Email Button Widget for Universal Accessibility

4.4 billion people use email. Making it the most universal contact method on the planet. No app downloads, no accounts to create, no compatibility issues. Add an email button to your website and let every visitor reach you, regardless of device, browser, or corporate restrictions. Pre-fill subject lines for automatic department routing.
✓4.4B email users worldwide✓No app downloads required✓Pre-filled subject lines

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from 159 reviews

Email Widget by the Numbers

4.4B

Email users worldwide

99%

Check email daily

100%

Device compatibility

17,000+

Businesses trust Boei

What is an Email Widget?

An email widget (also called a mailto button, click-to-email button, or email contact button) is a floating button on your website that lets visitors send you an email with one click. When someone clicks the button, their default email client opens: Gmail, Outlook, Apple Mail, Thunderbird, or any other email app. With your address already filled in.

How Does a Mailto Email Button Work?

The email widget uses the standard mailto: protocol that has been part of the internet since 1995. When a visitor clicks your email button, it creates a link like mailto:[email protected]?subject=Product%20Inquiry&body=Hi,%20I%20have%20a%20question%20about... that opens the visitor's preferred email application. The recipient address, subject line, and even initial message body can all be pre-filled.

Unlike contact forms that collect data on your website, email widgets hand control to the visitor. They compose the message in their own email client, can add attachments, CC colleagues, and keep the conversation in their inbox for reference. This makes email the preferred channel for formal, documented communication.

Why mailto: Links Are So Powerful

The mailto: protocol is supported by every web browser, every operating system, and every device manufactured in the last 30 years. There is no other contact method with this level of universal compatibility. Desktop computers, laptops, tablets, smartphones, even smart TVs: if it has a browser, your email button works. No app stores, no downloads, no account creation barriers.

Why Keep Email as a Contact Option?

In an era of WhatsApp, live chat, and AI chatbots, email might seem outdated. It is not. Email remains the backbone of business communication for powerful reasons that modern messaging apps cannot replicate:

Universal Access. No Barriers to Contact

Every person with an internet connection has an email address. Not everyone has WhatsApp (especially in North America and parts of Asia). Not everyone uses Telegram or Messenger. But everyone has email. By adding an email button to your website, you guarantee that 100% of visitors can contact you, not just those who use specific messaging apps.

Corporate Environments Restrict Messaging Apps

Many companies block WhatsApp, Telegram, Facebook Messenger, and other personal messaging apps on work devices. Employees in banking, government, healthcare, defense, and enterprise IT cannot install unauthorized software. Email is the only approved external communication channel in these environments. If your customers include corporate buyers or enterprise clients, an email widget is not optional. It is essential.

Formal Communication and Paper Trail

Legal consultations, contract discussions, formal complaints, detailed proposals, insurance claims. Certain communications require the formality and documentation that only email provides. Email threads serve as legally admissible records. Visitors can attach PDFs, contracts, images, and spreadsheets. No messaging app matches email for formal, documented business communication.

The Perfect Fallback Channel

Even if you offer WhatsApp, live chat, and phone as primary channels, email should always be your safety net. Messaging apps have outages (WhatsApp went down for 6 hours in 2021, affecting 2 billion users). Chat widgets depend on JavaScript loading. Phone lines get busy. Email always works because it is decentralized. No single point of failure.

Asynchronous Communication on the Visitor's Terms

Not everyone wants real-time conversation. Some visitors prefer composing a thoughtful email at their own pace rather than feeling pressure to respond instantly in a live chat. Email respects the visitor's time and gives them full control over the conversation format, length, and timing.

Email Widget Use Cases by Industry

Specific scenarios where email outperforms modern messaging

Corporate & Enterprise

Enterprise clients work behind firewalls that block messaging apps. Their IT policies restrict software installations. Email is often the only approved external communication channel. An email widget ensures corporate buyers, procurement departments, and enterprise decision-makers can reach your sales team without IT approval barriers. Pair with contact form for structured RFP submissions.

Formal Inquiries & Legal

Legal consultations, contract negotiations, formal complaints, compliance inquiries, and insurance claims require documented communication trails. Email provides legally admissible records, supports file attachments (contracts, PDFs, evidence), and maintains professional tone. Pre-fill subject lines like 'Legal Inquiry' or 'Compliance Question' to route messages to the right department automatically.

