Best Shopify Messenger Widget

Facebook Messenger for Shopify

Shopify Inbox handles basic chat but can't connect to Facebook Messenger. Your shoppers are on Messenger. 3 billion of them. Boei bridges that gap. Add a Messenger button to every Shopify product page so customers ask about sizing, shipping, and stock in the app they already use. Conversations persist after they leave your store.
✓ Trusted by 17,220 websites✓ Works with all Shopify themes
★★★★★from 159 reviews

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Try the Shopify Messenger Widget

Shopify Inbox vs. Facebook Messenger: The Gap Nobody Talks About

Shopify Inbox is Shopify's built-in chat tool. It works for on-site conversations. But it has a problem: when a shopper closes your store tab, the conversation vanishes. They can't pick it up later. They can't continue from their phone. It's gone.

Facebook Messenger works differently. Conversations live in the Messenger app. A shopper asks about a product on their laptop at work, then checks your reply on their phone on the bus home. They can come back a week later and the full conversation is still there. That persistence matters for e-commerce, where the average buyer needs 2-3 touchpoints before purchasing.

Why Shopify merchants need both:

  • Shopify Inbox loses conversations when the tab closes. Messenger keeps them forever
  • Shoppers who message businesses are 63% more likely to buy. That's Meta's own research
  • Messenger reaches 3 billion users. If your shoppers are on Facebook or Instagram, they already have Messenger
  • Shopify's Facebook channel doesn't add Messenger chat to your store. It syncs products to Facebook Shop. Different thing entirely

Boei adds a Messenger button to your Shopify store. One snippet in theme.liquid, and shoppers can message your Facebook Page from any product page. Combine it with AI chatbot for instant product answers and WhatsApp for European customers.

Boei Messenger widget on Shopify product page

Turn Shopify Product Browsers into Messenger Conversations

A shopper lands on your product page. They like the jacket but aren't sure about sizing. Instead of leaving to check size charts on three other stores, they tap the Messenger button and ask. Your AI responds with sizing info from your product description. If the AI can't answer, it routes to your team. Either way, the shopper stays engaged in Messenger and comes back to buy.
  • ✓Messenger button on every Shopify product page and collection page
  • ✓AI learns your Shopify product catalog, descriptions, and policies
  • ✓Share product photos and sizing guides directly in the Messenger conversation
  • ✓Shoppers continue the conversation from the Messenger app after leaving your store
  • ✓Leads include the product page they were viewing when they started chatting
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Connect Your Shopify Store to Meta's Full Ecosystem

Your Shopify store already syncs products to Facebook and Instagram through Shopify's sales channels. Boei closes the loop by adding Messenger conversations. When shoppers see your products on Facebook, they can message you there. When they visit your Shopify store, the same Messenger button is waiting. One conversation thread, no matter where the shopper found you.
  • ✓Messages sync to Meta Business Suite, Messenger app, and Boei inbox
  • ✓Pair with Instagram DM for complete Meta coverage
  • ✓Shopify Facebook channel handles products. Boei handles conversations
  • ✓Track Messenger leads alongside Shopify orders in Boei's CRM
  • ✓AI answers customer questions across your website and Messenger
See All Features
Meta Business Suite and Boei inbox showing Shopify Messenger conversations

Why Shopify Merchants Pick Boei

Built for Shopify E-commerce

Cart and Checkout Coverage

The Messenger widget stays visible through the entire shopping journey. Product page, cart, checkout. Shoppers can ask last-minute questions without leaving the checkout flow.

Post-Purchase Follow-Up

After a shopper buys, they can reach out through Messenger for order questions. You respond from Meta Business Suite or the Messenger app. No more digging through email threads.

Shopify + Meta Retargeting

Boei pushes conversation events to Meta Pixel. You can retarget shoppers who started a Messenger conversation but didn't buy. That's a warm audience you'd otherwise lose.

Messenger + WhatsApp for Global Stores

Selling internationally? Show Messenger to North American shoppers and WhatsApp to European shoppers. Boei auto-detects location. Both channels in one button.

Shopify Setup

How to Add Messenger to Shopify

One snippet in theme.liquid. No Shopify app install needed

Copy installation code 1

Copy installation code

In your Boei dashboard, open your widget and click the Install tab. Select Shopify and copy the installation code.

Tip: The Install tab also offers a landing page link, QR code, and iframe embed.

2

Open your Shopify theme code editor

In your Shopify admin, go to Online Store → Themes.

