Facebook Messenger Widget for Shopify (2026)

Messenger Widget Demo on Shopify

Trusted by 14,000+ Online Stores

When shoppers click the Messenger button on your Shopify store, they open a direct conversation with your Facebook page. Answer product questions, handle sizing inquiries, and close sales — all through a platform your customers already use daily. No API setup, no developer tools needed.

One-click Messenger conversations from product pages and checkout
Messages arrive in your Facebook Page inbox and Messenger app
Conversations persist across devices — shoppers pick up where they left off
Share product photos, sizing guides, and shipping details in chat
No Facebook SDK or API integration required

Messenger Chat

Hi! Is this jacket available in size M?

Yes! The Horizon Jacket is in stock in M. Want me to send you a direct link to order?

Shared inbox showing Messenger conversations from Shopify customers

Stop checking Facebook Page inbox, email, and Instagram separately. Boei brings all Messenger conversations into a single shared inbox alongside WhatsApp, email, Instagram DM, and 50+ other channels. Your team handles every customer from one place.

All Messenger conversations in one team inbox
AI-generated summaries for quick context
Round-robin or department-based routing
One-click agent handoff with full chat history
Built-in CRM tracks every shopper interaction

Why Your Shopify Store Needs Facebook Messenger

Shoppers who message businesses are 63% more likely to complete a purchase. Facebook Messenger — with 3 billion monthly active users — gives your Shopify store a direct line to customers who are ready to buy but need one more answer before clicking 'Add to Cart'.

Product questions about sizing, materials, shipping times, and return policies are the #1 reason shoppers abandon carts. Messenger lets you answer instantly, share product photos, and close the sale conversationally. Unlike live chat that disappears when the tab closes, Messenger conversations persist — so customers come back days later and finish buying.

Facebook deprecated its official Chat Plugin in 2024. Boei provides a modern, lightweight alternative that works with all Shopify themes. No JavaScript SDK, no cookies, no App Bridge conflicts. Just your Facebook page ID and 5 minutes.

Combine Messenger with WhatsApp for European shoppers, Instagram DM for visual product discussions, and AI chatbot for 24/7 product answers — all in one floating button on your Shopify store.

Quick Setup

Install Messenger Widget on Shopify

From setup to your first Messenger conversation in under 5 minutes

Copy installation code

In your Boei dashboard, open your widget and click the Install tab. Select Shopify and copy the installation code.

Tip: The Install tab also offers a landing page link, QR code, and iframe embed.

Log in to Shopify

Open Shopify and click on "Apps" and search for "xo insert code".

We will use the plugin XO insert code to install Boei. It is a free and easy plugin.

Install the plugin

Press install.

Confirm installation in Shopify.

Install the Boei code

Click add new code

Name the code "Boei" and enable it on the entire store.

Place the script from step two in place of the "code in footer" textbox.

Press save.

Enable the plugin

Now, we enable the plugin by clicking the theme customizer link.

Enable the checkbox and press save.

Congrats, you are done! You now have the Boei live chat Shopify installed.

Shopify Features

Built for Shopify Stores

Messenger chat widget designed for e-commerce

💬

Messenger Deep Links

No Facebook SDK or API setup. Uses reliable Messenger deep links that work across all devices. Modern replacement for the deprecated Chat Plugin.

🤖

AI Product Answers

AI chatbot answers sizing, shipping, and product questions 24/7. Trained on your Shopify product catalog, FAQs, and policies.

📥

Shared Team Inbox

All Messenger conversations in one inbox alongside WhatsApp, email, and 50+ channels. AI summaries help your team respond faster.

🛒

Cart & Checkout Ready

Messenger widget on product pages, cart, and checkout reduces abandonment. Shoppers get instant answers right when they need them.

🎨

All Themes Compatible

Works with Dawn, Debut, Impulse, Prestige, and all Shopify themes. No conflicts with Shopify's Online Store 2.0.

🔒

GDPR Compliant

Dutch company, Amsterdam servers. Zero cookies before click. Full GDPR compliance for EU customers. DPA available on request.

Compare Options

Boei vs Other Shopify Messenger Apps

See why Shopify merchants choose Boei for Messenger chat

Feature	Boei	Tidio	Chaty	Facebook Chat Plugin (Deprecated)
AI chatbot included	✓	✗ Limited	✗	✗
Shared team inbox	✓	✓	✗	✗
Lead capture & CRM	✓	✗ Limited	✗	✗
Channels included	50+	5	25	Messenger only
No Facebook SDK needed	✓	✗	✓	✗
GDPR compliant (no cookies)	✓	✗	✗	✗
Price	€14/mo	€29/mo	€59/year	Deprecated
Setup time	5 minutes	15 min	10 min	N/A

Bottom line: Most Shopify Messenger apps either add a basic button or require complex SDK setup. Boei gives you a modern Messenger widget with AI chatbot, shared inbox, and 50+ channels — for €14/month flat. See all features.

What Shopify Merchants Say

David K.

CEO Small-Business (50 or fewer emp.)

