Instagram DM for WordPress Blogs & Stores
Your WordPress blog drives traffic. Instagram drives engagement. Connect them. Add an Instagram DM button so readers message you directly from any post, page, or WooCommerce product. AI answers their questions while you sleep. The WordPress plugin installs in 2 minutes.
Trusted by 17,000+ websites
Works with every WordPress theme
Also available for:
WordPress creators pour hours into blog posts, product pages, and SEO. That content ranks on Google and brings visitors. But here is the problem: those visitors also follow you on Instagram. They see your Reels, like your Stories, and browse your feed. When they land on your WordPress site, they want to reach out the way they already know you: through Instagram DM.
Most WordPress sites offer a contact form. Cold. Impersonal. Slow. A DM feels like texting a friend. For bloggers, course creators, and WooCommerce store owners, that difference matters. People who DM businesses on Instagram are 44% more likely to buy compared to those who fill out forms.
WordPress has social icon plugins, sure. But they just link to your profile page. Nobody opens a DM from a profile link. Boei opens the actual DM conversation. One tap, and your visitor is typing a message to you on Instagram.
Works with WooCommerce too. Put the DM button on product pages so shoppers ask about sizing, availability, and shipping before they buy. Those pre-sale conversations close deals.
Two ways to add Instagram DM to WordPress. The official Boei plugin from the WordPress.org repository is the easiest: install, paste your key, done. Or add the script manually to your theme header if you prefer full control.
You write a post that goes viral. Readers want to collaborate, ask questions, or hire you. With an Instagram DM button on your WordPress blog, they tap and message you instantly. No hunting for your handle. Your AI replies while you are writing the next post.
Fashion, beauty, handmade goods. Your customers discover products through Instagram Shopping and Reels, then visit your WooCommerce store. An Instagram DM button on product pages lets them ask about fit, color, and shipping. The AI handles common questions. You close the sale over DM.
You promote courses on Instagram and sell them through WordPress (LearnDash, LifterLMS, Tutor LMS). Prospective students land on your sales page and want to ask about the curriculum, payment plans, or outcomes. Instagram DM is more personal than a form. The conversation builds trust and leads to enrollment.
Your WordPress site gets local search traffic. Your Instagram shows property photos, before-and-after shots, or project portfolios. Visitors DM you about listings, quotes, and availability. Conversations that started from a Google search continue on Instagram.
From plugin install to your first Instagram DM in under 5 minutes
In your Boei dashboard, open your widget and click the Install tab. Select WordPress and copy the WordPress plugin key.
Tip: The Install tab also offers a landing page link, QR code, and iframe embed.
Open WordPress and click on "Plugins".
Now, click "Add New" at the top of the page.
Search for "Boei" and find our plugin.
Click "Install Now".
When the plugin is installed, press "Activate".
Go to the Boei plugin in WordPress (see Boei in the left menu).
Enter the key you copied in the Widget Key field and press "save".
If you don't see the field for the Widget Key, click on "Advanced / Without domain detection".
Congrats, you are done!
Works with WooCommerce, Elementor, Divi, Gutenberg, and every major plugin
Readers finish your post and want to work with you. The Instagram DM button sits right there. One tap, they are in your DMs. No email, no form, no friction.
Show the Instagram DM button on product pages, cart, and checkout. Shoppers ask about sizing, stock, and shipping. The AI handles it while you pack orders.
Train the AI on your WordPress content. It answers Instagram DM questions about your products, services, and pricing. Even at 2am on a Sunday.
Every Instagram DM click fires an event in Google Analytics and Meta Pixel. See which WordPress pages drive the most DM conversations and optimize.
Your WordPress blog has readers worldwide. Boei auto-detects their language and translates the widget. AI replies in their language too. 95+ languages.
No cookies. No personal data before the click. EU servers in Amsterdam. Compatible with GDPR plugins like Complianz and CookieYes. Built by a Dutch company.
