Instagram DM for European Ecommerce

Instagram DM for PrestaShop

European fashion and beauty brands love PrestaShop for its flexibility. And they love Instagram for its visual reach. Connect both. Add an Instagram DM button to your PrestaShop product pages. Shoppers in France, Spain, Germany, and Italy ask about sizes, colors, and delivery in their language. AI replies instantly.
✓ Trusted by 17,000+ websites✓ GDPR compliant. Built in Nuremberg
★★★★★from 159 reviews

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Try the PrestaShop Instagram DM AI

Instagram Is Europe's Shopping Window. PrestaShop Is the Checkout

PrestaShop dominates ecommerce in France, Spain, Italy, and Latin America. These are also some of the most active Instagram markets in the world. European shoppers discover products on Instagram: Reels of new collections, Stories showing how products are made, posts from influencers wearing your brand.

They tap through to your PrestaShop store. They like the product but have a question. "Do you ship to Belgium?" "Is this dress true to size?" "Can I get it in the green from the Instagram post?" Your PrestaShop contact form asks for a subject line and message body. That feels like sending a business email, not asking a quick question.

Instagram DM feels natural. The shopper taps a button, sends their question in their own language, and gets an AI reply in seconds. French shoppers ask in French. Spanish shoppers ask in Spanish. The AI adapts. No module install on PrestaShop. No version conflicts. One line of code in your theme footer.

For handmade, custom, and limited-edition products, this is even more powerful. Customers want to discuss customization, materials, and personalization before ordering. Instagram DM is the perfect channel for these visual, personal conversations.

Multi-Language AI for European PrestaShop Stores

PrestaShop stores often serve multiple European markets. Boei matches that with AI that auto-detects language and replies accordingly. One setup, every market covered.
  • ✓AI detects visitor language and replies in French, Spanish, Italian, German, Portuguese, Dutch, and 90+ more
  • ✓Widget text auto-translates to match your PrestaShop store language
  • ✓Works with PrestaShop multi-store setups serving different regions
  • ✓No separate configuration per language or store
  • ✓Trained on your product descriptions in all languages
See Multi-Language in Action
Boei Instagram DM widget on a PrestaShop fashion store

PrestaShop Stores That Win with Instagram DM

Fashion Boutiques

Your Instagram is your lookbook. Outfit-of-the-day posts, styling videos, new arrival announcements. When followers visit your PrestaShop store, they have seen the product on Instagram but need to check the size chart. An Instagram DM button lets them ask "Will this fit a French 38?" The AI answers based on your size guides.

Beauty and Cosmetics

Skincare routines, makeup tutorials, ingredient breakdowns. Your Instagram content educates. Your PrestaShop store sells. When a shopper wants to know which shade matches their skin tone or if a product is suitable for sensitive skin, they DM you. Visual questions get visual answers: send swatches, texture photos, and comparison images.

Handmade and Artisan Products

Custom jewelry, handmade leather goods, personalized gifts. These products need a conversation before purchase. What engraving? What color? What size? Instagram DM is the natural channel for custom orders. The conversation is the ordering process.

Multi-Store European Brands

Running PrestaShop multi-store for different countries? The Instagram DM button works across all stores. AI replies in the local language. Your team sees all conversations in one inbox, tagged by store. One tool for all markets.

Quick Setup

Add Instagram DM to PrestaShop

No module install. One line of code. Works on 1.7 and 8.x

Copy installation code 1

Copy installation code

In your Boei dashboard, open your widget and click the Install tab. Select Prestashop and copy the installation code.

Tip: The Install tab also offers a landing page link, QR code, and iframe embed.

2

Log in to Prestashop

There are two ways of installing Boei in Prestashop:

Option A: Use a Module

  1. Install a module such as ContentBox that allows custom HTML/JavaScript.
  2. Add the Boei embed code (in source code mode) in a block shown on every page, such as displayFooter.

Option B: Embed in a Template

  1. Open a Prestashop template file such as footer.tpl.
  2. Paste the Boei code inside {literal}{/literal} tags.
3

Save

Click the "Apply" button in Prestashop.

4

Finished coffee

Congrats, you are done!

PrestaShop Features

Built for European Ecommerce

Multi-language, GDPR compliant, and designed for fashion and beauty brands

European-First Approach

Built by a Dutch company. EU servers in Nuremberg. GDPR compliant by design. Made for the European ecommerce market that PrestaShop serves.

