Instagram DM for European Ecommerce
European fashion and beauty brands love PrestaShop for its flexibility. And they love Instagram for its visual reach. Connect both. Add an Instagram DM button to your PrestaShop product pages. Shoppers in France, Spain, Germany, and Italy ask about sizes, colors, and delivery in their language. AI replies instantly.
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PrestaShop dominates ecommerce in France, Spain, Italy, and Latin America. These are also some of the most active Instagram markets in the world. European shoppers discover products on Instagram: Reels of new collections, Stories showing how products are made, posts from influencers wearing your brand.
They tap through to your PrestaShop store. They like the product but have a question. "Do you ship to Belgium?" "Is this dress true to size?" "Can I get it in the green from the Instagram post?" Your PrestaShop contact form asks for a subject line and message body. That feels like sending a business email, not asking a quick question.
Instagram DM feels natural. The shopper taps a button, sends their question in their own language, and gets an AI reply in seconds. French shoppers ask in French. Spanish shoppers ask in Spanish. The AI adapts. No module install on PrestaShop. No version conflicts. One line of code in your theme footer.
For handmade, custom, and limited-edition products, this is even more powerful. Customers want to discuss customization, materials, and personalization before ordering. Instagram DM is the perfect channel for these visual, personal conversations.
PrestaShop stores often serve multiple European markets. Boei matches that with AI that auto-detects language and replies accordingly. One setup, every market covered.
Your Instagram is your lookbook. Outfit-of-the-day posts, styling videos, new arrival announcements. When followers visit your PrestaShop store, they have seen the product on Instagram but need to check the size chart. An Instagram DM button lets them ask "Will this fit a French 38?" The AI answers based on your size guides.
Skincare routines, makeup tutorials, ingredient breakdowns. Your Instagram content educates. Your PrestaShop store sells. When a shopper wants to know which shade matches their skin tone or if a product is suitable for sensitive skin, they DM you. Visual questions get visual answers: send swatches, texture photos, and comparison images.
Custom jewelry, handmade leather goods, personalized gifts. These products need a conversation before purchase. What engraving? What color? What size? Instagram DM is the natural channel for custom orders. The conversation is the ordering process.
Running PrestaShop multi-store for different countries? The Instagram DM button works across all stores. AI replies in the local language. Your team sees all conversations in one inbox, tagged by store. One tool for all markets.
No module install. One line of code. Works on 1.7 and 8.x
In your Boei dashboard, open your widget and click the Install tab. Select Prestashop and copy the installation code.
Tip: The Install tab also offers a landing page link, QR code, and iframe embed.
There are two ways of installing Boei in Prestashop:
Option A: Use a Module
Option B: Embed in a Template
{literal}{/literal} tags.Click the "Apply" button in Prestashop.
Congrats, you are done!
Multi-language, GDPR compliant, and designed for fashion and beauty brands
Built by a Dutch company. EU servers in Amsterdam. GDPR compliant by design. Made for the European ecommerce market that PrestaShop serves.
French shoppers get French replies. Spanish get Spanish. German get German. AI auto-detects language and responds. Perfect for multi-market PrestaShop stores.
Train AI on your size charts, material descriptions, and care instructions. It answers 'Does this run small?', 'Is this 100% cotton?', and 'Can I machine wash it?'
Shoppers send photos: 'Do you have this in red?' 'Is this the same green as the Instagram post?' Visual DM conversations that lead to confident purchases.
One line of code in your PrestaShop theme footer. No module to install, update, or conflict with. Works on PrestaShop 1.7 and 8.x.
Running PrestaShop multi-store? One Boei setup works across all stores. Team sees conversations from every store in one inbox, tagged by source.
PrestaShop modules add cost and complexity. Boei keeps it simple
| Boei | PrestaShop Contact Form | PS Social Share Module | WhatsApp Chat Module | |
|---|---|---|---|---|
| Opens Instagram DM | Yes (direct) | ✗ | No (profile link) | ✗ |
| AI auto-replies | Yes (95+ languages) | ✗ | ✗ | ✗ |
| Module install needed | ✗ | Built-in | ✓ Yes | ✓ Yes |
| Multi-language AI | Yes (auto-detect) | ✗ | ✗ | ✗ |
| Team inbox | Yes (unlimited seats) | No (email only) | ✗ | ✗ |
| 50+ channels | ✓ Yes | ✗ | ✗ | WhatsApp only |
| Price | From $11/mo | Free | Free | From EUR 49 one-time |
Bottom line: The PrestaShop contact form works but does not support Instagram. Social share modules link to profiles. WhatsApp modules only do WhatsApp. Boei opens Instagram DM conversations with AI that speaks your customers' languages. No module install needed.
Fashion shoppers have the most pre-sale questions: sizing, color accuracy, fabric feel. Put the Instagram DM button on product pages where these questions happen. AI handles the basics. You close the sale.
Launch new collections with Reels. Link to your PrestaShop product pages. The DM button catches shoppers who want to ask about the new items. From Reel to store to DM in three taps.
European sizing varies by country. Train your AI on French, Italian, and German size conversion charts. When a Spanish shopper asks 'Is this a EU 40 or 42?', AI gives a precise answer.
Add a quick email capture before the DM opens. Tag leads by store/country. Build segmented email lists for your French, Spanish, and German PrestaShop stores.
Dr. Kirk Sanford
CEO & Founder, Longevity Medical Institute
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Marcel Hogenhout
Managing Director, Orangebeard
Koen Rens
Owner, Luxe Kattenhotel
David K.
CEO Small-Business (50 or fewer emp.)
Seif Ahmed
@seif588
Neu
@siddharthaneu
Irfan
@mak_web_media
Peter C
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Andrew Lee
@fromlife89
Grzegorz G.
Joshua G.
Ronald D.
Director Small-Business (50 or fewer emp.)
Fahd T.
Founder Small-Business (50 or fewer emp.)
David S.
CEO/Founder Small-Business (50 or fewer emp.)
Vance W.
Julien V.
Développeur d'e-commerce Small-Business (50 or fewer emp.)
Grant
Hansie
Chandra Kusuma
Pepe
Arjun E.
José Manuel D.
Cristian Trappolini
Daniel Gyger
Nitesh Manav
Renaat Sioncke
Dr. Kirk Sanford
CEO & Founder, Longevity Medical Institute
Susan Jones
Founder/CEO, WebMaxSEO
Marcel Hogenhout
Managing Director, Orangebeard
Koen Rens
Owner, Luxe Kattenhotel
David K.
CEO Small-Business (50 or fewer emp.)
Fran Tully
Proinsias M.
Gavin S.
Sara Hall
Mike Foston
Lukáš H.
Bikram K. S.
Jay F.
Ilias A.
SEO Specialist
Jon
Weboo.gr
Roscoe Houston
Dieter Staudinger
Jeremy Smith
Brendah Akoth
Alexander Martenson
Sheeny
Nuno
Robert-Jan
CEO/Founder
CyberCooker
Eddine
Jairo R.
Account Executive
Jaime M.
Co-Founder
Stefan M.
CEO
Albert H.
Trainer
Andres S.
Director
Fran Tully
Proinsias M.
Gavin S.
Sara Hall
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Instagram DM button. AI in 95+ languages. GDPR compliant. No module needed.