Older Demographics

Millions of adults over 55 use email daily but have never installed WhatsApp, Telegram, or Messenger. If your audience includes retirees, senior services, healthcare patients, or traditional industries, email accessibility is critical. They know how email works: no learning curve, no app confusion. Combine with a phone widget for maximum accessibility.

Government & Public Sector

Government agencies, municipalities, public utilities, and NGOs serve diverse populations including people without smartphones or messaging apps. Email ensures every citizen can reach your organization. Government workers themselves operate under strict IT policies that prohibit personal messaging apps on work devices. Email is the universal standard for public sector communication.

Academic & Research

Professors, researchers, and students communicate primarily through institutional email. Academic inquiries about publications, collaboration proposals, conference submissions, and research partnerships happen over email. Pre-fill subject lines with department names or research areas to route inquiries efficiently. Add a contact form for student admissions.

Accessibility Fallback

Screen readers, assistive technologies, and accessibility tools work flawlessly with email because the mailto: protocol is a web standard supported since the earliest days of the internet. For visitors with disabilities, cognitive differences, or limited technical literacy, email is often the most familiar and accessible contact method. Always include email alongside modern channels for inclusive design.

Pre-Fill Subject Lines and Messages

A basic mailto link just opens an empty email to your address. Boei's email widget goes further. Pre-fill subject lines and body text to guide visitors and automate your workflow. This transforms a simple email button into a smart routing and communication tool.
  • ✓Custom subject lines per page: 'Product Inquiry. [Product Name]' on product pages, 'Support Request' on help pages
  • ✓Pre-filled body text guides visitors: 'Please describe your issue below...' or 'I'm interested in getting a quote for...'
  • ✓Department routing: [email protected] on pricing pages, [email protected] on help pages, [email protected] on job listings
  • ✓Page context awareness: automatically include the page URL or product name the visitor was viewing
  • ✓Works with every email client: Gmail, Outlook, Apple Mail, Thunderbird, Yahoo Mail, ProtonMail
Configure Email Widget
Email

Send us an email

Contact via email

Email Widget Comparison: Boei vs Alternatives

There are several ways to add email contact functionality to your website. Here is how they compare:

FeatureBoei Email WidgetBasic Mailto LinkContact FormDIY Custom Code
Setup time5 minutes1 minute15-30 minutes1-3 hours
Email obfuscation (spam protection)YesNo (exposed in HTML)Not neededManual implementation
Pre-filled subject & bodyYes, per pageManual HTML editingN/AManual per page
Department routingDisplay rules per pageMultiple links neededDropdown fieldCustom JavaScript
Analytics trackingGA, Pixel, GTMNoneDepends on form toolManual
Multi-channel (50+ channels)YesNoNoNo
Floating button designCustomizableInline text linkEmbedded or popupCustom CSS needed
Business hours rulesYesNoSome toolsCustom code
GDPR compliantYes (EU servers)Your responsibilityVariesYour responsibility
Mobile optimizedYesBasicVariesManual

Email Widget vs Contact Form: When to Use Which

Use an email widget when visitors need to send detailed messages with attachments, when they want a copy of the conversation in their own inbox, or when targeting corporate users whose IT policies may block embedded forms. Use a contact form when you need structured data (specific fields like budget, company size, service type), when you want spam-free lead capture, or when you need complete conversion tracking. The best approach? Offer both. Boei lets you add email alongside contact forms in the same multi-channel widget.

Email Widget Best Practices

Adding an email button is straightforward. Making it work effectively for your business requires strategy. Here are proven best practices:

1. When to Use Email vs. Contact Form

Email is best for open-ended communication where visitors need flexibility: detailed proposals, file attachments, CC-ing colleagues, and keeping a personal copy. Contact forms are better for structured lead capture where you need specific data fields. Most businesses benefit from offering both: email for visitors who prefer traditional communication, forms for streamlined lead generation.

2. Protect Your Email Address from Spam Bots

Displaying a raw email address in your HTML source code invites spam harvesting bots. Boei's email widget uses JavaScript-based obfuscation to hide your address from automated scrapers while keeping it fully functional for real visitors. The email address is never visible in your page source code, CSS, or static HTML: it is assembled dynamically, making it invisible to crawlers.