95+ Languages

French shoppers get French replies. Spanish get Spanish. German get German. AI auto-detects language and responds. Perfect for multi-market PrestaShop stores.

Fashion-Ready AI

Train AI on your size charts, material descriptions, and care instructions. It answers 'Does this run small?', 'Is this 100% cotton?', and 'Can I machine wash it?'

Visual Product Questions

Shoppers send photos: 'Do you have this in red?' 'Is this the same green as the Instagram post?' Visual DM conversations that lead to confident purchases.

No Module Install

One line of code in your PrestaShop theme footer. No module to install, update, or conflict with. Works on PrestaShop 1.7 and 8.x.

Multi-Store Support

Running PrestaShop multi-store? One Boei setup works across all stores. Team sees conversations from every store in one inbox, tagged by source.

Boei vs PrestaShop Chat Modules

PrestaShop modules add cost and complexity. Boei keeps it simple

BoeiPrestaShop Contact FormPS Social Share ModuleWhatsApp Chat Module
Opens Instagram DMYes (direct)✗No (profile link)✗
AI auto-repliesYes (95+ languages)✗✗✗
Module install needed✗Built-inYesYes
Multi-language AIYes (auto-detect)✗✗✗
Team inboxYes (no per-seat AI fees)No (email only)✗✗
50+ channelsYes✗✗WhatsApp only
PriceFrom $19/moFreeFreeFrom EUR 49 one-time

Bottom line: The PrestaShop contact form works but does not support Instagram. Social share modules link to profiles. WhatsApp modules only do WhatsApp. Boei opens Instagram DM conversations with AI that speaks your customers' languages. No module install needed.

PrestaShop Tips

Sell More with Instagram DM on PrestaShop

1

Show DM on Product Pages for Fashion Items

Fashion shoppers have the most pre-sale questions: sizing, color accuracy, fabric feel. Put the Instagram DM button on product pages where these questions happen. AI handles the basics. You close the sale.
2

Use Instagram Reels for New Collections

Launch new collections with Reels. Link to your PrestaShop product pages. The DM button catches shoppers who want to ask about the new items. From Reel to store to DM in three taps.
3

Train AI on Size Guides Per Market

European sizing varies by country. Train your AI on French, Italian, and German size conversion charts. When a Spanish shopper asks 'Is this a EU 40 or 42?', AI gives a precise answer.
4

Capture Emails for Multi-Store Newsletters

Add a quick email capture before the DM opens. Tag leads by store/country. Build segmented email lists for your French, Spanish, and German PrestaShop stores.

PrestaShop Store Owners on Boei

Dr. Kirk Sanford

Dr. Kirk Sanford

CEO & Founder, Longevity Medical Institute

★★★★★

It's all upside — Boei dramatically improves responsiveness, patient conversion, and operational efficiency, and the ROI is easily justified.

Susan Jones

Susan Jones

Founder/CEO, WebMaxSEO

★★★★★

We initially installed Boei on our agency website to test its capabilities, and the results were so impressive that we've now implemented it across approximately 10 client sites. The AI chatbot not only learns from each website's unique content but also provides valuable data for our SEO strategies.

Koen Rens

Koen Rens

Owner, Luxe Kattenhotel

★★★★★

It's super easy for end users to contact us using Boei. It's clear and extremely user-friendly. With the drag and drop editor, I was ready in only a few minutes.

David K.

David K.

CEO Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? I'm giving 10 points. Why? This app is super easy. You can configure your chat widget in 5 minutes, add a JS script to your "header" in your theme and wooollaaa done. Nothing hard. We have been using Boei mainly for small corporate websites. It really solves our need to have a small chat widget which does not add up 150Kb and XXXXX JS scripts. It's really lightweight and it does not affect your website speed.

Seif Ahmed

Seif Ahmed

@seif588

★★★★★

I have been using Boei for over a year. It is very simple yet effective to implement it. Support is great - Ruben is always responsive and helpful. The product has also added new features which I have not yet needed but good to know Ruben is always working hard to add value to users of Boei. I am sure there are other similar solutions but for the price, support and features (and future updates), this is a great value.

Irfan

Irfan

@mak_web_media

★★★★★

I have been using BOEI for over a year and absolutely amazed with the growth and new features. I recommend BOEI to anyone who is looking to increase website engagement with multiple communication channels.

