Boei pricing: AI chatbot from $19/month
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Dr. Kirk Sanford: “dramatically improves responsiveness, patient conversion, and operational efficiency”★★★★★
Starter
Solo and small sites
$25/mo
billed monthly
$19/mo
Billed at $228/yr
- ✓1 domain, 1 chatbot
- ✓50+ contact channels
- ✓2,000 AI credits/mo
- ✓1,000 training pages
- ✓50 product training
- ✓1 external inbox connection
- ✓Lead collectors
- ✓Source gap detect
- ✓Create action and workflow drafts
- ✓CRM & advanced integrations
Most popular
Growth
Teams + automation
$69/mo
billed monthly
$49/mo
Billed at $588/yr
- ✓Everything in Starter, plus:
- ✓Multiple external inbox connections
- ✓3 domains, 3 chatbots
- ✓7,000 AI credits/mo
- ✓3,500 training pages
- ✓500 product training
- ✓10 active AI actions/bot
- ✓10 active workflows/bot
- ✓3 live chat agents
- ✓Auto retrain, Tagging
- ✓Ticket training
- ✓AI summary on handover
- ✓Deal pipeline
- ✓API access
- ✓Webhooks
Business
Agencies + volume
$179/mo
billed monthly
$129/mo
Billed at $1,548/yr
- ✓Everything in Growth, plus:
- ✓10 domains, 10 chatbots
- ✓20,000 AI credits/mo
- ✓10,000 training pages
- ✓Unlimited product training
- ✓15 active AI actions/bot
- ✓15 active workflows/bot
- ✓5 live chat agents
- ✓Custom domain
- ✓White-label
- ✓Branding removed
Scale
Enterprise compliance
$309/mo
billed monthly
$229/mo
Billed at $2,748/yr
- ✓Everything in Business, plus:
- ✓25,000 AI credits/mo
- ✓15,000 training pages
- ✓20 active AI actions/bot
- ✓20 active workflows/bot
- ✓7 live chat agents
- ✓Custom DPA
- ✓99.5% uptime SLA
- ✓Priority support
- ✓Dedicated 60-min onboarding
- ✓Quarterly review call
✓ 7-day free trial · ✓ No credit card required · ✓ Prices exclude VAT
Compare Plans
| Starter $25/mo billed monthly$19/mo billed yearly | Growth $69/mo billed monthly$49/mo billed yearly | Business $179/mo billed monthly$129/mo billed yearly | Scale $309/mo billed monthly$229/mo billed yearly | |
|---|---|---|---|---|
| Core Limits | ||||
| Domains | 1 | 3 | 10 | 10 |
| Widgets | Unlimited | Unlimited | Unlimited | Unlimited |
| Chatbots | 1 | 3 | 10 | 10 |
| Contacts/mo | Unlimited | Unlimited | Unlimited | Unlimited |
| AI Chatbot | ||||
| AI credits/mo | 2,000 | 7,000 | 20,000 | 25,000 |
| Training pages | 1,000 | 3,500 | 10,000 | 15,000 |
| Product training new | 50 products | 500 products | Unlimited | Unlimited |
| External inbox connections/account | 1 | Unlimited | Unlimited | Unlimited |
| Active AI actions/bot | 0 | 10 | 15 | 20 |
| Active workflows/bot | 0 | 10 | 15 | 20 |
| Create action and workflow drafts | Yes | Yes | Yes | Yes |
| Lead collectors new | Yes | Yes | Yes | Yes |
| Source gap detect | Yes | Yes | Yes | Yes |
| Auto retrain | — | Yes | Yes | Yes |
| Tagging new | — | Yes | Yes | Yes |
| Ticket training new | — | Yes | Yes | Yes |
| AI summary on handover new | — | Yes | Yes | Yes |
| Live Chat & Inbox | ||||
| Live chat agents | 1 | 3 | 5 | 7 |
| Inbox + contacts | Yes | Yes | Yes | Yes |
| Deal pipeline | — | Yes | Yes | Yes |
| Integrations | ||||
| Analytics GA4, GTM, Plausible, Simple Analytics | Yes | Yes | Yes | Yes |
| Facebook Pixel | Yes | Yes | Yes | Yes |
| Mailchimp | Yes | Yes | Yes | Yes |
| HubSpot CRM | Yes | Yes | Yes | Yes |
| Missive AI reply on emails | Yes | Yes | Yes | Yes |
| SDK Prefills | Yes | Yes | Yes | Yes |
| Webhooks | — | Yes | Yes | Yes |
| Platform | ||||
| API access | — | Yes | Yes | Yes |
| Custom domain | — | — | Yes | Yes |
| White-label | — | — | Yes | Yes |
| Branding | Add-on | Add-on | Removed | Removed |
| Enterprise & Support | ||||
| Custom DPA | — | — | — | Yes |
| Uptime SLA | — | — | — | 99.5% |
| Priority support | — | — | — | Yes |
| Dedicated onboarding | — | — | — | Yes |
| Quarterly review call | — | — | — | Yes |
| Get started | Get started | Get started | Get started | |
Add-ons
Extra domain
$14 /mo per domain$9 /mo per domain annual
Extra chatbot
$9 /mo$6 /mo annual
Extra live agent
$9 /mo$6 /mo annual
AI credits
$9 /mo per 1,000 credits$6 /mo per 1,000 credits annual
Branding removal
$14 /mo
SMS credits
$10 per 100 credits
Need an Agency or Enterprise Solution?
