Use Boei as Your Front Door, Intercom as Your Back Office

Boei's AI agent greets every website visitor, answers their questions, and qualifies leads around the clock. When someone needs your team or is ready to buy, the conversation moves to Intercom with all the context attached.

AI greets and qualifies visitors

Syncs conversations to Intercom

24/7 coverage without extra agents

Enterprise? Schedule a demo →

from 159 reviews

Why Run Two Tools? Because Each Does Something Different

Intercom is great for managing ongoing customer relationships, running outbound campaigns, and collaborating as a team on complex support cases. But it charges per seat, and every chat that hits Intercom adds to your agent workload. That is expensive when 70% of those chats are simple questions.

Boei works differently. It sits on your website as an AI-powered first responder. It handles the questions Intercom would otherwise route to a human: product info, pricing, how-to guides, opening hours. Only when the conversation needs a real person, or when a visitor is a qualified lead, does it flow into Intercom.

Think of it as a two-layer system. Boei handles volume and qualification at the front. Intercom handles relationship management and complex support at the back. Your Intercom agents work on fewer, higher-quality conversations, and your per-seat costs make more sense.

The Two-Layer Support Flow

Boei qualifies, Intercom closes

Visitor Starts a Chat

A visitor lands on your website and opens the Boei widget. The AI agent engages them naturally, asking what they need help with.

AI Qualifies and Resolves

The AI answers questions, collects contact details, and determines if this person needs human support or is a sales-ready lead.

Conversation Moves to Intercom

Via webhook, Boei creates an Intercom conversation or contact with the full chat transcript, lead score, and relevant tags for your team.

How Companies Combine Boei and Intercom

Conversation Creation in Intercom

When the AI escalates, it creates a new Intercom conversation via the API. Your team sees the message in their inbox with the visitor's name, email, and what they asked about.

Contact Sync for Lead Tracking

Every qualified visitor becomes an Intercom contact with custom attributes like 'source: website chat', the pages they visited, and the topics they asked about.

Message Threading for Continuity

If a visitor returns and chats again, Boei can append to the existing Intercom conversation thread. Your agents see the full history, not isolated fragments.

Tag-Based Routing to Teams

Boei tags conversations based on topic: sales inquiries go to your sales team in Intercom, support questions go to your support team. The AI does the sorting.

Frequently Asked Questions

Why not just use Intercom's own chatbot?

Intercom's Fin AI chatbot works well but costs $0.99 per resolution on top of your seat costs. Boei gives you a flat monthly rate with included AI credits. For high-traffic websites, the cost difference adds up quickly.

How does Boei send data to Intercom?

Through webhooks that call Intercom's API, or via Zapier if you prefer a visual setup. When a conversation meets your escalation criteria, the data is sent automatically. No manual steps involved.

Can I control which conversations go to Intercom?

Yes. You define the escalation rules in Boei. For example, only send conversations where the visitor provided an email, or only when the AI could not resolve the question, or when a visitor asks to speak with a person.

What plan do I need for webhook integrations?

The Growth plan at $49/month (annual billing) includes webhook integrations, API access, 3 chatbots, and 7,000 AI credits. You can test everything during the 7-day free trial.

Will visitors know they are talking to Boei and not Intercom?

The Boei widget is fully customizable with your brand colors, logo, and name. Visitors see your brand, not Boei. The transition to Intercom happens in the background.