to anyone who is looking to increase website engagement with multiple communication channels.

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Andrew Lee

@fromlife89

It's a great tool especially for managing multiple websites and agencies.

Grzegorz G.

I have a quick chat on each page, so it simplifies the way my clients can get in touch with me. It was very easy to implement and they continue to improve this software and are open to feedback. An easy way to add a communication widget to the website. I like best that it supports Messenger and Whatsaap, phone, email and live chat and it is easy to translate for multilingual pages. I can't think about real drowbacks. The [SENSITIVE CONTENT] reply all the support questions quickly and effectively, they are open to feedback. I had no issues at all with this software. Maybe if they could add some protection against spammers if you use the contact form and in some future add a chatbot, that would be fantastic.

Joshua G.

I was looking for a chat app to easily communicate with my customers. I didn't want to install anything overly complex and I just wanted something that worked within minutes. After briefly using Boei, I knew it was right for me. It's super lightweight and easy to use, plus it has all the chat bots that you might need! Highly recommend to anyone looking for something simple. I wish there was a better UI or more design options.

Ronald D.

Director Small-Business (50 or fewer emp.)

What do you like best about Boei? Simple, easy to use and implement with little technical support What do you dislike about Boei? Logo deisgns can be improved and some customization of logos of different widgets What problems is Boei solving and how is that benefiting you? On multiple sites, users require different feedback channels. This allows simple customization

Fahd T.

Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? The best part is the simplicity of the product and ease of use. What do you dislike about Boei? The weak part is the lack of depth for advanced users. What problems is Boei solving and how is that benefiting you? Helps capture visitors using different communication channels under one platform.

David S.

CEO/Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? It's extremely easy to gather different communication channels under one UI, simplifying the contact process for users, which is essential because it allows us to meet our clients via their preferred method (and not the one we impose on them) What do you dislike about Boei? I wish they had more design options to make it less standard amongst different websites. Another thing that could be better is the speed at which new integrations are added; it could be faster. What problems is Boei solving and how is that benefiting you? Some users prefer contact forms, other live chats, other Instagram/facebook DmS, ETC. Boei allows us to display all these channels in a simplified and unified manner.

Vance W.

We have been using Boei for many clients over the past year and the impact on the page speed is negligible and helps convert website visitors to warm leads. Ease of deployment, lightweight code, and overall flexibility and functionality. The form component isn't exactly flexible and extensive enough for most uses so we often have to use another form solution.

Julien V.

Développeur d'e-commerce Small-Business (50 or fewer emp.)

What do you like best about Boei? Lightweight, opens instantly, lot of features (whatsapp, messenger, contact form, links) What do you dislike about Boei? Not including a built-in chat app, more design customizations could be good What problems is Boei solving and how is that benefiting you? Allowing website visitors to contact us through their preferred channel (whatsapp, phone call, etc)

Grant

I'm a tech noob, but Boei was super easy to install on my site. I've added several options for contacting me through different channels, links to questionnaires / contact forms, and links to my socials... It's so much more than just a chat button, which is awesome!

Hansie

Works great, nice variation of apps

David K.

CEO Small-Business (50 or fewer emp.)

Seif Ahmed

@seif588

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!

Irfan

@mak_web_media

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Chandra Kusuma

The greatest chat widget for websites I have ever tried. It's quite light and not reduce the site loading speed. Quite easy to install on any type of sites/CMS platform. The features and integrations is continuously developed. The support Ruben and his team provide is the best. Easily number one pick.

Pepe

This is a great way to chat with visitors on their favorite channels. I really like this because it's simple to implement. It's also easy to find new integrations because there are many channels to choose from (Line, WhatsApp, Email, Contact form, etc.). Ruben, the founder, is also a great guy, always listening to users requests and feedbacks.

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(

Cristian Trappolini

I want to leave this review because I want to tell you 2 important things: one is that those who don't speak English well often find themselves having to live with Google Translate as their best friend, and the other is that BOEI is fantastic, simple and intuitive even for those who don't speak English well. I am really enthusiastic about the ease of use from the first time, which I rarely find in a similar app. Personally I recommend it to everyone!

Daniel Gyger

A must for simplicity and efficiency. To test it is to approve it, in any case we can only recommend it.

Nitesh Manav

It's a light-weight, easy to set-up and use. It increases conversions by talking to visitors on their favorite channels. Above this, it's also cookie-free and GDPR proof which makes it more light-weight and secure.

Renaat Sioncke

Boei.helps is an easy-to-use app to connect a support/help icon to your website. I just set up four websites with different social media links, all in no time. Boei helps to customize and speed up my website building work-flow.

Fran Tully

Very happy to give 5 Stars for this plugin. Over 70% of my business enquiries are coming from Smartphone users based on my Google Analytics. Boei allows those users to contact me on their preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. It's a pop up with a GIF that looks great on my site. And it gives the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now, and I am very happy to recommend. I would try the free version first so you are sure. Thanks Fran

Proinsias M.

