Instagram DM Widget for WordPress (2026)

See Instagram DM Widget in Action on WordPress

Why WordPress Sites Choose Boei for Instagram DM

2B+

Instagram monthly users

70%

Users under 35

5 min

Setup time

150M+

Business conversations/month

Your WordPress visitors tap the Instagram DM button and land directly in your Instagram inbox. No forms, no friction — just a natural conversation on the platform they already use every day. With 2 billion+ monthly active users, Instagram is where your younger audience lives.

One-tap connection from your WordPress site to Instagram DM
Works with personal and Business Instagram profiles
Visitors continue the conversation on their phone or desktop
Instagram Business profile gives you analytics and automated greetings
Combine with AI chatbot for instant replies 24/7

Instagram DM

Hi! I saw your latest post and want to book an appointment.

Thanks for reaching out! I'd love to help. What service are you interested in?

Shared inbox showing Instagram DM conversations with AI summary and agent assignment

Stop switching between Instagram, email, and your website. Every Instagram DM conversation from your WordPress site appears in Boei's shared inbox. Your team can view, assign, and respond — all from one place. AI generates conversation summaries so agents get full context instantly.

All Instagram DM conversations in one unified inbox
Assign conversations to team members with one click
AI-generated summaries for every conversation
Round-robin or department-based routing
Unlimited team seats included in Pro plan

Why Your WordPress Site Needs an Instagram DM Button

WordPress powers over 40% of all websites, but most WordPress sites still rely on contact forms and email for customer communication. Meanwhile, 150 million+ business conversations happen on Instagram every month — and your visitors are already there.

70% of Instagram users are under 35. For them, sending a DM is as natural as texting a friend. An Instagram DM button on your WordPress site meets this audience where they're comfortable — casual, fast, and visual. Customers who message businesses on Instagram are 44% more likely to make a purchase.

Unlike live chat that requires constant monitoring, Instagram DM is asynchronous. Visitors message when it's convenient for them, and you respond when you can. Conversations persist across devices and over time — no lost leads.

Boei's WordPress plugin installs in under 5 minutes. No coding, no theme edits, no conflict with Elementor, Divi, or any page builder. Works perfectly with WooCommerce, too — add the Instagram DM button to product pages, cart, and checkout.

Quick Setup

Install Instagram DM Widget on WordPress

From setup to your first Instagram DM conversation in under 5 minutes

Copy WordPress key

In your Boei dashboard, open your widget and click the Install tab. Select WordPress and copy the WordPress plugin key.

Tip: The Install tab also offers a landing page link, QR code, and iframe embed.

Log in to WordPress

Open WordPress and click on "Plugins".
Now, click "Add New" at the top of the page.

Install Boei Plugin

Search for "Boei" and find our plugin.

Click "Install Now".

Activate

When the plugin is installed, press "Activate".

Paste key in Boei's WordPress Plugin

Go to the Boei plugin in WordPress (see Boei in the left menu).

Enter the key you copied in the Widget Key field and press "save".

If you don't see the field for the Widget Key, click on "Advanced / Without domain detection".

Finished coffee

Congrats, you are done!

WordPress Features

Instagram DM Widget Built for WordPress

Everything you need to connect your WordPress visitors with your Instagram

📸

Visual-First Messaging

Instagram DM supports photos, videos, voice notes, and stories. Perfect for visual brands — salons, fashion, food, design, and real estate.

🤖

AI Auto-Replies

Boei's AI responds instantly when you're offline. Trained on your website content, FAQs, and pricing. Visitors get answers 24/7 without waiting.

📥

Shared Team Inbox

All Instagram DM conversations in one inbox. Assign to team members, add internal notes, and track response times.

🛒

WooCommerce Ready

Show the Instagram DM button on product pages, cart, and checkout. Customers ask about sizing, shipping, and stock directly via DM.

🎨

Full Customization

Match your brand colors, adjust size and position, choose Instagram-inspired gradients. Preview on your live site before publishing.

