Can I cancel anytime?
Yes. No contracts, no commitments. You can cancel with one click from your dashboard, and you keep access until the end of your billing period.
What is included in the free trial?
You get 7 days with all features unlocked — no credit card required. Just sign up and start building. If you do not upgrade after the trial, your account stays active in read-only mode so you never lose your setup.
Can I upgrade or downgrade anytime?
Yes. You can change your plan or add and remove add-ons at any time from your dashboard. Changes take effect at the start of your next billing cycle.
What plan should I start with?
If you want the AI chatbot to handle questions and capture leads automatically, start with Starter at $25/mo. Most businesses end up on Growth once they start getting leads daily and want multi-domain support and automation. If you need a custom DPA, priority support, and a quarterly review, Scale is built for that.
What is the difference between Starter and Growth?
Starter is the entry plan with 2,000 monthly AI credits, 1,000 training pages, lead collectors, and email + WhatsApp chatbot integration. Growth adds 3 domains, 7,000 AI credits, the deal pipeline, API access, webhooks, auto retrain, and AI summary on handover. If you are getting leads daily or running multiple sites, Growth is where you want to be.
Is there an annual discount?
Yes, annual billing saves around 25% across all plans. Annual prices: Starter $19/mo, Growth $49/mo, Business $129/mo, Scale $229/mo.
What payment methods do you accept?
We accept credit cards, PayPal, and IBAN bank transfers. For invoicing via bank transfer,
contact us to arrange this.
What is an AI credit?
Every time the AI sends a reply to a visitor, it uses 1 credit. Regular human live chat messages are unlimited and do not use credits.
When do my AI credits reset?
At the start of each calendar month.
What happens if I run out of AI credits?
Your chatbot stops replying automatically but your widget and live chat keep working. You will get a notification before you hit the limit so you can decide whether to add credits or upgrade your plan.
What is the Scale plan for?
Scale is for businesses that need procurement-grade compliance and contractual uptime guarantees rather than raw volume. It adds a custom Data Processing Agreement signed by your legal team (not self-service), a 99.5% uptime SLA, priority support, dedicated 60-minute onboarding, a quarterly review call to discuss agent performance, plus 25,000 AI credits/mo, 15,000 training pages, 20 AI actions/bot, and 7 live chat agents. It includes everything in Business.
Can I train the chatbot on my own content?
Yes. You can train it on your website pages, uploaded files (PDF, Word, Excel, plain text), FAQ documents, or pasted text. The number of training pages depends on your plan.
What is product training?
Product training lets you connect your product catalogue so the chatbot can answer questions about specific products, availability, and pricing. It is available from Starter (50 products) through Growth (500 products) to Business and Scale (unlimited).
Can I connect my email inbox or WhatsApp to the chatbot?
Yes. Connecting your mailbox or WhatsApp to the AI chatbot is included from Starter and up.
How does the live chat agent work?
Each plan includes live chat agent seats. When a visitor wants to talk to a human, or the AI hands off the conversation, your agent gets notified and can reply directly from the Boei inbox. Starter includes 1 agent, Growth 3, Business 5, and Scale 7. You can add more agents as an add-on for $9/mo per agent.
Can I add extra domains?
Yes. Extra domains are $15/mo each and can be added to any plan. Growth includes 3 domains and Business and Scale include 10.
Can I remove the Boei branding?
Yes. Branding removal is available as an add-on for $14/mo on Starter and Growth. On Business and Scale, branding is removed by default.
Is there a white-label option?
Yes, on the Business plan. White-label lets you fully rebrand Boei for your clients, including a custom domain. For agency pricing and volume deals,
contact us.
Do you have a plan for agencies?
Business at $179/mo is built for agencies: 10 domains, 10 chatbots, white-label, custom domain, and branding removed. Scale at $309/mo adds a 99.5% uptime SLA, custom DPA, priority support, dedicated onboarding, and a quarterly review call. For larger setups or custom contracts,
reach out and we will work something out.
I am an agency but I only have 1 or 2 clients right now. What is the best option?
Starting with Starter or Growth makes total sense if you are just getting your first clients set up. You do not need Business from day one. Once you are managing more sites and want white-label and a custom domain, upgrading is easy. If you want to discuss a path that grows with your agency, just
contact us and we will find something that works.
Is Boei GDPR compliant?
Yes. Boei is cookie-optional and built with European privacy standards in mind. Your data stays within the EU. We offer a Data Processing Agreement (DPA) for businesses that require one —
download it here.
How can I reach support?
Click the chat button on any page or email us at
[email protected]. We are a small team based in Utrecht and we actually reply.