Instagram DM for Creative Portfolios
Your Squarespace portfolio is beautiful. Your Instagram shows your process. When a potential client visits your site and wants to hire you, they should not have to fill out a cold form. Let them DM you on Instagram. The way they already interact with your work. AI handles the initial conversation.
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Matches Squarespace design standards
You chose Squarespace because it makes your work look stunning. Gallery layouts, full-bleed images, minimal typography. Everything on your Squarespace site says "I care about design." Then a potential client clicks "Contact" and gets... a form. Name. Email. Message. Cold. Generic. The same form on every website since 2005.
Meanwhile, that same client follows you on Instagram. They double-tap your posts, watch your Stories, reply to your Reels. They are already having a relationship with you there. An Instagram DM button on your Squarespace site lets them continue that relationship when they are ready to hire you.
The numbers support this. Squarespace contact forms have an average conversion rate of 2-3%. Instagram DM conversations convert at significantly higher rates because they are personal, visual, and feel like a real conversation with the person behind the work.
Photographers, designers, architects, wedding planners, interior decorators. The creative professionals who choose Squarespace are the same ones whose clients are on Instagram. This is the missing link.
Squarespace users care about aesthetics. So we made sure the Instagram DM button looks like it belongs. Minimal design, custom colors, and adjustable positioning that does not clash with Squarespace's clean templates.
A couple finds your Squarespace portfolio through Google. They love your style. Instead of filling out a form and waiting days for a reply, they tap the DM button and send you their wedding date, venue, and a photo of their dream aesthetic. You reply with your availability and packages. The conversation that books a $5,000 wedding shoot happens in Instagram DMs.
Your Squarespace portfolio shows case studies and brand work. A startup founder browses your projects and wants to discuss their rebrand. They DM you with their current brand and a list of competitors they admire. You reply with initial thoughts and a discovery call link. More personal than a form. Faster than email.
Clients share inspiration photos, room dimensions, and mood boards through Instagram DM. Your Squarespace portfolio shows the finished projects. Instagram DM handles the messy, visual discovery phase. When they are ready to commit, you move to a formal proposal.
Selling prints, ceramics, or handmade goods on Squarespace Commerce? Customers DM about custom orders, color options, and shipping timelines. Visual questions get visual answers. The entire ordering conversation happens in DMs.
Code Injection install. One line. Under 5 minutes
In your Boei dashboard, open your widget and click the Install tab. Select Squarespace and copy the installation code.
Tip: The Install tab also offers a landing page link, QR code, and iframe embed.
In your Squarespace dashboard, click "Edit Site" in the top right corner.
Click "Pages" in the left menu, then click "Custom Code" and select "Code Injection".
Note: Code Injection is available on Core, Plus, Advanced, Business, Commerce Basic, and Commerce Advanced plans. Personal plans don't have this feature.
Enter your Boei code in the Footer section and press "Save" at the top left.
The Boei widget will now appear on all pages of your Squarespace site. Congrats, you are done!
Works with Squarespace 7.0, 7.1, and Squarespace Commerce
Visitors browse your gallery pages. They love your work. One tap opens Instagram DM. They send their project brief. You reply with a quote. That is the pipeline.
AI answers common questions: your rates, availability, process, and packages. Trained on your Squarespace site content. Frees you to focus on creative work.
Clients send mood boards, reference photos, and inspiration images via DM. You reply with relevant work from your portfolio. The visual conversation is the brief.
Minimal footprint. Matches Squarespace typography and spacing. Does not distract from your portfolio. Looks intentional, not bolted on.
Show the DM button on product pages for custom orders and inquiries. Customers ask about sizing, materials, and personalization through Instagram DM.
Amsterdam servers. No cookies. No tracking before the click. Built by a Dutch company. Important for European creative professionals and their clients.
How the DM button compares to what Squarespace offers natively
| Instagram DM (via Boei) | Squarespace Form Blocks | Squarespace Social Icons | |
|---|---|---|---|
| Opens DM conversation | ✓ Yes | No (form submit) | No (profile link) |
| Visitors send photos | Yes (native Instagram) | No (file upload only) | ✗ |
| AI auto-replies | ✓ Yes | No (auto-responder email) | ✗ |
| Conversation persists | Yes (in Instagram app) | No (one-time submit) | ✗ |
| Works on all plans | ✓ Yes | ✓ Yes | ✓ Yes |
| 50+ channels | ✓ Yes | ✗ | ✗ |
| Lead capture | Yes (before DM opens) | Yes (form fields) | ✗ |
| Price | From $11/mo | Included | Included |
Bottom line: Squarespace forms collect submissions. Social Icons link to profiles. Neither starts a real conversation. Instagram DM via Boei opens a personal, visual dialogue with potential clients. For creative professionals, that conversation is where bookings happen.
Your portfolio galleries are where visitors decide they want to work with you. Put the DM button on gallery and project pages so they can reach out at the moment of inspiration.
Instagram bio links to your Squarespace site. Squarespace has the DM button back to Instagram. Visitors flow between both platforms naturally. Neither is a dead end.
Post behind-the-scenes Reels on Instagram. Viewers visit your Squarespace portfolio for the finished work. The DM button catches them when they are ready to book.
For wedding photography or design projects, add a quick email capture before the DM opens. You get their email for your newsletter even if the DM conversation pauses.
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Instagram DM button on your Squarespace site. AI handles initial inquiries. You handle the creative work.