Instagram DM for Shopify Ecommerce

Instagram DM for Shopify

Your customers discover products on Instagram, then visit your Shopify store. When they have a question about sizing, color, or shipping, they want to DM you. Not fill out a form. Add an Instagram DM button to your product pages. AI answers their questions instantly. More conversations, more sales.
✓ Trusted by 17,000+ websites✓ Works with Instagram Shopping
★★★★★from 159 reviews

Also available for:

Try the Shopify Instagram DM AI

The Shopify-Instagram Sales Loop

Instagram is not just a marketing channel for Shopify stores. It is the entire top of the funnel. Your followers see a Reel of your product, tap through Instagram Shopping, and land on your Shopify store. They like what they see, but they have a question. "Does this run small?" "Is the navy more blue or more grey?" "Can you ship by Friday?"

Right now, most Shopify stores offer live chat or a contact form at this point. Both feel wrong. The customer just came from Instagram. They are comfortable there. They want to DM you.

Boei completes the loop. Instagram DM button on your Shopify product pages. One tap, the customer is back in their Instagram app, typing a message to your brand. AI answers sizing, stock, and shipping questions instantly. Your team sees every conversation in one inbox.

For fashion, beauty, jewelry, and lifestyle brands, this is the difference between a bounce and a sale. The shopper who DMs you about sizing is 44% more likely to buy than the one who reads your size chart and leaves.

Instagram DM on Every Shopify Product Page

Shoppers browsing your Shopify store see the Instagram DM button right where they need it. On product pages, collection pages, cart, and checkout. When they tap it, they land in your Instagram DMs with context about what they were looking at.
  • ✓Show on product pages, collections, cart, and checkout separately
  • ✓AI trained on your Shopify product descriptions and FAQs
  • ✓Handles sizing, shipping, returns, and stock questions automatically
  • ✓Product cards with images and prices appear in AI responses
  • ✓Capture email before opening Instagram for abandoned cart follow-up
See It on Shopify
Boei Instagram DM button on a Shopify product page

Shopify Stores That Win with Instagram DM

Fashion and Apparel

Your Instagram feed is your lookbook. Followers tap shoppable posts and visit your Shopify store. The DM button lets them ask about fit, fabric, and styling. Send them outfit photos, behind-the-scenes content, and early access drops via DM. Conversational commerce at its best.

Beauty and Skincare

Customers want to know if a product works for their skin type, if ingredients are vegan, or which shade matches them. These are DM conversations, not FAQ reads. The AI handles ingredient questions. You handle the personalized shade matching.

Jewelry and Accessories

Custom orders, engraving options, gift wrapping. Instagram DM is perfect for these conversations. Customers send inspiration photos, you reply with product suggestions. The visual thread becomes the order brief.

Food and Beverage

Subscription boxes, specialty foods, dietary questions. Shoppers DM about allergens, delivery schedules, and gift options. AI answers the common questions. Your team handles the custom requests.

Quick Setup

Install Instagram DM on Shopify

No Liquid editing. No theme code. Live in 5 minutes

Copy installation code 1

Copy installation code

In your Boei dashboard, open your widget and click the Install tab. Select Shopify and copy the installation code.

Tip: The Install tab also offers a landing page link, QR code, and iframe embed.

2

Open your Shopify theme code editor

In your Shopify admin, go to Online Store → Themes.

On your live theme (the one labeled "Current theme"), click the ... menu next to Customize and choose Edit code.

3

Open theme.liquid

In the Layout folder on the left, click theme.liquid. This is the master template that wraps every page on your store, so installing Boei here means it loads everywhere.

4

Paste the Boei code

Press Ctrl+F (Windows) or Cmd+F (Mac) inside the editor to open the search box. Search for </body> to jump straight to it. You'll see it near the bottom of the file.

Click on the line just above </body> and paste the Boei code from Step 2. Click Save in the top right.

5

Verify

Open your storefront in a new tab. The Boei chatbot should appear in the corner.

If you don't see it immediately, hard-refresh the page (Cmd+Shift+R on Mac, Ctrl+Shift+R on Windows) to bypass Shopify's cache.

Stuck? If the chatbot doesn't appear, double-check that the Boei code is on the line just above </body>, not above </html> or somewhere else in the middle of the file.

Congrats, you are done! You now have Boei live chat installed on Shopify.

