Add Instagram DM Button to Your Website

Let 2 billion+ Instagram users start a conversation with one tap. Visual messaging for visual brands — mobile-first, no coding required, GDPR-compliant. Perfect for salons, fashion, food, design, and any business with a strong Instagram presence.

2 billion+ Instagram users
Visual-first messaging
Mobile-native experience
Start 7-Day Free Trial
Andrew Lee David S. Vance W. Grant Nitesh Manav
from 159 reviews

Why Add Instagram DM to Your Website?

70% of Instagram users are under 35 — for them, DM is how they communicate with brands. It feels like texting a friend: casual, fast, and visual. An Instagram DM button on your website meets younger customers where they're most comfortable.

150 million+ business conversations happen on Instagram every month. Customers who message businesses are 44% more likely to shop weekly on Instagram. Your followers already see your posts and Reels — the DM widget gives website visitors that same direct line.

Unlike live chat that requires constant monitoring, Instagram DM is asynchronous. Visitors message when convenient, you respond when available. Conversations persist across devices and over time.

Visual Brands That Thrive with Instagram DM

When your product sells through images

Salons & Beauty Services

Clients discover your work through posts and Reels. An Instagram DM button lets them book while excited about your latest transformation. Share before-and-after photos in DMs and confirm appointments — all in one visual thread.

Fashion & Boutiques

Customers ask about sizing, request fit photos, and check stock via DM. Send outfit combinations and styling suggestions. Close sales conversationally without the customer leaving Instagram. For formal orders, add a contact form.

Content Creators & Influencers

Brand partnerships, collaborations, and media kit requests naturally flow through DM. Add an Instagram DM button to your website so business contacts reach you directly — no digging through link-in-bio.

Restaurants & Hospitality

Reservations, menu questions, catering inquiries. Followers see your food photography on Instagram and want to book immediately. An Instagram DM button makes it one tap. Also offer phone for same-day reservations.

Customize Your Bot
Brand Colors
Smart Responses
Friendly
Personality

Match Your Instagram Aesthetic

Your Instagram DM button should feel like a natural extension of your brand. Full control over look and feel so it blends seamlessly with your website and your visitors' expectations.

  • Custom colors to match your brand palette or Instagram feed
  • Instagram-inspired gradient presets (sunset, aurora, ocean, neon)
  • Adjust button size, corner radius, shadow, and position
  • Preview on your actual website before publishing
Customize Your Widget

Brands Growing with Instagram DM Widget

David K.

David K.

CEO Small-Business (50 or fewer emp.)

What do you like best about Boei? I'm giving 10 points. Why? This app is super easy. You can configure your chat widget in 5 minutes, add a JS script to your "header" in your theme and wooollaaa done. Nothing hard. We have been using Boei mainly for small corporate websites. It really solves our need to have a small chat widget which does not add up 150Kb and XXXXX JS scripts. It's really lightweight and it does not affect your website speed.
Seif Ahmed

Seif Ahmed

@seif588

I have been using Boei for over a year. It is very simple yet effective to implement it. Support is great - Ruben is always responsive and helpful. The product has also added new features which I have not yet needed but good to know Ruben is always working hard to add value to users of Boei. I am sure there are other similar solutions but for the price, support and features (and future updates), this is a great value.
Neu

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!
Irfan

Irfan

@mak_web_media

I have been using BOEI for over a year and absolutely amazed with the growth and new features. I recommend BOEI to anyone who is looking to increase website engagement with multiple communication channels.
Peter C

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.
Andrew Lee

Andrew Lee

@fromlife89

It's a great tool especially for managing multiple websites and agencies.
Grzegorz G.

Grzegorz G.

