Instagram DM for Creators on Framer

Instagram DM for Framer

You ship fast on Framer. Your marketing lives on Instagram. Your audience discovers your product through Reels and Stories, visits your Framer landing page, and wants to ask a question. Let them DM you. AI replies while you are building the next feature. Under 30KB, zero impact on your Lighthouse score.
✓ Trusted by 17,000+ websites✓ Under 30KB. Zero layout shifts
★★★★★from 159 reviews

Also available for:

Try the Framer Instagram DM AI

You Build in Public on Instagram. Let People DM You from Your Site

The Framer community thrives on Instagram and Twitter. Indie makers share design progress. Startup founders post product teasers. Freelance designers showcase their Framer templates. Your Instagram is where your audience knows you. Your Framer site is where they buy.

But there is a disconnect. Someone sees your Reel, taps through to your Framer landing page, and wants to ask a question. Your Framer form feels impersonal. Email feels slow. They want to DM you. Like they already do when you post something on Instagram.

Boei bridges that gap. An Instagram DM button on your Framer site. One tap, they are in your DMs. They ask about your product, your pricing, your availability. AI answers while you code.

For solo founders and small teams, this is critical. You cannot be online 24/7. But your Framer landing page works 24/7. And now, so does your Instagram DM. AI handles the first message, qualifies the lead, and alerts you when a real conversation needs your attention.

Under 30KB. Your Lighthouse Score Will Not Notice

Framer users care about performance. Every kilobyte matters for that perfect 100 Lighthouse score. Boei gets it.
  • ✓Under 30KB total weight. Smaller than most images on your page
  • ✓Loads asynchronously after your Framer content renders
  • ✓No layout shifts (zero CLS impact)
  • ✓CDN delivered from the nearest edge location
  • ✓Install via Site Settings > Custom Code > End of Body
See Framer Install Guide
Boei Instagram DM button on a Framer startup landing page

How Framer Creators Use Instagram DM

Indie Makers Launching Products

You built a tool, designed a Framer landing page, and promote it on Instagram. Early adopters want to ask about pricing, integrations, and roadmap before buying. DMs feel right for early-stage products. Personal. Direct. No support ticket system needed when you have 50 customers.

Freelance Designers Selling Templates

Your Framer template marketplace page looks great. Buyers want to know if they can customize it, if it works with their use case, or if you offer support. Instagram DM is how the Framer design community already communicates. Meet them there.

Startup Landing Pages

Pre-launch startup? Your Framer page collects waitlist signups. But some visitors want more info before signing up. An Instagram DM button lets them ask questions. AI answers based on your landing page content. Every waitlist signup that almost left becomes a conversation.

Creator Economy Businesses

Selling courses, coaching, or digital products? Your Instagram audience is your customer base. When they visit your Framer sales page, the DM button gives them a familiar way to ask about your offer. The conversation that happens in DMs is often the one that converts.

Quick Setup

Add Instagram DM to Framer

Custom Code install. Publish. Live in 3 minutes

Copy installation code 1

Copy installation code

In your Boei dashboard, open your widget and click the Install tab. Select Framer and copy the installation code.

Tip: The Install tab also offers a landing page link, QR code, and iframe embed.

Go to Framer 2

Go to Framer

  1. Log in to your Framer account.
  2. Go to Settings by clicking the cog on the right top.
  3. Click General and scroll down to Custom Code.
  4. Paste the Boei code from step 2 in the End of <body> tag area. If there is already some code there, paste the Boei code below that.

Click Save and then Publish to see the changes on your live site.

Note that Framer does not load Boei in the Preview mode.

Congrats, you are done!

Framer Features

Built for Makers Who Ship Fast

Lightweight, fast, and designed for indie products and startups

Launch Day DM Support

Launching on Product Hunt or Instagram? DM traffic spikes on launch day. AI handles the flood of questions. You focus on shipping. Follow up with interested prospects later.

AI for Solo Founders

You are the developer, designer, and support team. AI answers DM questions about your product while you build features. Trained on your Framer landing page content.

