For SMBs and agencies · 17,000+ websites · 60+ countries

The AI receptionist that speaks your customers' language.

Replies on your website, WhatsApp, email and SMS in 95+ languages. Captures leads, hands off when needed. All in one inbox.

EU-hosted
Setup in 5 minutes
95+ languages

From $19/month · No credit card · Live in 10 minutes

Andrew Lee David S. Vance W. Grant Nitesh Manav
from 159 reviews
Meetings WhatsApp Email SMS AI Agent Online CRM QUALIFIED INBOX 3 CHANNELS WA EM SMS Booked
17,000+
websites
118M+
visitors helped
4M+
chats started
60+
countries
Trustpilot logo

Trustpilot 4.7/5

G2 logo

G2 4.5/5

Capterra logo

Capterra 5/5

The shift

AI handles the routine. Your team handles the conversations that drive revenue.

Most chatbots just reply. Boei runs the front desk.

A standard chatbot answers questions from a knowledge base and asks for name and email. Boei does the work of a receptionist: replies in the visitor's language, captures qualified leads, hands the tough ones to your team, and runs on every channel your customers actually use.

Generic chatbot

  • Answers from a knowledge base
  • Asks for name and email
  • Hands off and stops there
  • Works only on your website

Result: you still do the qualifying.

Boei

  • Replies in your customers' language
  • Captures leads via forms or in conversation
  • Routes high-value leads, escalates with full context
  • Works on website, WhatsApp, email and SMS

Result: only the conversations that matter land in your inbox.

Multichannel reach

One AI agent. On every channel your customers actually use.

Trained once on your business. Replies the same on your website, WhatsApp, email and SMS. Same brain, same context, same shared inbox.

Website

Embedded chat that captures leads, books appointments and answers product questions 24/7. 10KB script, no impact on your load speed.

WhatsApp

AI replies on your WhatsApp Business number. Lead qualification, AI summary, escalation to an agent when needed.

Email

Incoming emails get a draft reply from the same agent that knows your business. Auto-send or review first.

SMS

Two-way SMS via Twilio. Confirmations, reminders, follow-ups, all in the shared inbox.

On the roadmap: Voice add-on (AI answers your phone), Instagram DM and Facebook Messenger 2-way sync.

Routine questions answered instantly. You only see what needs attention.

Visitors ask questions, the AI replies instantly in their own language. Understands context, qualifies leads and turns them into appointments or orders. Outside business hours too.

  • Trained on your website, FAQ, products and past tickets
  • Replies instantly in the visitor's language
  • Asks for contact details in the conversation, not via a separate form
  • Books appointments directly in Google Calendar
  • Escalates to a human with full context and transcript
  • Adapts to your brand voice, no generic chatbot tone
brooklynbakery.com
B
Boei online
Usually replies within 5 sec.
Do you deliver cakes in Brooklyn on Saturday?
B
Yes, we deliver on Saturday in Brooklyn. Can I get your name and email to confirm the order?
Source: delivery-rates.html
Contact details
Sarah Johnson
Submit
Lead saved. Forwarded to your inbox + WhatsApp.
Powered by Boei
Inbox Pipeline Contacts
R
Filter
Sarah Johnson
2 min
Can I still book a table for Saturday?
New AI reply ready
Visitor · Brooklyn
12 min
How much for a quote for 50 employees?
Contact € 2.400 deal
Re: foundation quote new build
Won
Mike Cooper
3 h
Demo request for sales team of 8 people
New

All conversations and leads in one place.

Messages from your website, chatbot, WhatsApp, email and forms come together in one shared inbox. Track leads through your sales process with a visual kanban pipeline. No more duct-taping tools together.

  • All messages in one inbox, no more tool switching
  • Reply to WhatsApp, chat, email and forms from one dashboard
  • Track leads through stages (New → Contact → Won)
  • Turn conversations into CRM leads with one click
  • Visual kanban pipeline to follow every deal
  • AI copilot suggests replies based on history

Start simple. Expand when you're ready.

You don't have to set up everything on day one. Install the widget, turn on lead flows, let the AI take over more work when you trust it.

1

Step 1 · Day one

Install the widget on your site

One line of code, or a plugin for WordPress, Shopify, Wix or Webflow. Visitors can chat, request a quote, book a call or message you via WhatsApp. Live in 10 minutes.

AI chat Contact form WhatsApp Calendar booking
2

Step 2 · Week one

Capture every lead, escalate when it matters

Three lead flows kick in automatically: contact form, quote request and seamless lead capture mid-conversation. Conversations land in a shared inbox with AI-suggested replies. Set escalation rules per topic so the right person takes over.

Lead flows Shared inbox AI copilot Custom routing

Integrations

Connects with the tools you already use.

Plug into your CRM, calendar, marketing and webshop. No custom development needed to get started.

Plus any other tool via Webhooks or REST API.

Marketplace

Ready-made actions in one click.

Library of pre-built AI actions. Click to add, no configuration. Examples: calendar booking, quote calculation, order status lookup, CRM update, lead routing by topic.

Browse the marketplace →

Custom actions

Something specific that isn't in the marketplace?

Describe in plain language what the AI should do, no code needed. Boei can call your own APIs, update custom fields, or follow your own logic.

See how custom actions work →

Built for your business

Handle more inquiries with the same team.

🩺

Service providers

Healthcare, consulting, legal, accounting, real estate

Capture leads, qualify intent, calculate quotes, book consultations. Follow up until they close.