Shopify Features

Built for Shopify Ecommerce

Instagram DM as a sales channel, not just a social link

Shoppable Post to DM Flow

Customer taps a product in your Instagram feed, visits your Shopify store, and DMs you about it. Full circle. AI knows which product they are asking about.

AI Sizing Assistant

Train the AI on your size charts and fit guides. When a shopper asks 'Will this fit me?', AI replies with specific measurements. Fewer returns, more confident buyers.

Shipping and Stock Answers

AI answers 'When will it arrive?', 'Do you ship to Spain?', and 'Is this in stock in blue?' automatically. Trained on your Shopify shipping settings and inventory.

Visual DM Conversations

Shoppers send photos of what they want. You reply with product matches. Share lookbooks, styling tips, and behind-the-scenes content. Selling through conversation.

Reels to Revenue

Post a Reel showing your product. Followers visit your Shopify store. DM button catches them at the moment of interest. The conversation that converts.

GDPR for EU Shoppers

Dutch company, Nuremberg servers. No cookies. No personal data before the click. Important if you sell to European customers on Shopify.

Boei vs Shopify Instagram Apps

Feed apps show your posts. Boei opens DM conversations that lead to sales

BoeiInstafeedShopify InboxChaty
Opens Instagram DMYes (direct)No (shows feed)No (own chat)Yes
AI trained on productsYes✗Basic✗
Pre-sale Q&A via DMYes (AI-powered)✗Manual only✗
Lead captureYes✗Yes✗
50+ channelsYes✗Limited25
Shared team inboxYes✗Yes✗
PriceFrom $19/mo$5.99/moFree$15/mo

Bottom line: Instafeed displays your Instagram grid on Shopify. Pretty, but it does not start conversations. Shopify Inbox is live chat, not Instagram DM. Boei opens actual Instagram DM conversations from product pages, with AI that knows your catalog.

Shopify Tips

Maximize Instagram DM Revenue on Shopify

1

Tag Products in Reels, Then Catch DMs on Shopify

Post Reels with tagged Shopify products. When followers tap through to your store, the DM button is waiting. They came from Instagram, they trust Instagram. Let them message you there.
2

Use DM for High-AOV Products

Show the Instagram DM button only on products over a certain price. Cheap items sell themselves. Expensive items need a conversation. Target the DM button where it matters most.
3

Capture Email Before Opening DM

Set up a quick lead form before Instagram opens. You get their email for abandoned cart sequences even if the DM conversation goes cold. Double your chances of converting.
4

Reply to Story Mentions with Product Links

When customers tag your Shopify store in their Instagram Stories, reply via DM with a discount code. The DM button on your store keeps this cycle going.

Shopify Store Owners on Boei

Dr. Kirk Sanford

Dr. Kirk Sanford

CEO & Founder, Longevity Medical Institute

★★★★★

It's all upside — Boei dramatically improves responsiveness, patient conversion, and operational efficiency, and the ROI is easily justified.

Susan Jones

Susan Jones

Founder/CEO, WebMaxSEO

★★★★★

We initially installed Boei on our agency website to test its capabilities, and the results were so impressive that we've now implemented it across approximately 10 client sites. The AI chatbot not only learns from each website's unique content but also provides valuable data for our SEO strategies.

Koen Rens

Koen Rens

Owner, Luxe Kattenhotel

★★★★★

It's super easy for end users to contact us using Boei. It's clear and extremely user-friendly. With the drag and drop editor, I was ready in only a few minutes.

David K.

David K.

CEO Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? I'm giving 10 points. Why? This app is super easy. You can configure your chat widget in 5 minutes, add a JS script to your "header" in your theme and wooollaaa done. Nothing hard. We have been using Boei mainly for small corporate websites. It really solves our need to have a small chat widget which does not add up 150Kb and XXXXX JS scripts. It's really lightweight and it does not affect your website speed.

Seif Ahmed

Seif Ahmed

@seif588

★★★★★

I have been using Boei for over a year. It is very simple yet effective to implement it. Support is great - Ruben is always responsive and helpful. The product has also added new features which I have not yet needed but good to know Ruben is always working hard to add value to users of Boei. I am sure there are other similar solutions but for the price, support and features (and future updates), this is a great value.

Irfan

Irfan

@mak_web_media

★★★★★

I have been using BOEI for over a year and absolutely amazed with the growth and new features. I recommend BOEI to anyone who is looking to increase website engagement with multiple communication channels.

