Custom Whitelabel
White-label chatbots. Your brand, from chat to client login.
From the chat window to the client login and platform emails, make the experience feel like a service from your agency. Boei provides the software behind it.
€99/month excl. VAT per agency environment · Client plans separate
Partners / Settings
Agency branding
North Studio
Your logo and accent color
- Logo & Color
- North Studio · Brand color applied
- Custom "Powered By"
- Powered by North Studio
Custom Whitelabel setup is confirmed with Boei.
On the client website
The visitor sees a chatbot that belongs on the website
Start where the conversation happens. Match the chatbot name, avatar and appearance to the website. The visitor gets answers from the business, while your agency can receive credit for the service.
In this example, North Studio uses its logo and a custom "Powered By" label for Harbor Dental's assistant. The answers belong to the dental practice. The service is visibly delivered by the agency.
Branding is controlled per widget. When the account includes branding removal, the Hide branding option removes the credit entirely.
Harbor Dental
Your local dental team
Harbor assistant
North Studio
Are you open on Saturday?
Yes, our Saturday hours are 9am to 1pm. Would you like to contact the team?
Contact the teamPowered by North Studio
In your client's inbox
When the client signs in
The same brand follows them behind the scenes
That experience continues in their inbox. Platform emails use your configured mail service and sender, so a sign-in message comes from the agency they know.
Custom Domain & SMTP covers the platform address and outgoing mail setup. Boei helps confirm the configuration before activation.
Discuss your domain and branding →Only need to remove the Boei name from your website?
You do not need a branded agency platform for that. Website branding removal is the smaller option. Choose Custom Whitelabel when clients also need your portal, domain and platform emails.
| What you need | Branding removal | Custom Whitelabel |
|---|---|---|
| A website widget without Boei branding | €14/month as an add-on; included on Business and Scale | Included on reseller subaccounts |
| Your agency dashboard branding | Not included in this add-on | Included |
| Your agency platform domain | Not included in this add-on | Included |
| Your SMTP server for platform emails | Not included in this add-on | Included |
| Client software subscriptions | Regular plans | Separate client plans still apply |
For your own website, Business and Scale include branding removal. Starter and Growth can add it for €14/month. Active Custom Whitelabel covers branding removal on all reseller subaccounts, including Starter and trials, without an extra per-client branding fee. The Design settings have a Branding section where you can enable Hide branding for each widget. This does not require an agency account.
What it costs
Custom Whitelabel costs €99 per month excluding VAT per agency environment. It is additional to client subscriptions. The 20% reseller discount does not apply to this agency branding fee.
Start with Custom Whitelabel alone and use a regular client trial for internal testing. Add paid client plans when you need them. On monthly billing, client plans, recurring add-ons and Custom Whitelabel form one monthly agency invoice, with a breakdown in Boei. Annual billing uses one annual invoice.
The agency pricing guide includes that fee alongside software, setup and support costs.
Bring your brand. We help connect the pieces.
You can keep building client chatbots while planning your branding. Client trials, account management and the reseller arrangement are covered on Boei for agencies.
An Agency DPA that follows your client setup
The Agency DPA covers reseller client accounts where your agency contracts with Boei. It records the client as Controller, your agency as Processor and Boei as Sub-Processor, with the full subprocessor annex. Keep your own DPA and the required authorization from each client.
This standard agency agreement does not require Scale for every client. Individually negotiated legal terms are a separate arrangement.
Open the Agency DPA →