It was very easy to configure and setup on my website. The only issue I had to deal with was to decide what channels not to include in the pop up on the website. I need to be clear what are the essential channels to include for each site that I design. Very happy to give Top Marks to this Plugin. Most of my business enquiries are coming from Smartphone users based on my Analytics. Boei allows those users in particular contact me on the preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. Its a pop up and also give the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now and I am very happy to recommend. I need to make sure I am not including channel options that are not relevant, so I need to be sure of my target audience to avoid clutter when the pop up is activated.

Gavin S.

It makes it easier for website visitors to engage with me on the channel of their choice. Installing Boei was simple, took less than 5 minutes, and I was up and running. What I liked is that you can install it on Wordpress, HTML, and even on other page builders. You can use it with WhatsApp, Telegram, Live chat, Facebook messenger, or any combination of them at once so that visitors can pick the channel they're most comfortable with. None at the moment, everything is working as it should be.

Sara Hall

How is this possible? I have been searching for a service like boei, without success for over a year. What magic is this? Isn't set up supposed to be supremely complicated, involving a coding degree, extensive technical knowledge and possibly a miracle? Boei just works. It works so well I was suspicious of it for nearly a whole week, sending endless texts and emails to myself in utter disbelief, when it failed to keel over! Set up is straight forward, easy and takes minutes. Seriously, I cannot recommend Boei enough.

Mike Foston

Just about as easy as it gets. It uses all the ways you already have to connect to you, lets your customers choose how they want to connect, and doesn't give you another place to check for messages. Has plenty of configuration options, and support has been very responsive, and willing to listen to ideas to make improvements. Really pleased with how it looks on my sites as well. Bit of a bargain!

Lukáš H.

Ease of use and the number of possible integrations. Honestly I can't say there is anything I didn't like when using Boei.

Bikram K. S.

Boei has been a time saver for me. I was looking for a way to integrate various social media chat options into my website so that my customers can contact me using the platform of their choice. I tried 3-4 other platforms but nothing came closer to the experience I finally got from Boei. Its WhatsApp and Google Map integration bought me over. I just wish it has support for Frase assistant and Gist assistant. Ease of use, and painless integration of various chat platforms. lacking integration with Frase and Gist and some of the labels are confusing.

Chandra Kusuma

Pepe

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(

Feature FAQ

Messenger Widget Features FAQ

What's included in the Messenger widget?

Messenger deep links, AI chatbot (2,000 messages/month), shared team inbox, built-in CRM, lead qualification, agent escalation, 50+ channels, customizable widget, GDPR compliance, and auto-translation in 95+ languages. All included at €14/month.

How do Messenger deep links work?

Instead of loading Facebook's heavy SDK, Boei uses simple deep links. On mobile, clicking the button opens the Messenger app. On desktop, it opens Messenger.com. No cookies, no JavaScript SDK, no breakage with Facebook updates.

What happened to the Facebook Chat Plugin?

Facebook deprecated its official Chat Plugin in 2024. It required heavy SDK integration (200KB+), used cookies that conflicted with GDPR, and broke frequently with platform updates. Boei provides a modern, reliable alternative.

How does the AI chatbot work with Messenger?

The AI chatbot is trained on your website content, FAQs, and product catalog. When visitors start a Messenger conversation, the AI engages first — answering questions, qualifying leads, and capturing contact details. It escalates warm prospects to your team with a full summary.

What other channels can I add alongside Messenger?

50+ channels including WhatsApp, Instagram DM, Telegram, SMS, phone, email, AI chatbot, contact forms, and many more. All in one floating button.

How does the shared inbox work?

All Messenger conversations appear in a single shared inbox alongside every other channel. Each conversation shows an AI-generated summary. Agents can claim, respond, transfer, or escalate conversations. Round-robin and department-based routing distribute leads evenly.

Is the widget GDPR compliant?

Yes. Boei is a Dutch company with servers in Amsterdam (EU). The widget uses zero cookies and collects no personal data before a visitor clicks. Unlike the deprecated Chat Plugin, no cookie consent banner is needed. DPA available on request.

Can I customize the widget appearance?

Yes. Customize button colors, position (bottom-left or bottom-right), size, greeting message, quick-reply prompts, and branding. Show or hide on specific pages. Match your website's design system.

How many AI messages are included?

The Pro plan includes 2,000 AI messages per month. This covers conversations across all channels — Messenger, WhatsApp, website chat, and more. Additional messages available if needed.

What platforms is it compatible with?

Boei works on every website platform: WordPress, Shopify, Wix, Squarespace, Webflow, Framer, Joomla, PrestaShop, and 500+ more.

Install Messenger Widget on Your Platform

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Try Every Messenger Feature Free for 7 Days

AI chatbot, shared inbox, CRM, 50+ channels — all included. No credit card required.

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7-day free trial • No credit card required • All features included • 5-minute setup

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Facebook Messenger Widget Features