Peter C

Peter C

@peter_c1

★★★★★

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Andrew Lee

Andrew Lee

@fromlife89

★★★★★

It's a great tool especially for managing multiple websites and agencies.

Grzegorz G.

Grzegorz G.

★★★★★

I have a quick chat on each page, so it simplifies the way my clients can get in touch with me. It was very easy to implement and they continue to improve this software and are open to feedback. An easy way to add a communication widget to the website. I like best that it supports Messenger and Whatsaap, phone, email and live chat and it is easy to translate for multilingual pages. I can't think about real drowbacks. The [SENSITIVE CONTENT] reply all the support questions quickly and effectively, they are open to feedback. I had no issues at all with this software. Maybe if they could add some protection against spammers if you use the contact form and in some future add a chatbot, that would be fantastic.

Joshua G.

Joshua G.

★★★★★

I was looking for a chat app to easily communicate with my customers. I didn't want to install anything overly complex and I just wanted something that worked within minutes. After briefly using Boei, I knew it was right for me. It's super lightweight and easy to use, plus it has all the chat bots that you might need! Highly recommend to anyone looking for something simple. I wish there was a better UI or more design options.

Ronald D.

Ronald D.

Director Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? Simple, easy to use and implement with little technical support What do you dislike about Boei? Logo deisgns can be improved and some customization of logos of different widgets What problems is Boei solving and how is that benefiting you? On multiple sites, users require different feedback channels. This allows simple customization

Fahd T.

Fahd T.

Founder Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? The best part is the simplicity of the product and ease of use. What do you dislike about Boei? The weak part is the lack of depth for advanced users. What problems is Boei solving and how is that benefiting you? Helps capture visitors using different communication channels under one platform.

Vance W.

Vance W.

★★★★★

We have been using Boei for many clients over the past year and the impact on the page speed is negligible and helps convert website visitors to warm leads. Ease of deployment, lightweight code, and overall flexibility and functionality. The form component isn't exactly flexible and extensive enough for most uses so we often have to use another form solution.

Julien V.

Julien V.

Développeur d'e-commerce Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? Lightweight, opens instantly, lot of features (whatsapp, messenger, contact form, links) What do you dislike about Boei? Not including a built-in chat app, more design customizations could be good What problems is Boei solving and how is that benefiting you? Allowing website visitors to contact us through their preferred channel (whatsapp, phone call, etc)

Chandra Kusuma

Chandra Kusuma

★★★★★

The greatest chat widget for websites I have ever tried. It's quite light and not reduce the site loading speed. Quite easy to install on any type of sites/CMS platform. The features and integrations is continuously developed. The support Ruben and his team provide is the best. Easily number one pick.

Cristian Trappolini

Cristian Trappolini

★★★★★

I want to leave this review because I want to tell you 2 important things: one is that those who don't speak English well often find themselves having to live with Google Translate as their best friend, and the other is that BOEI is fantastic, simple and intuitive even for those who don't speak English well. I am really enthusiastic about the ease of use from the first time, which I rarely find in a similar app. Personally I recommend it to everyone!

Renaat Sioncke

Renaat Sioncke

★★★★★

Boei.helps is an easy-to-use app to connect a support/help icon to your website. I just set up four websites with different social media links, all in no time. Boei helps to customize and speed up my website building work-flow.

Fran Tully

Fran Tully

★★★★★

Very happy to give 5 Stars for this plugin. Over 70% of my business enquiries are coming from Smartphone users based on my Google Analytics. Boei allows those users to contact me on their preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. It's a pop up with a GIF that looks great on my site. And it gives the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now, and I am very happy to recommend. I would try the free version first so you are sure. Thanks Fran

Proinsias M.

Proinsias M.

★★★★★

It was very easy to configure and setup on my website. The only issue I had to deal with was to decide what channels not to include in the pop up on the website. I need to be clear what are the essential channels to include for each site that I design. Very happy to give Top Marks to this Plugin. Most of my business enquiries are coming from Smartphone users based on my Analytics. Boei allows those users in particular contact me on the preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. Its a pop up and also give the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now and I am very happy to recommend. I need to make sure I am not including channel options that are not relevant, so I need to be sure of my target audience to avoid clutter when the pop up is activated.

Gavin S.

Gavin S.

