Ruben BuijsFor an agency delivering website chatbots, shortlist Boei, Chatbase and Social Intents. Boei offers a choice of client or agency billing; Social Intents focuses on a branded client portal. Voiceflow and Botpress suit more technical agent projects. HighLevel fits chatbot services inside a broader agency software offer.
The right choice depends on what you sell: website setup, custom automation or a whole software platform. Start with the shortlist below, compare the costs, then use the same client demo to test your final two options.
About this comparison: Boei publishes this article and is one of the options. The descriptions come from official product documentation and program pages checked on October 26, 2026. They are not hands-on test scores.
Chatbot platforms for agencies at a glance
| Platform | Agency need to evaluate | Published operating model | Decision to check before buying |
|---|---|---|---|
| Boei | Website chatbot setup with a choice of client or agency billing | Affiliate access or approved reseller client plans | Manual paid-package confirmation and separate client allowances |
| Chatbase | Delivering and managing client AI agents | Experts program with agency dashboard | Commercial terms and the exact branding scope |
| Social Intents | A branded client portal for website chat services | Agency subscription with client subaccounts | Included account/chatbot capacity and extra usage |
| Voiceflow | Building custom client agents | Agency offering with multi-client workspaces and usage billing | Your quoted usage, handoff and white-label arrangements |
| Botpress | Technical builds with workspace-level control | Workspace plans, permissions and add-ons | Which workspace owns each client and its costs |
| HighLevel | Reselling a wider agency software service | SaaS plans, subaccounts and usage rebilling | Eligible plan, payment setup and services billed on top |
These are different business models, not six equivalent plans. The table does not declare every product a fully branded reseller platform.
Which platform should your agency choose?
- Website design and maintenance: start with Boei. It fits a service where you configure a chatbot, collect enquiries and keep each client's account separate. Choose affiliate access when clients should pay the vendor directly
- A branded portal with several clients from day one: shortlist Social Intents. Its agency offer explicitly combines your domain, client subaccounts and website chat
- AI agents as your main deliverable: shortlist Chatbase. Its expert program focuses on agencies delivering agents, with a separate commission arrangement
- Custom conversation logic and integrations: compare Voiceflow and Botpress. Budget for building and maintaining the agent, not just installing a widget
- Selling a whole marketing platform: choose HighLevel when CRM, funnels, messaging and software resale are part of your offer. It is a larger commitment for an agency that only needs website chat
These recommendations follow the published product scope. They are not results from a head-to-head performance test.
What do they cost?
Prices below were checked on official pages on October 26, 2026. Annual prices are monthly equivalents with an annual commitment. They are not equivalent bundles.
| Platform | Published price | Branding and agency costs | What can increase your bill |
|---|---|---|---|
| Boei | Regular client plans; approved resellers receive 20% off | Optional agency environment: €99/month excluding VAT | Client plans, subscription add-ons and extra AI credits |
| Chatbase | Hobby $40 monthly or $32/month annually; Basic $150 monthly or $120/month annually | Remove Powered By: $1,188/year on the annual pricing view; Enterprise lists white-labeling | Extra agents $300/year each; auto-recharge $40 per 1,000 credits |
| Social Intents | Agency offer starts at $299/month | Own domain and branded client portal | Confirm included subaccounts, chatbot capacity and usage for your quote |
| Voiceflow | Current agency page uses usage-based pricing without a fixed public entry price | Lists white-labeling and client handoff tools | Usage and the agreed multi-client arrangement |
| Botpress | Plus $150/month annually; Team $750/month annually | Plus includes white-label webchat | Plus includes 250 conversations; additional packs cost $65 per 100 |
| HighLevel | Starter $97/month; Unlimited $297/month; Agency Pro $497/month | Agency Pro includes SaaS Mode and automated subaccount creation | AI, phone and email charges; optional client apps |
Sources: Chatbase pricing, Social Intents agency offer, Voiceflow pricing, Botpress pricing, HighLevel pricing, and Boei plans.
A removable widget logo is not the same as a branded management platform. Check the dashboard, login domain and platform emails separately when your agency name must appear throughout.
A closer look at each platform
Boei: client service with a billing choice
Boei homepage. The comparison uses published features, not a head-to-head performance test.
Use Boei when you want website chatbot setup, visitor contact options and client management in the same service. Affiliates can request access while clients keep their subscriptions. Approved resellers buy separate client plans at 20% off regular subscription prices.
A client URL starts the chatbot setup, with website pages and sitemap discovery supplying the first training content. You can then test answers and add human contact options. The tradeoff is manual confirmation of paid reseller packages and billing. Custom Whitelabel is an additional agency fee, not a substitute for client plans. See the agency workflow and terms.
Chatbase: an agency program for agent delivery
Best for: agencies selling focused AI-agent projects. Strength: a dedicated expert arrangement. Watch out: removing the widget credit and branding a full client platform are different purchases. Basic adds API access, while Hobby has the lower entry price.
Public vendor page. Screenshots show positioning; prices are listed in the comparison table above.
Chatbase Experts advertises an agency dashboard, training and client-agent delivery. Its program is aimed at agencies, consultants and freelancers.
Check how your client receives the agent, how ongoing access works and which branding changes your agreement covers. Don't infer a rebranded client billing portal from the existence of an agency dashboard. Read the current commercial terms before quoting a client.
