Fire Webhooks from Every Chat

Send chat events to any URL with a custom JSON payload. Boei's agentic AI fires the right webhook on the fly and works across web chat, WhatsApp, email, and SMS.
✓Fire any workflow✓Two-way actions✓You pick which events fire
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Webhooks Capabilities

What Your AI Agent Can Do With Webhooks

Boei's agentic AI calls the Webhooks API directly during conversations. No marketplace, no glue code. The agent figures out the right call, runs it live, and replies in the chat.

Trigger a workflow

Lead captured? Payment received? Escalation? The agent fires the matching Webhooks workflow with the chat data attached.

(agent qualifies a lead)
Boei triggers 'Webhooks: New Lead' with name, email, score, source, and transcript.

Two-way: read and write

Workflows can come back with data the agent uses in the conversation, like CRM lookups or inventory checks.

Is the X1 in stock?
Checking via Webhooks... yes, 7 in stock. Want me to set one aside?

Route by intent

The agent classifies what the visitor wants and triggers a different Webhooks workflow for sales, support, or billing.

I want to upgrade my plan
Triggering 'Upgrade flow' in Webhooks. You'll get a personalized quote in the next message.

Log everything

Every conversation can fire a 'chat completed' event into Webhooks so you can build dashboards, alerts, and follow-ups elsewhere.

(end of every conversation)
Boei fires 'chat_completed' to Webhooks with channel, duration, outcome, and tags.

Need something else? Tell the AI in plain English. The agent figures out the right Webhooks API call and runs it live.

Connect Boei to Anything

Webhooks are the universal connector. When something happens in your Boei widget: a form submission, a chat message, a channel click. Boei sends a POST request to your webhook URL with all the event data.

Use this to connect Boei to any tool that accepts webhooks: Zapier for no-code automation, Make (formerly Integromat) for complex workflows, n8n for self-hosted automation, or your own backend API for fully custom integrations.

How It Works

From widget event to custom workflow in seconds

1

Event Happens in Widget

A visitor submits a form, sends a chat message, clicks a channel, or interacts with your AI chatbot.
2

Webhook Fires

Boei sends a POST request to your webhook URL with the event data: visitor info, message, channel, page URL, and more.
3

Your Workflow Runs

Zapier, Make, n8n, or your API receives the data and triggers your custom workflow: CRM update, Slack notification, email, or anything else.

What Can You Build with Webhooks?

Slack/Teams Notifications

Get instant notifications in Slack or Microsoft Teams when a visitor submits a contact form or starts a chat on your website.

Custom CRM Sync

Send leads to any CRM: Salesforce, Pipedrive, Monday.com, Notion, or your own database. Use Zapier or Make to map the data.

Email Notifications

Trigger custom email notifications when specific events happen. Different emails for different channels or form types.

Custom Backend Logic

Send events to your own API for custom processing: lead scoring, data enrichment, custom routing, or any business logic.

Frequently Asked Questions

What data does the webhook send?

Webhooks send a JSON payload with the event type, visitor information (name, email, phone if provided), message content, channel used, page URL, and timestamp.

Can I use webhooks with Zapier?

Yes. Create a Zapier Zap with 'Webhooks by Zapier' as the trigger, copy the webhook URL, and paste it in your Boei dashboard. Zapier handles the rest.

Can I use webhooks with Make (Integromat)?

Yes. Create a Make scenario with a custom webhook module as the trigger. Copy the URL and add it to your Boei webhook settings.

Can I send to multiple webhook URLs?

Yes. You can configure multiple webhook URLs in Boei. Each event is sent to all configured URLs simultaneously.

Is the webhook integration included in Boei plans?

Yes. Webhooks are included in all Boei plans starting from $19/month. No extra fees.

What format is the webhook payload?

Boei sends a standard HTTP POST request with a JSON body. The payload includes structured data that's easy to parse in any automation tool or programming language.

Connect Boei to Any Tool You Use

Webhooks let you build custom workflows with Zapier, Make, n8n, or your own API.

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✓ 7-day free trial • ✓ No credit card required • ✓ Webhooks included in Pro