3. Route Emails by Department Using Display Rules

Don't send every email to one shared inbox. Configure your email widget to route messages intelligently: [email protected] on product and pricing pages, [email protected] on documentation and help pages, [email protected] on your jobs page. Use Boei's display rules to show different email addresses based on page URL patterns. This eliminates manual forwarding and ensures faster response times.

4. Pre-Fill Subject Lines for Context

When someone clicks your email button, they should not face a blank email. Pre-fill the subject line with context: 'Inquiry from [Page Name]', 'Product Question. [Product]', 'Support Request. [Topic]'. This gives your team immediate context when the email arrives and helps visitors get started without thinking about what to write.

5. Combine Email with Modern Channels

Email should not be your only contact option. Pair it with WhatsApp for quick conversations, phone for urgent matters, and contact forms for structured lead capture. Show live chat during business hours and email after hours. Boei's multi-channel widget lets visitors choose their preferred method from a single button.

6. Track Email Button Clicks with Analytics

Connect your email widget to Google Analytics, Facebook Pixel, or Google Tag Manager to understand which pages generate the most email inquiries. While you cannot track whether visitors actually sent the email (that happens outside your website), click data reveals which content drives the most interest. Use this data to optimize your page content and widget placement.

How to Add an Email Button to Your Website

Two steps to go live

1

Configure Your Email Widget

Create a free Boei account (no credit card needed). Enter your email address, customize the subject line and body text. Set different email addresses for different pages using display rules. Customize the button colors, position, and icon to match your brand.
2

Install on Your Website

Copy one line of HTML code to your website, or install our plugin for WordPress, Shopify, Wix, or Squarespace. Your email button goes live immediately. Email obfuscation protects your address from spam bots automatically.

Platform Guide

Install Email Widget on WordPress

Copy WordPress key 1

Copy WordPress key

In your Boei dashboard, open your widget and click the Install tab. Select WordPress and copy the WordPress plugin key.

Tip: The Install tab also offers a landing page link, QR code, and iframe embed.

Log in to WordPress 2

Log in to WordPress

Open WordPress and click on "Plugins".
Now, click "Add New" at the top of the page.

Install Boei Plugin 3

Install Boei Plugin

Search for "Boei" and find our plugin.

Click "Install Now".

Activate 4

Activate

When the plugin is installed, press "Activate".

5

Paste key in Boei's WordPress Plugin

Go to the Boei plugin in WordPress (see Boei in the left menu).

Enter the key you copied in the Widget Key field and press "save".

If you don't see the field for the Widget Key, click on "Advanced / Without domain detection".

6

Finished coffee

Congrats, you are done!

Platform Guide

Install Email Widget on Shopify

Copy installation code 1

Copy installation code

In your Boei dashboard, open your widget and click the Install tab. Select Shopify and copy the installation code.

Tip: The Install tab also offers a landing page link, QR code, and iframe embed.

2

Open your Shopify theme code editor

In your Shopify admin, go to Online Store → Themes.

On your live theme (the one labeled "Current theme"), click the ... menu next to Customize and choose Edit code.

3

Open theme.liquid

In the Layout folder on the left, click theme.liquid. This is the master template that wraps every page on your store, so installing Boei here means it loads everywhere.

4

Paste the Boei code

Press Ctrl+F (Windows) or Cmd+F (Mac) inside the editor to open the search box. Search for </body> to jump straight to it. You'll see it near the bottom of the file.

Click on the line just above </body> and paste the Boei code from Step 2. Click Save in the top right.

5

Verify

Open your storefront in a new tab. The Boei chatbot should appear in the corner.

If you don't see it immediately, hard-refresh the page (Cmd+Shift+R on Mac, Ctrl+Shift+R on Windows) to bypass Shopify's cache.

Stuck? If the chatbot doesn't appear, double-check that the Boei code is on the line just above </body>, not above </html> or somewhere else in the middle of the file.

Congrats, you are done! You now have Boei live chat installed on Shopify.

Platform Guide

Install Email Widget on Wix

Copy installation code 1

Copy installation code

In your Boei dashboard, open your widget and click the Install tab. Select Wix and copy the installation code.

