Instagram DM for Creative Portfolios

Instagram DM for Squarespace

Your Squarespace portfolio is beautiful. Your Instagram shows your process. When a potential client visits your site and wants to hire you, they should not have to fill out a cold form. Let them DM you on Instagram. The way they already interact with your work. AI handles the initial conversation.
✓ Trusted by 17,000+ websites✓ Matches Squarespace design standards
★★★★★from 159 reviews

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Try the Squarespace Instagram DM AI

The Contact Form Is Killing Your Conversions

You chose Squarespace because it makes your work look stunning. Gallery layouts, full-bleed images, minimal typography. Everything on your Squarespace site says "I care about design." Then a potential client clicks "Contact" and gets... a form. Name. Email. Message. Cold. Generic. The same form on every website since 2005.

Meanwhile, that same client follows you on Instagram. They double-tap your posts, watch your Stories, reply to your Reels. They are already having a relationship with you there. An Instagram DM button on your Squarespace site lets them continue that relationship when they are ready to hire you.

The numbers support this. Squarespace contact forms have an average conversion rate of 2-3%. Instagram DM conversations convert at significantly higher rates because they are personal, visual, and feel like a real conversation with the person behind the work.

Photographers, designers, architects, wedding planners, interior decorators. The creative professionals who choose Squarespace are the same ones whose clients are on Instagram. This is the missing link.

A Widget That Respects Squarespace Design

Squarespace users care about aesthetics. So we made sure the Instagram DM button looks like it belongs. Minimal design, custom colors, and adjustable positioning that does not clash with Squarespace's clean templates.
  • ✓Minimal design that complements Squarespace templates, not competes with them
  • ✓Custom colors to match your brand palette exactly
  • ✓Adjustable position: bottom-right, bottom-left, or inline
  • ✓Dark mode support for Squarespace sites with dark backgrounds
  • ✓Gradient presets including Instagram-inspired options
See the Design Options
Boei Instagram DM widget on a Squarespace portfolio site

How Squarespace Creatives Use Instagram DM

Photographers

A couple finds your Squarespace portfolio through Google. They love your style. Instead of filling out a form and waiting days for a reply, they tap the DM button and send you their wedding date, venue, and a photo of their dream aesthetic. You reply with your availability and packages. The conversation that books a $5,000 wedding shoot happens in Instagram DMs.

Graphic Designers and Brand Studios

Your Squarespace portfolio shows case studies and brand work. A startup founder browses your projects and wants to discuss their rebrand. They DM you with their current brand and a list of competitors they admire. You reply with initial thoughts and a discovery call link. More personal than a form. Faster than email.

Interior Designers and Architects

Clients share inspiration photos, room dimensions, and mood boards through Instagram DM. Your Squarespace portfolio shows the finished projects. Instagram DM handles the messy, visual discovery phase. When they are ready to commit, you move to a formal proposal.

Squarespace Commerce Sellers

Selling prints, ceramics, or handmade goods on Squarespace Commerce? Customers DM about custom orders, color options, and shipping timelines. Visual questions get visual answers. The entire ordering conversation happens in DMs.

Quick Setup

Add Instagram DM to Squarespace

Code Injection install. One line. Under 5 minutes

Copy installation code 1

Copy installation code

In your Boei dashboard, open your widget and click the Install tab. Select Squarespace and copy the installation code.

Tip: The Install tab also offers a landing page link, QR code, and iframe embed.

Click Edit Site 2

Click Edit Site

In your Squarespace dashboard, click "Edit Site" in the top right corner.

Open Code Injection 3

Open Code Injection

Click "Pages" in the left menu, then click "Custom Code" and select "Code Injection".

Paste Code & Save 4

Paste Code & Save

Enter your Boei code in the Footer section and press "Save" at the top left.

The Boei chatbot will now appear on all pages of your Squarespace site. Congrats, you are done!

Squarespace Features

Built for Creative Professionals

Works with Squarespace 7.0, 7.1, and Squarespace Commerce

Portfolio to Booking Pipeline

Visitors browse your gallery pages. They love your work. One tap opens Instagram DM. They send their project brief. You reply with a quote. That is the pipeline.

AI Handles Initial Inquiries

AI answers common questions: your rates, availability, process, and packages. Trained on your Squarespace site content. Frees you to focus on creative work.

