Telegram for PrestaShop E-Commerce
PrestaShop is Europe's open-source e-commerce platform. Many PrestaShop stores sell to Eastern Europe, Russia, and Central Asia where Telegram is the default messaging app. Boei adds a Telegram widget to your PrestaShop store with AI that answers product questions in Russian, Polish, Romanian, and 95+ other languages. Works with PrestaShop 1.7 and 8.x.
Trusted by 17,220 websites
PrestaShop 1.7 and 8.x compatible
PrestaShop is the dominant open-source e-commerce platform in Europe. Over 300,000 stores in France, Spain, Italy, Poland, Romania, and Latin America. When these stores sell cross-border, their customer base includes Eastern Europe and Central Asia: exactly where Telegram has 900 million users.
A PrestaShop store in Poland ships to Ukraine and Belarus. Buyers message on Telegram the way you message on WhatsApp. They want to ask about shipping costs, delivery time, and customs fees. They do not want to fill out a contact form and wait for an email.
A French PrestaShop store sells fashion to Russia and Kazakhstan. Buyers ask product questions in Russian. They expect an answer on Telegram within minutes. Email takes hours. Telegram closes the sale.
PrestaShop's built-in contact form sends an email. By the time you reply, the buyer found another store. Telegram gives you instant two-way communication in the buyer's language. AI handles the common questions (sizing, shipping, returns). You handle the complex ones when you are ready.
The combination of PrestaShop's European market and Telegram's Eastern European user base is a natural fit. Boei connects them in 5 minutes.
PrestaShop stores often sell across European borders. A store in Spain ships to Portugal, France, and Poland. Each market has different shipping costs, delivery times, and customs rules. Boei's AI answers these questions on Telegram in the buyer's language. A Polish buyer asks in Polish. A Romanian buyer asks in Romanian. The AI responds using your actual shipping and return policies, translated automatically.
PrestaShop stores have detailed product pages with attributes, combinations, and manufacturer data. Boei's AI learns all of it. When a buyer on Telegram asks about a specific product variant, the AI answers from your catalog. Not a generic "please check our website" reply, but the actual size, color, price, and stock status of the item they are asking about.
Paste the snippet in your theme footer or use Custom Code module
In your Boei dashboard, open your widget and click the Install tab. Select Prestashop and copy the installation code.
Tip: The Install tab also offers a landing page link, QR code, and iframe embed.
There are two ways of installing Boei in Prestashop:
Option A: Use a Module
Option B: Embed in a Template
{literal}{/literal} tags.Click the "Apply" button in Prestashop.
Congrats, you are done!
Telegram features built for European e-commerce
AI learns your PrestaShop products, attributes, combinations, and prices. Answers buyer questions with actual product data, not generic responses.
Russian buyer asks in Russian. Polish buyer asks in Polish. AI responds in their language using your product catalog and policies. No manual translation.
Telegram widget on product pages, cart, and checkout. Answer last-minute shipping and payment questions before the buyer abandons the order.
Telegram for Eastern European buyers. WhatsApp for Western Europeans. Live chat for domestic visitors. All from one widget with geo-targeting.
Send invoices, tracking numbers, and order confirmations via Telegram. Accept warranty claims and return photos. Files up to 2GB.
Dutch company, Amsterdam servers. No cookies. DPA available. Meets EU data requirements for PrestaShop stores that sell across European borders.
Most PrestaShop chat modules ignore Telegram entirely
| Boei | Zendesk Chat | Tawk.to | LiveChat | |
|---|---|---|---|---|
| Telegram support | Full (AI + inbox) | ✗ | ✗ | ✗ |
| AI from product catalog | ✓ Yes | Extra cost | ✗ Limited | Extra cost |
| Auto-translation | 95+ languages | ✗ | ✗ | ✗ |
| Geo-targeting | ✓ Yes | ✗ | ✗ | ✗ |
| Pricing | Flat from $11/mo | EUR 55/agent/mo | Free (branded) | EUR 20/agent/mo |
| Total channels | 50+ | Live chat only | Live chat only | 4 |
| PrestaShop compatible | 1.7 and 8.x | ✓ Yes | ✓ Yes | ✓ Yes |
| Branding removal | Included | Paid plan | $19/mo | Paid plan |
Bottom line: Zendesk, Tawk.to, and LiveChat focus on live chat. None support Telegram. If your PrestaShop store sells to Eastern Europe and Central Asia, live chat alone is not enough. Boei gives you Telegram with AI, auto-translation, geo-targeting, and 50+ channels. Flat pricing from $11/mo vs per-agent fees.
A French fashion PrestaShop store sells to Russia and Eastern Europe. Buyers ask about sizing in Russian via Telegram. AI answers from the product size chart. The buyer orders. Without Telegram, they would have bounced to a Russian marketplace that offers Telegram support.
A Polish electronics store on PrestaShop ships components across Europe. Technical buyers ask compatibility questions via Telegram, often with photos of their setup. The store answers on Telegram, shares spec sheets (2GB file limit), and closes the sale. All from a shared inbox instead of scattered personal Telegram accounts.
A Spanish cosmetics PrestaShop store ships to Latin America. Brazilian and Argentine buyers ask ingredient and allergen questions via Telegram in Portuguese and Spanish. AI answers from product descriptions. The store handles shipping questions when they come in.
A PrestaShop store sells wholesale to Central Asian distributors. Buyers want to discuss MOQs, bulk pricing, and container shipping. They use Telegram for all business communication. AI qualifies leads (company, volume, timeline) and routes qualified buyers to the sales team.
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AI in 95+ languages. Geo-targeting per market. From $11/mo.