I have a quick chat on each page, so it simplifies the way my clients can get in touch with me. It was very easy to implement and they continue to improve this software and are open to feedback. An easy way to add a communication widget to the website. I like best that it supports Messenger and Whatsaap, phone, email and live chat and it is easy to translate for multilingual pages. I can't think about real drowbacks. The [SENSITIVE CONTENT] reply all the support questions quickly and effectively, they are open to feedback. I had no issues at all with this software. Maybe if they could add some protection against spammers if you use the contact form and in some future add a chatbot, that would be fantastic.
Joshua G.

Joshua G.

I was looking for a chat app to easily communicate with my customers. I didn't want to install anything overly complex and I just wanted something that worked within minutes. After briefly using Boei, I knew it was right for me. It's super lightweight and easy to use, plus it has all the chat bots that you might need! Highly recommend to anyone looking for something simple. I wish there was a better UI or more design options.
Ronald D.

Ronald D.

Director Small-Business (50 or fewer emp.)

What do you like best about Boei? Simple, easy to use and implement with little technical support What do you dislike about Boei? Logo deisgns can be improved and some customization of logos of different widgets What problems is Boei solving and how is that benefiting you? On multiple sites, users require different feedback channels. This allows simple customization
Fahd T.

Fahd T.

Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? The best part is the simplicity of the product and ease of use. What do you dislike about Boei? The weak part is the lack of depth for advanced users. What problems is Boei solving and how is that benefiting you? Helps capture visitors using different communication channels under one platform.
David S.

David S.

CEO/Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? It's extremely easy to gather different communication channels under one UI, simplifying the contact process for users, which is essential because it allows us to meet our clients via their preferred method (and not the one we impose on them) What do you dislike about Boei? I wish they had more design options to make it less standard amongst different websites. Another thing that could be better is the speed at which new integrations are added; it could be faster. What problems is Boei solving and how is that benefiting you? Some users prefer contact forms, other live chats, other Instagram/facebook DmS, ETC. Boei allows us to display all these channels in a simplified and unified manner.
Vance W.

Vance W.

We have been using Boei for many clients over the past year and the impact on the page speed is negligible and helps convert website visitors to warm leads. Ease of deployment, lightweight code, and overall flexibility and functionality. The form component isn't exactly flexible and extensive enough for most uses so we often have to use another form solution.
Julien V.

Julien V.

Développeur d'e-commerce Small-Business (50 or fewer emp.)

What do you like best about Boei? Lightweight, opens instantly, lot of features (whatsapp, messenger, contact form, links) What do you dislike about Boei? Not including a built-in chat app, more design customizations could be good What problems is Boei solving and how is that benefiting you? Allowing website visitors to contact us through their preferred channel (whatsapp, phone call, etc)
Grant

Grant

I'm a tech noob, but Boei was super easy to install on my site. I've added several options for contacting me through different channels, links to questionnaires / contact forms, and links to my socials... It's so much more than just a chat button, which is awesome!
Hansie

Hansie

Works great, nice variation of apps
David K.

David K.

CEO Small-Business (50 or fewer emp.)

What do you like best about Boei? I'm giving 10 points. Why? This app is super easy. You can configure your chat widget in 5 minutes, add a JS script to your "header" in your theme and wooollaaa done. Nothing hard. We have been using Boei mainly for small corporate websites. It really solves our need to have a small chat widget which does not add up 150Kb and XXXXX JS scripts. It's really lightweight and it does not affect your website speed.
Seif Ahmed

Seif Ahmed

@seif588

I have been using Boei for over a year. It is very simple yet effective to implement it. Support is great - Ruben is always responsive and helpful. The product has also added new features which I have not yet needed but good to know Ruben is always working hard to add value to users of Boei. I am sure there are other similar solutions but for the price, support and features (and future updates), this is a great value.
Neu

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!
Irfan

Irfan

@mak_web_media

I have been using BOEI for over a year and absolutely amazed with the growth and new features. I recommend BOEI to anyone who is looking to increase website engagement with multiple communication channels.
Peter C

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.
Chandra Kusuma

Chandra Kusuma

The greatest chat widget for websites I have ever tried. It's quite light and not reduce the site loading speed. Quite easy to install on any type of sites/CMS platform. The features and integrations is continuously developed. The support Ruben and his team provide is the best. Easily number one pick.
Pepe

Pepe

This is a great way to chat with visitors on their favorite channels. I really like this because it's simple to implement. It's also easy to find new integrations because there are many channels to choose from (Line, WhatsApp, Email, Contact form, etc.). Ruben, the founder, is also a great guy, always listening to users requests and feedbacks.
Arjun E.