Visual Client Briefs

Clients send mood boards, reference photos, and inspiration images via DM. You reply with relevant work from your portfolio. The visual conversation is the brief.

Design-Conscious Widget

Minimal footprint. Matches Squarespace typography and spacing. Does not distract from your portfolio. Looks intentional, not bolted on.

Squarespace Commerce Support

Show the DM button on product pages for custom orders and inquiries. Customers ask about sizing, materials, and personalization through Instagram DM.

EU Privacy Standards

Nuremberg servers. No cookies. No tracking before the click. Built by a Dutch company. Important for European creative professionals and their clients.

Instagram DM vs Squarespace Contact Options

How the DM button compares to what Squarespace offers natively

Instagram DM (via Boei)Squarespace Form BlocksSquarespace Social Icons
Opens DM conversationYesNo (form submit)No (profile link)
Visitors send photosYes (native Instagram)No (file upload only)✗
AI auto-repliesYesNo (auto-responder email)✗
Conversation persistsYes (in Instagram app)No (one-time submit)✗
Works on all plansYesYesYes
50+ channelsYes✗✗
Lead captureYes (before DM opens)Yes (form fields)✗
PriceFrom $19/moIncludedIncluded

Bottom line: Squarespace forms collect submissions. Social Icons link to profiles. Neither starts a real conversation. Instagram DM via Boei opens a personal, visual dialogue with potential clients. For creative professionals, that conversation is where bookings happen.

Squarespace Tips

Get More Client Inquiries via Instagram DM

1

Add DM Button to Gallery Pages, Not Just the Homepage

Your portfolio galleries are where visitors decide they want to work with you. Put the DM button on gallery and project pages so they can reach out at the moment of inspiration.
2

Cross-Link Instagram and Squarespace in Your Bio

Instagram bio links to your Squarespace site. Squarespace has the DM button back to Instagram. Visitors flow between both platforms naturally. Neither is a dead end.
3

Use Instagram Reels to Showcase Process

Post behind-the-scenes Reels on Instagram. Viewers visit your Squarespace portfolio for the finished work. The DM button catches them when they are ready to book.
4

Capture Email Before Opening DM for High-Value Leads

For wedding photography or design projects, add a quick email capture before the DM opens. You get their email for your newsletter even if the DM conversation pauses.

Squarespace Users on Boei

Dr. Kirk Sanford

Dr. Kirk Sanford

CEO & Founder, Longevity Medical Institute

★★★★★

It's all upside — Boei dramatically improves responsiveness, patient conversion, and operational efficiency, and the ROI is easily justified.

Susan Jones

Susan Jones

Founder/CEO, WebMaxSEO

★★★★★

We initially installed Boei on our agency website to test its capabilities, and the results were so impressive that we've now implemented it across approximately 10 client sites. The AI chatbot not only learns from each website's unique content but also provides valuable data for our SEO strategies.

Koen Rens

Koen Rens

Owner, Luxe Kattenhotel

★★★★★

It's super easy for end users to contact us using Boei. It's clear and extremely user-friendly. With the drag and drop editor, I was ready in only a few minutes.

David K.

David K.

CEO Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? I'm giving 10 points. Why? This app is super easy. You can configure your chat widget in 5 minutes, add a JS script to your "header" in your theme and wooollaaa done. Nothing hard. We have been using Boei mainly for small corporate websites. It really solves our need to have a small chat widget which does not add up 150Kb and XXXXX JS scripts. It's really lightweight and it does not affect your website speed.

Seif Ahmed

Seif Ahmed

@seif588

★★★★★

I have been using Boei for over a year. It is very simple yet effective to implement it. Support is great - Ruben is always responsive and helpful. The product has also added new features which I have not yet needed but good to know Ruben is always working hard to add value to users of Boei. I am sure there are other similar solutions but for the price, support and features (and future updates), this is a great value.

Irfan

Irfan

@mak_web_media

★★★★★

I have been using BOEI for over a year and absolutely amazed with the growth and new features. I recommend BOEI to anyone who is looking to increase website engagement with multiple communication channels.

Peter C

Peter C

@peter_c1

★★★★★

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Andrew Lee

Andrew Lee

@fromlife89

★★★★★

It's a great tool especially for managing multiple websites and agencies.

Grzegorz G.

Grzegorz G.