🔒

GDPR Compliant

Dutch company, Amsterdam servers. Zero cookies, no personal data collected before click. Works with WP Rocket and all caching plugins.

Compare Options

Boei vs Other WordPress Instagram Plugins

See why 14,000+ websites choose Boei for their Instagram DM widget

Feature	Boei	Suspended Social Bar	Simple Social Icons	Social Chat
Instagram DM button	✓	✓	Link only	✗
AI auto-replies	✓	✗	✗	✗
Shared team inbox	✓	✗	✗	✗
Lead capture	✓	✗	✗	✗
50+ channels	✓	✗	✗	WhatsApp only
GDPR compliant	✓	Varies	✓	Varies
Price	€14/mo	Free	Free	$25/year
Setup time	5 minutes	10 min	5 min	15 min

Bottom line: Social bar plugins add a basic Instagram link — no DM integration, no AI, no inbox. Boei opens a direct Instagram DM conversation, adds AI auto-replies, and gives your team a shared inbox — all for €14/month.

What WordPress Users Say

David K.

CEO Small-Business (50 or fewer emp.)

What do you like best about Boei? I'm giving 10 points. Why? This app is super easy. You can configure your chat widget in 5 minutes, add a JS script to your "header" in your theme and wooollaaa done. Nothing hard. We have been using Boei mainly for small corporate websites. It really solves our need to have a small chat widget which does not add up 150Kb and XXXXX JS scripts. It's really lightweight and it does not affect your website speed.

Seif Ahmed

@seif588

I have been using Boei for over a year. It is very simple yet effective to implement it. Support is great - Ruben is always responsive and helpful. The product has also added new features which I have not yet needed but good to know Ruben is always working hard to add value to users of Boei. I am sure there are other similar solutions but for the price, support and features (and future updates), this is a great value.

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!

Irfan

@mak_web_media

I have been using BOEI for over a year and absolutely amazed with the growth and new features. I recommend BOEI to anyone who is looking to increase website engagement with multiple communication channels.

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Andrew Lee

@fromlife89

It's a great tool especially for managing multiple websites and agencies.

Grzegorz G.

I have a quick chat on each page, so it simplifies the way my clients can get in touch with me. It was very easy to implement and they continue to improve this software and are open to feedback. An easy way to add a communication widget to the website. I like best that it supports Messenger and Whatsaap, phone, email and live chat and it is easy to translate for multilingual pages. I can't think about real drowbacks. The [SENSITIVE CONTENT] reply all the support questions quickly and effectively, they are open to feedback. I had no issues at all with this software. Maybe if they could add some protection against spammers if you use the contact form and in some future add a chatbot, that would be fantastic.

Joshua G.

I was looking for a chat app to easily communicate with my customers. I didn't want to install anything overly complex and I just wanted something that worked within minutes. After briefly using Boei, I knew it was right for me. It's super lightweight and easy to use, plus it has all the chat bots that you might need! Highly recommend to anyone looking for something simple. I wish there was a better UI or more design options.

Ronald D.

Director Small-Business (50 or fewer emp.)

What do you like best about Boei? Simple, easy to use and implement with little technical support What do you dislike about Boei? Logo deisgns can be improved and some customization of logos of different widgets What problems is Boei solving and how is that benefiting you? On multiple sites, users require different feedback channels. This allows simple customization

Fahd T.

Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? The best part is the simplicity of the product and ease of use. What do you dislike about Boei? The weak part is the lack of depth for advanced users. What problems is Boei solving and how is that benefiting you? Helps capture visitors using different communication channels under one platform.

David S.

CEO/Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? It's extremely easy to gather different communication channels under one UI, simplifying the contact process for users, which is essential because it allows us to meet our clients via their preferred method (and not the one we impose on them) What do you dislike about Boei? I wish they had more design options to make it less standard amongst different websites. Another thing that could be better is the speed at which new integrations are added; it could be faster. What problems is Boei solving and how is that benefiting you? Some users prefer contact forms, other live chats, other Instagram/facebook DmS, ETC. Boei allows us to display all these channels in a simplified and unified manner.

