Most Wix site owners lose visitors because there is no way to talk to them in real time. Adding live chat to Wix lets you answer questions before people leave, capture leads, and close more sales. I tested six platforms and compared pricing, AI features, and Wix compatibility so you can go live in under 10 minutes.
Numbers tell the story:
Here's the thing most Wix site owners miss: your visitors are also checking your competitors. Responding within 5 minutes makes you 21x more likely to qualify a lead (InsideSales). An AI chatbot responds in under 2 seconds, every time. If you run a small business on Wix, live chat is one of the fastest ways to boost conversions without spending more on ads.
| Platform | Starting Price | AI Chatbot Included | Wix App Market | Channels | Free Plan | GDPR Compliant |
|---|---|---|---|---|---|---|
| Boei | $19/mo | Yes (2,000 AI msgs) | No (custom code) | 50+ channels | 7-day trial | Yes (EU servers) |
| Tidio | Free (AI: €0.50/channels/) | Yes (paid) | Yes | Chat, email | Yes | Yes |
| tawk.to | Free | No | Yes | Chat only | Yes (forever) | Partial |
| LiveChat | $20/agent/mo | No (separate product) | Yes | Chat, email, SMS | 14-day trial | Yes |
| Smartsupp | Free (Pro: $19.50/mo) | Yes (limited) | Yes | Chat, email | Yes | Yes (EU) |
| JivoChat | Free (Pro: $19/agent/mo) | No | Yes | Chat, phone, email | Yes | Partial |
Pricing: from $19/month flat (Starter annual) | 7-day free trial, no credit card required
Best for: Wix site owners who want AI chatbot + live chat without paying per agent
Boei gives you an AI chatbot and live chat in a single widget. The AI handles visitor questions 24/7 using your website content. When someone needs a human, the conversation routes to your inbox with full context.
The AI Agent sets Boei apart. Describe what you want in plain English ("connect to Google Calendar for booking") and it builds the integration automatically. Your chatbot then takes real actions like booking appointments, checking inventory, or calculating quotes.
What I like:
What I don't like:
For setup details, see the Boei installation guide for Wix.
Pricing: Free plan available | AI chatbot (Lyro): from €0.50 per conversation
Best for: Wix beginners who want to test live chat before committing
Tidio is available directly in the Wix App Market. That makes it the easiest option to install if you have never added live chat before. Click install, connect your account, and the widget appears on your site.
The free plan gives you live chat for up to 50 conversations per month. That works for low-traffic sites. If you want AI-powered responses, Tidio's Lyro AI costs €0.50 per conversation on top of the base plan. Those costs add up fast if you get 200+ chats per month.
What I like:
What I don't like:
Pricing: Free forever | $19/month to remove branding
Best for: Wix site owners with zero budget who just need basic live chat
tawk.to is the most popular free live chat tool in the world. It has a Wix App Market listing and gives you unlimited agents and unlimited chats for free. The catch? The tawk.to branding stays on your widget unless you pay $19/month.
There is no AI chatbot built in. You get live chat and a basic ticketing system. If nobody is online to answer, visitors leave a message that goes to your email. It works but it is not smart.
What I like:
What I don't like:
Pricing: $20/agent/month (Starter) | 14-day free trial
Best for: Businesses with dedicated support teams who want advanced routing
LiveChat is a mature platform built for teams that handle high volumes of conversations. It has a Wix App Market integration, solid reporting, and features like chat routing, canned responses, and agent performance tracking.
The per-agent pricing model makes it expensive for small teams. Two agents on the Team plan ($41/agent/mo) costs $82/month total. And the AI chatbot is a separate product (ChatBot.com) that starts at $52/month on top of your LiveChat subscription.
What I like:
What I don't like:
Pricing: Free plan | Pro: $19.50/month | 10-day free trial
Best for: EU-based ecommerce stores on Wix that need GDPR compliance
Smartsupp is a Czech Republic-based live chat tool that stores data on EU servers. It includes a basic AI chatbot and visitor recording features. The Wix App Market listing makes installation straightforward.
The free plan gives you one agent and 50 conversations per month. The Pro plan at $19.50/month includes an AI chatbot with limited responses and multi-channel messaging.
What I like:
What I don't like:
Pricing: Free plan (up to 5 agents) | Pro: $19/agent/month
Best for: Wix businesses that want phone and live chat in one tool
JivoChat combines live chat, phone calls, and callback requests in one widget. The free plan supports up to 5 agents, which is generous. It is available in the Wix App Market.
