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Best Shopify Messenger Widget

Facebook Messenger for Shopify

Shopify Inbox handles basic chat but can't connect to Facebook Messenger. Your shoppers are on Messenger. 3 billion of them. Boei bridges that gap. Add a Messenger button to every Shopify product page so customers ask about sizing, shipping, and stock in the app they already use. Conversations persist after they leave your store.

Trusted by 17,220 websites

Works with all Shopify themes

Andrew Lee David S. Vance W. Grant Nitesh Manav
from 159 reviews

Try the Shopify Messenger Widget

Shopify Inbox vs. Facebook Messenger: The Gap Nobody Talks About

Shopify Inbox is Shopify's built-in chat tool. It works for on-site conversations. But it has a problem: when a shopper closes your store tab, the conversation vanishes. They can't pick it up later. They can't continue from their phone. It's gone.

Facebook Messenger works differently. Conversations live in the Messenger app. A shopper asks about a product on their laptop at work, then checks your reply on their phone on the bus home. They can come back a week later and the full conversation is still there. That persistence matters for e-commerce, where the average buyer needs 2-3 touchpoints before purchasing.

Why Shopify merchants need both:

  • Shopify Inbox loses conversations when the tab closes. Messenger keeps them forever
  • Shoppers who message businesses are 63% more likely to buy. That's Meta's own research
  • Messenger reaches 3 billion users. If your shoppers are on Facebook or Instagram, they already have Messenger
  • Shopify's Facebook channel doesn't add Messenger chat to your store. It syncs products to Facebook Shop. Different thing entirely

Boei adds a Messenger button to your Shopify store. One snippet in theme.liquid, and shoppers can message your Facebook Page from any product page. Combine it with AI chatbot for instant product answers and WhatsApp for European customers.

Boei Messenger widget on Shopify product page

Turn Shopify Product Browsers into Messenger Conversations

A shopper lands on your product page. They like the jacket but aren't sure about sizing. Instead of leaving to check size charts on three other stores, they tap the Messenger button and ask. Your AI responds with sizing info from your product description. If the AI can't answer, it routes to your team. Either way, the shopper stays engaged in Messenger and comes back to buy.

  • Messenger button on every Shopify product page and collection page
  • AI learns your Shopify product catalog, descriptions, and policies
  • Share product photos and sizing guides directly in the Messenger conversation
  • Shoppers continue the conversation from the Messenger app after leaving your store
  • Leads include the product page they were viewing when they started chatting

Connect Your Shopify Store to Meta's Full Ecosystem

Your Shopify store already syncs products to Facebook and Instagram through Shopify's sales channels. Boei closes the loop by adding Messenger conversations. When shoppers see your products on Facebook, they can message you there. When they visit your Shopify store, the same Messenger button is waiting. One conversation thread, no matter where the shopper found you.

  • Messages sync to Meta Business Suite, Messenger app, and Boei inbox
  • Pair with Instagram DM for complete Meta coverage
  • Shopify Facebook channel handles products. Boei handles conversations
  • Track Messenger leads alongside Shopify orders in Boei's CRM
  • AI answers customer questions across your website and Messenger
Meta Business Suite and Boei inbox showing Shopify Messenger conversations

Why Shopify Merchants Pick Boei

Built for Shopify E-commerce

🛒

Cart and Checkout Coverage

The Messenger widget stays visible through the entire shopping journey. Product page, cart, checkout. Shoppers can ask last-minute questions without leaving the checkout flow.

📱

Post-Purchase Follow-Up

After a shopper buys, they can reach out through Messenger for order questions. You respond from Meta Business Suite or the Messenger app. No more digging through email threads.

🎯

Shopify + Meta Retargeting

Boei pushes conversation events to Meta Pixel. You can retarget shoppers who started a Messenger conversation but didn't buy. That's a warm audience you'd otherwise lose.

🌍

Messenger + WhatsApp for Global Stores

Selling internationally? Show Messenger to North American shoppers and WhatsApp to European shoppers. Boei auto-detects location. Both channels in one button.

Shopify Setup

How to Add Messenger to Shopify

One snippet in theme.liquid. No Shopify app install needed

1

Copy installation code

In your Boei dashboard, open your widget and click the Install tab. Select Shopify and copy the installation code.

Tip: The Install tab also offers a landing page link, QR code, and iframe embed.

Copy installation code
2

Log in to Shopify

Open Shopify and click on "Apps" and search for "xo insert code".

We will use the plugin XO insert code to install Boei. It is a free and easy plugin.

Log in to Shopify
3

Install the plugin

Press install.

Confirm installation in Shopify.

