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Telegram for PrestaShop E-Commerce

Telegram for PrestaShop Stores Selling to Eastern Europe

PrestaShop is Europe's open-source e-commerce platform. Many PrestaShop stores sell to Eastern Europe, Russia, and Central Asia where Telegram is the default messaging app. Boei adds a Telegram widget to your PrestaShop store with AI that answers product questions in Russian, Polish, Romanian, and 95+ other languages. Works with PrestaShop 1.7 and 8.x.

Trusted by 17,220 websites

PrestaShop 1.7 and 8.x compatible

Andrew Lee David S. Vance W. Grant Nitesh Manav
from 159 reviews

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PrestaShop and Telegram: Europe's E-Commerce Meets Europe's Messaging App

PrestaShop is the dominant open-source e-commerce platform in Europe. Over 300,000 stores in France, Spain, Italy, Poland, Romania, and Latin America. When these stores sell cross-border, their customer base includes Eastern Europe and Central Asia: exactly where Telegram has 900 million users.

A PrestaShop store in Poland ships to Ukraine and Belarus. Buyers message on Telegram the way you message on WhatsApp. They want to ask about shipping costs, delivery time, and customs fees. They do not want to fill out a contact form and wait for an email.

A French PrestaShop store sells fashion to Russia and Kazakhstan. Buyers ask product questions in Russian. They expect an answer on Telegram within minutes. Email takes hours. Telegram closes the sale.

PrestaShop's built-in contact form sends an email. By the time you reply, the buyer found another store. Telegram gives you instant two-way communication in the buyer's language. AI handles the common questions (sizing, shipping, returns). You handle the complex ones when you are ready.

The combination of PrestaShop's European market and Telegram's Eastern European user base is a natural fit. Boei connects them in 5 minutes.

Cross-Border E-Commerce Support via Telegram

PrestaShop stores often sell across European borders. A store in Spain ships to Portugal, France, and Poland. Each market has different shipping costs, delivery times, and customs rules. Boei's AI answers these questions on Telegram in the buyer's language. A Polish buyer asks in Polish. A Romanian buyer asks in Romanian. The AI responds using your actual shipping and return policies, translated automatically.

  • AI answers shipping, customs, and delivery questions per destination country
  • Auto-translates to 95+ languages: Russian, Polish, Romanian, Spanish, and more
  • Telegram widget on product pages catches buyers before they abandon checkout
  • Geo-targeting shows Telegram to Eastern Europeans, WhatsApp to Western Europeans
  • Sends invoices, order confirmations, and tracking info via Telegram (2GB limit)
Boei Telegram widget handling cross-border PrestaShop orders
Boei AI answering product questions for PrestaShop store

AI Trained on Your PrestaShop Product Catalog

PrestaShop stores have detailed product pages with attributes, combinations, and manufacturer data. Boei's AI learns all of it. When a buyer on Telegram asks about a specific product variant, the AI answers from your catalog. Not a generic "please check our website" reply, but the actual size, color, price, and stock status of the item they are asking about.

  • AI trains on your PrestaShop products, attributes, and combinations
  • Answers sizing, material, and compatibility questions from catalog data
  • Handles price comparisons between similar products
  • Explains your return and warranty policies from your CMS pages
  • Routes bulk and wholesale inquiries to your sales team

PrestaShop Setup

How to Add Telegram to PrestaShop

Paste the snippet in your theme footer or use Custom Code module

1

Copy installation code

In your Boei dashboard, open your widget and click the Install tab. Select Prestashop and copy the installation code.

Tip: The Install tab also offers a landing page link, QR code, and iframe embed.

Copy installation code
2

Log in to Prestashop

There are two ways of installing Boei in Prestashop:

Option A: Use a Module

  1. Install a module such as ContentBox that allows custom HTML/JavaScript.
  2. Add the Boei embed code (in source code mode) in a block shown on every page, such as displayFooter.

Option B: Embed in a Template

  1. Open a Prestashop template file such as footer.tpl.
  2. Paste the Boei code inside {literal}{/literal} tags.
3

Save

Click the "Apply" button in Prestashop.

4

Finished coffee

Congrats, you are done!

PrestaShop Telegram Features

What PrestaShop Stores Get

Telegram features built for European e-commerce

🏷️

Catalog-Trained AI

AI learns your PrestaShop products, attributes, combinations, and prices. Answers buyer questions with actual product data, not generic responses.

🌐

95+ Language Support

Russian buyer asks in Russian. Polish buyer asks in Polish. AI responds in their language using your product catalog and policies. No manual translation.

πŸ›’

Checkout Page Widget

Telegram widget on product pages, cart, and checkout. Answer last-minute shipping and payment questions before the buyer abandons the order.