Peter C

Peter C

@peter_c1

★★★★★

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Andrew Lee

Andrew Lee

@fromlife89

★★★★★

It's a great tool especially for managing multiple websites and agencies.

Grzegorz G.

Grzegorz G.

★★★★★

I have a quick chat on each page, so it simplifies the way my clients can get in touch with me. It was very easy to implement and they continue to improve this software and are open to feedback. An easy way to add a communication widget to the website. I like best that it supports Messenger and Whatsaap, phone, email and live chat and it is easy to translate for multilingual pages. I can't think about real drowbacks. The [SENSITIVE CONTENT] reply all the support questions quickly and effectively, they are open to feedback. I had no issues at all with this software. Maybe if they could add some protection against spammers if you use the contact form and in some future add a chatbot, that would be fantastic.

Joshua G.

Joshua G.

★★★★★

I was looking for a chat app to easily communicate with my customers. I didn't want to install anything overly complex and I just wanted something that worked within minutes. After briefly using Boei, I knew it was right for me. It's super lightweight and easy to use, plus it has all the chat bots that you might need! Highly recommend to anyone looking for something simple. I wish there was a better UI or more design options.

Ronald D.

Ronald D.

Director Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? Simple, easy to use and implement with little technical support What do you dislike about Boei? Logo deisgns can be improved and some customization of logos of different widgets What problems is Boei solving and how is that benefiting you? On multiple sites, users require different feedback channels. This allows simple customization

Fahd T.

Fahd T.

Founder Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? The best part is the simplicity of the product and ease of use. What do you dislike about Boei? The weak part is the lack of depth for advanced users. What problems is Boei solving and how is that benefiting you? Helps capture visitors using different communication channels under one platform.

Vance W.

Vance W.

★★★★★

We have been using Boei for many clients over the past year and the impact on the page speed is negligible and helps convert website visitors to warm leads. Ease of deployment, lightweight code, and overall flexibility and functionality. The form component isn't exactly flexible and extensive enough for most uses so we often have to use another form solution.

Julien V.

Julien V.

Développeur d'e-commerce Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? Lightweight, opens instantly, lot of features (whatsapp, messenger, contact form, links) What do you dislike about Boei? Not including a built-in chat app, more design customizations could be good What problems is Boei solving and how is that benefiting you? Allowing website visitors to contact us through their preferred channel (whatsapp, phone call, etc)

Chandra Kusuma

Chandra Kusuma

★★★★★

The greatest chat widget for websites I have ever tried. It's quite light and not reduce the site loading speed. Quite easy to install on any type of sites/CMS platform. The features and integrations is continuously developed. The support Ruben and his team provide is the best. Easily number one pick.

Cristian Trappolini

Cristian Trappolini

★★★★★

I want to leave this review because I want to tell you 2 important things: one is that those who don't speak English well often find themselves having to live with Google Translate as their best friend, and the other is that BOEI is fantastic, simple and intuitive even for those who don't speak English well. I am really enthusiastic about the ease of use from the first time, which I rarely find in a similar app. Personally I recommend it to everyone!

Renaat Sioncke

Renaat Sioncke

★★★★★

Boei.helps is an easy-to-use app to connect a support/help icon to your website. I just set up four websites with different social media links, all in no time. Boei helps to customize and speed up my website building work-flow.

Fran Tully

Fran Tully

★★★★★

Very happy to give 5 Stars for this plugin. Over 70% of my business enquiries are coming from Smartphone users based on my Google Analytics. Boei allows those users to contact me on their preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. It's a pop up with a GIF that looks great on my site. And it gives the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now, and I am very happy to recommend. I would try the free version first so you are sure. Thanks Fran

Proinsias M.

Proinsias M.

★★★★★

It was very easy to configure and setup on my website. The only issue I had to deal with was to decide what channels not to include in the pop up on the website. I need to be clear what are the essential channels to include for each site that I design. Very happy to give Top Marks to this Plugin. Most of my business enquiries are coming from Smartphone users based on my Analytics. Boei allows those users in particular contact me on the preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. Its a pop up and also give the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now and I am very happy to recommend. I need to make sure I am not including channel options that are not relevant, so I need to be sure of my target audience to avoid clutter when the pop up is activated.

Gavin S.

Gavin S.