Install the plugin
4

Install the Boei code

Click add new code

Name the code "Boei" and enable it on the entire store.

Place the script from step two in place of the "code in footer" textbox.

Press save.

Install the Boei code
5

Enable the plugin

Now, we enable the plugin by clicking the theme customizer link.

Enable the checkbox and press save.

Congrats, you are done! You now have the Boei live chat Shopify installed.

Enable the plugin

Compare

Shopify Messenger Options Compared

The honest breakdown for Shopify merchants

Boei Shopify Inbox Tidio Facebook Chat Plugin
Facebook Messenger ✓ Yes ✗ Limited Deprecated
Starting price from $11/mo Free EUR 29/mo N/A
AI chatbot included Yes (2,000 msgs) Basic Paid add-on
Conversations persist after tab close Yes (in Messenger) Was Yes
Meta Business Suite sync ✓ Yes Was Yes
WhatsApp + 50 channels Included Extra cost
Works on checkout pages ✓ Yes ✓ Yes ✓ Yes N/A
Team seats Unlimited Unlimited 3 N/A
GDPR compliant (EU servers) Yes (Amsterdam)

Bottom line: Shopify Inbox is decent for on-site chat but has zero Messenger support. Tidio charges extra for AI and limits team seats. Boei gives you Messenger, AI, WhatsApp, and 50+ channels from $11/mo flat.

What Shopify Merchants Say About Boei

Shopify Tips

Maximize Messenger Sales on Shopify

1

Add Quick Prompts for Your Top Product Questions

Set suggested questions like 'What's the shipping time?' and 'Do you have this in stock?' Shoppers start conversations with one tap instead of typing. Match prompts to your most common pre-purchase questions.

2

Use AI to Handle After-Hours Product Questions

Your store is open 24/7 but your team isn't. AI answers sizing, shipping, and availability questions at 2am. When the shopper is ready to buy, the product link is right there in the Messenger thread.

3

Combine with Instagram DM for Full Meta Coverage

If you run Instagram Shopping alongside your Shopify store, add Instagram DM and Messenger together. Shoppers who discover your products on Instagram can reach you on either platform.

4

Track Messenger Leads as Shopify Events

Connect Boei to your Meta Pixel. Every Messenger conversation becomes a trackable event. Build retargeting audiences from shoppers who messaged but didn't buy.

FAQ

Shopify Messenger Widget Questions

Can Shopify Inbox connect to Facebook Messenger?

No. Shopify Inbox only handles on-site chat and email. It does not support Facebook Messenger. Boei fills that gap by adding a Messenger button to your Shopify store that connects to your Facebook Business Page.

How do I add Messenger to my Shopify store?

Sign up at Boei (free trial), add your Facebook Page ID, and copy the widget code. In Shopify, go to Online Store, Themes, Edit code, and paste the snippet in theme.liquid before the closing body tag. Takes about 5 minutes. Full Shopify installation guide.

Does the Messenger widget work on Shopify product pages?

Yes. It appears on every page: homepage, collection pages, product pages, cart, and checkout. AI learns your product catalog and answers questions about sizing, materials, shipping, and availability.

How is this different from Shopify's Facebook sales channel?

Shopify's Facebook channel syncs your product catalog to Facebook Shop. It doesn't add Messenger chat to your Shopify store. Boei adds the Messenger conversation layer. They work together: Shopify handles product sync, Boei handles conversations.

Do shoppers keep the conversation after leaving my store?

Yes. That's the main advantage over Shopify Inbox. Messenger conversations live in the shopper's Messenger app. They can ask a question on your Shopify store, close the tab, and check your reply later from their phone. The conversation never disappears.

Does it work with Shopify Online Store 2.0 and Dawn?

Yes. Boei works with all Shopify themes: Dawn, Debut, Impulse, Prestige, Brooklyn, and custom themes. Compatible with Online Store 2.0. No app embed blocks needed.

Can I show Messenger to US shoppers and WhatsApp to European shoppers?

Yes. Boei auto-detects visitor location. You can show Messenger to North American visitors, WhatsApp to European visitors, and phone for urgent pages. All configured in one widget.

How much does Messenger for Shopify cost?

Boei starts at $11/mo (annual). Includes Messenger, AI chatbot with auto-training, shared inbox, CRM pipeline, WhatsApp, and 50+ channels. Unlimited team seats. 7-day free trial, no credit card.

Messenger Widget for Other Platforms

Your Shopify Store Needs Messenger

Shopify Inbox can't do Messenger. Boei can. 5-minute setup, AI included.

7-day free trial • No credit card required • Works on all Shopify themes • AI chatbot included
Andrew Lee David S. Vance W. Grant Nitesh Manav
from 159 reviews