Chat Conversations Land in Front as Shared Inbox Messages

Your team already collaborates in Front. Now website conversations from Boei's AI agent flow there too. Escalated chats become Front messages that your team can assign, comment on, and respond to together, just like every other channel.

Lands in your shared inbox

Team collaboration built in

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Website Chat as a Team Sport

Front is built for teams that work on customer messages together. Sales, support, and operations all sharing the same inbox, leaving internal comments, assigning conversations, and making sure nothing falls through the cracks. It is a great system for email, social, and SMS. But website chat has always been a gap.

Boei fills that gap. Your AI agent handles the first interaction on your website: answering questions, collecting details, and qualifying visitors. When a conversation needs your team, it flows into Front as a message. Your team treats it like any other Front conversation, assigning it, adding comments, drafting a reply together.

The difference from a regular form submission: Boei sends the full conversation transcript, not just a name and email. Your team sees what the visitor asked, what the AI tried, what worked, and what did not. They can craft a response that picks up naturally from where the AI left off.

From Website Chat to Front Inbox

Conversation flow that matches how your team already works

AI Engages the Visitor

A visitor opens the chat widget on your website. Boei's AI agent starts the conversation, answers questions, and determines if human help is needed.

Conversation Sent to Front

Via webhook, the chat transcript, visitor details, and topic tags are sent to Front. The conversation appears in your shared inbox as a new message thread.

Team Collaborates and Responds

Your team assigns the conversation, leaves internal comments, and drafts a reply together. The customer receives a thoughtful, team-reviewed response.

How Teams Use Boei With Front

Conversation Creation as Messages

Each escalated chat becomes a Front message with the full transcript formatted cleanly. It looks and works like any other message in your inbox, ready for assignment and response.

Team Routing by Conversation Topic

The AI tags each conversation with its topic. Front rules can then route sales inquiries to the sales inbox, support questions to the support inbox, and partnerships to the ops inbox.

Automatic Tag Application

Boei includes tags in the webhook payload based on conversation content. These become Front tags that help your team filter, sort, and prioritize their inbox.

Internal Comment Threading

Because the full AI conversation is included, team members can add internal comments like 'AI tried X but the customer needs Y' before responding. Better coordination, better answers.

VIP Customer Detection

The AI can ask qualifying questions during the chat. High-value leads or returning customers can be flagged in the webhook payload, so your team sees priority signals in Front immediately.

Close Rate Tracking

By tagging conversations from Boei, you can track how many website chat leads convert compared to email or phone leads. Front's analytics show you which channel performs best.

Frequently Asked Questions

How does Boei send conversations to Front?

Through webhooks that use Front's API, or via Zapier. When a conversation meets your escalation criteria, Boei sends the data to Front to create a new message in your shared inbox. No manual forwarding needed.

Which Front inbox do conversations go to?

You configure this in the webhook setup. You can send all conversations to one inbox, or route different topics to different inboxes. For example, sales chats go to your Sales inbox and support chats go to your Support inbox.

Can my team reply to the customer from Front?

Yes. The message in Front includes the customer's email address. When your team replies in Front, the customer receives the response via email. The conversation continues naturally.

What does this cost?

Boei's AI chatbot starts at $19/month. Webhook integrations to Front require the Growth plan at $49/month (annual billing), which includes 7,000 AI credits, 3 chatbots, and API access.

We already have a chat tool. Why add Boei?

Most chat tools require a human to be available. Boei's AI agent works 24/7 and resolves 60-80% of questions automatically. Only the remaining conversations reach your Front inbox, meaning your team handles fewer, more meaningful conversations.

How long does setup take?

Setting up the AI chatbot takes about 15 minutes. Configuring the webhook to Front takes another 10-15 minutes. You can have the full flow working within an hour, including training the AI on your content.