★★★★★

It makes it easier for website visitors to engage with me on the channel of their choice. Installing Boei was simple, took less than 5 minutes, and I was up and running. What I liked is that you can install it on Wordpress, HTML, and even on other page builders. You can use it with WhatsApp, Telegram, Live chat, Facebook messenger, or any combination of them at once so that visitors can pick the channel they're most comfortable with. None at the moment, everything is working as it should be.

Sara Hall

Sara Hall

★★★★★

How is this possible? I have been searching for a service like boei, without success for over a year. What magic is this? Isn't set up supposed to be supremely complicated, involving a coding degree, extensive technical knowledge and possibly a miracle? Boei just works. It works so well I was suspicious of it for nearly a whole week, sending endless texts and emails to myself in utter disbelief, when it failed to keel over! Set up is straight forward, easy and takes minutes. Seriously, I cannot recommend Boei enough.

Mike Foston

Mike Foston

★★★★★

Just about as easy as it gets. It uses all the ways you already have to connect to you, lets your customers choose how they want to connect, and doesn't give you another place to check for messages. Has plenty of configuration options, and support has been very responsive, and willing to listen to ideas to make improvements. Really pleased with how it looks on my sites as well. Bit of a bargain!

Lukáš H.

Lukáš H.

★★★★★

Ease of use and the number of possible integrations. Honestly I can't say there is anything I didn't like when using Boei.

Bikram K. S.

Bikram K. S.

★★★★★

Boei has been a time saver for me. I was looking for a way to integrate various social media chat options into my website so that my customers can contact me using the platform of their choice. I tried 3-4 other platforms but nothing came closer to the experience I finally got from Boei. Its WhatsApp and Google Map integration bought me over. I just wish it has support for Frase assistant and Gist assistant. Ease of use, and painless integration of various chat platforms. lacking integration with Frase and Gist and some of the labels are confusing.

Jay F.

Jay F.

★★★★★

I like that Boei is an AI that learns and continues improving by using our website's information to best answer user questions and guide them on our site. The ease of use is fantastic, requiring no coding or extensive setup work. I was able to have it running on our website in less than 30 minutes even with full customization. If I were to grade the setup ease on a scale of 1 to 10, I would give it an 11.

Ilias A.

Ilias A.

SEO Specialist

★★★★★

Boei is pretty straight-forward to setup. It is lightweight and converts website visitors into leads without over-effort. It simply works on autopilot, while you receive weekly reports on its performance with suggestions for improvement! After setting it up, I just have more leads. Simple.

Jon

Jon

★★★★★

I have followed the intuitive process to set this up on a number of my sites. It has always been easy and it has worked right out of the box. I like the fact that it is a simple widget that can be customized to any channels you wish to add.

Weboo.gr

Weboo.gr

★★★★★

Setting up Boei is a piece of cake. It's lightweight and does all the hard work for you — converting visitors into leads without too much effort. And, to top it off, you get weekly reports with recommendations on how to optimize performance! The support is direct and to the point, and its features are improving steadily.

Dieter Staudinger

Dieter Staudinger

★★★★★

Boei is the superglue that bonds together our communication with our leads and customers, in the channels they most value. Boei is simple to setup and easy to use. Our team loves Boei and we highly recommend you take a look how Boei can help up your communication game!

Jeremy Smith

Jeremy Smith

★★★★★

Boei is reliable, and brilliant at combining multiple tools together for taking care of prospects or customers. You can integrate tools you already use, plus add a few on their own. Great software.

Brendah Akoth

Brendah Akoth

★★★★★

Very great app! It does as it says and it's the most editable chat plugin compared to the others. A few days after installing it, I got inquiries and it opened my eyes to my audience. So it works and saves me time! Great automation partner!

Alexander Martenson

Alexander Martenson

★★★★★

I'm impressed with Boei. The application is simple and intuitive. Having this kind of availability for my prospects coming through my website is vital to my business.

Sheeny

Sheeny

★★★★★

Love this service. My customers can contact me with over a dozen different communication apps whatever they prefer so you never lose out on a customer that might be shy of say WhatsApp and use Viber instead.

Nuno

Nuno

★★★★★

Boei is a lightweight alternative to live chat plugins, talk to customers on their favorite channels. It has many integrations and you can use on WordPress, Shopify or any website using custom HTML. Not only Boei has good customer service but will also help yours.

Robert-Jan

Robert-Jan

CEO/Founder

★★★★★

Ruben has built an amazing and straightforward chat solution. Just let the client chose which option he wants to use! But it doesn't stop there. You can also add buttons that link to an external website, other pages on your website, integrate your chatbot, and so on. So simple, yet so powerful!

