Instagram DM for WordPress Blogs & Stores

Instagram DM for WordPress

Your WordPress blog drives traffic. Instagram drives engagement. Connect them. Add an Instagram DM button so readers message you directly from any post, page, or WooCommerce product. AI answers their questions while you sleep. The WordPress plugin installs in 2 minutes.
✓ Trusted by 17,000+ websites✓ Works with every WordPress theme
★★★★★from 159 reviews

Also available for:

Try the Instagram DM Widget on WordPress

The WordPress-to-Instagram Gap Nobody Talks About

WordPress creators pour hours into blog posts, product pages, and SEO. That content ranks on Google and brings visitors. But here is the problem: those visitors also follow you on Instagram. They see your Reels, like your Stories, and browse your feed. When they land on your WordPress site, they want to reach out the way they already know you: through Instagram DM.

Most WordPress sites offer a contact form. Cold. Impersonal. Slow. A DM feels like texting a friend. For bloggers, course creators, and WooCommerce store owners, that difference matters. People who DM businesses on Instagram are 44% more likely to buy compared to those who fill out forms.

WordPress has social icon plugins, sure. But they just link to your profile page. Nobody opens a DM from a profile link. Boei opens the actual DM conversation. One tap, and your visitor is typing a message to you on Instagram.

Works with WooCommerce too. Put the DM button on product pages so shoppers ask about sizing, availability, and shipping before they buy. Those pre-sale conversations close deals.

WordPress Plugin or One Line of Code. You Pick

Two ways to add Instagram DM to WordPress. The official Boei plugin from the WordPress.org repository is the easiest: install, paste your key, done. Or add the script manually to your theme header if you prefer full control.
  • ✓WordPress plugin: Plugins > Add New > search 'Boei' > Activate > paste key
  • ✓Manual: paste one script tag in your header.php or via a code snippets plugin
  • ✓Compatible with Elementor, Divi, Beaver Builder, Gutenberg, and every page builder
  • ✓Works alongside WP Rocket, LiteSpeed, and all caching plugins
  • ✓Multisite compatible: install on specific sites or network-wide
Get the WordPress Plugin
Boei Instagram DM widget installed on a WordPress website

How WordPress Creators Use Instagram DM

Bloggers and Content Creators

You write a post that goes viral. Readers want to collaborate, ask questions, or hire you. With an Instagram DM button on your WordPress blog, they tap and message you instantly. No hunting for your handle. Your AI replies while you are writing the next post.

WooCommerce Stores

Fashion, beauty, handmade goods. Your customers discover products through Instagram Shopping and Reels, then visit your WooCommerce store. An Instagram DM button on product pages lets them ask about fit, color, and shipping. The AI handles common questions. You close the sale over DM.

Course Creators and Coaches

You promote courses on Instagram and sell them through WordPress (LearnDash, LifterLMS, Tutor LMS). Prospective students land on your sales page and want to ask about the curriculum, payment plans, or outcomes. Instagram DM is more personal than a form. The conversation builds trust and leads to enrollment.

Real Estate and Local Services

Your WordPress site gets local search traffic. Your Instagram shows property photos, before-and-after shots, or project portfolios. Visitors DM you about listings, quotes, and availability. Conversations that started from a Google search continue on Instagram.

Quick Setup

Install Instagram DM on WordPress

From plugin install to your first Instagram DM in under 5 minutes

Copy WordPress key 1

Copy WordPress key

In your Boei dashboard, open your widget and click the Install tab. Select WordPress and copy the WordPress plugin key.

Tip: The Install tab also offers a landing page link, QR code, and iframe embed.

Log in to WordPress 2

Log in to WordPress

Open WordPress and click on "Plugins".
Now, click "Add New" at the top of the page.

Install Boei Plugin 3

Install Boei Plugin

Search for "Boei" and find our plugin.

Click "Install Now".

Activate 4

Activate

When the plugin is installed, press "Activate".

5

Paste key in Boei's WordPress Plugin

Go to the Boei plugin in WordPress (see Boei in the left menu).

Enter the key you copied in the Widget Key field and press "save".

If you don't see the field for the Widget Key, click on "Advanced / Without domain detection".

6

Finished coffee

Congrats, you are done!

WordPress Features

Built for the WordPress Ecosystem

Works with WooCommerce, Elementor, Divi, Gutenberg, and every major plugin

Blog Post DM Button

Readers finish your post and want to work with you. The Instagram DM button sits right there. One tap, they are in your DMs. No email, no form, no friction.