What do you like best about Boei? I'm giving 10 points. Why? This app is super easy. You can configure your chat widget in 5 minutes, add a JS script to your "header" in your theme and wooollaaa done. Nothing hard. We have been using Boei mainly for small corporate websites. It really solves our need to have a small chat widget which does not add up 150Kb and XXXXX JS scripts. It's really lightweight and it does not affect your website speed.

Seif Ahmed

@seif588

I have been using Boei for over a year. It is very simple yet effective to implement it. Support is great - Ruben is always responsive and helpful. The product has also added new features which I have not yet needed but good to know Ruben is always working hard to add value to users of Boei. I am sure there are other similar solutions but for the price, support and features (and future updates), this is a great value.

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!

Irfan

@mak_web_media

I have been using BOEI for over a year and absolutely amazed with the growth and new features. I recommend BOEI to anyone who is looking to increase website engagement with multiple communication channels.

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Andrew Lee

@fromlife89

It's a great tool especially for managing multiple websites and agencies.

Grzegorz G.

I have a quick chat on each page, so it simplifies the way my clients can get in touch with me. It was very easy to implement and they continue to improve this software and are open to feedback. An easy way to add a communication widget to the website. I like best that it supports Messenger and Whatsaap, phone, email and live chat and it is easy to translate for multilingual pages. I can't think about real drowbacks. The [SENSITIVE CONTENT] reply all the support questions quickly and effectively, they are open to feedback. I had no issues at all with this software. Maybe if they could add some protection against spammers if you use the contact form and in some future add a chatbot, that would be fantastic.

Joshua G.

I was looking for a chat app to easily communicate with my customers. I didn't want to install anything overly complex and I just wanted something that worked within minutes. After briefly using Boei, I knew it was right for me. It's super lightweight and easy to use, plus it has all the chat bots that you might need! Highly recommend to anyone looking for something simple. I wish there was a better UI or more design options.

Ronald D.

Director Small-Business (50 or fewer emp.)

What do you like best about Boei? Simple, easy to use and implement with little technical support What do you dislike about Boei? Logo deisgns can be improved and some customization of logos of different widgets What problems is Boei solving and how is that benefiting you? On multiple sites, users require different feedback channels. This allows simple customization

Fahd T.

Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? The best part is the simplicity of the product and ease of use. What do you dislike about Boei? The weak part is the lack of depth for advanced users. What problems is Boei solving and how is that benefiting you? Helps capture visitors using different communication channels under one platform.

David S.

CEO/Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? It's extremely easy to gather different communication channels under one UI, simplifying the contact process for users, which is essential because it allows us to meet our clients via their preferred method (and not the one we impose on them) What do you dislike about Boei? I wish they had more design options to make it less standard amongst different websites. Another thing that could be better is the speed at which new integrations are added; it could be faster. What problems is Boei solving and how is that benefiting you? Some users prefer contact forms, other live chats, other Instagram/facebook DmS, ETC. Boei allows us to display all these channels in a simplified and unified manner.

Vance W.

We have been using Boei for many clients over the past year and the impact on the page speed is negligible and helps convert website visitors to warm leads. Ease of deployment, lightweight code, and overall flexibility and functionality. The form component isn't exactly flexible and extensive enough for most uses so we often have to use another form solution.

Julien V.

Développeur d'e-commerce Small-Business (50 or fewer emp.)

What do you like best about Boei? Lightweight, opens instantly, lot of features (whatsapp, messenger, contact form, links) What do you dislike about Boei? Not including a built-in chat app, more design customizations could be good What problems is Boei solving and how is that benefiting you? Allowing website visitors to contact us through their preferred channel (whatsapp, phone call, etc)

Grant

I'm a tech noob, but Boei was super easy to install on my site. I've added several options for contacting me through different channels, links to questionnaires / contact forms, and links to my socials... It's so much more than just a chat button, which is awesome!

Hansie

Works great, nice variation of apps

David K.

CEO Small-Business (50 or fewer emp.)

Seif Ahmed

@seif588

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!

Irfan

@mak_web_media

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Chandra Kusuma

The greatest chat widget for websites I have ever tried. It's quite light and not reduce the site loading speed. Quite easy to install on any type of sites/CMS platform. The features and integrations is continuously developed. The support Ruben and his team provide is the best. Easily number one pick.

Pepe

This is a great way to chat with visitors on their favorite channels. I really like this because it's simple to implement. It's also easy to find new integrations because there are many channels to choose from (Line, WhatsApp, Email, Contact form, etc.). Ruben, the founder, is also a great guy, always listening to users requests and feedbacks.

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(

Cristian Trappolini

I want to leave this review because I want to tell you 2 important things: one is that those who don't speak English well often find themselves having to live with Google Translate as their best friend, and the other is that BOEI is fantastic, simple and intuitive even for those who don't speak English well. I am really enthusiastic about the ease of use from the first time, which I rarely find in a similar app. Personally I recommend it to everyone!

Daniel Gyger

A must for simplicity and efficiency. To test it is to approve it, in any case we can only recommend it.