★★★★★

I have a quick chat on each page, so it simplifies the way my clients can get in touch with me. It was very easy to implement and they continue to improve this software and are open to feedback. An easy way to add a communication widget to the website. I like best that it supports Messenger and Whatsaap, phone, email and live chat and it is easy to translate for multilingual pages. I can't think about real drowbacks. The [SENSITIVE CONTENT] reply all the support questions quickly and effectively, they are open to feedback. I had no issues at all with this software. Maybe if they could add some protection against spammers if you use the contact form and in some future add a chatbot, that would be fantastic.

Joshua G.

Joshua G.

★★★★★

I was looking for a chat app to easily communicate with my customers. I didn't want to install anything overly complex and I just wanted something that worked within minutes. After briefly using Boei, I knew it was right for me. It's super lightweight and easy to use, plus it has all the chat bots that you might need! Highly recommend to anyone looking for something simple. I wish there was a better UI or more design options.

Ronald D.

Ronald D.

Director Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? Simple, easy to use and implement with little technical support What do you dislike about Boei? Logo deisgns can be improved and some customization of logos of different widgets What problems is Boei solving and how is that benefiting you? On multiple sites, users require different feedback channels. This allows simple customization

Fahd T.

Fahd T.

Founder Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? The best part is the simplicity of the product and ease of use. What do you dislike about Boei? The weak part is the lack of depth for advanced users. What problems is Boei solving and how is that benefiting you? Helps capture visitors using different communication channels under one platform.

Vance W.

Vance W.

★★★★★

We have been using Boei for many clients over the past year and the impact on the page speed is negligible and helps convert website visitors to warm leads. Ease of deployment, lightweight code, and overall flexibility and functionality. The form component isn't exactly flexible and extensive enough for most uses so we often have to use another form solution.

Julien V.

Julien V.

Développeur d'e-commerce Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? Lightweight, opens instantly, lot of features (whatsapp, messenger, contact form, links) What do you dislike about Boei? Not including a built-in chat app, more design customizations could be good What problems is Boei solving and how is that benefiting you? Allowing website visitors to contact us through their preferred channel (whatsapp, phone call, etc)

Chandra Kusuma

Chandra Kusuma

★★★★★

The greatest chat widget for websites I have ever tried. It's quite light and not reduce the site loading speed. Quite easy to install on any type of sites/CMS platform. The features and integrations is continuously developed. The support Ruben and his team provide is the best. Easily number one pick.

Cristian Trappolini

Cristian Trappolini

★★★★★

I want to leave this review because I want to tell you 2 important things: one is that those who don't speak English well often find themselves having to live with Google Translate as their best friend, and the other is that BOEI is fantastic, simple and intuitive even for those who don't speak English well. I am really enthusiastic about the ease of use from the first time, which I rarely find in a similar app. Personally I recommend it to everyone!

Renaat Sioncke

Renaat Sioncke

★★★★★

Boei.helps is an easy-to-use app to connect a support/help icon to your website. I just set up four websites with different social media links, all in no time. Boei helps to customize and speed up my website building work-flow.

Fran Tully

Fran Tully

★★★★★

Very happy to give 5 Stars for this plugin. Over 70% of my business enquiries are coming from Smartphone users based on my Google Analytics. Boei allows those users to contact me on their preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. It's a pop up with a GIF that looks great on my site. And it gives the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now, and I am very happy to recommend. I would try the free version first so you are sure. Thanks Fran

Proinsias M.

Proinsias M.

★★★★★

It was very easy to configure and setup on my website. The only issue I had to deal with was to decide what channels not to include in the pop up on the website. I need to be clear what are the essential channels to include for each site that I design. Very happy to give Top Marks to this Plugin. Most of my business enquiries are coming from Smartphone users based on my Analytics. Boei allows those users in particular contact me on the preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. Its a pop up and also give the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now and I am very happy to recommend. I need to make sure I am not including channel options that are not relevant, so I need to be sure of my target audience to avoid clutter when the pop up is activated.

Gavin S.

Gavin S.

★★★★★

It makes it easier for website visitors to engage with me on the channel of their choice. Installing Boei was simple, took less than 5 minutes, and I was up and running. What I liked is that you can install it on Wordpress, HTML, and even on other page builders. You can use it with WhatsApp, Telegram, Live chat, Facebook messenger, or any combination of them at once so that visitors can pick the channel they're most comfortable with. None at the moment, everything is working as it should be.

