White-Label AI Chatbot Platform for Agencies

Sell AI chatbots to your clients under your own brand. Custom domain, your logo, your colors, your invoice. Client sub-accounts, one-click impersonation to help them, and modular per-client pricing so you keep the margin. Starts at $129/mo on the Business plan.
✓Custom domain and branding on every client widget✓Sub-account management + one-click impersonation✓Modular per-client pricing + volume discounts

Enterprise? Schedule a demo →

from 159 reviews

Built for Agencies That Sell Chatbots

$129

Business plan (annual), white-label + 10 chatbots

10

Client domains and chatbots on Business

1 click

Impersonate any sub-account to help clients

Modular

Per-client pricing with volume discounts

Why an Agency Wants a White-Label Chatbot

Marketing agencies, web-design shops, and freelance builders keep hitting the same wall. A client asks for "a chatbot", the agency evaluates the market, and every off-the-shelf platform either (a) leaves competitor branding on the widget, (b) charges per-seat so multi-client billing is a mess, or (c) has no proper sub-account model, so one client's questions can see another client's data.

Boei's white-label and agency features solve that stack. The chatbot loads from your subdomain, wears your logo and brand colours, and bills through your account. Every client sits in their own sub-account with isolated data and their own trained knowledge base. When a client emails support, you can impersonate the sub-account in one click, fix the issue, and hand it back without exposing platform internals.

Pricing is modular per client with volume discounts, so a 10-client roster does not force you onto an enterprise contract. See full pricing for base tiers.

Three Agency Models Boei Fits

Whether you sell chatbots as a standalone service or bundle them into retainers.

Marketing Agency Reselling to SMBs

Your clients are dentists, plumbers, restaurants, ecommerce stores. You bundle a branded AI chatbot into monthly retainers. Boei handles the software; you keep the client relationship and the margin.
  • ✓One agency account, many client sub-accounts
  • ✓Retainer bundling ($X/mo including chatbot)
  • ✓White-label widget with your brand
  • ✓Client-level analytics for QBR decks

Web Design & Development Shop

You build websites and want to offer AI chatbots as an add-on service. Ship one script tag inside your standard build, configure the client's knowledge base, and add a recurring line item to your invoice.
  • ✓5-minute install per client site
  • ✓Auto-train on client website content
  • ✓Custom domain per client
  • ✓Optional client hand-off with your branding intact

Freelancer / Solo Consultant

You build chatbots for local businesses as a productised service. Start on Business ($129/mo) with 10 client chatbots included, upgrade to Scale when you outgrow it.
  • ✓10 client chatbots on the Business plan
  • ✓Add extra chatbots at $6/mo (annual)
  • ✓Modular per-client pricing
  • ✓One-click impersonation for client support

White-Label & Agency Features

Every feature listed here exists in Boei today. No vaporware.

Custom Domain (CNAME)

Chatbot loads from your own subdomain (chat.youragency.com) instead of a Boei domain. Included on Business ($129/mo annual) and above.

White-Label Branding

Your logo, your colours, your product name in the widget UI. "Powered by Boei" removed. Agency primary colour inherits down to all sub-account widgets automatically.

Client Sub-Accounts

Each client sits in an isolated sub-account with their own team, knowledge base, and conversation history. Data is not visible across clients.

One-Click Impersonation

When a client needs help, log into their sub-account from the agency dashboard in one click. Fix the issue, exit, and the client never sees an operator name they do not recognise.

Chatbot Ownership Transfer

Move a chatbot from one sub-account to another (e.g., client leaves and takes the chatbot with them, or you spin off a chatbot you built into a client's own Boei account). Clean hand-off, no data loss.

Modular Per-Client Pricing

Volume discounts stack as you add clients. Trial sub-accounts let you onboard a prospect before they sign. Talk to us for the current agency rate card.

Billing Permission Delegation

Give a client sub-account owner access to their own billing without exposing your agency master billing. Useful when a client wants to pay Boei directly at cost.

Audit Log of Agency Actions

Every impersonation, ownership transfer, billing change, and permission edit is logged. Defensible if a client asks who touched what.

