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Instagram DM for Creative Portfolios

Instagram DM for Squarespace

Your Squarespace portfolio is beautiful. Your Instagram shows your process. When a potential client visits your site and wants to hire you, they should not have to fill out a cold form. Let them DM you on Instagram. The way they already interact with your work. AI handles the initial conversation.

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Matches Squarespace design standards

Andrew Lee David S. Vance W. Grant Nitesh Manav
from 159 reviews

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Try the Squarespace Instagram DM AI

The Contact Form Is Killing Your Conversions

You chose Squarespace because it makes your work look stunning. Gallery layouts, full-bleed images, minimal typography. Everything on your Squarespace site says "I care about design." Then a potential client clicks "Contact" and gets... a form. Name. Email. Message. Cold. Generic. The same form on every website since 2005.

Meanwhile, that same client follows you on Instagram. They double-tap your posts, watch your Stories, reply to your Reels. They are already having a relationship with you there. An Instagram DM button on your Squarespace site lets them continue that relationship when they are ready to hire you.

The numbers support this. Squarespace contact forms have an average conversion rate of 2-3%. Instagram DM conversations convert at significantly higher rates because they are personal, visual, and feel like a real conversation with the person behind the work.

Photographers, designers, architects, wedding planners, interior decorators. The creative professionals who choose Squarespace are the same ones whose clients are on Instagram. This is the missing link.

A Widget That Respects Squarespace Design

Squarespace users care about aesthetics. So we made sure the Instagram DM button looks like it belongs. Minimal design, custom colors, and adjustable positioning that does not clash with Squarespace's clean templates.

  • Minimal design that complements Squarespace templates, not competes with them
  • Custom colors to match your brand palette exactly
  • Adjustable position: bottom-right, bottom-left, or inline
  • Dark mode support for Squarespace sites with dark backgrounds
  • Gradient presets including Instagram-inspired options
Boei Instagram DM widget on a Squarespace portfolio site

How Squarespace Creatives Use Instagram DM

Photographers

A couple finds your Squarespace portfolio through Google. They love your style. Instead of filling out a form and waiting days for a reply, they tap the DM button and send you their wedding date, venue, and a photo of their dream aesthetic. You reply with your availability and packages. The conversation that books a $5,000 wedding shoot happens in Instagram DMs.

Graphic Designers and Brand Studios

Your Squarespace portfolio shows case studies and brand work. A startup founder browses your projects and wants to discuss their rebrand. They DM you with their current brand and a list of competitors they admire. You reply with initial thoughts and a discovery call link. More personal than a form. Faster than email.

Interior Designers and Architects

Clients share inspiration photos, room dimensions, and mood boards through Instagram DM. Your Squarespace portfolio shows the finished projects. Instagram DM handles the messy, visual discovery phase. When they are ready to commit, you move to a formal proposal.

Squarespace Commerce Sellers

Selling prints, ceramics, or handmade goods on Squarespace Commerce? Customers DM about custom orders, color options, and shipping timelines. Visual questions get visual answers. The entire ordering conversation happens in DMs.

Quick Setup

Add Instagram DM to Squarespace

Code Injection install. One line. Under 5 minutes

1

Copy installation code

In your Boei dashboard, open your widget and click the Install tab. Select Squarespace and copy the installation code.

Tip: The Install tab also offers a landing page link, QR code, and iframe embed.

Copy installation code
2

Click Edit Site

In your Squarespace dashboard, click "Edit Site" in the top right corner.

Click Edit Site
3

Open Code Injection

Click "Pages" in the left menu, then click "Custom Code" and select "Code Injection".

Note: Code Injection is available on Core, Plus, Advanced, Business, Commerce Basic, and Commerce Advanced plans. Personal plans don't have this feature.

Open Code Injection
4

Paste Code & Save

Enter your Boei code in the Footer section and press "Save" at the top left.

The Boei widget will now appear on all pages of your Squarespace site. Congrats, you are done!

Paste Code & Save

Squarespace Features

Built for Creative Professionals

Works with Squarespace 7.0, 7.1, and Squarespace Commerce

🖼️

Portfolio to Booking Pipeline

Visitors browse your gallery pages. They love your work. One tap opens Instagram DM. They send their project brief. You reply with a quote. That is the pipeline.

🤖

AI Handles Initial Inquiries

AI answers common questions: your rates, availability, process, and packages. Trained on your Squarespace site content. Frees you to focus on creative work.

📸

Visual Client Briefs

Clients send mood boards, reference photos, and inspiration images via DM. You reply with relevant work from your portfolio. The visual conversation is the brief.