Social icon plugins link to your profile. Boei opens an actual DM conversation
| Boei | Social Icons Plugins | Suspended Social Bar | Premio Chaty | |
|---|---|---|---|---|
| Opens Instagram DM directly | ✓ Yes | No (profile link) | No (profile link) | ✓ Yes |
| AI auto-replies | ✓ Yes | ✗ | ✗ | ✗ |
| Shared inbox for DMs | ✓ Yes | ✗ | ✗ | ✗ |
| Lead capture before DM | ✓ Yes | ✗ | ✗ | ✗ |
| WooCommerce product pages | ✓ Yes | Sidebar only | Floating bar | ✓ Yes |
| Google Analytics events | ✓ Yes | ✗ | ✗ | ✗ Limited |
| 50+ messaging channels | ✓ Yes | ✗ | ✗ | 25 |
| Price | From $11/mo | Free | Free | From $15/mo |
Bottom line: Social icon plugins send visitors to your Instagram profile. They might follow you. They probably will not DM you. Boei opens the DM window directly, adds AI auto-replies, and tracks every conversation. That is the difference between a social link and a sales channel.
Check Google Analytics for your top 10 posts. Add a call-to-action within those posts pointing to your Instagram DM. These pages already have the traffic. Now give them a way to message you.
Tag your WooCommerce products on Instagram. When followers tap a product in your feed and visit your store, the DM button on the product page gives them a direct line. Question about size? DM. Question about color? DM.
Post Instagram Stories that drive traffic to your WordPress site. When those visitors land and see the DM button, the loop closes. They came from Instagram, they buy on WordPress, they message on Instagram.
Boei fires Meta Pixel events when someone clicks the Instagram DM button. Build custom audiences of WordPress visitors who started DM conversations. Retarget them with Instagram ads.
Dr. Kirk Sanford
CEO & Founder, Longevity Medical Institute
Susan Jones
Founder/CEO, WebMaxSEO
Marcel Hogenhout
Managing Director, Orangebeard
Koen Rens
Owner, Luxe Kattenhotel
David K.
CEO Small-Business (50 or fewer emp.)
Seif Ahmed
@seif588
Neu
@siddharthaneu
Irfan
@mak_web_media
Peter C
@peter_c1
Andrew Lee
@fromlife89
Grzegorz G.
Joshua G.
Ronald D.
Director Small-Business (50 or fewer emp.)
Fahd T.
Founder Small-Business (50 or fewer emp.)
David S.
CEO/Founder Small-Business (50 or fewer emp.)
Vance W.
Julien V.
Développeur d'e-commerce Small-Business (50 or fewer emp.)
Grant
Hansie
Chandra Kusuma
Pepe
Arjun E.
José Manuel D.
Cristian Trappolini
Daniel Gyger
Nitesh Manav
Renaat Sioncke
Dr. Kirk Sanford
CEO & Founder, Longevity Medical Institute
Susan Jones
Founder/CEO, WebMaxSEO
Marcel Hogenhout
Managing Director, Orangebeard
Koen Rens
Owner, Luxe Kattenhotel
David K.
CEO Small-Business (50 or fewer emp.)
Fran Tully
Proinsias M.
Gavin S.
Sara Hall
Mike Foston
Lukáš H.
Bikram K. S.
Jay F.
Ilias A.
SEO Specialist
Jon
Weboo.gr
Roscoe Houston
Dieter Staudinger
Jeremy Smith
Brendah Akoth
Alexander Martenson
Sheeny
Nuno
Robert-Jan
CEO/Founder
CyberCooker
Eddine
Jairo R.
Account Executive
Jaime M.
Co-Founder
Stefan M.
CEO
Albert H.
Trainer
Andres S.
Director
Fran Tully
Proinsias M.
Gavin S.
Sara Hall
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Give them a reason to DM you. AI handles the rest. 2-minute WordPress plugin install.