The Pro plan adds chatbots, CRM features, and advanced routing. But the AI chatbot capabilities are basic compared to dedicated AI platforms. If you need smart AI responses, JivoChat will not cut it.
What I like:
What I don't like:
Ask yourself these questions:
What is your budget?
If you have zero budget, tawk.to gives you free live chat. If you can spend $19/month, Boei gives you AI chatbot + live chat + 50 channels. If you have a large team, LiveChat offers the best agent management.
Do you need AI responses?
Most Wix site owners cannot sit at their computer waiting for chats all day. An AI chatbot is like hiring an employee who works every shift, speaks every language, and costs $19/month. It answers questions 24/7 while you focus on your business. Boei, Tidio, and Smartsupp offer AI. tawk.to, LiveChat, and JivoChat do not include it (or charge extra).
Which channels matter?
If your customers also reach you on WhatsApp, email, or SMS, you want a tool that handles all channels. Boei supports 50+ channels. Most others handle only web chat and maybe email.
Are you in the EU?
GDPR compliance matters. Boei and Smartsupp store data on EU servers. Others may transfer data to the US, which creates legal risk under GDPR.
My recommendation: For most Wix site owners, Boei offers the best value. You get AI chatbot + live chat + 50 channels for $19/month. No surprise bills. Start your free trial here.
Before you finalise your pick, here's how Wix handles third-party code. This matters because not every tool installs the same way on Wix.
Wix gives you two ways to add live chat:
Important: Free Wix plans do not allow custom code injection. You need at least a Wix Premium plan (Light or higher) to add code-based live chat widgets.
If you use Wix Velo (formerly Corvid), some live chat widgets may conflict with custom Velo code. Most modern live chat tools load asynchronously and work fine. But if you have heavy custom JavaScript on your site, test the widget on a staging version first.
Both Wix Editor X and Wix Studio support custom code injection the same way as the standard Wix Editor. The setup steps above work on all Wix editors.
The most common reason: you forgot to publish your site after adding the code. Wix requires you to hit Publish for custom code changes to go live. Also check that you placed the code in "Body - end" and set it to apply to "All pages."
If you use Wix's built-in popup feature, your live chat widget may appear behind the popup. Most live chat tools use a high z-index, but Wix popups can override it. Test your popups with the chat widget active and adjust timing if needed.
Some live chat widgets add 200-500KB to your page. On Wix sites that already load slowly, this matters. Boei loads asynchronously and adds minimal weight. Always check your page speed after adding any third-party widget.
Wix sites handle mobile differently than standard websites. Test your live chat widget on mobile devices after installation. Make sure it does not block important content or navigation buttons. Most modern widgets are responsive, but positioning can vary.
The easiest free option is tawk.to, which offers unlimited free live chat (with branding). Install it from the Wix App Market in one click. For a smarter option, Boei offers a 7-day free trial that includes AI chatbot responses and 50+ channels.
Wix does not include a live chat feature in its standard plans. You need a third-party tool. Wix has a chat feature in Wix Ascend, but it only works for Wix-to-Wix communication and is not a real live chat solution for customer support.
Only if the live chat tool is available in the Wix App Market (like Tidio or tawk.to). Free Wix plans do not support custom code injection. If you want to use Boei or another code-based widget, you need at least a Wix Premium plan.
For Wix ecommerce stores, you want a live chat that connects to your product catalog and helps close sales. Boei's AI Agent can connect to your inventory and answer product questions automatically. Tidio also works well for basic ecommerce chat.
Prices range from free (tawk.to) to $20+/agent/month (LiveChat). Boei starts at $19/month flat with AI chatbot included. Most small Wix businesses spend between $19 and $50/month on live chat.
It depends on the tool. Lightweight widgets like Boei load asynchronously and add minimal page weight. Heavier tools can add 300-500KB and extra HTTP requests. Always test your page speed before and after installing live chat. Use Google PageSpeed Insights to check.
Ready to add live chat to your Wix site? Try Boei free for 7 days. It takes 5 minutes to set up and your AI chatbot starts answering visitor questions immediately. Used by 17,000+ businesses with a 4.7 rating on G2.
Article by
Ruben is the founder of Boei, with 12+ years of experience in conversion optimization. Former IT consultant at Ernst & Young and Accenture, where he helped product teams at Shell, ING, Rabobank, Aegon, NN, and AirFrance/KLM optimize their digital experiences. Now building tools to help businesses convert more website visitors into customers.
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