WooCommerce Product Pages

Show the Instagram DM button on product pages, cart, and checkout. Shoppers ask about sizing, stock, and shipping. The AI handles it while you pack orders.

AI Replies to DMs 24/7

Train the AI on your WordPress content. It answers Instagram DM questions about your products, services, and pricing. Even at 2am on a Sunday.

Track DMs in Google Analytics

Every Instagram DM click fires an event in Google Analytics and Meta Pixel. See which WordPress pages drive the most DM conversations and optimize.

Auto-Translate for Global Blogs

Your WordPress blog has readers worldwide. Boei auto-detects their language and translates the widget. AI replies in their language too. 95+ languages.

GDPR Without Extra Plugins

No cookies. No personal data before the click. EU servers in Nuremberg. Compatible with GDPR plugins like Complianz and CookieYes. Built by a Dutch company.

Boei vs WordPress Social Icon Plugins

Social icon plugins link to your profile. Boei opens an actual DM conversation

BoeiSocial Icons PluginsSuspended Social BarPremio Chaty
Opens Instagram DM directlyYesNo (profile link)No (profile link)Yes
AI auto-repliesYes✗✗✗
Shared inbox for DMsYes✗✗✗
Lead capture before DMYes✗✗✗
WooCommerce product pagesYesSidebar onlyFloating barYes
Google Analytics eventsYes✗✗Limited
50+ messaging channelsYes✗✗25
PriceFrom $19/moFreeFreeFrom $15/mo

Bottom line: Social icon plugins send visitors to your Instagram profile. They might follow you. They probably will not DM you. Boei opens the DM window directly, adds AI auto-replies, and tracks every conversation. That is the difference between a social link and a sales channel.

WordPress Tips

Get More Instagram DMs from Your WordPress Site

1

Add DM Buttons to High-Traffic Blog Posts

Check Google Analytics for your top 10 posts. Add a call-to-action within those posts pointing to your Instagram DM. These pages already have the traffic. Now give them a way to message you.
2

Use Instagram Shopping with WooCommerce

Tag your WooCommerce products on Instagram. When followers tap a product in your feed and visit your store, the DM button on the product page gives them a direct line. Question about size? DM. Question about color? DM.
3

Turn Story Replies into WordPress Leads

Post Instagram Stories that drive traffic to your WordPress site. When those visitors land and see the DM button, the loop closes. They came from Instagram, they buy on WordPress, they message on Instagram.
4

Track DM Conversions in Meta Pixel

Boei fires Meta Pixel events when someone clicks the Instagram DM button. Build custom audiences of WordPress visitors who started DM conversations. Retarget them with Instagram ads.

What WordPress Site Owners Say

Dr. Kirk Sanford

Dr. Kirk Sanford

CEO & Founder, Longevity Medical Institute

★★★★★

It's all upside — Boei dramatically improves responsiveness, patient conversion, and operational efficiency, and the ROI is easily justified.

Susan Jones

Susan Jones

Founder/CEO, WebMaxSEO

★★★★★

We initially installed Boei on our agency website to test its capabilities, and the results were so impressive that we've now implemented it across approximately 10 client sites. The AI chatbot not only learns from each website's unique content but also provides valuable data for our SEO strategies.

Koen Rens

Koen Rens

Owner, Luxe Kattenhotel

★★★★★

It's super easy for end users to contact us using Boei. It's clear and extremely user-friendly. With the drag and drop editor, I was ready in only a few minutes.

David K.

David K.

CEO Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? I'm giving 10 points. Why? This app is super easy. You can configure your chat widget in 5 minutes, add a JS script to your "header" in your theme and wooollaaa done. Nothing hard. We have been using Boei mainly for small corporate websites. It really solves our need to have a small chat widget which does not add up 150Kb and XXXXX JS scripts. It's really lightweight and it does not affect your website speed.

Seif Ahmed

Seif Ahmed

@seif588

★★★★★

I have been using Boei for over a year. It is very simple yet effective to implement it. Support is great - Ruben is always responsive and helpful. The product has also added new features which I have not yet needed but good to know Ruben is always working hard to add value to users of Boei. I am sure there are other similar solutions but for the price, support and features (and future updates), this is a great value.

Irfan

Irfan

@mak_web_media

★★★★★

I have been using BOEI for over a year and absolutely amazed with the growth and new features. I recommend BOEI to anyone who is looking to increase website engagement with multiple communication channels.