Tip: The Install tab also offers a landing page link, QR code, and iframe embed.

Log in to Wix 2

Log in to Wix

Open Wix and go to Settings -> Custom Code.

  1. Go to Settings in your site's dashboard.
  2. Click the Custom Code tab in the Advanced section.
3

Go to settings and install the Boei code snippet

  1. Click + Add Custom Code at the top right.
  2. Paste the code snippet in the text box. See step 2 above for the Boei code.
  3. Enter a name for your code.
  4. Select an option under Add Code to Pages: All pages
  5. Choose where to place your code under Place Code in:. Body - end
4

Save

Click Apply in Wix. Congrats, you are done!

Platform Guide

Install Email Widget on Squarespace

Copy installation code 1

Copy installation code

In your Boei dashboard, open your widget and click the Install tab. Select Squarespace and copy the installation code.

Tip: The Install tab also offers a landing page link, QR code, and iframe embed.

Click Edit Site 2

Click Edit Site

In your Squarespace dashboard, click "Edit Site" in the top right corner.

Open Code Injection 3

Open Code Injection

Click "Pages" in the left menu, then click "Custom Code" and select "Code Injection".

Paste Code & Save 4

Paste Code & Save

Enter your Boei code in the Footer section and press "Save" at the top left.

The Boei chatbot will now appear on all pages of your Squarespace site. Congrats, you are done!

Customize Your Bot

Brand Colors

Smart Responses

Friendly

Personality

Advanced Email Widget Features

Beyond basic mailto links, Boei's email widget includes powerful features designed for businesses that take email communication seriously and want full control over how visitors contact them.
  • ✓Email address obfuscation. Your email is never exposed in page source code, preventing spam harvesting
  • ✓Smart display rules: show email on specific pages, devices, or for visitors from certain countries
  • ✓Department routing. Different email addresses per page section (sales, support, careers, billing)
  • ✓Analytics tracking. Send click events to Google Analytics, Facebook Pixel, or Google Tag Manager
  • ✓Multi-channel integration: combine email with WhatsApp, phone, contact forms, and 50+ channels in one widget
  • ✓Business hours automation: show email always, but swap other channels based on your schedule
  • ✓Custom pre-filled templates. Different subject lines and body text per page for guided communication
  • ✓Lead capture option. Collect visitor name or phone number before opening email client
Explore All Features

Trusted by 17,000+ Businesses

Dr. Kirk Sanford

Dr. Kirk Sanford

CEO & Founder, Longevity Medical Institute

★★★★★

It's all upside — Boei dramatically improves responsiveness, patient conversion, and operational efficiency, and the ROI is easily justified.

Susan Jones

Susan Jones

Founder/CEO, WebMaxSEO

★★★★★

We initially installed Boei on our agency website to test its capabilities, and the results were so impressive that we've now implemented it across approximately 10 client sites. The AI chatbot not only learns from each website's unique content but also provides valuable data for our SEO strategies.

Koen Rens

Koen Rens

Owner, Luxe Kattenhotel

★★★★★

It's super easy for end users to contact us using Boei. It's clear and extremely user-friendly. With the drag and drop editor, I was ready in only a few minutes.

David K.

David K.

CEO Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? I'm giving 10 points. Why? This app is super easy. You can configure your chat widget in 5 minutes, add a JS script to your "header" in your theme and wooollaaa done. Nothing hard. We have been using Boei mainly for small corporate websites. It really solves our need to have a small chat widget which does not add up 150Kb and XXXXX JS scripts. It's really lightweight and it does not affect your website speed.

Seif Ahmed

Seif Ahmed

@seif588

★★★★★

I have been using Boei for over a year. It is very simple yet effective to implement it. Support is great - Ruben is always responsive and helpful. The product has also added new features which I have not yet needed but good to know Ruben is always working hard to add value to users of Boei. I am sure there are other similar solutions but for the price, support and features (and future updates), this is a great value.

Irfan

Irfan

@mak_web_media

★★★★★

I have been using BOEI for over a year and absolutely amazed with the growth and new features. I recommend BOEI to anyone who is looking to increase website engagement with multiple communication channels.

