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Instagram DM for European Ecommerce

Instagram DM for PrestaShop

European fashion and beauty brands love PrestaShop for its flexibility. And they love Instagram for its visual reach. Connect both. Add an Instagram DM button to your PrestaShop product pages. Shoppers in France, Spain, Germany, and Italy ask about sizes, colors, and delivery in their language. AI replies instantly.

Trusted by 17,000+ websites

GDPR compliant. Built in Amsterdam

Andrew Lee David S. Vance W. Grant Nitesh Manav
from 159 reviews

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Try the PrestaShop Instagram DM AI

Instagram Is Europe's Shopping Window. PrestaShop Is the Checkout

PrestaShop dominates ecommerce in France, Spain, Italy, and Latin America. These are also some of the most active Instagram markets in the world. European shoppers discover products on Instagram: Reels of new collections, Stories showing how products are made, posts from influencers wearing your brand.

They tap through to your PrestaShop store. They like the product but have a question. "Do you ship to Belgium?" "Is this dress true to size?" "Can I get it in the green from the Instagram post?" Your PrestaShop contact form asks for a subject line and message body. That feels like sending a business email, not asking a quick question.

Instagram DM feels natural. The shopper taps a button, sends their question in their own language, and gets an AI reply in seconds. French shoppers ask in French. Spanish shoppers ask in Spanish. The AI adapts. No module install on PrestaShop. No version conflicts. One line of code in your theme footer.

For handmade, custom, and limited-edition products, this is even more powerful. Customers want to discuss customization, materials, and personalization before ordering. Instagram DM is the perfect channel for these visual, personal conversations.

Multi-Language AI for European PrestaShop Stores

PrestaShop stores often serve multiple European markets. Boei matches that with AI that auto-detects language and replies accordingly. One setup, every market covered.

  • AI detects visitor language and replies in French, Spanish, Italian, German, Portuguese, Dutch, and 90+ more
  • Widget text auto-translates to match your PrestaShop store language
  • Works with PrestaShop multi-store setups serving different regions
  • No separate configuration per language or store
  • Trained on your product descriptions in all languages
Boei Instagram DM widget on a PrestaShop fashion store

PrestaShop Stores That Win with Instagram DM

Fashion Boutiques

Your Instagram is your lookbook. Outfit-of-the-day posts, styling videos, new arrival announcements. When followers visit your PrestaShop store, they have seen the product on Instagram but need to check the size chart. An Instagram DM button lets them ask "Will this fit a French 38?" The AI answers based on your size guides.

Beauty and Cosmetics

Skincare routines, makeup tutorials, ingredient breakdowns. Your Instagram content educates. Your PrestaShop store sells. When a shopper wants to know which shade matches their skin tone or if a product is suitable for sensitive skin, they DM you. Visual questions get visual answers: send swatches, texture photos, and comparison images.

Handmade and Artisan Products

Custom jewelry, handmade leather goods, personalized gifts. These products need a conversation before purchase. What engraving? What color? What size? Instagram DM is the natural channel for custom orders. The conversation is the ordering process.

Multi-Store European Brands

Running PrestaShop multi-store for different countries? The Instagram DM button works across all stores. AI replies in the local language. Your team sees all conversations in one inbox, tagged by store. One tool for all markets.

Quick Setup

Add Instagram DM to PrestaShop

No module install. One line of code. Works on 1.7 and 8.x

1

Copy installation code

In your Boei dashboard, open your widget and click the Install tab. Select Prestashop and copy the installation code.

Tip: The Install tab also offers a landing page link, QR code, and iframe embed.

Copy installation code
2

Log in to Prestashop

There are two ways of installing Boei in Prestashop:

Option A: Use a Module

  1. Install a module such as ContentBox that allows custom HTML/JavaScript.
  2. Add the Boei embed code (in source code mode) in a block shown on every page, such as displayFooter.

Option B: Embed in a Template

  1. Open a Prestashop template file such as footer.tpl.
  2. Paste the Boei code inside {literal}{/literal} tags.
3

Save

Click the "Apply" button in Prestashop.

4

Finished coffee

Congrats, you are done!

PrestaShop Features

Built for European Ecommerce

Multi-language, GDPR compliant, and designed for fashion and beauty brands

🇪🇺

European-First Approach

Built by a Dutch company. EU servers in Amsterdam. GDPR compliant by design. Made for the European ecommerce market that PrestaShop serves.

🌍

95+ Languages

French shoppers get French replies. Spanish get Spanish. German get German. AI auto-detects language and responds. Perfect for multi-market PrestaShop stores.