Instagram-Native Audience

The Framer community lives on Instagram and Twitter. Your audience already DMs brands they like. Give them a DM button on your site and watch conversations start.

Performance Obsessed

Under 30KB. Async loading. No CLS. No layout shifts. Your Framer site's Lighthouse score stays at 100. We built this for people who check Lighthouse on every deploy.

Looks Like You Built It

Custom colors, gradients, and positions. Dark mode support. The widget matches your Framer design, not the other way around.

Privacy First

No cookies. No tracking. Nuremberg servers. Your Framer visitors data stays in the EU. Important for European indie makers and their users.

Boei vs Other Options on Framer

Framer forms are basic. Boei adds conversation

BoeiFramer FormsCrispTally Embeds
Opens Instagram DMYes✗✗✗
AI auto-repliesYes✗Paid add-on✗
Performance impactNone (30KB)NoneMedium (200KB+)Low
50+ channelsYes✗Limited✗
Lead captureYes (before DM)YesYesYes
Good for solo foundersYes (AI handles DMs)Yes (simple)No (needs monitoring)Yes (async)
PriceFrom $19/moIncluded$25/moFree

Bottom line: Framer Forms collect email addresses. Tally collects structured data. Neither starts conversations. Boei opens Instagram DM conversations with AI that answers while you are shipping features. For creators and startups, conversations convert better than forms.

Framer Tips

Instagram DM Strategy for Framer Creators

1

Add the DM Button to Your Pricing Section

Visitors on your pricing section have buying intent. An Instagram DM button right there lets them ask 'Is this the right plan for me?' AI answers. You close the sale.
2

Build in Public, Convert in DMs

Share your build progress on Instagram. When followers visit your Framer site to try the product, the DM button is their direct line to you. Build-in-public audiences love direct access.
3

Use DM for Beta Feedback

Early-stage product on Framer? The DM button collects feedback from real users. More natural than a feedback form. People share honest thoughts in DMs.
4

Combine DM with Waitlist Signup

Capture email via your Framer form. Add an Instagram DM button for people who want to ask questions first. Two conversion paths. One audience.

Framer Creators on Boei

Dr. Kirk Sanford

Dr. Kirk Sanford

CEO & Founder, Longevity Medical Institute

★★★★★

It's all upside — Boei dramatically improves responsiveness, patient conversion, and operational efficiency, and the ROI is easily justified.

Susan Jones

Susan Jones

Founder/CEO, WebMaxSEO

★★★★★

We initially installed Boei on our agency website to test its capabilities, and the results were so impressive that we've now implemented it across approximately 10 client sites. The AI chatbot not only learns from each website's unique content but also provides valuable data for our SEO strategies.

Koen Rens

Koen Rens

Owner, Luxe Kattenhotel

★★★★★

It's super easy for end users to contact us using Boei. It's clear and extremely user-friendly. With the drag and drop editor, I was ready in only a few minutes.

David K.

David K.

CEO Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? I'm giving 10 points. Why? This app is super easy. You can configure your chat widget in 5 minutes, add a JS script to your "header" in your theme and wooollaaa done. Nothing hard. We have been using Boei mainly for small corporate websites. It really solves our need to have a small chat widget which does not add up 150Kb and XXXXX JS scripts. It's really lightweight and it does not affect your website speed.

Seif Ahmed

Seif Ahmed

@seif588

★★★★★

I have been using Boei for over a year. It is very simple yet effective to implement it. Support is great - Ruben is always responsive and helpful. The product has also added new features which I have not yet needed but good to know Ruben is always working hard to add value to users of Boei. I am sure there are other similar solutions but for the price, support and features (and future updates), this is a great value.

Irfan

Irfan

@mak_web_media

★★★★★

I have been using BOEI for over a year and absolutely amazed with the growth and new features. I recommend BOEI to anyone who is looking to increase website engagement with multiple communication channels.

Peter C

Peter C

@peter_c1

★★★★★

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Andrew Lee

Andrew Lee

@fromlife89

★★★★★

It's a great tool especially for managing multiple websites and agencies.

Grzegorz G.

Grzegorz G.