On your live theme (the one labeled "Current theme"), click the ... menu next to Customize and choose Edit code.

3

Open theme.liquid

In the Layout folder on the left, click theme.liquid. This is the master template that wraps every page on your store, so installing Boei here means it loads everywhere.

4

Paste the Boei code

Press Ctrl+F (Windows) or Cmd+F (Mac) inside the editor to open the search box. Search for </body> to jump straight to it. You'll see it near the bottom of the file.

Click on the line just above </body> and paste the Boei code from Step 2. Click Save in the top right.

5

Verify

Open your storefront in a new tab. The Boei chatbot should appear in the corner.

If you don't see it immediately, hard-refresh the page (Cmd+Shift+R on Mac, Ctrl+Shift+R on Windows) to bypass Shopify's cache.

Stuck? If the chatbot doesn't appear, double-check that the Boei code is on the line just above </body>, not above </html> or somewhere else in the middle of the file.

Congrats, you are done! You now have Boei live chat installed on Shopify.

Compare

Shopify Messenger Options Compared

The honest breakdown for Shopify merchants

BoeiShopify InboxTidioFacebook Chat Plugin
Facebook MessengerYes✗LimitedDeprecated
Starting pricefrom $19/moFreeEUR 29/moN/A
AI chatbot includedYes (2,000 msgs)BasicPaid add-on✗
Conversations persist after tab closeYes (in Messenger)✗✗Was Yes
Meta Business Suite syncYes✗✗Was Yes
WhatsApp + 50 channelsIncluded✗Extra cost✗
Works on checkout pagesYesYesYesN/A
Team seatsUnlimitedUnlimited3N/A
GDPR compliant (EU servers)Yes (Nuremberg)✗✗✗

Bottom line: Shopify Inbox is decent for on-site chat but has zero Messenger support. Tidio charges extra for AI and limits team seats. Boei gives you Messenger, AI, WhatsApp, and 50+ channels from $19/mo flat.

What Shopify Merchants Say About Boei

Dr. Kirk Sanford

Dr. Kirk Sanford

CEO & Founder, Longevity Medical Institute

★★★★★

It's all upside — Boei dramatically improves responsiveness, patient conversion, and operational efficiency, and the ROI is easily justified.

Susan Jones

Susan Jones

Founder/CEO, WebMaxSEO

★★★★★

We initially installed Boei on our agency website to test its capabilities, and the results were so impressive that we've now implemented it across approximately 10 client sites. The AI chatbot not only learns from each website's unique content but also provides valuable data for our SEO strategies.

Koen Rens

Koen Rens

Owner, Luxe Kattenhotel

★★★★★

It's super easy for end users to contact us using Boei. It's clear and extremely user-friendly. With the drag and drop editor, I was ready in only a few minutes.

David K.

David K.

CEO Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? I'm giving 10 points. Why? This app is super easy. You can configure your chat widget in 5 minutes, add a JS script to your "header" in your theme and wooollaaa done. Nothing hard. We have been using Boei mainly for small corporate websites. It really solves our need to have a small chat widget which does not add up 150Kb and XXXXX JS scripts. It's really lightweight and it does not affect your website speed.

Seif Ahmed

Seif Ahmed

@seif588

★★★★★

I have been using Boei for over a year. It is very simple yet effective to implement it. Support is great - Ruben is always responsive and helpful. The product has also added new features which I have not yet needed but good to know Ruben is always working hard to add value to users of Boei. I am sure there are other similar solutions but for the price, support and features (and future updates), this is a great value.

Irfan

Irfan

@mak_web_media

★★★★★

I have been using BOEI for over a year and absolutely amazed with the growth and new features. I recommend BOEI to anyone who is looking to increase website engagement with multiple communication channels.

Peter C

Peter C

@peter_c1

★★★★★

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Andrew Lee

Andrew Lee

@fromlife89

★★★★★

It's a great tool especially for managing multiple websites and agencies.

Grzegorz G.

Grzegorz G.

★★★★★

I have a quick chat on each page, so it simplifies the way my clients can get in touch with me. It was very easy to implement and they continue to improve this software and are open to feedback. An easy way to add a communication widget to the website. I like best that it supports Messenger and Whatsaap, phone, email and live chat and it is easy to translate for multilingual pages. I can't think about real drowbacks. The [SENSITIVE CONTENT] reply all the support questions quickly and effectively, they are open to feedback. I had no issues at all with this software. Maybe if they could add some protection against spammers if you use the contact form and in some future add a chatbot, that would be fantastic.