Agency Pricing

The Business plan at $129/mo (annual) is the entry point for agency use. It includes 10 domains, 10 chatbots, white-label branding, custom domain, and branding removal. Enough to run a small book of clients out of the box.

Scale at $229/mo (annual) adds custom DPA (signed by your legal team), 99.5% uptime SLA, and priority support. Recommended once you have compliance-driven clients or 15+ active chatbots.

Beyond that, Boei offers modular per-client pricing with volume discounts. Extra chatbots run $6/mo (annual) each. Extra domains $15/mo. Extra agents $6/mo (annual). Trial sub-accounts let you onboard a prospect at zero cost before they convert.

See the standard pricing page for base tier details. For volume-priced agency rate cards beyond 10 clients, contact us.

Agency Program vs. Affiliate Program

Boei runs two separate partner tracks and they solve different problems:

  • White-Label / Agency (this page): You resell Boei to your clients under your own brand. You hold the client relationship, run the sub-accounts, and price at whatever margin you want on top of your Boei cost. Best for agencies that treat the chatbot as part of their own product.
  • Affiliate Program (/affiliate/): You refer new customers directly to Boei and earn a commission on their signup. No client management, no sub-accounts. Best for content creators, review sites, and consultants who recommend Boei but do not want to run client accounts.

Pick the one that matches how you actually work with clients. You can run both in parallel if some referrals prefer to buy from Boei direct.

What Agencies and Resellers Say

Dr. Kirk Sanford

Dr. Kirk Sanford

CEO & Founder, Longevity Medical Institute

★★★★★

It's all upside — Boei dramatically improves responsiveness, patient conversion, and operational efficiency, and the ROI is easily justified.

Susan Jones

Susan Jones

Founder/CEO, WebMaxSEO

★★★★★

We initially installed Boei on our agency website to test its capabilities, and the results were so impressive that we've now implemented it across approximately 10 client sites. The AI chatbot not only learns from each website's unique content but also provides valuable data for our SEO strategies.

Koen Rens

Koen Rens

Owner, Luxe Kattenhotel

★★★★★

It's super easy for end users to contact us using Boei. It's clear and extremely user-friendly. With the drag and drop editor, I was ready in only a few minutes.

David K.

David K.

CEO Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? I'm giving 10 points. Why? This app is super easy. You can configure your chat widget in 5 minutes, add a JS script to your "header" in your theme and wooollaaa done. Nothing hard. We have been using Boei mainly for small corporate websites. It really solves our need to have a small chat widget which does not add up 150Kb and XXXXX JS scripts. It's really lightweight and it does not affect your website speed.

Seif Ahmed

Seif Ahmed

@seif588

★★★★★

I have been using Boei for over a year. It is very simple yet effective to implement it. Support is great - Ruben is always responsive and helpful. The product has also added new features which I have not yet needed but good to know Ruben is always working hard to add value to users of Boei. I am sure there are other similar solutions but for the price, support and features (and future updates), this is a great value.

Irfan

Irfan

@mak_web_media

★★★★★

I have been using BOEI for over a year and absolutely amazed with the growth and new features. I recommend BOEI to anyone who is looking to increase website engagement with multiple communication channels.

Peter C

Peter C

@peter_c1

★★★★★

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Andrew Lee

Andrew Lee

@fromlife89

★★★★★

It's a great tool especially for managing multiple websites and agencies.

Grzegorz G.

Grzegorz G.

★★★★★

I have a quick chat on each page, so it simplifies the way my clients can get in touch with me. It was very easy to implement and they continue to improve this software and are open to feedback. An easy way to add a communication widget to the website. I like best that it supports Messenger and Whatsaap, phone, email and live chat and it is easy to translate for multilingual pages. I can't think about real drowbacks. The [SENSITIVE CONTENT] reply all the support questions quickly and effectively, they are open to feedback. I had no issues at all with this software. Maybe if they could add some protection against spammers if you use the contact form and in some future add a chatbot, that would be fantastic.

Joshua G.

Joshua G.

★★★★★

I was looking for a chat app to easily communicate with my customers. I didn't want to install anything overly complex and I just wanted something that worked within minutes. After briefly using Boei, I knew it was right for me. It's super lightweight and easy to use, plus it has all the chat bots that you might need! Highly recommend to anyone looking for something simple. I wish there was a better UI or more design options.