Sara Hall

Sara Hall

★★★★★

How is this possible? I have been searching for a service like boei, without success for over a year. What magic is this? Isn't set up supposed to be supremely complicated, involving a coding degree, extensive technical knowledge and possibly a miracle? Boei just works. It works so well I was suspicious of it for nearly a whole week, sending endless texts and emails to myself in utter disbelief, when it failed to keel over! Set up is straight forward, easy and takes minutes. Seriously, I cannot recommend Boei enough.

Mike Foston

Mike Foston

★★★★★

Just about as easy as it gets. It uses all the ways you already have to connect to you, lets your customers choose how they want to connect, and doesn't give you another place to check for messages. Has plenty of configuration options, and support has been very responsive, and willing to listen to ideas to make improvements. Really pleased with how it looks on my sites as well. Bit of a bargain!

Lukáš H.

Lukáš H.

★★★★★

Ease of use and the number of possible integrations. Honestly I can't say there is anything I didn't like when using Boei.

Bikram K. S.

Bikram K. S.

★★★★★

Boei has been a time saver for me. I was looking for a way to integrate various social media chat options into my website so that my customers can contact me using the platform of their choice. I tried 3-4 other platforms but nothing came closer to the experience I finally got from Boei. Its WhatsApp and Google Map integration bought me over. I just wish it has support for Frase assistant and Gist assistant. Ease of use, and painless integration of various chat platforms. lacking integration with Frase and Gist and some of the labels are confusing.

Jay F.

Jay F.

★★★★★

I like that Boei is an AI that learns and continues improving by using our website's information to best answer user questions and guide them on our site. The ease of use is fantastic, requiring no coding or extensive setup work. I was able to have it running on our website in less than 30 minutes even with full customization. If I were to grade the setup ease on a scale of 1 to 10, I would give it an 11.

Ilias A.

Ilias A.

SEO Specialist

★★★★★

Boei is pretty straight-forward to setup. It is lightweight and converts website visitors into leads without over-effort. It simply works on autopilot, while you receive weekly reports on its performance with suggestions for improvement! After setting it up, I just have more leads. Simple.

Jon

Jon

★★★★★

I have followed the intuitive process to set this up on a number of my sites. It has always been easy and it has worked right out of the box. I like the fact that it is a simple widget that can be customized to any channels you wish to add.

Weboo.gr

Weboo.gr

★★★★★

Setting up Boei is a piece of cake. It's lightweight and does all the hard work for you — converting visitors into leads without too much effort. And, to top it off, you get weekly reports with recommendations on how to optimize performance! The support is direct and to the point, and its features are improving steadily.

Dieter Staudinger

Dieter Staudinger

★★★★★

Boei is the superglue that bonds together our communication with our leads and customers, in the channels they most value. Boei is simple to setup and easy to use. Our team loves Boei and we highly recommend you take a look how Boei can help up your communication game!

Jeremy Smith

Jeremy Smith

★★★★★

Boei is reliable, and brilliant at combining multiple tools together for taking care of prospects or customers. You can integrate tools you already use, plus add a few on their own. Great software.

Brendah Akoth

Brendah Akoth

★★★★★

Very great app! It does as it says and it's the most editable chat plugin compared to the others. A few days after installing it, I got inquiries and it opened my eyes to my audience. So it works and saves me time! Great automation partner!

Alexander Martenson

Alexander Martenson

★★★★★

I'm impressed with Boei. The application is simple and intuitive. Having this kind of availability for my prospects coming through my website is vital to my business.

Sheeny

Sheeny

★★★★★

Love this service. My customers can contact me with over a dozen different communication apps whatever they prefer so you never lose out on a customer that might be shy of say WhatsApp and use Viber instead.

Nuno

Nuno

★★★★★

Boei is a lightweight alternative to live chat plugins, talk to customers on their favorite channels. It has many integrations and you can use on WordPress, Shopify or any website using custom HTML. Not only Boei has good customer service but will also help yours.

Robert-Jan

Robert-Jan

CEO/Founder

★★★★★

Ruben has built an amazing and straightforward chat solution. Just let the client chose which option he wants to use! But it doesn't stop there. You can also add buttons that link to an external website, other pages on your website, integrate your chatbot, and so on. So simple, yet so powerful!