πŸ—ΊοΈ

Market-Based Channels

Telegram for Eastern European buyers. WhatsApp for Western Europeans. Live chat for domestic visitors. All from one widget with geo-targeting.

πŸ“„

Document Sharing

Send invoices, tracking numbers, and order confirmations via Telegram. Accept warranty claims and return photos. Files up to 2GB.

πŸ”’

EU GDPR Compliant

Dutch company, Amsterdam servers. No cookies. DPA available. Meets EU data requirements for PrestaShop stores that sell across European borders.

Compare

PrestaShop Telegram Options Compared

Most PrestaShop chat modules ignore Telegram entirely

Boei Zendesk Chat Tawk.to LiveChat
Telegram support Full (AI + inbox)
AI from product catalog ✓ Yes Extra cost ✗ Limited Extra cost
Auto-translation 95+ languages
Geo-targeting ✓ Yes
Pricing Flat from $11/mo EUR 55/agent/mo Free (branded) EUR 20/agent/mo
Total channels 50+ Live chat only Live chat only 4
PrestaShop compatible 1.7 and 8.x ✓ Yes ✓ Yes ✓ Yes
Branding removal Included Paid plan $19/mo Paid plan

Bottom line: Zendesk, Tawk.to, and LiveChat focus on live chat. None support Telegram. If your PrestaShop store sells to Eastern Europe and Central Asia, live chat alone is not enough. Boei gives you Telegram with AI, auto-translation, geo-targeting, and 50+ channels. Flat pricing from $11/mo vs per-agent fees.

How PrestaShop Stores Use Telegram with Boei

Fashion and Apparel Cross-Border

A French fashion PrestaShop store sells to Russia and Eastern Europe. Buyers ask about sizing in Russian via Telegram. AI answers from the product size chart. The buyer orders. Without Telegram, they would have bounced to a Russian marketplace that offers Telegram support.

Electronics and Parts

A Polish electronics store on PrestaShop ships components across Europe. Technical buyers ask compatibility questions via Telegram, often with photos of their setup. The store answers on Telegram, shares spec sheets (2GB file limit), and closes the sale. All from a shared inbox instead of scattered personal Telegram accounts.

Health and Cosmetics

A Spanish cosmetics PrestaShop store ships to Latin America. Brazilian and Argentine buyers ask ingredient and allergen questions via Telegram in Portuguese and Spanish. AI answers from product descriptions. The store handles shipping questions when they come in.

Wholesale and B2B

A PrestaShop store sells wholesale to Central Asian distributors. Buyers want to discuss MOQs, bulk pricing, and container shipping. They use Telegram for all business communication. AI qualifies leads (company, volume, timeline) and routes qualified buyers to the sales team.

What PrestaShop Store Owners Say

FAQ

Telegram for PrestaShop Questions

How do I add Telegram to my PrestaShop store?

Paste the Boei snippet in your PrestaShop theme footer or use a Custom Code module. Works with PrestaShop 1.7 and 8.x. Takes about 5 minutes. Full PrestaShop guide.

Can AI answer product questions in Russian and Polish?

Yes. AI auto-translates to 95+ languages. A Russian buyer asks in Russian and gets a response in Russian, using your actual PrestaShop product data. No manual translation needed.

Does it work with PrestaShop 1.7 and 8.x?

Yes. Fully compatible with PrestaShop 1.7.x and 8.x. Works with all themes and does not conflict with other PrestaShop modules.

Can I show Telegram to Eastern Europeans and WhatsApp to others?

Yes. Geo-targeting rules show Telegram to visitors from Russia, Ukraine, Poland, and Central Asia. Western European visitors see WhatsApp. Automatic, no per-visitor setup.

Can buyers send photos and documents via Telegram?

Yes. Telegram supports files up to 2GB. Buyers can send photos of products for warranty claims, share requirements documents, or receive invoices and tracking numbers through the conversation.

Does the widget show on checkout pages?

Yes. The widget appears on product pages, cart, and checkout by default. You can also restrict it to specific pages or categories using URL rules.

Is it GDPR compliant for EU PrestaShop stores?

Yes. Dutch company, EU servers in Amsterdam. No cookies before interaction. DPA available. Meets GDPR requirements for cross-border European e-commerce.

What does it cost?

From $11/mo. Flat pricing with unlimited conversations. Includes Telegram, AI chatbot, shared inbox, geo-targeting, 50+ channels, and unlimited team seats. 7-day free trial, no credit card required.

Telegram Widget for Every Platform

Your Eastern European Buyers Are on Telegram

AI in 95+ languages. Geo-targeting per market. From $11/mo.

7-day free trial β€’ No credit card required β€’ PrestaShop 1.7 and 8.x β€’ Flat pricing, no per-agent fees
Andrew Lee David S. Vance W. Grant Nitesh Manav
from 159 reviews