Ronald D.

Ronald D.

Director Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? Simple, easy to use and implement with little technical support What do you dislike about Boei? Logo deisgns can be improved and some customization of logos of different widgets What problems is Boei solving and how is that benefiting you? On multiple sites, users require different feedback channels. This allows simple customization

Fahd T.

Fahd T.

Founder Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? The best part is the simplicity of the product and ease of use. What do you dislike about Boei? The weak part is the lack of depth for advanced users. What problems is Boei solving and how is that benefiting you? Helps capture visitors using different communication channels under one platform.

Vance W.

Vance W.

★★★★★

We have been using Boei for many clients over the past year and the impact on the page speed is negligible and helps convert website visitors to warm leads. Ease of deployment, lightweight code, and overall flexibility and functionality. The form component isn't exactly flexible and extensive enough for most uses so we often have to use another form solution.

Julien V.

Julien V.

Développeur d'e-commerce Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? Lightweight, opens instantly, lot of features (whatsapp, messenger, contact form, links) What do you dislike about Boei? Not including a built-in chat app, more design customizations could be good What problems is Boei solving and how is that benefiting you? Allowing website visitors to contact us through their preferred channel (whatsapp, phone call, etc)

Chandra Kusuma

Chandra Kusuma

★★★★★

The greatest chat widget for websites I have ever tried. It's quite light and not reduce the site loading speed. Quite easy to install on any type of sites/CMS platform. The features and integrations is continuously developed. The support Ruben and his team provide is the best. Easily number one pick.

Cristian Trappolini

Cristian Trappolini

★★★★★

I want to leave this review because I want to tell you 2 important things: one is that those who don't speak English well often find themselves having to live with Google Translate as their best friend, and the other is that BOEI is fantastic, simple and intuitive even for those who don't speak English well. I am really enthusiastic about the ease of use from the first time, which I rarely find in a similar app. Personally I recommend it to everyone!

Renaat Sioncke

Renaat Sioncke

★★★★★

Boei.helps is an easy-to-use app to connect a support/help icon to your website. I just set up four websites with different social media links, all in no time. Boei helps to customize and speed up my website building work-flow.

Fran Tully

Fran Tully

★★★★★

Very happy to give 5 Stars for this plugin. Over 70% of my business enquiries are coming from Smartphone users based on my Google Analytics. Boei allows those users to contact me on their preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. It's a pop up with a GIF that looks great on my site. And it gives the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now, and I am very happy to recommend. I would try the free version first so you are sure. Thanks Fran

Proinsias M.

Proinsias M.

★★★★★

It was very easy to configure and setup on my website. The only issue I had to deal with was to decide what channels not to include in the pop up on the website. I need to be clear what are the essential channels to include for each site that I design. Very happy to give Top Marks to this Plugin. Most of my business enquiries are coming from Smartphone users based on my Analytics. Boei allows those users in particular contact me on the preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. Its a pop up and also give the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now and I am very happy to recommend. I need to make sure I am not including channel options that are not relevant, so I need to be sure of my target audience to avoid clutter when the pop up is activated.

Gavin S.

Gavin S.

★★★★★

It makes it easier for website visitors to engage with me on the channel of their choice. Installing Boei was simple, took less than 5 minutes, and I was up and running. What I liked is that you can install it on Wordpress, HTML, and even on other page builders. You can use it with WhatsApp, Telegram, Live chat, Facebook messenger, or any combination of them at once so that visitors can pick the channel they're most comfortable with. None at the moment, everything is working as it should be.

Sara Hall

Sara Hall

★★★★★

How is this possible? I have been searching for a service like boei, without success for over a year. What magic is this? Isn't set up supposed to be supremely complicated, involving a coding degree, extensive technical knowledge and possibly a miracle? Boei just works. It works so well I was suspicious of it for nearly a whole week, sending endless texts and emails to myself in utter disbelief, when it failed to keel over! Set up is straight forward, easy and takes minutes. Seriously, I cannot recommend Boei enough.