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.
José Manuel D.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(
Cristian Trappolini

Cristian Trappolini

I want to leave this review because I want to tell you 2 important things: one is that those who don't speak English well often find themselves having to live with Google Translate as their best friend, and the other is that BOEI is fantastic, simple and intuitive even for those who don't speak English well. I am really enthusiastic about the ease of use from the first time, which I rarely find in a similar app. Personally I recommend it to everyone!
Daniel Gyger

Daniel Gyger

A must for simplicity and efficiency. To test it is to approve it, in any case we can only recommend it.
Nitesh Manav

Nitesh Manav

It's a light-weight, easy to set-up and use. It increases conversions by talking to visitors on their favorite channels. Above this, it's also cookie-free and GDPR proof which makes it more light-weight and secure.
Renaat Sioncke

Renaat Sioncke

Boei.helps is an easy-to-use app to connect a support/help icon to your website. I just set up four websites with different social media links, all in no time. Boei helps to customize and speed up my website building work-flow.
Fran Tully

Fran Tully

Very happy to give 5 Stars for this plugin. Over 70% of my business enquiries are coming from Smartphone users based on my Google Analytics. Boei allows those users to contact me on their preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. It's a pop up with a GIF that looks great on my site. And it gives the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now, and I am very happy to recommend. I would try the free version first so you are sure. Thanks Fran
Proinsias M.

Proinsias M.

It was very easy to configure and setup on my website. The only issue I had to deal with was to decide what channels not to include in the pop up on the website. I need to be clear what are the essential channels to include for each site that I design. Very happy to give Top Marks to this Plugin. Most of my business enquiries are coming from Smartphone users based on my Analytics. Boei allows those users in particular contact me on the preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. Its a pop up and also give the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now and I am very happy to recommend. I need to make sure I am not including channel options that are not relevant, so I need to be sure of my target audience to avoid clutter when the pop up is activated.
Gavin S.

Gavin S.

It makes it easier for website visitors to engage with me on the channel of their choice. Installing Boei was simple, took less than 5 minutes, and I was up and running. What I liked is that you can install it on Wordpress, HTML, and even on other page builders. You can use it with WhatsApp, Telegram, Live chat, Facebook messenger, or any combination of them at once so that visitors can pick the channel they're most comfortable with. None at the moment, everything is working as it should be.
Sara Hall

Sara Hall

How is this possible? I have been searching for a service like boei, without success for over a year. What magic is this? Isn't set up supposed to be supremely complicated, involving a coding degree, extensive technical knowledge and possibly a miracle? Boei just works. It works so well I was suspicious of it for nearly a whole week, sending endless texts and emails to myself in utter disbelief, when it failed to keel over! Set up is straight forward, easy and takes minutes. Seriously, I cannot recommend Boei enough.
Mike Foston

Mike Foston

Just about as easy as it gets. It uses all the ways you already have to connect to you, lets your customers choose how they want to connect, and doesn't give you another place to check for messages. Has plenty of configuration options, and support has been very responsive, and willing to listen to ideas to make improvements. Really pleased with how it looks on my sites as well. Bit of a bargain!
Lukáš H.

Lukáš H.

Ease of use and the number of possible integrations. Honestly I can't say there is anything I didn't like when using Boei.
Bikram K. S.

Bikram K. S.