Peter C

Peter C

@peter_c1

★★★★★

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Andrew Lee

Andrew Lee

@fromlife89

★★★★★

It's a great tool especially for managing multiple websites and agencies.

Grzegorz G.

Grzegorz G.

★★★★★

I have a quick chat on each page, so it simplifies the way my clients can get in touch with me. It was very easy to implement and they continue to improve this software and are open to feedback. An easy way to add a communication widget to the website. I like best that it supports Messenger and Whatsaap, phone, email and live chat and it is easy to translate for multilingual pages. I can't think about real drowbacks. The [SENSITIVE CONTENT] reply all the support questions quickly and effectively, they are open to feedback. I had no issues at all with this software. Maybe if they could add some protection against spammers if you use the contact form and in some future add a chatbot, that would be fantastic.

Joshua G.

Joshua G.

★★★★★

I was looking for a chat app to easily communicate with my customers. I didn't want to install anything overly complex and I just wanted something that worked within minutes. After briefly using Boei, I knew it was right for me. It's super lightweight and easy to use, plus it has all the chat bots that you might need! Highly recommend to anyone looking for something simple. I wish there was a better UI or more design options.

Ronald D.

Ronald D.

Director Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? Simple, easy to use and implement with little technical support What do you dislike about Boei? Logo deisgns can be improved and some customization of logos of different widgets What problems is Boei solving and how is that benefiting you? On multiple sites, users require different feedback channels. This allows simple customization

Fahd T.

Fahd T.

Founder Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? The best part is the simplicity of the product and ease of use. What do you dislike about Boei? The weak part is the lack of depth for advanced users. What problems is Boei solving and how is that benefiting you? Helps capture visitors using different communication channels under one platform.

Vance W.

Vance W.

★★★★★

We have been using Boei for many clients over the past year and the impact on the page speed is negligible and helps convert website visitors to warm leads. Ease of deployment, lightweight code, and overall flexibility and functionality. The form component isn't exactly flexible and extensive enough for most uses so we often have to use another form solution.

Julien V.

Julien V.

Développeur d'e-commerce Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? Lightweight, opens instantly, lot of features (whatsapp, messenger, contact form, links) What do you dislike about Boei? Not including a built-in chat app, more design customizations could be good What problems is Boei solving and how is that benefiting you? Allowing website visitors to contact us through their preferred channel (whatsapp, phone call, etc)

Chandra Kusuma

Chandra Kusuma

★★★★★

The greatest chat widget for websites I have ever tried. It's quite light and not reduce the site loading speed. Quite easy to install on any type of sites/CMS platform. The features and integrations is continuously developed. The support Ruben and his team provide is the best. Easily number one pick.

Cristian Trappolini

Cristian Trappolini

★★★★★

I want to leave this review because I want to tell you 2 important things: one is that those who don't speak English well often find themselves having to live with Google Translate as their best friend, and the other is that BOEI is fantastic, simple and intuitive even for those who don't speak English well. I am really enthusiastic about the ease of use from the first time, which I rarely find in a similar app. Personally I recommend it to everyone!

Renaat Sioncke

Renaat Sioncke

★★★★★

Boei.helps is an easy-to-use app to connect a support/help icon to your website. I just set up four websites with different social media links, all in no time. Boei helps to customize and speed up my website building work-flow.

Fran Tully

Fran Tully

★★★★★

Very happy to give 5 Stars for this plugin. Over 70% of my business enquiries are coming from Smartphone users based on my Google Analytics. Boei allows those users to contact me on their preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. It's a pop up with a GIF that looks great on my site. And it gives the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now, and I am very happy to recommend. I would try the free version first so you are sure. Thanks Fran

Proinsias M.

Proinsias M.

★★★★★

It was very easy to configure and setup on my website. The only issue I had to deal with was to decide what channels not to include in the pop up on the website. I need to be clear what are the essential channels to include for each site that I design. Very happy to give Top Marks to this Plugin. Most of my business enquiries are coming from Smartphone users based on my Analytics. Boei allows those users in particular contact me on the preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. Its a pop up and also give the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now and I am very happy to recommend. I need to make sure I am not including channel options that are not relevant, so I need to be sure of my target audience to avoid clutter when the pop up is activated.

Gavin S.

Gavin S.

★★★★★

It makes it easier for website visitors to engage with me on the channel of their choice. Installing Boei was simple, took less than 5 minutes, and I was up and running. What I liked is that you can install it on Wordpress, HTML, and even on other page builders. You can use it with WhatsApp, Telegram, Live chat, Facebook messenger, or any combination of them at once so that visitors can pick the channel they're most comfortable with. None at the moment, everything is working as it should be.