Mike Foston

Mike Foston

★★★★★

Just about as easy as it gets. It uses all the ways you already have to connect to you, lets your customers choose how they want to connect, and doesn't give you another place to check for messages. Has plenty of configuration options, and support has been very responsive, and willing to listen to ideas to make improvements. Really pleased with how it looks on my sites as well. Bit of a bargain!

Lukáš H.

Lukáš H.

★★★★★

Ease of use and the number of possible integrations. Honestly I can't say there is anything I didn't like when using Boei.

Bikram K. S.

Bikram K. S.

★★★★★

Boei has been a time saver for me. I was looking for a way to integrate various social media chat options into my website so that my customers can contact me using the platform of their choice. I tried 3-4 other platforms but nothing came closer to the experience I finally got from Boei. Its WhatsApp and Google Map integration bought me over. I just wish it has support for Frase assistant and Gist assistant. Ease of use, and painless integration of various chat platforms. lacking integration with Frase and Gist and some of the labels are confusing.

Jay F.

Jay F.

★★★★★

I like that Boei is an AI that learns and continues improving by using our website's information to best answer user questions and guide them on our site. The ease of use is fantastic, requiring no coding or extensive setup work. I was able to have it running on our website in less than 30 minutes even with full customization. If I were to grade the setup ease on a scale of 1 to 10, I would give it an 11.

Ilias A.

Ilias A.

SEO Specialist

★★★★★

Boei is pretty straight-forward to setup. It is lightweight and converts website visitors into leads without over-effort. It simply works on autopilot, while you receive weekly reports on its performance with suggestions for improvement! After setting it up, I just have more leads. Simple.

Jon

Jon

★★★★★

I have followed the intuitive process to set this up on a number of my sites. It has always been easy and it has worked right out of the box. I like the fact that it is a simple widget that can be customized to any channels you wish to add.

Weboo.gr

Weboo.gr

★★★★★

Setting up Boei is a piece of cake. It's lightweight and does all the hard work for you — converting visitors into leads without too much effort. And, to top it off, you get weekly reports with recommendations on how to optimize performance! The support is direct and to the point, and its features are improving steadily.

Dieter Staudinger

Dieter Staudinger

★★★★★

Boei is the superglue that bonds together our communication with our leads and customers, in the channels they most value. Boei is simple to setup and easy to use. Our team loves Boei and we highly recommend you take a look how Boei can help up your communication game!

Jeremy Smith

Jeremy Smith

★★★★★

Boei is reliable, and brilliant at combining multiple tools together for taking care of prospects or customers. You can integrate tools you already use, plus add a few on their own. Great software.

Brendah Akoth

Brendah Akoth

★★★★★

Very great app! It does as it says and it's the most editable chat plugin compared to the others. A few days after installing it, I got inquiries and it opened my eyes to my audience. So it works and saves me time! Great automation partner!

Alexander Martenson

Alexander Martenson

★★★★★

I'm impressed with Boei. The application is simple and intuitive. Having this kind of availability for my prospects coming through my website is vital to my business.

Sheeny

Sheeny

★★★★★

Love this service. My customers can contact me with over a dozen different communication apps whatever they prefer so you never lose out on a customer that might be shy of say WhatsApp and use Viber instead.

Nuno

Nuno

★★★★★

Boei is a lightweight alternative to live chat plugins, talk to customers on their favorite channels. It has many integrations and you can use on WordPress, Shopify or any website using custom HTML. Not only Boei has good customer service but will also help yours.

Robert-Jan

Robert-Jan

CEO/Founder

★★★★★

Ruben has built an amazing and straightforward chat solution. Just let the client chose which option he wants to use! But it doesn't stop there. You can also add buttons that link to an external website, other pages on your website, integrate your chatbot, and so on. So simple, yet so powerful!

CyberCooker

CyberCooker

★★★★★

Nowadays, omnichannel offers us great advantages, but when we want to incorporate all the channels in our site we face a great dilemma: to include icons for each channel, generating visual saturation and confusion. It is here where Boei becomes a fantastic tool, since in a simple way it gives us the necessary order to provide our customers with a wide range of channels so that they can choose the one they feel most comfortable to communicate with us.