Vance W.

We have been using Boei for many clients over the past year and the impact on the page speed is negligible and helps convert website visitors to warm leads. Ease of deployment, lightweight code, and overall flexibility and functionality. The form component isn't exactly flexible and extensive enough for most uses so we often have to use another form solution.

Julien V.

Développeur d'e-commerce Small-Business (50 or fewer emp.)

What do you like best about Boei? Lightweight, opens instantly, lot of features (whatsapp, messenger, contact form, links) What do you dislike about Boei? Not including a built-in chat app, more design customizations could be good What problems is Boei solving and how is that benefiting you? Allowing website visitors to contact us through their preferred channel (whatsapp, phone call, etc)

Grant

I'm a tech noob, but Boei was super easy to install on my site. I've added several options for contacting me through different channels, links to questionnaires / contact forms, and links to my socials... It's so much more than just a chat button, which is awesome!

Hansie

Works great, nice variation of apps

David K.

CEO Small-Business (50 or fewer emp.)

Seif Ahmed

@seif588

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!

Irfan

@mak_web_media

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Chandra Kusuma

The greatest chat widget for websites I have ever tried. It's quite light and not reduce the site loading speed. Quite easy to install on any type of sites/CMS platform. The features and integrations is continuously developed. The support Ruben and his team provide is the best. Easily number one pick.

Pepe

This is a great way to chat with visitors on their favorite channels. I really like this because it's simple to implement. It's also easy to find new integrations because there are many channels to choose from (Line, WhatsApp, Email, Contact form, etc.). Ruben, the founder, is also a great guy, always listening to users requests and feedbacks.

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(

Cristian Trappolini

I want to leave this review because I want to tell you 2 important things: one is that those who don't speak English well often find themselves having to live with Google Translate as their best friend, and the other is that BOEI is fantastic, simple and intuitive even for those who don't speak English well. I am really enthusiastic about the ease of use from the first time, which I rarely find in a similar app. Personally I recommend it to everyone!

Daniel Gyger

A must for simplicity and efficiency. To test it is to approve it, in any case we can only recommend it.

Nitesh Manav

It's a light-weight, easy to set-up and use. It increases conversions by talking to visitors on their favorite channels. Above this, it's also cookie-free and GDPR proof which makes it more light-weight and secure.

Renaat Sioncke

Boei.helps is an easy-to-use app to connect a support/help icon to your website. I just set up four websites with different social media links, all in no time. Boei helps to customize and speed up my website building work-flow.

Fran Tully

Very happy to give 5 Stars for this plugin. Over 70% of my business enquiries are coming from Smartphone users based on my Google Analytics. Boei allows those users to contact me on their preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. It's a pop up with a GIF that looks great on my site. And it gives the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now, and I am very happy to recommend. I would try the free version first so you are sure. Thanks Fran

Proinsias M.

It was very easy to configure and setup on my website. The only issue I had to deal with was to decide what channels not to include in the pop up on the website. I need to be clear what are the essential channels to include for each site that I design. Very happy to give Top Marks to this Plugin. Most of my business enquiries are coming from Smartphone users based on my Analytics. Boei allows those users in particular contact me on the preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. Its a pop up and also give the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now and I am very happy to recommend. I need to make sure I am not including channel options that are not relevant, so I need to be sure of my target audience to avoid clutter when the pop up is activated.

Gavin S.

It makes it easier for website visitors to engage with me on the channel of their choice. Installing Boei was simple, took less than 5 minutes, and I was up and running. What I liked is that you can install it on Wordpress, HTML, and even on other page builders. You can use it with WhatsApp, Telegram, Live chat, Facebook messenger, or any combination of them at once so that visitors can pick the channel they're most comfortable with. None at the moment, everything is working as it should be.