Nitesh Manav

It's a light-weight, easy to set-up and use. It increases conversions by talking to visitors on their favorite channels. Above this, it's also cookie-free and GDPR proof which makes it more light-weight and secure.

Renaat Sioncke

Boei.helps is an easy-to-use app to connect a support/help icon to your website. I just set up four websites with different social media links, all in no time. Boei helps to customize and speed up my website building work-flow.

Fran Tully

Very happy to give 5 Stars for this plugin. Over 70% of my business enquiries are coming from Smartphone users based on my Google Analytics. Boei allows those users to contact me on their preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. It's a pop up with a GIF that looks great on my site. And it gives the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now, and I am very happy to recommend. I would try the free version first so you are sure. Thanks Fran

Proinsias M.

It was very easy to configure and setup on my website. The only issue I had to deal with was to decide what channels not to include in the pop up on the website. I need to be clear what are the essential channels to include for each site that I design. Very happy to give Top Marks to this Plugin. Most of my business enquiries are coming from Smartphone users based on my Analytics. Boei allows those users in particular contact me on the preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. Its a pop up and also give the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now and I am very happy to recommend. I need to make sure I am not including channel options that are not relevant, so I need to be sure of my target audience to avoid clutter when the pop up is activated.

Gavin S.

It makes it easier for website visitors to engage with me on the channel of their choice. Installing Boei was simple, took less than 5 minutes, and I was up and running. What I liked is that you can install it on Wordpress, HTML, and even on other page builders. You can use it with WhatsApp, Telegram, Live chat, Facebook messenger, or any combination of them at once so that visitors can pick the channel they're most comfortable with. None at the moment, everything is working as it should be.

Sara Hall

How is this possible? I have been searching for a service like boei, without success for over a year. What magic is this? Isn't set up supposed to be supremely complicated, involving a coding degree, extensive technical knowledge and possibly a miracle? Boei just works. It works so well I was suspicious of it for nearly a whole week, sending endless texts and emails to myself in utter disbelief, when it failed to keel over! Set up is straight forward, easy and takes minutes. Seriously, I cannot recommend Boei enough.

Mike Foston

Just about as easy as it gets. It uses all the ways you already have to connect to you, lets your customers choose how they want to connect, and doesn't give you another place to check for messages. Has plenty of configuration options, and support has been very responsive, and willing to listen to ideas to make improvements. Really pleased with how it looks on my sites as well. Bit of a bargain!

Lukáš H.

Ease of use and the number of possible integrations. Honestly I can't say there is anything I didn't like when using Boei.

Bikram K. S.

Boei has been a time saver for me. I was looking for a way to integrate various social media chat options into my website so that my customers can contact me using the platform of their choice. I tried 3-4 other platforms but nothing came closer to the experience I finally got from Boei. Its WhatsApp and Google Map integration bought me over. I just wish it has support for Frase assistant and Gist assistant. Ease of use, and painless integration of various chat platforms. lacking integration with Frase and Gist and some of the labels are confusing.

Chandra Kusuma

Pepe

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(

Questions?

Shopify Messenger Widget FAQ

How does the Messenger widget work on Shopify?

When a shopper clicks the Messenger button on your Shopify store, it opens a direct conversation with your Facebook page. On mobile it opens the Messenger app, on desktop it opens Messenger.com. You respond from your Facebook Page inbox, Messenger app, or Boei's shared inbox.

How do I install it on Shopify?

Sign up at Boei (free trial), add your Facebook page ID, and copy the widget code. In Shopify, go to Online Store → Themes → Edit code → paste the snippet in theme.liquid before the closing tag. Your Messenger widget is live in 5 minutes. See our Shopify installation guide.

Does it work on product pages and checkout?

Yes. The Messenger widget appears on all Shopify pages including product pages, cart, and checkout. Shoppers can ask about sizing, shipping, and stock right when they need answers — reducing cart abandonment.

Does it replace the deprecated Facebook Chat Plugin?

Yes. Facebook deprecated its official Chat Plugin in 2024. Boei provides a modern alternative using Messenger deep links — no SDK, no cookies, no breakage. Works with all Shopify themes.

Can I combine Messenger with other channels?

Yes. Add Messenger alongside WhatsApp, Instagram DM, Telegram, phone, email, AI chatbot, and 50+ other channels — all in one floating button.

Does it work with Shopify Online Store 2.0?

Yes. Boei is compatible with all Shopify themes including Online Store 2.0 themes like Dawn. No app embed blocks needed — just a simple code snippet. Also works with Hydrogen and headless Shopify setups.

Is it GDPR compliant?

Yes. Boei is a Dutch company with servers in Amsterdam (EU). No cookies, full GDPR compliance, DPA available on request. The widget collects no personal data before a visitor clicks.

How much does it cost?

Boei Pro is €14/month and includes the Messenger widget, AI chatbot with 2,000 messages, shared inbox, built-in CRM, 50+ channels, and unlimited team seats. Start with a 7-day free trial — no credit card required.

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Modern replacement for deprecated Chat Plugin. AI chatbot, shared inbox, and 50+ channels included.

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