Eddine

Eddine

★★★★★

Boei is genuinely one of the most underrated tools on AppSumo. It's lightweight, super easy to install, and gives you so many options to connect with your website visitors. Whether it's WhatsApp, Messenger, email, or a simple contact form, Boei covers it all in one clean, customizable widget. What I love most is how versatile it is — it fits seamlessly with my site, doesn't slow things down, and caters to every visitor's preferred way of communication.

Jairo R.

Jairo R.

Account Executive

★★★★★

Excellent product and service. I can't complain about the level of support I've received. They are receptive to customer feedback and have a public roadmap.

Jaime M.

Jaime M.

Co-Founder

★★★★★

A simple and minimalistic tool with a lot of power! Displaying all of our contacts in a compact and easy to access way.

Stefan M.

Stefan M.

CEO

★★★★★

The integration of communication channels like WhatsApp, Facebook Messenger and Telegram as chat widgets on every page I like, the customizability and the very easy setup. Best Chat and Communication Widget I ever used.

Albert H.

Albert H.

Trainer

★★★★★

I used Replain before, but that is very complicated to manage. I searched for this solution for a long time and I really like it very much! Best solution for communication through your website!

Andres S.

Andres S.

Director

★★★★★

I use the tool on my website to get in touch with my visitors and without having to publish a form that could be abused by spammers. Communication is more fluent and direct as each user can choose their preferred channel to get in touch. Easy to use, many messaging options, customization, easy to implement on virtually any website, reports and analytics, fast to load.

Agency & White-Label FAQ

Which Boei plan do I need for white-label?

The Business plan at $129/mo (annual) includes white-label branding, custom domain, branding removal, 10 domains, and 10 chatbots. Enough to run a small agency book from day one. Scale ($229/mo annual) adds custom DPA and 99.5% uptime SLA if you have compliance-driven clients.

Can I put the chatbot on my own subdomain?

Yes. Business and Scale plans support custom domain (CNAME). Your client widgets load from chat.youragency.com or whichever subdomain you configure, not from a Boei domain. No visible Boei URL in the widget's network calls.

How do client sub-accounts work?

Each client sits in an isolated sub-account with its own team, chatbot, knowledge base, and conversation history. Clients cannot see each other's data. From your agency dashboard you can create sub-accounts, transfer chatbot ownership, and impersonate a sub-account in one click when a client needs help.

Is the pricing per client or a flat agency fee?

It is modular. The Business plan gives you 10 chatbots and 10 domains for $129/mo (annual). Extra chatbots are $6/mo (annual) each. Extra domains $15/mo. Extra agents $6/mo (annual). Volume discounts apply as you scale. Trial sub-accounts let you onboard a prospect without paying until they convert. For a specific rate card beyond 10 clients, contact us.

Can a client take their chatbot with them if they leave?

Yes. Chatbot ownership transfer moves a chatbot (and its full knowledge base, conversation history, and settings) from your agency sub-account into a Boei account that the client owns directly. Clean hand-off, no data loss, and Boei bills them directly from that point.

What is the difference between the agency program and the affiliate program?

The agency / white-label program (this page) is for reselling Boei to your clients under your own brand and running their sub-accounts. The affiliate program is for referring customers directly to Boei and earning a commission. You can run both in parallel if some referrals prefer to buy from Boei directly.

Do you have a Dutch agency page?

Yes. The Dutch agency page covers the same features for Dutch-speaking agencies. Both English (this hub) and Dutch pages are supported; they are not redirects of each other.

Do you support billing permission delegation?

Yes. You can grant a client sub-account owner access to their own billing without exposing your agency's master billing. Useful when a client wants to pay Boei directly at cost while the agency retains service ownership.

Start Reselling Boei to Your Clients This Week

Business plan at $129/mo (annual) includes white-label, custom domain, and 10 client chatbots. Book an agency call to walk through the sub-account model and the current agency rate card.

Enterprise? Schedule a demo →

✓ $129/mo Business (annual), white-label + 10 chatbots • ✓ No credit card required • ✓ Modular per-client pricing beyond 10 • ✓ GDPR + free DPA on every plan