Boei has been a time saver for me. I was looking for a way to integrate various social media chat options into my website so that my customers can contact me using the platform of their choice. I tried 3-4 other platforms but nothing came closer to the experience I finally got from Boei. Its WhatsApp and Google Map integration bought me over. I just wish it has support for Frase assistant and Gist assistant. Ease of use, and painless integration of various chat platforms. lacking integration with Frase and Gist and some of the labels are confusing.
Chandra Kusuma

Chandra Kusuma

The greatest chat widget for websites I have ever tried. It's quite light and not reduce the site loading speed. Quite easy to install on any type of sites/CMS platform. The features and integrations is continuously developed. The support Ruben and his team provide is the best. Easily number one pick.
Pepe

Pepe

This is a great way to chat with visitors on their favorite channels. I really like this because it's simple to implement. It's also easy to find new integrations because there are many channels to choose from (Line, WhatsApp, Email, Contact form, etc.). Ruben, the founder, is also a great guy, always listening to users requests and feedbacks.
Arjun E.

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.
José Manuel D.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(

Instagram DM Widget FAQ

How do I add an Instagram DM button to my website?

Sign up for Boei's free trial, enter your Instagram username (without @), customize the button design, then copy one line of code to your website. Works on WordPress, Shopify, Wix, Squarespace, or any HTML site. Takes about 5 minutes.

Do visitors need an Instagram account?

Yes, visitors need to be logged into Instagram. With 2 billion+ monthly active users, this is rarely a barrier. For visitors without Instagram, offer alternatives like WhatsApp or contact form alongside the button.

Should I use a personal or Business profile?

Both work. An Instagram Business profile is recommended — it gives you message analytics, saved replies, automated greetings, and the "Very responsive" badge. The switch is free and takes 30 seconds.

What's the difference between Instagram DM and WhatsApp?

WhatsApp has 2 billion users and dominates in Europe and Latin America — best for international reach. Instagram has 2 billion+ users and dominates among 18-34 — best for visual brands and younger demographics. Many businesses offer both.

Can I collect visitor info before the DM opens?

Yes. Enable the optional lead capture field to collect name, email, or phone before Instagram opens. You get their contact info even if the DM conversation doesn't continue.

Is the Instagram DM widget GDPR compliant?

Yes. Boei's servers are in Amsterdam (EU). The widget uses zero cookies and collects no personal data before a visitor clicks. Once the visitor opens Instagram, the conversation is governed by Meta's policies. We provide a DPA.

Can I use Instagram DM alongside other channels?

Absolutely — this is what Boei is built for. Add Instagram DM alongside WhatsApp, Messenger, phone, AI chatbot, and 50+ other channels in one floating button.

Will the widget slow down my website?

No. Boei loads asynchronously after your page content. Lightweight (under 30KB), CDN-optimized, zero dependencies. Your site performance stays unaffected.

Setup Instagram DM Widget

Simple configuration

1

Configure Your Instagram Account

Enter your Instagram username. Customize colors, position, and button text to match your brand.

2

Install on Website

Add one line of code or use our plugin for WordPress, Shopify, Wix, and 500+ other platforms. Live in under 5 minutes.

Combine Instagram DM with Other Channels

Instagram DM is powerful for visual brands and younger audiences, but it shouldn't be your only option:

  • WhatsApp — For international customers and transactional conversations
  • Facebook Messenger — For audiences more active on Facebook than Instagram
  • Phone widget — For urgent matters and voice communication
  • AI chatbot — For instant 24/7 answers to common questions

Boei shows Instagram DM for mobile visitors, WhatsApp for international traffic, and phone for urgent pages — all from a single floating button.

See All 50+ Channels

Add Instagram DM to Your Website

Connect with 2B+ Instagram users • Free 7-day trial • No credit card

Start 7-Day Free Trial Contact Our Team
5-minute setup, no coding • GDPR compliant (EU servers) • Works with personal & business profiles