Sara Hall

How is this possible? I have been searching for a service like boei, without success for over a year. What magic is this? Isn't set up supposed to be supremely complicated, involving a coding degree, extensive technical knowledge and possibly a miracle? Boei just works. It works so well I was suspicious of it for nearly a whole week, sending endless texts and emails to myself in utter disbelief, when it failed to keel over! Set up is straight forward, easy and takes minutes. Seriously, I cannot recommend Boei enough.

Mike Foston

Just about as easy as it gets. It uses all the ways you already have to connect to you, lets your customers choose how they want to connect, and doesn't give you another place to check for messages. Has plenty of configuration options, and support has been very responsive, and willing to listen to ideas to make improvements. Really pleased with how it looks on my sites as well. Bit of a bargain!

Lukáš H.

Ease of use and the number of possible integrations. Honestly I can't say there is anything I didn't like when using Boei.

Bikram K. S.

Boei has been a time saver for me. I was looking for a way to integrate various social media chat options into my website so that my customers can contact me using the platform of their choice. I tried 3-4 other platforms but nothing came closer to the experience I finally got from Boei. Its WhatsApp and Google Map integration bought me over. I just wish it has support for Frase assistant and Gist assistant. Ease of use, and painless integration of various chat platforms. lacking integration with Frase and Gist and some of the labels are confusing.

Chandra Kusuma

Pepe

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(

Questions?

Instagram DM Widget for WordPress — FAQ

How do I add an Instagram DM button to WordPress?

Go to Plugins → Add New, search for 'Boei', install and activate. Sign up at Boei (free trial), enter your Instagram username, customize the button, and paste your widget key in Settings → Boei. Your Instagram DM button is live in 5 minutes. See our WordPress installation guide.

Do visitors need an Instagram account to message me?

Yes, visitors need to be logged into Instagram. With 2 billion+ monthly active users, this is rarely a barrier. For visitors without Instagram, offer alternatives like WhatsApp or a contact form alongside the button.

Does it work with WooCommerce?

Yes. Show the Instagram DM button on product pages, cart, and checkout. Customers ask about sizing, shipping, returns, and stock via Instagram DM. Works with all WooCommerce themes and extensions.

Should I use a personal or Business Instagram profile?

Both work. An Instagram Business profile is recommended — it gives you message analytics, saved replies, automated greetings, and the 'Very responsive' badge. Switching is free and takes 30 seconds.

Does it work with Elementor, Divi, and other page builders?

Yes. Boei works with all WordPress themes and page builders: Elementor, Divi, Beaver Builder, WPBakery, Gutenberg, Astra, GeneratePress, and custom themes. No conflicts.

What does it cost?

Boei Pro is €14/month and includes the Instagram DM widget, AI auto-replies with 2,000 messages, shared inbox, 50+ channels, and unlimited team seats. Start with a 7-day free trial — no credit card required.

Is the Instagram DM widget GDPR compliant?

Yes. Boei is a Dutch company with servers in Amsterdam (EU). No cookies, full GDPR compliance, DPA available on request. Compatible with WP Rocket, LiteSpeed, and all caching plugins.

Can I use Instagram DM alongside other channels?

Absolutely — this is what Boei is built for. Add Instagram DM alongside WhatsApp, Messenger, phone, AI chatbot, and 50+ other channels in one floating button.

Instagram DM Widget for Every Platform

Same widget, same features — on your platform of choice

Shopify

Wix

Squarespace

Webflow

Framer

Joomla

PrestaShop

Add Instagram DM to Your WordPress Site

Connect with 2B+ Instagram users. AI auto-replies included. Free 7-day trial.

View WordPress Plugin

5-minute setup, no coding • GDPR compliant (EU servers) • Works with all themes & page builders • WooCommerce ready

from 159 reviews

Instagram DM Widget for WordPress