CyberCooker

CyberCooker

★★★★★

Nowadays, omnichannel offers us great advantages, but when we want to incorporate all the channels in our site we face a great dilemma: to include icons for each channel, generating visual saturation and confusion. It is here where Boei becomes a fantastic tool, since in a simple way it gives us the necessary order to provide our customers with a wide range of channels so that they can choose the one they feel most comfortable to communicate with us.

Eddine

Eddine

★★★★★

Boei is genuinely one of the most underrated tools on AppSumo. It's lightweight, super easy to install, and gives you so many options to connect with your website visitors. Whether it's WhatsApp, Messenger, email, or a simple contact form, Boei covers it all in one clean, customizable widget. What I love most is how versatile it is — it fits seamlessly with my site, doesn't slow things down, and caters to every visitor's preferred way of communication.

Jairo R.

Jairo R.

Account Executive

★★★★★

Excellent product and service. I can't complain about the level of support I've received. They are receptive to customer feedback and have a public roadmap.

Jaime M.

Jaime M.

Co-Founder

★★★★★

A simple and minimalistic tool with a lot of power! Displaying all of our contacts in a compact and easy to access way.

Stefan M.

Stefan M.

CEO

★★★★★

The integration of communication channels like WhatsApp, Facebook Messenger and Telegram as chat widgets on every page I like, the customizability and the very easy setup. Best Chat and Communication Widget I ever used.

Albert H.

Albert H.

Trainer

★★★★★

I used Replain before, but that is very complicated to manage. I searched for this solution for a long time and I really like it very much! Best solution for communication through your website!

Andres S.

Andres S.

Director

★★★★★

I use the tool on my website to get in touch with my visitors and without having to publish a form that could be abused by spammers. Communication is more fluent and direct as each user can choose their preferred channel to get in touch. Easy to use, many messaging options, customization, easy to implement on virtually any website, reports and analytics, fast to load.

Instagram DM on PrestaShop: FAQ

How do I add Instagram DM to my PrestaShop store?

Add one line of code to your PrestaShop theme footer template. No module to install. Works on PrestaShop 1.7 and 8.x. Takes about 5 minutes. Full PrestaShop guide here.

Does it work with PrestaShop multi-store?

Yes. One setup works across all your stores. Each store can have its own Instagram handle. Conversations are tagged by store in the shared inbox so your team knows which market the shopper is in.

Can AI reply in French, Spanish, and other languages?

Yes. AI auto-detects the shopper's language and replies accordingly. 95+ languages supported. Train it on your product descriptions in each language for the best results.

Which PrestaShop versions are supported?

PrestaShop 1.7 and 8.x. The script runs independently of PrestaShop's version. No module conflicts when you upgrade PrestaShop.

Can I show the DM button on product pages only?

Yes. Show on product pages, category pages, cart, checkout, or any URL pattern. Hide on admin pages and content pages. Full control.

How does this help with fashion returns?

Many returns happen because shoppers guess on sizing. AI answers sizing questions before purchase using your size guides. Pre-sale DM conversations lead to better-informed purchases and fewer returns.

What does it cost?

From $19/month (annual billing). Includes Instagram DM, AI with 2,000 messages, shared inbox, 95+ language support, and 50+ channels. No per-seat AI fees. 7-day free trial, no credit card.

Is it GDPR compliant?

Yes. Dutch company, EU servers in Nuremberg. No cookies. No tracking before the click. DPA available. Built for European ecommerce regulations that PrestaShop merchants must follow.

Can I add WhatsApp alongside Instagram DM?

Yes. Many European shoppers prefer WhatsApp. Add both channels plus Messenger, phone, and AI chatbot. 50+ channels in one widget.

Do I need to install a PrestaShop module?

No. One line of JavaScript in your theme. No module to install, update, or maintain. No conflict with existing PrestaShop modules. No performance impact.

Instagram DM Widget for Every Platform

Same widget, same features. On your platform of choice

Your European Shoppers Browse Instagram. Let Them DM You from PrestaShop

Instagram DM button. AI in 95+ languages. GDPR compliant. No module needed.

Enterprise? Schedule a demo →

✓ 7-day free trial • ✓ No credit card required • ✓ No modules needed • ✓ GDPR compliant (Nuremberg)