Get custom pricing, priority support, and advanced features
Contact SalesThese plans apply to new subscriptions. Existing Starter customers retain their action and workflow allowances and at least their current number of connected inboxes. Contact buttons are separate and remain available.
Frequently Asked Questions
Can I cancel anytime?
Yes. No contracts, no commitments. You can cancel with one click from your dashboard, and you keep access until the end of your billing period.
What is included in the free trial?
You get 7 days with all features unlocked — no credit card required. Just sign up and start building. If you do not upgrade after the trial, your account stays active in read-only mode so you never lose your setup.
Can I upgrade or downgrade anytime?
Yes. Upgrades take effect immediately and you pay the prorated difference for the rest of your billing period. Downgrades take effect at your next renewal date, so you keep your current features until then.
Can I test Boei on a staging site first?
Yes. You can set up your chatbot on a staging or test website and move it to production later. Your chatbot, training data, and installation code stay the same. If the production domain is different, just update it in your dashboard.
What plan should I start with?
If you want the AI chatbot to handle questions and capture leads automatically, start with Starter at $25/mo. Most businesses end up on Growth once they start getting leads daily and want multi-domain support and automation. If you need a custom DPA, priority support, and a quarterly review, Scale is built for that.
What is the difference between Starter and Growth?
Starter is the entry plan with 2,000 monthly AI credits, 1,000 training pages, lead collectors, and one external inbox connection alongside the website widget. You can create action and workflow drafts. Growth activates up to 10 actions and 10 workflows per bot and supports multiple inbox connections. Growth adds 3 domains, 7,000 AI credits, the deal pipeline, API access, webhooks, auto retrain, and AI summary on handover. If you are getting leads daily or running multiple sites, Growth is where you want to be.
Is there an annual discount?
Yes, annual billing saves around 25% across all plans. Annual prices: Starter $19/mo, Growth $49/mo, Business $129/mo, Scale $229/mo.
What payment methods do you accept?
We accept credit cards, PayPal, and IBAN bank transfers. For invoicing via bank transfer, contact us to arrange this.
What is an AI credit?
AI replies use credits. The number of credits depends on the selected model, so credits are not a fixed number of messages. Human live chat messages do not use AI credits.
When do my AI credits reset?
At the start of each calendar month.
What happens if I run out of AI credits?
Your chatbot stops replying automatically but your widget and live chat keep working. You will get a notification before you hit the limit so you can decide whether to add credits or upgrade your plan.
Can I buy extra AI credits?
Yes. You can upgrade your plan for a higher monthly credit budget, or purchase additional packs of 1,000 credits at $9/mo ($6/mo on annual billing).
Can the chatbot email a brochure or document to a visitor?
Yes. You can set up an AI Action that collects the visitor's email address during the conversation and sends the requested document by email automatically.
What is the Scale plan for?
Scale is for businesses that need procurement-grade compliance and contractual uptime guarantees rather than raw volume. It adds a custom Data Processing Agreement signed by your legal team (not self-service), a 99.5% uptime SLA, priority support, dedicated 60-minute onboarding, a quarterly review call to discuss agent performance, plus 25,000 AI credits/mo, 15,000 training pages, 20 AI actions/bot, and 7 live chat agents. It includes everything in Business.
Can I train the chatbot on my own content?
Yes. You can train it on your website pages, uploaded files (PDF, Word, Excel, plain text), FAQ documents, or pasted text. The number of training pages depends on your plan.
What is product training?
Product training lets you connect your product catalogue so the chatbot can answer questions about specific products, availability, and pricing. It is available from Starter (50 products) through Growth (500 products) to Business and Scale (unlimited).
Can I connect my email inbox or WhatsApp to the chatbot?
Yes. Starter includes your website widget plus one external inbox connection, such as an email mailbox or WhatsApp number. Multiple connections require Growth or higher. Ordinary widget contact buttons do not count towards this limit.
How does the live chat agent work?
Each plan includes live chat agent seats. When a visitor wants to talk to a human, or the AI hands off the conversation, your agent gets notified and can reply directly from the Boei inbox. Starter includes 1 agent, Growth 3, Business 5, and Scale 7. Extra agent seats are available as an add-on at +$9/mo each on top of your plan.
Can I add extra domains?
Yes. Extra domains are $15/mo each and can be added to any plan. Growth includes 3 domains and Business and Scale include 10.
Can I remove the Boei branding?
Yes. Branding removal is available as an add-on for $14/mo on Starter and Growth. On Business and Scale, branding is removed by default.
Is there a white-label option?
Branding features depend on your regular plan. For an agency-branded platform, Custom Whitelabel costs $99/month excluding VAT per agency environment. It includes dashboard branding, domain, SMTP, widget branding and Boei branding removal on all subaccounts. Client subscriptions are separate. See partner options.
Do you have a plan for agencies?
Resellers use a separate regular paid plan for each client. You receive 20% off plans and regular subscription add-ons while paying Boei and providing first-line support. There is no shared agency bundle. Compare reseller and affiliate options.
I am an agency but I only have 1 or 2 clients right now. What is the best option?
Start with the regular plan each client needs, such as Starter for one chatbot. Each client has its own credits and capacity. You can start as a reseller with one client and receive 20% off eligible plans and subscription add-ons. See partner options.
Is Boei GDPR compliant?
Boei hosts your chatbot in Germany. AI processing depends on the selected model. Choose Mistral for EU AI processing. Review all enabled services and sub-processors in our Data Processing Agreement.
How can I reach support?
Click the chat button on any page or email us at [email protected]. We are a small team based in Utrecht and we actually reply.
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