★★★★★

It makes it easier for website visitors to engage with me on the channel of their choice. Installing Boei was simple, took less than 5 minutes, and I was up and running. What I liked is that you can install it on Wordpress, HTML, and even on other page builders. You can use it with WhatsApp, Telegram, Live chat, Facebook messenger, or any combination of them at once so that visitors can pick the channel they're most comfortable with. None at the moment, everything is working as it should be.

Sara Hall

Sara Hall

★★★★★

How is this possible? I have been searching for a service like boei, without success for over a year. What magic is this? Isn't set up supposed to be supremely complicated, involving a coding degree, extensive technical knowledge and possibly a miracle? Boei just works. It works so well I was suspicious of it for nearly a whole week, sending endless texts and emails to myself in utter disbelief, when it failed to keel over! Set up is straight forward, easy and takes minutes. Seriously, I cannot recommend Boei enough.

Mike Foston

Mike Foston

★★★★★

Just about as easy as it gets. It uses all the ways you already have to connect to you, lets your customers choose how they want to connect, and doesn't give you another place to check for messages. Has plenty of configuration options, and support has been very responsive, and willing to listen to ideas to make improvements. Really pleased with how it looks on my sites as well. Bit of a bargain!

Lukáš H.

Lukáš H.

★★★★★

Ease of use and the number of possible integrations. Honestly I can't say there is anything I didn't like when using Boei.

Bikram K. S.

Bikram K. S.

★★★★★

Boei has been a time saver for me. I was looking for a way to integrate various social media chat options into my website so that my customers can contact me using the platform of their choice. I tried 3-4 other platforms but nothing came closer to the experience I finally got from Boei. Its WhatsApp and Google Map integration bought me over. I just wish it has support for Frase assistant and Gist assistant. Ease of use, and painless integration of various chat platforms. lacking integration with Frase and Gist and some of the labels are confusing.

Jay F.

Jay F.

★★★★★

I like that Boei is an AI that learns and continues improving by using our website's information to best answer user questions and guide them on our site. The ease of use is fantastic, requiring no coding or extensive setup work. I was able to have it running on our website in less than 30 minutes even with full customization. If I were to grade the setup ease on a scale of 1 to 10, I would give it an 11.

Ilias A.

Ilias A.

SEO Specialist

★★★★★

Boei is pretty straight-forward to setup. It is lightweight and converts website visitors into leads without over-effort. It simply works on autopilot, while you receive weekly reports on its performance with suggestions for improvement! After setting it up, I just have more leads. Simple.

Jon

Jon

★★★★★

I have followed the intuitive process to set this up on a number of my sites. It has always been easy and it has worked right out of the box. I like the fact that it is a simple widget that can be customized to any channels you wish to add.

Weboo.gr

Weboo.gr

★★★★★

Setting up Boei is a piece of cake. It's lightweight and does all the hard work for you — converting visitors into leads without too much effort. And, to top it off, you get weekly reports with recommendations on how to optimize performance! The support is direct and to the point, and its features are improving steadily.

Dieter Staudinger

Dieter Staudinger

★★★★★

Boei is the superglue that bonds together our communication with our leads and customers, in the channels they most value. Boei is simple to setup and easy to use. Our team loves Boei and we highly recommend you take a look how Boei can help up your communication game!

Jeremy Smith

Jeremy Smith

★★★★★

Boei is reliable, and brilliant at combining multiple tools together for taking care of prospects or customers. You can integrate tools you already use, plus add a few on their own. Great software.

Brendah Akoth

Brendah Akoth

★★★★★

Very great app! It does as it says and it's the most editable chat plugin compared to the others. A few days after installing it, I got inquiries and it opened my eyes to my audience. So it works and saves me time! Great automation partner!

Alexander Martenson

Alexander Martenson

★★★★★

I'm impressed with Boei. The application is simple and intuitive. Having this kind of availability for my prospects coming through my website is vital to my business.

Sheeny

Sheeny

★★★★★

Love this service. My customers can contact me with over a dozen different communication apps whatever they prefer so you never lose out on a customer that might be shy of say WhatsApp and use Viber instead.

Nuno

Nuno

★★★★★

Boei is a lightweight alternative to live chat plugins, talk to customers on their favorite channels. It has many integrations and you can use on WordPress, Shopify or any website using custom HTML. Not only Boei has good customer service but will also help yours.

Robert-Jan

Robert-Jan

CEO/Founder

★★★★★

Ruben has built an amazing and straightforward chat solution. Just let the client chose which option he wants to use! But it doesn't stop there. You can also add buttons that link to an external website, other pages on your website, integrate your chatbot, and so on. So simple, yet so powerful!