Peter C

Peter C

@peter_c1

★★★★★

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Andrew Lee

Andrew Lee

@fromlife89

★★★★★

It's a great tool especially for managing multiple websites and agencies.

Grzegorz G.

Grzegorz G.

★★★★★

I have a quick chat on each page, so it simplifies the way my clients can get in touch with me. It was very easy to implement and they continue to improve this software and are open to feedback. An easy way to add a communication widget to the website. I like best that it supports Messenger and Whatsaap, phone, email and live chat and it is easy to translate for multilingual pages. I can't think about real drowbacks. The [SENSITIVE CONTENT] reply all the support questions quickly and effectively, they are open to feedback. I had no issues at all with this software. Maybe if they could add some protection against spammers if you use the contact form and in some future add a chatbot, that would be fantastic.

Joshua G.

Joshua G.

★★★★★

I was looking for a chat app to easily communicate with my customers. I didn't want to install anything overly complex and I just wanted something that worked within minutes. After briefly using Boei, I knew it was right for me. It's super lightweight and easy to use, plus it has all the chat bots that you might need! Highly recommend to anyone looking for something simple. I wish there was a better UI or more design options.

Ronald D.

Ronald D.

Director Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? Simple, easy to use and implement with little technical support What do you dislike about Boei? Logo deisgns can be improved and some customization of logos of different widgets What problems is Boei solving and how is that benefiting you? On multiple sites, users require different feedback channels. This allows simple customization

Fahd T.

Fahd T.

Founder Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? The best part is the simplicity of the product and ease of use. What do you dislike about Boei? The weak part is the lack of depth for advanced users. What problems is Boei solving and how is that benefiting you? Helps capture visitors using different communication channels under one platform.

Vance W.

Vance W.

★★★★★

We have been using Boei for many clients over the past year and the impact on the page speed is negligible and helps convert website visitors to warm leads. Ease of deployment, lightweight code, and overall flexibility and functionality. The form component isn't exactly flexible and extensive enough for most uses so we often have to use another form solution.

Julien V.

Julien V.

Développeur d'e-commerce Small-Business (50 or fewer emp.)

★★★★★

What do you like best about Boei? Lightweight, opens instantly, lot of features (whatsapp, messenger, contact form, links) What do you dislike about Boei? Not including a built-in chat app, more design customizations could be good What problems is Boei solving and how is that benefiting you? Allowing website visitors to contact us through their preferred channel (whatsapp, phone call, etc)

Chandra Kusuma

Chandra Kusuma

★★★★★

The greatest chat widget for websites I have ever tried. It's quite light and not reduce the site loading speed. Quite easy to install on any type of sites/CMS platform. The features and integrations is continuously developed. The support Ruben and his team provide is the best. Easily number one pick.

Cristian Trappolini

Cristian Trappolini

★★★★★

I want to leave this review because I want to tell you 2 important things: one is that those who don't speak English well often find themselves having to live with Google Translate as their best friend, and the other is that BOEI is fantastic, simple and intuitive even for those who don't speak English well. I am really enthusiastic about the ease of use from the first time, which I rarely find in a similar app. Personally I recommend it to everyone!

Renaat Sioncke

Renaat Sioncke

★★★★★

Boei.helps is an easy-to-use app to connect a support/help icon to your website. I just set up four websites with different social media links, all in no time. Boei helps to customize and speed up my website building work-flow.

Fran Tully

Fran Tully

★★★★★

Very happy to give 5 Stars for this plugin. Over 70% of my business enquiries are coming from Smartphone users based on my Google Analytics. Boei allows those users to contact me on their preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. It's a pop up with a GIF that looks great on my site. And it gives the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now, and I am very happy to recommend. I would try the free version first so you are sure. Thanks Fran

Proinsias M.

Proinsias M.

★★★★★

It was very easy to configure and setup on my website. The only issue I had to deal with was to decide what channels not to include in the pop up on the website. I need to be clear what are the essential channels to include for each site that I design. Very happy to give Top Marks to this Plugin. Most of my business enquiries are coming from Smartphone users based on my Analytics. Boei allows those users in particular contact me on the preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. Its a pop up and also give the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now and I am very happy to recommend. I need to make sure I am not including channel options that are not relevant, so I need to be sure of my target audience to avoid clutter when the pop up is activated.