Joshua G.

Joshua G.

★★★★★

I was looking for a chat app to easily communicate with my customers. I didn't want to install anything overly complex and I just wanted something that worked within minutes. After briefly using Boei, I knew it was right for me. It's super lightweight and easy to use, plus it has all the chat bots that you might need! Highly recommend to anyone looking for something simple. I wish there was a better UI or more design options.

Ronald D.

Ronald D.

Director Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? Simple, easy to use and implement with little technical support What do you dislike about Boei? Logo deisgns can be improved and some customization of logos of different widgets What problems is Boei solving and how is that benefiting you? On multiple sites, users require different feedback channels. This allows simple customization

Fahd T.

Fahd T.

Founder Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? The best part is the simplicity of the product and ease of use. What do you dislike about Boei? The weak part is the lack of depth for advanced users. What problems is Boei solving and how is that benefiting you? Helps capture visitors using different communication channels under one platform.

Vance W.

Vance W.

★★★★★

We have been using Boei for many clients over the past year and the impact on the page speed is negligible and helps convert website visitors to warm leads. Ease of deployment, lightweight code, and overall flexibility and functionality. The form component isn't exactly flexible and extensive enough for most uses so we often have to use another form solution.

Julien V.

Julien V.

Développeur d'e-commerce Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? Lightweight, opens instantly, lot of features (whatsapp, messenger, contact form, links) What do you dislike about Boei? Not including a built-in chat app, more design customizations could be good What problems is Boei solving and how is that benefiting you? Allowing website visitors to contact us through their preferred channel (whatsapp, phone call, etc)

Chandra Kusuma

Chandra Kusuma

★★★★★

The greatest chat widget for websites I have ever tried. It's quite light and not reduce the site loading speed. Quite easy to install on any type of sites/CMS platform. The features and integrations is continuously developed. The support Ruben and his team provide is the best. Easily number one pick.

Cristian Trappolini

Cristian Trappolini

★★★★★

I want to leave this review because I want to tell you 2 important things: one is that those who don't speak English well often find themselves having to live with Google Translate as their best friend, and the other is that BOEI is fantastic, simple and intuitive even for those who don't speak English well. I am really enthusiastic about the ease of use from the first time, which I rarely find in a similar app. Personally I recommend it to everyone!

Renaat Sioncke

Renaat Sioncke

★★★★★

Boei.helps is an easy-to-use app to connect a support/help icon to your website. I just set up four websites with different social media links, all in no time. Boei helps to customize and speed up my website building work-flow.

Fran Tully

Fran Tully

★★★★★

Very happy to give 5 Stars for this plugin. Over 70% of my business enquiries are coming from Smartphone users based on my Google Analytics. Boei allows those users to contact me on their preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. It's a pop up with a GIF that looks great on my site. And it gives the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now, and I am very happy to recommend. I would try the free version first so you are sure. Thanks Fran

Proinsias M.

Proinsias M.

★★★★★

It was very easy to configure and setup on my website. The only issue I had to deal with was to decide what channels not to include in the pop up on the website. I need to be clear what are the essential channels to include for each site that I design. Very happy to give Top Marks to this Plugin. Most of my business enquiries are coming from Smartphone users based on my Analytics. Boei allows those users in particular contact me on the preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. Its a pop up and also give the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now and I am very happy to recommend. I need to make sure I am not including channel options that are not relevant, so I need to be sure of my target audience to avoid clutter when the pop up is activated.

Gavin S.

Gavin S.

★★★★★

It makes it easier for website visitors to engage with me on the channel of their choice. Installing Boei was simple, took less than 5 minutes, and I was up and running. What I liked is that you can install it on Wordpress, HTML, and even on other page builders. You can use it with WhatsApp, Telegram, Live chat, Facebook messenger, or any combination of them at once so that visitors can pick the channel they're most comfortable with. None at the moment, everything is working as it should be.

Sara Hall

Sara Hall

★★★★★

How is this possible? I have been searching for a service like boei, without success for over a year. What magic is this? Isn't set up supposed to be supremely complicated, involving a coding degree, extensive technical knowledge and possibly a miracle? Boei just works. It works so well I was suspicious of it for nearly a whole week, sending endless texts and emails to myself in utter disbelief, when it failed to keel over! Set up is straight forward, easy and takes minutes. Seriously, I cannot recommend Boei enough.