CyberCooker

CyberCooker

★★★★★

Nowadays, omnichannel offers us great advantages, but when we want to incorporate all the channels in our site we face a great dilemma: to include icons for each channel, generating visual saturation and confusion. It is here where Boei becomes a fantastic tool, since in a simple way it gives us the necessary order to provide our customers with a wide range of channels so that they can choose the one they feel most comfortable to communicate with us.

Eddine

Eddine

★★★★★

Boei is genuinely one of the most underrated tools on AppSumo. It's lightweight, super easy to install, and gives you so many options to connect with your website visitors. Whether it's WhatsApp, Messenger, email, or a simple contact form, Boei covers it all in one clean, customizable widget. What I love most is how versatile it is — it fits seamlessly with my site, doesn't slow things down, and caters to every visitor's preferred way of communication.

Jairo R.

Jairo R.

Account Executive

★★★★★

Excellent product and service. I can't complain about the level of support I've received. They are receptive to customer feedback and have a public roadmap.

Jaime M.

Jaime M.

Co-Founder

★★★★★

A simple and minimalistic tool with a lot of power! Displaying all of our contacts in a compact and easy to access way.

Stefan M.

Stefan M.

CEO

★★★★★

The integration of communication channels like WhatsApp, Facebook Messenger and Telegram as chat widgets on every page I like, the customizability and the very easy setup. Best Chat and Communication Widget I ever used.

Albert H.

Albert H.

Trainer

★★★★★

I used Replain before, but that is very complicated to manage. I searched for this solution for a long time and I really like it very much! Best solution for communication through your website!

Andres S.

Andres S.

Director

★★★★★

I use the tool on my website to get in touch with my visitors and without having to publish a form that could be abused by spammers. Communication is more fluent and direct as each user can choose their preferred channel to get in touch. Easy to use, many messaging options, customization, easy to implement on virtually any website, reports and analytics, fast to load.

Instagram DM on Shopify: FAQ

How do I add an Instagram DM button to my Shopify store?

Sign up at Boei (free trial), add your Instagram handle, customize the look, and install on Shopify with one line of code in Online Store > Themes > Edit code > theme.liquid. No Liquid knowledge needed. Shopify install guide.

Does it work with Instagram Shopping?

Yes. Customers who tap shoppable posts in your Instagram feed and land on your Shopify store see the DM button right there. The conversation continues on the platform they started on.

Can the AI answer product questions?

Yes. The AI trains on your Shopify product pages, descriptions, and FAQs. It answers sizing, shipping, stock, and return questions automatically. Product cards with images and prices appear in responses.

Will it work with my Shopify theme?

Yes. Works with Dawn, Debut, Refresh, and every free and premium Shopify theme. No theme editing or Liquid code changes. Loads independently.

Can I show the DM button on product pages only?

Yes. Control visibility by page type: product pages, collection pages, cart, checkout, blog, or any URL pattern. Show it where pre-sale questions happen most.

How does this help with Instagram Shopping conversions?

Instagram Shopping gets people to your store. But many leave without buying because they have unanswered questions. The DM button catches those hesitant shoppers and starts a conversation that leads to a sale.

What is the pricing?

From $19/month (annual billing). Includes Instagram DM, AI with 2,000 messages, shared inbox, lead capture, and 50+ channels. No per-seat AI fees. 7-day free trial, no credit card.

Can I use it alongside Shopify Inbox?

Yes. Shopify Inbox handles on-site chat. Boei handles Instagram DM (plus WhatsApp, Messenger, and 50+ other channels). Different tools for different conversations. They work side by side.

Is it GDPR compliant for EU customers?

Yes. Dutch company, EU servers in Nuremberg. No cookies. Works with Shopify's built-in cookie banner. DPA available. Important for stores selling to European shoppers.

Can I track DM conversions?

Yes. Every DM button click fires events in Google Analytics, Meta Pixel, and other trackers you have connected. See which products and pages drive the most DM conversations.

Instagram DM Widget for Every Platform

Same widget, same features. On your platform of choice

Your Shopify Customers Are Already in Your Instagram DMs

Now let them DM you from your product pages too. AI handles the pre-sale questions. You handle the revenue.

Enterprise? Schedule a demo →

✓ 7-day free trial • ✓ No credit card required • ✓ Works with Instagram Shopping • ✓ All Shopify themes supported