Gavin S.

Gavin S.

★★★★★

It makes it easier for website visitors to engage with me on the channel of their choice. Installing Boei was simple, took less than 5 minutes, and I was up and running. What I liked is that you can install it on Wordpress, HTML, and even on other page builders. You can use it with WhatsApp, Telegram, Live chat, Facebook messenger, or any combination of them at once so that visitors can pick the channel they're most comfortable with. None at the moment, everything is working as it should be.

Sara Hall

Sara Hall

★★★★★

How is this possible? I have been searching for a service like boei, without success for over a year. What magic is this? Isn't set up supposed to be supremely complicated, involving a coding degree, extensive technical knowledge and possibly a miracle? Boei just works. It works so well I was suspicious of it for nearly a whole week, sending endless texts and emails to myself in utter disbelief, when it failed to keel over! Set up is straight forward, easy and takes minutes. Seriously, I cannot recommend Boei enough.

Mike Foston

Mike Foston

★★★★★

Just about as easy as it gets. It uses all the ways you already have to connect to you, lets your customers choose how they want to connect, and doesn't give you another place to check for messages. Has plenty of configuration options, and support has been very responsive, and willing to listen to ideas to make improvements. Really pleased with how it looks on my sites as well. Bit of a bargain!

Lukáš H.

Lukáš H.

★★★★★

Ease of use and the number of possible integrations. Honestly I can't say there is anything I didn't like when using Boei.

Bikram K. S.

Bikram K. S.

★★★★★

Boei has been a time saver for me. I was looking for a way to integrate various social media chat options into my website so that my customers can contact me using the platform of their choice. I tried 3-4 other platforms but nothing came closer to the experience I finally got from Boei. Its WhatsApp and Google Map integration bought me over. I just wish it has support for Frase assistant and Gist assistant. Ease of use, and painless integration of various chat platforms. lacking integration with Frase and Gist and some of the labels are confusing.

Jay F.

Jay F.

★★★★★

I like that Boei is an AI that learns and continues improving by using our website's information to best answer user questions and guide them on our site. The ease of use is fantastic, requiring no coding or extensive setup work. I was able to have it running on our website in less than 30 minutes even with full customization. If I were to grade the setup ease on a scale of 1 to 10, I would give it an 11.

Ilias A.

Ilias A.

SEO Specialist

★★★★★

Boei is pretty straight-forward to setup. It is lightweight and converts website visitors into leads without over-effort. It simply works on autopilot, while you receive weekly reports on its performance with suggestions for improvement! After setting it up, I just have more leads. Simple.

Jon

Jon

★★★★★

I have followed the intuitive process to set this up on a number of my sites. It has always been easy and it has worked right out of the box. I like the fact that it is a simple widget that can be customized to any channels you wish to add.

Weboo.gr

Weboo.gr

★★★★★

Setting up Boei is a piece of cake. It's lightweight and does all the hard work for you — converting visitors into leads without too much effort. And, to top it off, you get weekly reports with recommendations on how to optimize performance! The support is direct and to the point, and its features are improving steadily.

Dieter Staudinger

Dieter Staudinger

★★★★★

Boei is the superglue that bonds together our communication with our leads and customers, in the channels they most value. Boei is simple to setup and easy to use. Our team loves Boei and we highly recommend you take a look how Boei can help up your communication game!

Jeremy Smith

Jeremy Smith

★★★★★

Boei is reliable, and brilliant at combining multiple tools together for taking care of prospects or customers. You can integrate tools you already use, plus add a few on their own. Great software.

Brendah Akoth

Brendah Akoth

★★★★★

Very great app! It does as it says and it's the most editable chat plugin compared to the others. A few days after installing it, I got inquiries and it opened my eyes to my audience. So it works and saves me time! Great automation partner!

Alexander Martenson

Alexander Martenson

★★★★★

I'm impressed with Boei. The application is simple and intuitive. Having this kind of availability for my prospects coming through my website is vital to my business.

Sheeny

Sheeny

★★★★★

Love this service. My customers can contact me with over a dozen different communication apps whatever they prefer so you never lose out on a customer that might be shy of say WhatsApp and use Viber instead.