👗

Fashion-Ready AI

Train AI on your size charts, material descriptions, and care instructions. It answers 'Does this run small?', 'Is this 100% cotton?', and 'Can I machine wash it?'

📸

Visual Product Questions

Shoppers send photos: 'Do you have this in red?' 'Is this the same green as the Instagram post?' Visual DM conversations that lead to confident purchases.

🔌

No Module Install

One line of code in your PrestaShop theme footer. No module to install, update, or conflict with. Works on PrestaShop 1.7 and 8.x.

🏪

Multi-Store Support

Running PrestaShop multi-store? One Boei setup works across all stores. Team sees conversations from every store in one inbox, tagged by source.

Boei vs PrestaShop Chat Modules

PrestaShop modules add cost and complexity. Boei keeps it simple

Boei PrestaShop Contact Form PS Social Share Module WhatsApp Chat Module
Opens Instagram DM Yes (direct) No (profile link)
AI auto-replies Yes (95+ languages)
Module install needed Built-in ✓ Yes ✓ Yes
Multi-language AI Yes (auto-detect)
Team inbox Yes (unlimited seats) No (email only)
50+ channels ✓ Yes WhatsApp only
Price From $11/mo Free Free From EUR 49 one-time

Bottom line: The PrestaShop contact form works but does not support Instagram. Social share modules link to profiles. WhatsApp modules only do WhatsApp. Boei opens Instagram DM conversations with AI that speaks your customers' languages. No module install needed.

PrestaShop Tips

Sell More with Instagram DM on PrestaShop

1

Show DM on Product Pages for Fashion Items

Fashion shoppers have the most pre-sale questions: sizing, color accuracy, fabric feel. Put the Instagram DM button on product pages where these questions happen. AI handles the basics. You close the sale.

2

Use Instagram Reels for New Collections

Launch new collections with Reels. Link to your PrestaShop product pages. The DM button catches shoppers who want to ask about the new items. From Reel to store to DM in three taps.

3

Train AI on Size Guides Per Market

European sizing varies by country. Train your AI on French, Italian, and German size conversion charts. When a Spanish shopper asks 'Is this a EU 40 or 42?', AI gives a precise answer.

4

Capture Emails for Multi-Store Newsletters

Add a quick email capture before the DM opens. Tag leads by store/country. Build segmented email lists for your French, Spanish, and German PrestaShop stores.

PrestaShop Store Owners on Boei

Instagram DM on PrestaShop: FAQ

How do I add Instagram DM to my PrestaShop store?

Add one line of code to your PrestaShop theme footer template. No module to install. Works on PrestaShop 1.7 and 8.x. Takes about 5 minutes. Full PrestaShop guide here.

Does it work with PrestaShop multi-store?

Yes. One setup works across all your stores. Each store can have its own Instagram handle. Conversations are tagged by store in the shared inbox so your team knows which market the shopper is in.

Can AI reply in French, Spanish, and other languages?

Yes. AI auto-detects the shopper's language and replies accordingly. 95+ languages supported. Train it on your product descriptions in each language for the best results.

Which PrestaShop versions are supported?

PrestaShop 1.7 and 8.x. The script runs independently of PrestaShop's version. No module conflicts when you upgrade PrestaShop.

Can I show the DM button on product pages only?

Yes. Show on product pages, category pages, cart, checkout, or any URL pattern. Hide on admin pages and content pages. Full control.

How does this help with fashion returns?

Many returns happen because shoppers guess on sizing. AI answers sizing questions before purchase using your size guides. Pre-sale DM conversations lead to better-informed purchases and fewer returns.

What does it cost?

From $11/month (annual billing). Includes Instagram DM, AI with 2,000 messages, shared inbox, 95+ language support, 50+ channels, unlimited seats. 7-day free trial, no credit card.

Is it GDPR compliant?

Yes. Dutch company, EU servers in Amsterdam. No cookies. No tracking before the click. DPA available. Built for European ecommerce regulations that PrestaShop merchants must follow.

Can I add WhatsApp alongside Instagram DM?

Yes. Many European shoppers prefer WhatsApp. Add both channels plus Messenger, phone, and AI chatbot. 50+ channels in one widget.

Do I need to install a PrestaShop module?

No. One line of JavaScript in your theme. No module to install, update, or maintain. No conflict with existing PrestaShop modules. No performance impact.

Instagram DM Widget for Every Platform

Same widget, same features. On your platform of choice

Your European Shoppers Browse Instagram. Let Them DM You from PrestaShop

Instagram DM button. AI in 95+ languages. GDPR compliant. No module needed.

7-day free trial • No credit card required • No modules needed • GDPR compliant (Amsterdam)