Mike Foston

Mike Foston

★★★★★

Just about as easy as it gets. It uses all the ways you already have to connect to you, lets your customers choose how they want to connect, and doesn't give you another place to check for messages. Has plenty of configuration options, and support has been very responsive, and willing to listen to ideas to make improvements. Really pleased with how it looks on my sites as well. Bit of a bargain!

Lukáš H.

Lukáš H.

★★★★★

Ease of use and the number of possible integrations. Honestly I can't say there is anything I didn't like when using Boei.

Bikram K. S.

Bikram K. S.

★★★★★

Boei has been a time saver for me. I was looking for a way to integrate various social media chat options into my website so that my customers can contact me using the platform of their choice. I tried 3-4 other platforms but nothing came closer to the experience I finally got from Boei. Its WhatsApp and Google Map integration bought me over. I just wish it has support for Frase assistant and Gist assistant. Ease of use, and painless integration of various chat platforms. lacking integration with Frase and Gist and some of the labels are confusing.

Jay F.

Jay F.

★★★★★

I like that Boei is an AI that learns and continues improving by using our website's information to best answer user questions and guide them on our site. The ease of use is fantastic, requiring no coding or extensive setup work. I was able to have it running on our website in less than 30 minutes even with full customization. If I were to grade the setup ease on a scale of 1 to 10, I would give it an 11.

Ilias A.

Ilias A.

SEO Specialist

★★★★★

Boei is pretty straight-forward to setup. It is lightweight and converts website visitors into leads without over-effort. It simply works on autopilot, while you receive weekly reports on its performance with suggestions for improvement! After setting it up, I just have more leads. Simple.

Jon

Jon

★★★★★

I have followed the intuitive process to set this up on a number of my sites. It has always been easy and it has worked right out of the box. I like the fact that it is a simple widget that can be customized to any channels you wish to add.

Weboo.gr

Weboo.gr

★★★★★

Setting up Boei is a piece of cake. It's lightweight and does all the hard work for you — converting visitors into leads without too much effort. And, to top it off, you get weekly reports with recommendations on how to optimize performance! The support is direct and to the point, and its features are improving steadily.

Dieter Staudinger

Dieter Staudinger

★★★★★

Boei is the superglue that bonds together our communication with our leads and customers, in the channels they most value. Boei is simple to setup and easy to use. Our team loves Boei and we highly recommend you take a look how Boei can help up your communication game!

Jeremy Smith

Jeremy Smith

★★★★★

Boei is reliable, and brilliant at combining multiple tools together for taking care of prospects or customers. You can integrate tools you already use, plus add a few on their own. Great software.

Brendah Akoth

Brendah Akoth

★★★★★

Very great app! It does as it says and it's the most editable chat plugin compared to the others. A few days after installing it, I got inquiries and it opened my eyes to my audience. So it works and saves me time! Great automation partner!

Alexander Martenson

Alexander Martenson

★★★★★

I'm impressed with Boei. The application is simple and intuitive. Having this kind of availability for my prospects coming through my website is vital to my business.

Sheeny

Sheeny

★★★★★

Love this service. My customers can contact me with over a dozen different communication apps whatever they prefer so you never lose out on a customer that might be shy of say WhatsApp and use Viber instead.

Nuno

Nuno

★★★★★

Boei is a lightweight alternative to live chat plugins, talk to customers on their favorite channels. It has many integrations and you can use on WordPress, Shopify or any website using custom HTML. Not only Boei has good customer service but will also help yours.

Robert-Jan

Robert-Jan

CEO/Founder

★★★★★

Ruben has built an amazing and straightforward chat solution. Just let the client chose which option he wants to use! But it doesn't stop there. You can also add buttons that link to an external website, other pages on your website, integrate your chatbot, and so on. So simple, yet so powerful!

CyberCooker

CyberCooker

★★★★★

Nowadays, omnichannel offers us great advantages, but when we want to incorporate all the channels in our site we face a great dilemma: to include icons for each channel, generating visual saturation and confusion. It is here where Boei becomes a fantastic tool, since in a simple way it gives us the necessary order to provide our customers with a wide range of channels so that they can choose the one they feel most comfortable to communicate with us.

Eddine

Eddine

★★★★★

Boei is genuinely one of the most underrated tools on AppSumo. It's lightweight, super easy to install, and gives you so many options to connect with your website visitors. Whether it's WhatsApp, Messenger, email, or a simple contact form, Boei covers it all in one clean, customizable widget. What I love most is how versatile it is — it fits seamlessly with my site, doesn't slow things down, and caters to every visitor's preferred way of communication.