Social Intents: a branded client portal
Best for: an agency that wants its own portal and human chat alongside AI. Strength: the client-facing agency model is explicit. Watch out: the page mixes a priced capacity offer with broader scaling claims. Get the allowance in writing before promising unlimited service.
Public vendor page. Screenshots show positioning; prices are listed in the comparison table above.
Social Intents' agency page describes a client portal on your domain, with agency-controlled client pricing. Its listed $299 monthly package includes ten subaccounts and ten chatbots.
Use the priced capacity section for your quote. The same page has broader unlimited-account wording, so confirm how accounts, additional chatbots and usage are charged. Its portal approach suits agencies that want clients to sign in under the agency brand.
Voiceflow: custom client-agent work
Best for: teams that sell custom agent design. Strength: model choice, integration tools and client handoff. Watch out: there is no fixed public agency fee on the current page. Budget from the actual usage quote. A simple FAQ installation may not justify a larger build process.
Public vendor page. Screenshots show positioning; prices are listed in the comparison table above.
Voiceflow's agency offering lists multi-client workspaces, handoff tools, white-labeling and usage-based billing.
Evaluate it when custom agent design is central to what you sell. Request a cost breakdown for your scenario rather than relying on an old entry price from a listicle. Confirm what client access and handoff include under your arrangement.
Botpress: workspace-led technical delivery
Best for: developers building agents around business tools. Strength: paid plans include unlimited agents and a branded webchat. Watch out: agent count is not usage capacity. Plus includes 250 conversations, and the next 100 cost $65. Team adds collaboration controls at a substantially higher price.
Public vendor page. Screenshots show positioning; prices are listed in the comparison table above.
Botpress documents multiple workspaces, with billing and add-ons attached at workspace level. Workspaces can hold several agents. Role controls depend on the plan.
Decide whether each client gets a separate workspace and who owns it. Then price the right plans and allowances. A multi-agent workspace does not, on its own, establish a branded client portal or automated software resale.
HighLevel: software resale beyond chatbots
Best for: marketing agencies selling CRM, funnels and messaging as one subscription. Strength: Agency Pro supports SaaS Mode and automated subaccounts. Watch out: the platform fee does not cover all AI or communication usage. The listed AI Employee options add $50 or $97 monthly per subaccount.
Public vendor page. Screenshots show positioning; prices are listed in the comparison table above.
HighLevel's rebilling documentation explains agency and subaccount wallets, with different rules for cost recovery and markup. Rebilling eligibility depends on the agency plan.
Evaluate it when you want chatbot services inside a wider agency software offer. Model the subscription, client services and variable usage together. The billing setup is part of the work, not just a switch that creates margin.
What this means for an agency with five clients
You have five independent businesses to serve. Each needs its own website information and enquiry route. A single-agent price is not your agency budget: count the five client setups, expected usage and any shared branding fee.
For Boei Growth, the EUR annual price is €588 per client. A 20% reseller discount makes that €470.40. Five equivalent clients cost €2,352 per year before add-ons. Optional Custom Whitelabel adds €1,188 per year excluding VAT.
That example is a software budget. It excludes your setup and maintenance time. For another vendor, use its current five-client quote and billing units rather than converting messages into credits by assumption.
Work through a chatbot service quote before setting a package price.
Test your final two choices on the same client
Shortlist two platforms that fit your service. Give both the same approved client content and test questions. For an installer, that means service areas, opening hours, service details and an enquiry route.
Build a question list before configuring either product. Keep the answers with the source pages that support them. That gives you something firmer than whether a response sounds confident.
| Pilot question | What a useful result shows |
|---|---|
| Do you serve this postcode? | Uses the approved service area, or asks the team to confirm |
| What will the job cost? | Uses a published price or requests a quote, without inventing a fee |
| Can someone call me? | Shows the agreed contact or enquiry route |
| Can you book next Tuesday? | Does not claim to book unless a working booking action exists |
| Your website says two different opening times | Makes the missing or conflicting information visible during review |
| We changed our weekend hours | Lets your team update the source and check the answer again |
Record what you changed to improve each result. A platform that needs a little more setup may still be easier to maintain. A quick first answer can hide work that returns every month.
Then test the client boundary. Open another client and check that its sources, conversations and settings stay separate. Ask a colleague to follow your handover notes. Can they find the right account without relying on your memory?
Use a simple record for each platform:
- Time spent on initial setup
- Questions answered correctly from the agreed sources
- Missing answers and how you fixed them
- Time needed for one source update
- Steps for client access and handover
- Written cost at expected use and a busier month
These are measurements for your own pilot. They are not scores we have assigned to the products in this article.
Frequently asked questions
Does an agency always need white-label software?
No. Some clients prefer owning their account and paying the vendor directly. Client access and handover can matter more than a branded portal.
Is an affiliate program the same as a reseller plan?
No. Affiliate commission rewards eligible referrals. A reseller usually pays the vendor and invoices clients. Check each vendor's actual arrangement.
Can I compare platforms by AI message allowance alone?
No. Vendors use different units and charging rules. Compare the cost of the same workload and the work your agency must deliver.
Which platform is best for every agency?
There isn't one. A web designer managing a few client accounts has different needs from an agency selling an automated, branded software subscription.