★★★★★

I have a quick chat on each page, so it simplifies the way my clients can get in touch with me. It was very easy to implement and they continue to improve this software and are open to feedback. An easy way to add a communication widget to the website. I like best that it supports Messenger and Whatsaap, phone, email and live chat and it is easy to translate for multilingual pages. I can't think about real drowbacks. The [SENSITIVE CONTENT] reply all the support questions quickly and effectively, they are open to feedback. I had no issues at all with this software. Maybe if they could add some protection against spammers if you use the contact form and in some future add a chatbot, that would be fantastic.

Joshua G.

Joshua G.

★★★★★

I was looking for a chat app to easily communicate with my customers. I didn't want to install anything overly complex and I just wanted something that worked within minutes. After briefly using Boei, I knew it was right for me. It's super lightweight and easy to use, plus it has all the chat bots that you might need! Highly recommend to anyone looking for something simple. I wish there was a better UI or more design options.

Ronald D.

Ronald D.

Director Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? Simple, easy to use and implement with little technical support What do you dislike about Boei? Logo deisgns can be improved and some customization of logos of different widgets What problems is Boei solving and how is that benefiting you? On multiple sites, users require different feedback channels. This allows simple customization

Fahd T.

Fahd T.

Founder Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? The best part is the simplicity of the product and ease of use. What do you dislike about Boei? The weak part is the lack of depth for advanced users. What problems is Boei solving and how is that benefiting you? Helps capture visitors using different communication channels under one platform.

Vance W.

Vance W.

★★★★★

We have been using Boei for many clients over the past year and the impact on the page speed is negligible and helps convert website visitors to warm leads. Ease of deployment, lightweight code, and overall flexibility and functionality. The form component isn't exactly flexible and extensive enough for most uses so we often have to use another form solution.

Julien V.

Julien V.

Développeur d'e-commerce Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? Lightweight, opens instantly, lot of features (whatsapp, messenger, contact form, links) What do you dislike about Boei? Not including a built-in chat app, more design customizations could be good What problems is Boei solving and how is that benefiting you? Allowing website visitors to contact us through their preferred channel (whatsapp, phone call, etc)

Chandra Kusuma

Chandra Kusuma

★★★★★

The greatest chat widget for websites I have ever tried. It's quite light and not reduce the site loading speed. Quite easy to install on any type of sites/CMS platform. The features and integrations is continuously developed. The support Ruben and his team provide is the best. Easily number one pick.

Cristian Trappolini

Cristian Trappolini

★★★★★

I want to leave this review because I want to tell you 2 important things: one is that those who don't speak English well often find themselves having to live with Google Translate as their best friend, and the other is that BOEI is fantastic, simple and intuitive even for those who don't speak English well. I am really enthusiastic about the ease of use from the first time, which I rarely find in a similar app. Personally I recommend it to everyone!

Renaat Sioncke

Renaat Sioncke

★★★★★

Boei.helps is an easy-to-use app to connect a support/help icon to your website. I just set up four websites with different social media links, all in no time. Boei helps to customize and speed up my website building work-flow.

Fran Tully

Fran Tully

★★★★★

Very happy to give 5 Stars for this plugin. Over 70% of my business enquiries are coming from Smartphone users based on my Google Analytics. Boei allows those users to contact me on their preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. It's a pop up with a GIF that looks great on my site. And it gives the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now, and I am very happy to recommend. I would try the free version first so you are sure. Thanks Fran

Proinsias M.

Proinsias M.

★★★★★

It was very easy to configure and setup on my website. The only issue I had to deal with was to decide what channels not to include in the pop up on the website. I need to be clear what are the essential channels to include for each site that I design. Very happy to give Top Marks to this Plugin. Most of my business enquiries are coming from Smartphone users based on my Analytics. Boei allows those users in particular contact me on the preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. Its a pop up and also give the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now and I am very happy to recommend. I need to make sure I am not including channel options that are not relevant, so I need to be sure of my target audience to avoid clutter when the pop up is activated.

Gavin S.

Gavin S.