  • ·Lead qualification flows
  • ·Calendar integration for bookings
  • ·Custom quote calculations
  • ·AI follow-up on open leads
🛒

Webshops

Shopify, WooCommerce, custom stores

Answer product questions in 95+ languages, look up orders, handle returns, recover carts via WhatsApp.

  • ·Product catalog sync
  • ·Order status lookup
  • ·Return and refund flows
  • ·WhatsApp commerce
🏢

Agencies

Web agencies, freelancers, marketing consultants

White-label, per-client sub-accounts, custom domain, custom SMTP. One subscription, unlimited client implementations.

  • ·Per-client sub-accounts
  • ·Custom domain and branding
  • ·Modular agency pricing
  • ·Affiliate program (33% lifetime)
See the agency plan

Real results

Healthcare clinic books 10 consults a day, automatically

KS
Dr. Kirk Sanford
CEO, Longevity Medical Institute

“Boei cuts our response time, lifts patient conversion and makes our operation more efficient. The ROI is easy to justify.”

67%
of bookings via AI
vs 33% via phone
150-200
daily inquiries
6%+
lead-to-consult rate
~10/day
consults booked

Before

Manual forms, 24h follow-up, missed inquiries.

After

Instant AI replies, Zoom consultations booked automatically.

Read full case study →

“Boei runs on 10 client sites. The AI chatbot learns from each website's unique content and we resell it under our own brand.”

SJ
Susan Jones
Founder/CEO, WebMaxSEO

Why teams choose Boei

European-built. SMB pricing. No fluff.

🇪🇺

EU-hosted, GDPR-first

Servers in Amsterdam. No cookies. Self-sign DPA, configurable retention, full subprocessor list. Built for European privacy law from day one.

💸

Built for small teams

From $19/month. No enterprise contract, no mandatory setup call. Cancel anytime. Pricing scales with you, not against you.

Light by design

10KB script. 300x smaller than typical chat widgets. Your Core Web Vitals stay green.

🔁

Replaces four tools

AI chatbot, shared inbox, light CRM, follow-up automation. One subscription instead of four integrations.

Pick a plan that grows with you.

7-day free trial on every plan. No credit card.

Starter

Solo and small sites

$19/mo
Billed at $228/yr
  • 1 domain, 1 chatbot
  • 50+ contact channels
  • 2,000 AI credits/mo
  • 1,000 training pages
  • 50 product training
  • Email + WhatsApp chatbot
  • Lead collectors
  • Source gap detect
  • 5 AI actions/bot
  • CRM & advanced integrations
Most popular

Growth

Teams + automation

$49/mo
Billed at $588/yr
  • Everything in Starter, plus:
  • 3 domains, 3 chatbots
  • 7,000 AI credits/mo
  • 3,500 training pages
  • 500 product training
  • 10 AI actions/bot
  • 3 live chat agents
  • Auto retrain, Tagging
  • Ticket training
  • AI summary on handover
  • Deal pipeline
  • API access
  • Webhooks

Business

Agencies + volume

$129/mo
Billed at $1,548/yr
  • Everything in Growth, plus:
  • 10 domains, 10 chatbots
  • 20,000 AI credits/mo
  • 10,000 training pages
  • Unlimited product training
  • 15 AI actions/bot
  • 5 live chat agents
  • Custom domain
  • White-label
  • Branding removed

Scale

Enterprise compliance

$229/mo
Billed at $2,748/yr
  • Everything in Business, plus:
  • 25,000 AI credits/mo
  • 15,000 training pages
  • 20 AI actions/bot
  • 7 live chat agents
  • Custom DPA
  • 99.5% uptime SLA
  • Priority support
  • Dedicated 60-min onboarding
  • Quarterly review call

7-day free trial · No credit card required · Prices exclude VAT

Experiences

Frequently asked questions

Does the AI reply in my customers' language?

Yes. Boei replies natively in English, Dutch, German, French, Spanish, Italian, Portuguese, Norwegian and Greek, with auto-translation to 95+ other languages. The AI auto-detects the visitor's language and replies in the same.

What happens when the AI can't answer something?

It hands off to your team. Conversations land in a shared inbox with the full transcript and an AI-generated summary. Set escalation rules per topic so sales questions go to one person and complaints to another.

Does the AI agent work on more than just my website?

Yes. The same AI brain on your website, WhatsApp Business number, incoming email and SMS via Twilio. All conversations come together in one shared inbox.

How is Boei different from Intercom, Tidio or Chatbase?

Boei is built for SMBs and agencies that don't have a dedicated support team. EU-hosted, GDPR-first, no enterprise contract, no cookies, no mandatory setup call. From $19/month. The script is 10KB so it won't slow your site down.

Is my data safe?

All data is hosted in the EU (Amsterdam). Boei is GDPR-compliant out of the box: self-sign DPA, configurable retention, full subprocessor list, no cookies, privacy is opt-in by default.

What platforms does Boei work on?

WordPress (one-click plugin), Shopify, Wix, Squarespace, Webflow and 300+ others. For everything else, paste one line of code anywhere on your site. Most setups take less than 10 minutes.

Is there a free trial?

Yes, every plan starts with a 7-day free trial. No credit card required. Full access to the AI agent, shared inbox, lead capture, CRM and all channels.

One tool for reception, leads and follow-up.

Try Boei free for 7 days. From $19/month · No credit card · Live in 10 minutes.

7-day free trial • No credit card required • Cancel anytime
Boei logo

Boei

[buj]

noun

A "boei" (Dutch for buoy) inspired the name. Just like a buoy guides ships safely to harbor, Boei guides every visitor to the right answer, the right channel, or the right person on your team.

In Dutch Dutch flag Play pronunciation