🎨

Design-Conscious Widget

Minimal footprint. Matches Squarespace typography and spacing. Does not distract from your portfolio. Looks intentional, not bolted on.

🛒

Squarespace Commerce Support

Show the DM button on product pages for custom orders and inquiries. Customers ask about sizing, materials, and personalization through Instagram DM.

🔒

EU Privacy Standards

Amsterdam servers. No cookies. No tracking before the click. Built by a Dutch company. Important for European creative professionals and their clients.

Instagram DM vs Squarespace Contact Options

How the DM button compares to what Squarespace offers natively

Instagram DM (via Boei) Squarespace Form Blocks Squarespace Social Icons
Opens DM conversation ✓ Yes No (form submit) No (profile link)
Visitors send photos Yes (native Instagram) No (file upload only)
AI auto-replies ✓ Yes No (auto-responder email)
Conversation persists Yes (in Instagram app) No (one-time submit)
Works on all plans ✓ Yes ✓ Yes ✓ Yes
50+ channels ✓ Yes
Lead capture Yes (before DM opens) Yes (form fields)
Price From $11/mo Included Included

Bottom line: Squarespace forms collect submissions. Social Icons link to profiles. Neither starts a real conversation. Instagram DM via Boei opens a personal, visual dialogue with potential clients. For creative professionals, that conversation is where bookings happen.

Squarespace Tips

Get More Client Inquiries via Instagram DM

1

Add DM Button to Gallery Pages, Not Just the Homepage

Your portfolio galleries are where visitors decide they want to work with you. Put the DM button on gallery and project pages so they can reach out at the moment of inspiration.

2

Cross-Link Instagram and Squarespace in Your Bio

Instagram bio links to your Squarespace site. Squarespace has the DM button back to Instagram. Visitors flow between both platforms naturally. Neither is a dead end.

3

Use Instagram Reels to Showcase Process

Post behind-the-scenes Reels on Instagram. Viewers visit your Squarespace portfolio for the finished work. The DM button catches them when they are ready to book.

4

Capture Email Before Opening DM for High-Value Leads

For wedding photography or design projects, add a quick email capture before the DM opens. You get their email for your newsletter even if the DM conversation pauses.

Squarespace Users on Boei

Instagram DM on Squarespace: FAQ

How do I install the Instagram DM button on Squarespace?

Go to Squarespace > Settings > Advanced > Code Injection. Paste the one-line Boei script in the Footer section. Save. Done. Works on every page. Under 5 minutes. Full Squarespace guide here.

Does it work with Squarespace 7.0 and 7.1?

Yes. Works with all Squarespace templates: Brine, Bedford, Pacific (7.0) and all 7.1 templates. Also works with Squarespace Commerce and Member Areas.

Will it ruin my Squarespace design?

No. The widget is designed to be minimal. Custom colors match your palette. Adjustable size and position. Dark mode for dark templates. It looks intentional, not like an afterthought.

Can the AI answer booking questions?

Yes. Train the AI on your Squarespace pages (pricing, services, FAQ). It replies to DM inquiries about your rates, availability, process, and packages. Captures contact details for follow-up.

How is this better than my Squarespace contact form?

Forms are one-directional. You submit and wait. Instagram DM is a real conversation. Clients send photos, you reply with relevant work. The visual back-and-forth builds trust and closes bookings faster.

Can clients send reference photos through DM?

Yes. That is the whole point. Instagram DM natively supports photos, videos, voice notes, and links. Clients share mood boards and inspiration. You share relevant portfolio pieces. The conversation is the creative brief.

Does it work with Squarespace Commerce?

Yes. Show the DM button on product pages for custom order inquiries. Customers ask about sizing, materials, personalization, and bulk orders via Instagram DM.

What does it cost?

From $11/month (annual billing). Includes Instagram DM, AI with 2,000 messages, shared inbox, lead capture, and 50+ channels. 7-day free trial, no credit card.

Can I add WhatsApp alongside Instagram DM?

Yes. Boei supports 50+ channels in one widget. Add WhatsApp, Messenger, phone, AI chatbot, and more. Visitors choose their preferred channel.

Is it GDPR compliant?

Yes. Dutch company, EU servers in Amsterdam. No cookies, no tracking before the click. DPA available. Important for European photographers and designers serving EU clients.

Instagram DM Widget for Every Platform

Same widget, same features. On your platform of choice

Your Portfolio Impressed Them. Now Let Them DM You

Instagram DM button on your Squarespace site. AI handles initial inquiries. You handle the creative work.

7-day free trial • No credit card required • Matches your design • All Squarespace templates