Jairo R.

Jairo R.

Account Executive

★★★★★

Excellent product and service. I can't complain about the level of support I've received. They are receptive to customer feedback and have a public roadmap.

Jaime M.

Jaime M.

Co-Founder

★★★★★

A simple and minimalistic tool with a lot of power! Displaying all of our contacts in a compact and easy to access way.

Stefan M.

Stefan M.

CEO

★★★★★

The integration of communication channels like WhatsApp, Facebook Messenger and Telegram as chat widgets on every page I like, the customizability and the very easy setup. Best Chat and Communication Widget I ever used.

Albert H.

Albert H.

Trainer

★★★★★

I used Replain before, but that is very complicated to manage. I searched for this solution for a long time and I really like it very much! Best solution for communication through your website!

Andres S.

Andres S.

Director

★★★★★

I use the tool on my website to get in touch with my visitors and without having to publish a form that could be abused by spammers. Communication is more fluent and direct as each user can choose their preferred channel to get in touch. Easy to use, many messaging options, customization, easy to implement on virtually any website, reports and analytics, fast to load.

Shopify Tips

Maximize Messenger Sales on Shopify

1

Add Quick Prompts for Your Top Product Questions

Set suggested questions like 'What's the shipping time?' and 'Do you have this in stock?' Shoppers start conversations with one tap instead of typing. Match prompts to your most common pre-purchase questions.
2

Use AI to Handle After-Hours Product Questions

Your store is open 24/7 but your team isn't. AI answers sizing, shipping, and availability questions at 2am. When the shopper is ready to buy, the product link is right there in the Messenger thread.
3

Combine with Instagram DM for Full Meta Coverage

If you run Instagram Shopping alongside your Shopify store, add Instagram DM and Messenger together. Shoppers who discover your products on Instagram can reach you on either platform.
4

Track Messenger Leads as Shopify Events

Connect Boei to your Meta Pixel. Every Messenger conversation becomes a trackable event. Build retargeting audiences from shoppers who messaged but didn't buy.

FAQ

Shopify Messenger Widget Questions

Can Shopify Inbox connect to Facebook Messenger?

No. Shopify Inbox only handles on-site chat and email. It does not support Facebook Messenger. Boei fills that gap by adding a Messenger button to your Shopify store that connects to your Facebook Business Page.

How do I add Messenger to my Shopify store?

Sign up at Boei (free trial), add your Facebook Page ID, and copy the widget code. In Shopify, go to Online Store, Themes, Edit code, and paste the snippet in theme.liquid before the closing body tag. Takes about 5 minutes. Full Shopify installation guide.

Does the Messenger widget work on Shopify product pages?

Yes. It appears on every page: homepage, collection pages, product pages, cart, and checkout. AI learns your product catalog and answers questions about sizing, materials, shipping, and availability.

How is this different from Shopify's Facebook sales channel?

Shopify's Facebook channel syncs your product catalog to Facebook Shop. It doesn't add Messenger chat to your Shopify store. Boei adds the Messenger conversation layer. They work together: Shopify handles product sync, Boei handles conversations.

Do shoppers keep the conversation after leaving my store?

Yes. That's the main advantage over Shopify Inbox. Messenger conversations live in the shopper's Messenger app. They can ask a question on your Shopify store, close the tab, and check your reply later from their phone. The conversation never disappears.

Does it work with Shopify Online Store 2.0 and Dawn?

Yes. Boei works with all Shopify themes: Dawn, Debut, Impulse, Prestige, Brooklyn, and custom themes. Compatible with Online Store 2.0. No app embed blocks needed.

Can I show Messenger to US shoppers and WhatsApp to European shoppers?

Yes. Boei auto-detects visitor location. You can show Messenger to North American visitors, WhatsApp to European visitors, and phone for urgent pages. All configured in one widget.

How much does Messenger for Shopify cost?

Boei starts at $19/mo (annual). Includes Messenger, AI chatbot with auto-training, shared inbox, CRM pipeline, WhatsApp, and 50+ channels. No per-seat AI fees. 7-day free trial, no credit card.

Messenger Widget for Other Platforms

Your Shopify Store Needs Messenger

Shopify Inbox can't do Messenger. Boei can. 5-minute setup, AI included.

Enterprise? Schedule a demo →

✓ 7-day free trial • ✓ No credit card required • ✓ Works on all Shopify themes • ✓ AI chatbot included

from 159 reviews