★★★★★

It makes it easier for website visitors to engage with me on the channel of their choice. Installing Boei was simple, took less than 5 minutes, and I was up and running. What I liked is that you can install it on Wordpress, HTML, and even on other page builders. You can use it with WhatsApp, Telegram, Live chat, Facebook messenger, or any combination of them at once so that visitors can pick the channel they're most comfortable with. None at the moment, everything is working as it should be.

Sara Hall

Sara Hall

★★★★★

How is this possible? I have been searching for a service like boei, without success for over a year. What magic is this? Isn't set up supposed to be supremely complicated, involving a coding degree, extensive technical knowledge and possibly a miracle? Boei just works. It works so well I was suspicious of it for nearly a whole week, sending endless texts and emails to myself in utter disbelief, when it failed to keel over! Set up is straight forward, easy and takes minutes. Seriously, I cannot recommend Boei enough.

Mike Foston

Mike Foston

★★★★★

Just about as easy as it gets. It uses all the ways you already have to connect to you, lets your customers choose how they want to connect, and doesn't give you another place to check for messages. Has plenty of configuration options, and support has been very responsive, and willing to listen to ideas to make improvements. Really pleased with how it looks on my sites as well. Bit of a bargain!

Lukáš H.

Lukáš H.

★★★★★

Ease of use and the number of possible integrations. Honestly I can't say there is anything I didn't like when using Boei.

Bikram K. S.

Bikram K. S.

★★★★★

Boei has been a time saver for me. I was looking for a way to integrate various social media chat options into my website so that my customers can contact me using the platform of their choice. I tried 3-4 other platforms but nothing came closer to the experience I finally got from Boei. Its WhatsApp and Google Map integration bought me over. I just wish it has support for Frase assistant and Gist assistant. Ease of use, and painless integration of various chat platforms. lacking integration with Frase and Gist and some of the labels are confusing.

Jay F.

Jay F.

★★★★★

I like that Boei is an AI that learns and continues improving by using our website's information to best answer user questions and guide them on our site. The ease of use is fantastic, requiring no coding or extensive setup work. I was able to have it running on our website in less than 30 minutes even with full customization. If I were to grade the setup ease on a scale of 1 to 10, I would give it an 11.

Ilias A.

Ilias A.

SEO Specialist

★★★★★

Boei is pretty straight-forward to setup. It is lightweight and converts website visitors into leads without over-effort. It simply works on autopilot, while you receive weekly reports on its performance with suggestions for improvement! After setting it up, I just have more leads. Simple.

Jon

Jon

★★★★★

I have followed the intuitive process to set this up on a number of my sites. It has always been easy and it has worked right out of the box. I like the fact that it is a simple widget that can be customized to any channels you wish to add.

Weboo.gr

Weboo.gr

★★★★★

Setting up Boei is a piece of cake. It's lightweight and does all the hard work for you — converting visitors into leads without too much effort. And, to top it off, you get weekly reports with recommendations on how to optimize performance! The support is direct and to the point, and its features are improving steadily.

Dieter Staudinger

Dieter Staudinger

★★★★★

Boei is the superglue that bonds together our communication with our leads and customers, in the channels they most value. Boei is simple to setup and easy to use. Our team loves Boei and we highly recommend you take a look how Boei can help up your communication game!

Jeremy Smith

Jeremy Smith

★★★★★

Boei is reliable, and brilliant at combining multiple tools together for taking care of prospects or customers. You can integrate tools you already use, plus add a few on their own. Great software.

Brendah Akoth

Brendah Akoth

★★★★★

Very great app! It does as it says and it's the most editable chat plugin compared to the others. A few days after installing it, I got inquiries and it opened my eyes to my audience. So it works and saves me time! Great automation partner!

Alexander Martenson

Alexander Martenson

★★★★★

I'm impressed with Boei. The application is simple and intuitive. Having this kind of availability for my prospects coming through my website is vital to my business.

Sheeny

Sheeny

★★★★★

Love this service. My customers can contact me with over a dozen different communication apps whatever they prefer so you never lose out on a customer that might be shy of say WhatsApp and use Viber instead.