Nuno

Nuno

★★★★★

Boei is a lightweight alternative to live chat plugins, talk to customers on their favorite channels. It has many integrations and you can use on WordPress, Shopify or any website using custom HTML. Not only Boei has good customer service but will also help yours.

Robert-Jan

Robert-Jan

CEO/Founder

★★★★★

Ruben has built an amazing and straightforward chat solution. Just let the client chose which option he wants to use! But it doesn't stop there. You can also add buttons that link to an external website, other pages on your website, integrate your chatbot, and so on. So simple, yet so powerful!

CyberCooker

CyberCooker

★★★★★

Nowadays, omnichannel offers us great advantages, but when we want to incorporate all the channels in our site we face a great dilemma: to include icons for each channel, generating visual saturation and confusion. It is here where Boei becomes a fantastic tool, since in a simple way it gives us the necessary order to provide our customers with a wide range of channels so that they can choose the one they feel most comfortable to communicate with us.

Eddine

Eddine

★★★★★

Boei is genuinely one of the most underrated tools on AppSumo. It's lightweight, super easy to install, and gives you so many options to connect with your website visitors. Whether it's WhatsApp, Messenger, email, or a simple contact form, Boei covers it all in one clean, customizable widget. What I love most is how versatile it is — it fits seamlessly with my site, doesn't slow things down, and caters to every visitor's preferred way of communication.

Jairo R.

Jairo R.

Account Executive

★★★★★

Excellent product and service. I can't complain about the level of support I've received. They are receptive to customer feedback and have a public roadmap.

Jaime M.

Jaime M.

Co-Founder

★★★★★

A simple and minimalistic tool with a lot of power! Displaying all of our contacts in a compact and easy to access way.

Stefan M.

Stefan M.

CEO

★★★★★

The integration of communication channels like WhatsApp, Facebook Messenger and Telegram as chat widgets on every page I like, the customizability and the very easy setup. Best Chat and Communication Widget I ever used.

Albert H.

Albert H.

Trainer

★★★★★

I used Replain before, but that is very complicated to manage. I searched for this solution for a long time and I really like it very much! Best solution for communication through your website!

Andres S.

Andres S.

Director

★★★★★

I use the tool on my website to get in touch with my visitors and without having to publish a form that could be abused by spammers. Communication is more fluent and direct as each user can choose their preferred channel to get in touch. Easy to use, many messaging options, customization, easy to implement on virtually any website, reports and analytics, fast to load.

Email Widget FAQ

How do I add an email button to my website?

Sign up for Boei's free trial, enter your email address, customize the subject line and button appearance, then copy one line of code to your website. Works on any HTML website, WordPress, Shopify, Wix, Squarespace, and 500+ other platforms. The entire process takes about 5 minutes. No coding skills required.

How does a mailto email widget work?

When visitors click your email button, it triggers a mailto: link that opens their default email client (Gmail, Outlook, Apple Mail, Thunderbird, Yahoo Mail, etc.) with your email address pre-filled. You can also pre-fill the subject line and initial message body. The visitor composes and sends the email from their own email client. You receive it in your inbox like any normal email.

What is the difference between an email widget and a contact form?

An email widget opens the visitor's own email client: they compose, edit. Send the message from their familiar email app and keep a copy in their sent folder. A contact form collects information on your website through structured fields. Email widgets are better for open-ended communication with attachments. Contact forms are better for structured lead capture with specific data fields. Most businesses benefit from offering both.

How do you protect my email address from spam bots?

Boei's email widget uses JavaScript-based obfuscation to hide your email address from automated spam harvesters. Your email is never visible in the page source code, HTML, or CSS. It is assembled dynamically by JavaScript when a real user clicks the button. This makes it invisible to crawlers and bots that scan websites for email addresses. For maximum spam protection, combine with a contact form.

Can I pre-fill the email subject line and body?

Yes. Configure custom subject lines like 'Product Inquiry: Widget Pro', 'Support Request', or 'Partnership Proposal'. You can also pre-fill the email body with guided text like 'Please describe your question below...' or 'I am interested in learning about...'. Different pages can have different pre-filled content using display rules.

Can I use different email addresses for different pages?

