Boei partners

AI chatbot platform for agencies

Build and manage chatbots for your clients, starting with their website URL. Offer them under your own brand, run client trials and earn from software resale, setup and ongoing care.

Prefer your clients to pay Boei directly? Our affiliate program pays 30% commission

Start with a client website

Turn a client URL into a chatbot

Your client already has a website. Start there. Boei creates a separate account and chatbot, then finds training pages through the website and sitemap.

Now you have something to show, not a blank setup screen. Use a 7- or 14-day client trial to prepare the answers before presenting your service. Creating the trial does not send the client an email.

Trial creation is available to approved reseller agencies. Website access and source quality affect the result, and the answers still need testing before launch.

Explore website training →

Make chatbot delivery part of your agency

Approved agencies can create client trials while they build and test.

Apply for agency access

01 / New client

Add client

Client name

Harbor Dental

Trial duration

7 days

Client website

harbordental.example

A starting point, built from the website

  • ✓ Website and business details
  • ✓ Pages discovered from links and sitemap
  • ✓ Chatbot created for Harbor Dental

Next: review sources, test answers and install.

Illustrative product setup. North Studio and Harbor Dental are example businesses.

Make it useful for the client

Answers, enquiries and a way to reach a person

A first draft becomes a useful service when it answers the questions visitors actually ask. Add the client's documents and FAQs, test its answers and choose a clear route to the team.

For a dental practice, that could mean answering opening-hours questions, explaining services and collecting appointment enquiries. The widget puts the chatbot, live chat and contact options together on the website.

The client's team handles enquiries unless your service includes that work. Connected booking or lookup actions need their own setup and testing.

Explore human handover →
harbordental.example
HD

Harbor Dental

Your local dental team

NS

Harbor assistant

North Studio

Are you open on Saturday?

Yes, our Saturday hours are 9am to 1pm. Would you like to contact the team?

Contact the team
Ask a question...

Powered by North Studio

Illustrative product setup. North Studio and Harbor Dental are example businesses.

Keep client work organized

The second client should not mean twice the admin

Once the first chatbot is live, the same partner dashboard holds the next client. Search one list and open the right account without collecting client passwords.

Each business keeps its own training content, conversations and plan capacity. When a trial is ready to go live, request its paid package. Boei confirms the plan and billing with you.

Clients who pay Boei directly can also approve your management access. They keep their account and subscription and can remove your access later.

Compare reseller and affiliate options →
portal.northstudio.example
NSNorth Studio
Agency workspace

Your clients

Add client
ClientsOverviewSettings

Harbor Dental

Growth · Active

Log in ↗

Fieldworks

Starter · Trial

Log in ↗

Studio Oak

Client pays Boei · Connected

Log in ↗

Separate accounts. One place to open them.

Illustrative product setup. North Studio and Harbor Dental are example businesses.

Connect your existing tools

Keep repeat work out of your team's way

As your client list grows, updates become the regular work. The REST API and webhooks connect training content, contacts, deals and inbox conversations with your existing tools.

MCP connects compatible AI assistants to supported Boei tasks. That makes work such as adding approved FAQs or updating contacts part of the conversation with your assistant.

API and MCP require API access on the account's plan. MCP connections need sign-in and approval, and account permissions still apply.

Explore the API and MCP →

Ready to bring your clients to Boei?

Start with one client project and add the services that fit your agency.

Apply for agency access

Your AI assistant + Boei

MCP

Connector address

https://app.boei.help/mcp

Add this approved FAQ to the selected client account: what are your Saturday opening hours?

Work with FAQs, training content, contacts, deals and inbox conversations.

REST API + webhooks

Connect your own systems using the account’s API access.

Illustrative product setup. North Studio and Harbor Dental are example businesses.

Ready to make it your own branded service?

The client service can carry your agency's identity too. Custom Whitelabel adds your logo, a custom Powered By label and a client portal on your own domain.

Custom Domain & SMTP brings the login address and outgoing platform emails into the same experience. See the branding examples and setup details before choosing this optional addition.

Custom Whitelabel costs €99/month excluding VAT per agency environment, plus client subscriptions. Boei helps configure the domain and email. The reseller discount does not apply to this branding fee.

Explore white-label features →

Choose who pays for the software

The chatbot service is ready. Now choose how you want to bill for it. You can invoice the software yourself, or let your client pay Boei and charge separately for your work.

Reseller

20%

Get 20% off regular client plans. You bill your clients and provide first-line support. Each client has its own paid plan.

  • 20% off plans and regular subscription add-ons

    The discount uses the current monthly or annual price and applies while you pay Boei and provide first-line support.

  • Separate capacity for each client

    New clients have their own plan, chatbot capacity and credits. Existing shared agency agreements remain unchanged.

  • One partner dashboard

    Once your agency is approved, create client trials yourself, request paid plans and log in to client accounts.

Become a reseller

Affiliate

30%

Refer clients who pay Boei directly. Earn 30% of eligible subscription revenue for their first 12 months.

  • 30% for the first 12 months

    The period starts with the client's first paid subscription. Commission is based on eligible revenue after discounts, excluding VAT.

  • Your own referral and direct signup links

    Share your link and track visitors, signups, customers, commissions and payouts.

  • Manage clients with permission

    Use a client access link to get approval. Client names become visible and you can log in to help. Clients decide whether to grant access.

Become an affiliate

Growth at €588 per year costs your agency €470.40 after the 20% discount. Charge the client €588 and the software margin is €117.60 per year. You can set a different client price and charge for setup or ongoing work.

Example excluding VAT. This is software margin before your own costs. Current plans and add-ons determine the actual amount.

See regular plans and subscription add-ons

Chatbot partner program questions

Can affiliates log in to client accounts?

Yes. Share your client access link. Each client signs in and approves access. A referral link alone does not grant access.

Do I need a reseller account to help a client?

No. Choose affiliate participation if the client pays Boei directly. You can manage the account after approval and earn commission when the referral qualifies.

Does an existing customer earn commission?

Connecting an old customer does not automatically earn commission. A client with no previous referrer can qualify automatically when access is accepted within 14 days of signup. Eligible earlier payments within those 14 days count. Other cases need approval.

What gets the 20% reseller discount?

Regular client subscriptions and regular subscription add-ons, including annual billing at the applicable annual price. One-time AI-credit top-ups, services and Custom Whitelabel are excluded.

Can clients share one pool of AI credits?

New client accounts use separate plans, chatbot limits and credits. Existing shared agency agreements stay in place until changed with Boei.

Is white-label branding included?

Regular plan branding rules apply per client. Custom Whitelabel is a separate €99/month option, excluding VAT per agency environment. It includes dashboard branding, domain, SMTP, widget branding and Boei branding removal on reseller subaccounts.

Build your first client chatbot

Apply for agency access. Once approved, start a client trial and turn their website into a demo you can show.