Sara Hall

Sara Hall

★★★★★

How is this possible? I have been searching for a service like boei, without success for over a year. What magic is this? Isn't set up supposed to be supremely complicated, involving a coding degree, extensive technical knowledge and possibly a miracle? Boei just works. It works so well I was suspicious of it for nearly a whole week, sending endless texts and emails to myself in utter disbelief, when it failed to keel over! Set up is straight forward, easy and takes minutes. Seriously, I cannot recommend Boei enough.

Mike Foston

Mike Foston

★★★★★

Just about as easy as it gets. It uses all the ways you already have to connect to you, lets your customers choose how they want to connect, and doesn't give you another place to check for messages. Has plenty of configuration options, and support has been very responsive, and willing to listen to ideas to make improvements. Really pleased with how it looks on my sites as well. Bit of a bargain!

Lukáš H.

Lukáš H.

★★★★★

Ease of use and the number of possible integrations. Honestly I can't say there is anything I didn't like when using Boei.

Bikram K. S.

Bikram K. S.

★★★★★

Boei has been a time saver for me. I was looking for a way to integrate various social media chat options into my website so that my customers can contact me using the platform of their choice. I tried 3-4 other platforms but nothing came closer to the experience I finally got from Boei. Its WhatsApp and Google Map integration bought me over. I just wish it has support for Frase assistant and Gist assistant. Ease of use, and painless integration of various chat platforms. lacking integration with Frase and Gist and some of the labels are confusing.

Jay F.

Jay F.

★★★★★

I like that Boei is an AI that learns and continues improving by using our website's information to best answer user questions and guide them on our site. The ease of use is fantastic, requiring no coding or extensive setup work. I was able to have it running on our website in less than 30 minutes even with full customization. If I were to grade the setup ease on a scale of 1 to 10, I would give it an 11.

Ilias A.

Ilias A.

SEO Specialist

★★★★★

Boei is pretty straight-forward to setup. It is lightweight and converts website visitors into leads without over-effort. It simply works on autopilot, while you receive weekly reports on its performance with suggestions for improvement! After setting it up, I just have more leads. Simple.

Jon

Jon

★★★★★

I have followed the intuitive process to set this up on a number of my sites. It has always been easy and it has worked right out of the box. I like the fact that it is a simple widget that can be customized to any channels you wish to add.

Weboo.gr

Weboo.gr

★★★★★

Setting up Boei is a piece of cake. It's lightweight and does all the hard work for you — converting visitors into leads without too much effort. And, to top it off, you get weekly reports with recommendations on how to optimize performance! The support is direct and to the point, and its features are improving steadily.

Dieter Staudinger

Dieter Staudinger

★★★★★

Boei is the superglue that bonds together our communication with our leads and customers, in the channels they most value. Boei is simple to setup and easy to use. Our team loves Boei and we highly recommend you take a look how Boei can help up your communication game!

Jeremy Smith

Jeremy Smith

★★★★★

Boei is reliable, and brilliant at combining multiple tools together for taking care of prospects or customers. You can integrate tools you already use, plus add a few on their own. Great software.

Brendah Akoth

Brendah Akoth

★★★★★

Very great app! It does as it says and it's the most editable chat plugin compared to the others. A few days after installing it, I got inquiries and it opened my eyes to my audience. So it works and saves me time! Great automation partner!

Alexander Martenson

Alexander Martenson

★★★★★

I'm impressed with Boei. The application is simple and intuitive. Having this kind of availability for my prospects coming through my website is vital to my business.

Sheeny

Sheeny

★★★★★

Love this service. My customers can contact me with over a dozen different communication apps whatever they prefer so you never lose out on a customer that might be shy of say WhatsApp and use Viber instead.

Nuno

Nuno

★★★★★

Boei is a lightweight alternative to live chat plugins, talk to customers on their favorite channels. It has many integrations and you can use on WordPress, Shopify or any website using custom HTML. Not only Boei has good customer service but will also help yours.

Robert-Jan

Robert-Jan

CEO/Founder

★★★★★

Ruben has built an amazing and straightforward chat solution. Just let the client chose which option he wants to use! But it doesn't stop there. You can also add buttons that link to an external website, other pages on your website, integrate your chatbot, and so on. So simple, yet so powerful!