CyberCooker

CyberCooker

★★★★★

Nowadays, omnichannel offers us great advantages, but when we want to incorporate all the channels in our site we face a great dilemma: to include icons for each channel, generating visual saturation and confusion. It is here where Boei becomes a fantastic tool, since in a simple way it gives us the necessary order to provide our customers with a wide range of channels so that they can choose the one they feel most comfortable to communicate with us.

Eddine

Eddine

★★★★★

Boei is genuinely one of the most underrated tools on AppSumo. It's lightweight, super easy to install, and gives you so many options to connect with your website visitors. Whether it's WhatsApp, Messenger, email, or a simple contact form, Boei covers it all in one clean, customizable widget. What I love most is how versatile it is — it fits seamlessly with my site, doesn't slow things down, and caters to every visitor's preferred way of communication.

Jairo R.

Jairo R.

Account Executive

★★★★★

Excellent product and service. I can't complain about the level of support I've received. They are receptive to customer feedback and have a public roadmap.

Jaime M.

Jaime M.

Co-Founder

★★★★★

A simple and minimalistic tool with a lot of power! Displaying all of our contacts in a compact and easy to access way.

Stefan M.

Stefan M.

CEO

★★★★★

The integration of communication channels like WhatsApp, Facebook Messenger and Telegram as chat widgets on every page I like, the customizability and the very easy setup. Best Chat and Communication Widget I ever used.

Albert H.

Albert H.

Trainer

★★★★★

I used Replain before, but that is very complicated to manage. I searched for this solution for a long time and I really like it very much! Best solution for communication through your website!

Andres S.

Andres S.

Director

★★★★★

I use the tool on my website to get in touch with my visitors and without having to publish a form that could be abused by spammers. Communication is more fluent and direct as each user can choose their preferred channel to get in touch. Easy to use, many messaging options, customization, easy to implement on virtually any website, reports and analytics, fast to load.

Instagram DM on Squarespace: FAQ

How do I install the Instagram DM button on Squarespace?

Go to Squarespace > Settings > Advanced > Code Injection. Paste the one-line Boei script in the Footer section. Save. Done. Works on every page. Under 5 minutes. Full Squarespace guide here.

Does it work with Squarespace 7.0 and 7.1?

Yes. Works with all Squarespace templates: Brine, Bedford, Pacific (7.0) and all 7.1 templates. Also works with Squarespace Commerce and Member Areas.

Will it ruin my Squarespace design?

No. The widget is designed to be minimal. Custom colors match your palette. Adjustable size and position. Dark mode for dark templates. It looks intentional, not like an afterthought.

Can the AI answer booking questions?

Yes. Train the AI on your Squarespace pages (pricing, services, FAQ). It replies to DM inquiries about your rates, availability, process, and packages. Captures contact details for follow-up.

How is this better than my Squarespace contact form?

Forms are one-directional. You submit and wait. Instagram DM is a real conversation. Clients send photos, you reply with relevant work. The visual back-and-forth builds trust and closes bookings faster.

Can clients send reference photos through DM?

Yes. That is the whole point. Instagram DM natively supports photos, videos, voice notes, and links. Clients share mood boards and inspiration. You share relevant portfolio pieces. The conversation is the creative brief.

Does it work with Squarespace Commerce?

Yes. Show the DM button on product pages for custom order inquiries. Customers ask about sizing, materials, personalization, and bulk orders via Instagram DM.

What does it cost?

From $19/month (annual billing). Includes Instagram DM, AI with 2,000 messages, shared inbox, lead capture, and 50+ channels. 7-day free trial, no credit card.

Can I add WhatsApp alongside Instagram DM?

Yes. Boei supports 50+ channels in one widget. Add WhatsApp, Messenger, phone, AI chatbot, and more. Visitors choose their preferred channel.

Is it GDPR compliant?

Yes. Dutch company, EU servers in Nuremberg. No cookies, no tracking before the click. DPA available. Important for European photographers and designers serving EU clients.

Instagram DM Widget for Every Platform

Same widget, same features. On your platform of choice

Your Portfolio Impressed Them. Now Let Them DM You

Instagram DM button on your Squarespace site. AI handles initial inquiries. You handle the creative work.

Enterprise? Schedule a demo →

✓ 7-day free trial • ✓ No credit card required • ✓ Matches your design • ✓ All Squarespace templates