Nuno

Nuno

★★★★★

Boei is a lightweight alternative to live chat plugins, talk to customers on their favorite channels. It has many integrations and you can use on WordPress, Shopify or any website using custom HTML. Not only Boei has good customer service but will also help yours.

Robert-Jan

Robert-Jan

CEO/Founder

★★★★★

Ruben has built an amazing and straightforward chat solution. Just let the client chose which option he wants to use! But it doesn't stop there. You can also add buttons that link to an external website, other pages on your website, integrate your chatbot, and so on. So simple, yet so powerful!

CyberCooker

CyberCooker

★★★★★

Nowadays, omnichannel offers us great advantages, but when we want to incorporate all the channels in our site we face a great dilemma: to include icons for each channel, generating visual saturation and confusion. It is here where Boei becomes a fantastic tool, since in a simple way it gives us the necessary order to provide our customers with a wide range of channels so that they can choose the one they feel most comfortable to communicate with us.

Eddine

Eddine

★★★★★

Boei is genuinely one of the most underrated tools on AppSumo. It's lightweight, super easy to install, and gives you so many options to connect with your website visitors. Whether it's WhatsApp, Messenger, email, or a simple contact form, Boei covers it all in one clean, customizable widget. What I love most is how versatile it is — it fits seamlessly with my site, doesn't slow things down, and caters to every visitor's preferred way of communication.

Jairo R.

Jairo R.

Account Executive

★★★★★

Excellent product and service. I can't complain about the level of support I've received. They are receptive to customer feedback and have a public roadmap.

Jaime M.

Jaime M.

Co-Founder

★★★★★

A simple and minimalistic tool with a lot of power! Displaying all of our contacts in a compact and easy to access way.

Stefan M.

Stefan M.

CEO

★★★★★

The integration of communication channels like WhatsApp, Facebook Messenger and Telegram as chat widgets on every page I like, the customizability and the very easy setup. Best Chat and Communication Widget I ever used.

Albert H.

Albert H.

Trainer

★★★★★

I used Replain before, but that is very complicated to manage. I searched for this solution for a long time and I really like it very much! Best solution for communication through your website!

Andres S.

Andres S.

Director

★★★★★

I use the tool on my website to get in touch with my visitors and without having to publish a form that could be abused by spammers. Communication is more fluent and direct as each user can choose their preferred channel to get in touch. Easy to use, many messaging options, customization, easy to implement on virtually any website, reports and analytics, fast to load.

Instagram DM on Framer: FAQ

How do I add Instagram DM to my Framer site?

Site Settings > Custom Code > End of Body. Paste one script tag. Publish. Done in 3 minutes. Full Framer guide here.

Will it affect my Lighthouse score?

No. Under 30KB, loaded async after your content. No CLS, no LCP impact, no layout shifts. We test this on every release.

Does it work with Framer CMS?

Yes. Works with all Framer features: CMS collections, components, breakpoints, and code overrides. Show the widget on all pages or specific ones.

I am a solo founder. How does AI help?

AI answers DM questions about your product using your Framer page content. Pricing, features, availability. While you sleep, code, or handle support. It captures contact details so you can follow up later.

Can I capture emails before the DM opens?

Yes. Add a quick lead form before Instagram opens. You get their email for your newsletter or waitlist even if the DM conversation does not continue.

What does it cost?

From $19/month (annual billing). Includes Instagram DM, AI with 2,000 messages, shared inbox, and 50+ channels. No per-seat AI fees. 7-day free trial, no credit card.

Can I add other channels besides Instagram DM?

Yes. Add WhatsApp, Messenger, phone, AI chatbot, and 50+ other channels. Your visitors choose what works for them.

Is it GDPR compliant?

Yes. Dutch company, EU servers in Nuremberg. No cookies. No tracking before the click. DPA available. Built for European standards.

Instagram DM Widget for Every Platform

Same widget, same features. On your platform of choice

Your Instagram Audience Is Ready to Talk

DM button on your Framer site. AI replies in seconds. You follow up when ready.

Enterprise? Schedule a demo →

✓ 7-day free trial • ✓ No credit card required • ✓ Under 30KB • ✓ Zero performance impact