CyberCooker

CyberCooker

★★★★★

Nowadays, omnichannel offers us great advantages, but when we want to incorporate all the channels in our site we face a great dilemma: to include icons for each channel, generating visual saturation and confusion. It is here where Boei becomes a fantastic tool, since in a simple way it gives us the necessary order to provide our customers with a wide range of channels so that they can choose the one they feel most comfortable to communicate with us.

Eddine

Eddine

★★★★★

Boei is genuinely one of the most underrated tools on AppSumo. It's lightweight, super easy to install, and gives you so many options to connect with your website visitors. Whether it's WhatsApp, Messenger, email, or a simple contact form, Boei covers it all in one clean, customizable widget. What I love most is how versatile it is — it fits seamlessly with my site, doesn't slow things down, and caters to every visitor's preferred way of communication.

Jairo R.

Jairo R.

Account Executive

★★★★★

Excellent product and service. I can't complain about the level of support I've received. They are receptive to customer feedback and have a public roadmap.

Jaime M.

Jaime M.

Co-Founder

★★★★★

A simple and minimalistic tool with a lot of power! Displaying all of our contacts in a compact and easy to access way.

Stefan M.

Stefan M.

CEO

★★★★★

The integration of communication channels like WhatsApp, Facebook Messenger and Telegram as chat widgets on every page I like, the customizability and the very easy setup. Best Chat and Communication Widget I ever used.

Albert H.

Albert H.

Trainer

★★★★★

I used Replain before, but that is very complicated to manage. I searched for this solution for a long time and I really like it very much! Best solution for communication through your website!

Andres S.

Andres S.

Director

★★★★★

I use the tool on my website to get in touch with my visitors and without having to publish a form that could be abused by spammers. Communication is more fluent and direct as each user can choose their preferred channel to get in touch. Easy to use, many messaging options, customization, easy to implement on virtually any website, reports and analytics, fast to load.

Instagram DM on WordPress: FAQ

How do I add an Instagram DM button to WordPress?

Install the Boei plugin from the WordPress.org repository (Plugins > Add New > search 'Boei'). Activate it, paste your widget key, and the Instagram DM button appears on your site. Takes about 2 minutes. Full WordPress guide here.

Does it work with WooCommerce?

Yes. The Instagram DM button shows on product pages, cart, checkout, and category pages. Shoppers ask pre-sale questions via DM. Works with all WooCommerce themes and extensions including Elementor WooCommerce Builder.

Will it slow down my WordPress site?

No. The script loads asynchronously after your page content. Under 50KB, CDN delivered. Compatible with WP Rocket, LiteSpeed, Autoptimize, and every caching plugin. Your PageSpeed score stays the same.

Can the AI reply to Instagram DMs automatically?

Yes. The AI trains on your WordPress pages, blog posts, and WooCommerce products. When someone DMs you from the widget, AI answers using that content. Handles pricing, availability, and shipping questions at any hour.

Does it work with Elementor and Divi?

Yes. Boei works with every WordPress page builder: Elementor, Divi, Beaver Builder, WPBakery, Bricks, Oxygen, and Gutenberg. No conflicts. The widget loads independently of your builder.

Do my visitors need Instagram to message me?

Yes, they need an Instagram account. But Instagram has over 2 billion monthly users, so this is rarely a blocker. For visitors without Instagram, add WhatsApp, Messenger, or an AI chatbot alongside the DM button.

Can I show the button on specific pages only?

Yes. Control visibility by page URL, post type, category, or WooCommerce product collection. Show it on your blog and product pages, hide it on your checkout or privacy policy.

What does it cost?

From $19/month (annual). Includes the Instagram DM button, AI auto-replies with 2,000 messages, shared inbox, lead capture, and 50+ channels. No per-seat AI fees. 7-day free trial, no credit card.

Can I capture leads before opening Instagram?

Yes. Set up a lead form that collects name, email, or phone before the DM opens. You get the contact info even if the Instagram conversation does not continue. Leads arrive with AI summaries.

Is it GDPR compliant on WordPress?

Yes. Dutch company, EU servers in Nuremberg. No cookies, no personal data before the click. Works with Complianz, CookieYes, and all WordPress GDPR plugins. DPA available on request.

Instagram DM Widget for Every Platform

Same widget, same features. On your platform of choice

Your WordPress Visitors Are Already on Instagram

Give them a reason to DM you. AI handles the rest. 2-minute WordPress plugin install.

Enterprise? Schedule a demo →

✓ 7-day free trial • ✓ No credit card required • ✓ Works with WooCommerce • ✓ Every theme and page builder