Yes. Use Boei's display rules to show different email addresses based on page URL. Route product inquiries to [email protected], support questions to [email protected], job applications to [email protected], and billing issues to [email protected]. One widget, multiple destinations. No manual forwarding required.

Does the email widget work on mobile devices?

Yes, the mailto: protocol works on every device and every browser. On mobile, clicking the email button opens the default mail app (Gmail app, Apple Mail, Outlook app, etc.). On desktop, it opens the configured email client. Universal compatibility across iOS, Android, Windows, macOS, Linux, and every other platform.

Can I track email button clicks?

Yes. Boei tracks every click on your email widget and sends conversion events to Google Analytics, Facebook Pixel, Google Tag Manager, or any platform accepting custom events. You will see which pages generate the most email inquiries. Note: we cannot track whether visitors actually sent the email after their client opens, as that happens outside your website.

Is the email widget GDPR compliant?

Yes, Boei is fully GDPR-compliant. Our servers are located in Nuremberg, Germany (EU). The email widget uses zero cookies and collects no personal data before a visitor chooses to click the email button. Since the actual email is sent through the visitor's own email client, no personal data passes through our servers. We provide a Data Processing Agreement (DPA) for businesses that need one.

Should I use email if I already have WhatsApp and live chat?

Absolutely. Email serves as a critical fallback channel. Not everyone has WhatsApp (especially in North America). Corporate environments block messaging apps. Some visitors prefer the formality and documentation trail of email. And messaging platforms occasionally go down. Email keeps working because it is decentralized. Best practice: offer modern channels as primary options, but always include email for universal accessibility.

Will the email widget slow down my website?

No. Boei loads asynchronously after your page content, so it does not affect page load speed or Core Web Vitals scores. The script is lightweight (under 30KB), CDN-optimized, and has no dependencies on jQuery or other libraries. Your site performance remains completely unaffected.

What if I want to offer multiple contact methods, not just email?

That is exactly what Boei is designed for. Our multi-channel widget lets you offer email alongside WhatsApp, phone, contact forms, Facebook Messenger, Telegram, and 50+ other channels. All from one floating button. Visitors choose their preferred contact method. Smart display rules show the right channels for each page.

Can I customize the email button appearance?

Yes. Full customization control including colors, position (bottom-left or bottom-right), button text, icon, size, and hover behavior. Match your brand perfectly. You can also add a tooltip or greeting message that appears after a configurable delay to encourage clicks.

How much does the email widget cost?

Boei offers a 7-day free trial with full access to all features. No credit card required. After the trial, plans start from just 8 euros per month for unlimited email widget clicks and all 50+ communication channels included. No per-click charges, no hidden fees. Cancel anytime.

Email Widget Resources

Guides, platform documentation, and related tools

Platform Installation Guides

Step-by-step email widget setup for every platform

Analytics & Tracking

Monitor email widget performance

Related Channels & Guides

Explore alternative contact methods

Free Email Link Generator

Create a mailto link for your website.

Email Features

All email widget features: AI auto-reply, shared inbox, BCC support, and more.
See all features →

Combine Email with Other Contact Channels

Email is essential for universal accessibility, but it should not be your only contact option. Smart businesses offer multiple channels so every visitor finds their preferred way to reach you:

  • WhatsApp widget. For quick conversations and international customers who prefer messaging. 2 billion users worldwide.
  • Contact form widget. For structured lead capture with custom fields, spam protection, and complete conversion tracking.
  • Phone widget: For urgent matters, complex discussions, and customers who prefer voice communication.
  • Facebook Messenger. For customers active on Facebook who prefer messaging through their social platform.
  • Telegram widget. For privacy-conscious users and markets where Telegram is the dominant messaging platform.
  • Discord widget: For tech communities, gaming audiences, and developer-focused businesses.

Boei's multi-channel widget shows all your channels in one place. Use display rules to prioritize email for corporate-heavy pages, show WhatsApp for mobile visitors, add contact forms for quote requests. Include phone for urgent matters. All from a single floating button.

See All 50+ Channels

Add an Email Button to Your Website Today

Universal accessibility for 4.4 billion email users worldwide

Enterprise? Schedule a demo →

✓ 7-day free trial • ✓ No credit card required • ✓ 5-minute setup • ✓ GDPR compliant (EU servers) • ✓ Email obfuscation included