Trigger Make Workflows from Every Chat

Send chat events into Make and route them anywhere. Boei's agentic AI fires the right Make workflow on the fly and works across web chat, WhatsApp, email, and SMS.
✓Fire any workflow✓Two-way actions✓You pick which events fire
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Make Capabilities

What Your AI Agent Can Do With Make

Boei's agentic AI calls the Make API directly during conversations. No marketplace, no glue code. The agent figures out the right call, runs it live, and replies in the chat.

Trigger a workflow

Lead captured? Payment received? Escalation? The agent fires the matching Make workflow with the chat data attached.

(agent qualifies a lead)
Boei triggers 'Make: New Lead' with name, email, score, source, and transcript.

Two-way: read and write

Workflows can come back with data the agent uses in the conversation, like CRM lookups or inventory checks.

Is the X1 in stock?
Checking via Make... yes, 7 in stock. Want me to set one aside?

Route by intent

The agent classifies what the visitor wants and triggers a different Make workflow for sales, support, or billing.

I want to upgrade my plan
Triggering 'Upgrade flow' in Make. You'll get a personalized quote in the next message.

Log everything

Every conversation can fire a 'chat completed' event into Make so you can build dashboards, alerts, and follow-ups elsewhere.

(end of every conversation)
Boei fires 'chat_completed' to Make with channel, duration, outcome, and tags.

Need something else? Tell the AI in plain English. The agent figures out the right Make API call and runs it live.

Automation You Can See, Not Just Configure

Make (formerly Integromat) takes a fundamentally different approach to automation. Instead of a linear list of steps, you build visual scenarios where you can see exactly how data flows from one app to another. Branches, loops, error handlers, and parallel paths are all visible on the canvas. When you connect Boei to Make, you can build automations as simple or as complex as your business needs.

This visual approach matters when your chat workflows go beyond "lead comes in, add to CRM." Maybe you want to route enterprise leads to Salesforce while sending small business inquiries to a Google Sheet. Maybe you need to enrich lead data with a company lookup API, then score the lead, then decide which email sequence to add them to. In Make, all of this is one scenario you can see at a glance.

Make is also headquartered in the EU (Prague, Czech Republic), which matters for European businesses that care about data residency and GDPR compliance. Combined with Boei, which is also a European company based in the Netherlands, your entire chat-to-automation pipeline stays within Europe.

How Boei Works With Make

Visual scenarios that run themselves

1

Create a Webhook in Make

In Make's scenario builder, add a webhook trigger. Copy the URL and paste it into Boei's webhook settings. Boei will send chat events to this endpoint.
2

Design Your Scenario Visually

Drag and drop modules on Make's canvas. Add routers for conditional logic, iterators for batch processing, and connections to any app in Make's library.
3

Scenarios Run on Every Chat Event

Every time a visitor interacts with your Boei chatbot, the scenario fires. Data flows through your visual workflow and reaches every connected app automatically.

What You Can Build With Boei + Make

Multi-Step Scenarios

A single chat event triggers a chain of actions: parse the message, create a CRM contact, send a confirmation email, post to Slack, and log everything in a spreadsheet. Make handles it all in one scenario.

Conditional Branching

Use Make's router module to send data down different paths based on conditions. If the lead mentions "enterprise," route to Salesforce. If they mention pricing, route to your billing team's workflow.

Data Transformation

Make's built-in functions let you format, filter, and transform data between apps. Clean up phone numbers, parse names into first and last, convert currencies, or reformat dates before sending to your CRM.

API Chaining From Chat Events

Call multiple APIs in sequence. Look up company data from one API, check lead score from another, then create a contact in your CRM with all the enriched data. Make handles the orchestration visually.

Scheduled Aggregation

Instead of triggering on every chat, aggregate conversations and process them on a schedule. Build daily lead reports, weekly chat summaries, or monthly analytics packages from your Boei data.

Error Handling With Fallbacks

Make's error handling modules let you define what happens when something fails. If your CRM API is down, the lead gets saved to a Google Sheet as a fallback. No data lost, ever.

Frequently Asked Questions

How is Make different from Zapier?

Make uses a visual canvas where you see the entire workflow at once, including branches and parallel paths. Zapier uses a linear step-by-step format. Make is generally more powerful for complex automations with conditional logic, while Zapier can be simpler for basic workflows. Make also tends to offer more operations per dollar.

Is Make GDPR compliant?

Yes. Make is headquartered in Prague, Czech Republic, and processes data within the EU. Combined with Boei being based in the Netherlands, your chat data stays within European infrastructure.

What data does Boei send to Make?

Boei sends the visitor's name, email, phone, message content, the channel used, the page URL, conversation transcript, and any custom form fields. You can use any of these data points in your Make scenario.

Do I need a paid Make account?

Make's free plan includes 1,000 operations per month, which is enough for testing and low-volume sites. For production use, a paid Make plan gives you more operations and features like multiple active scenarios.

Which Boei plan supports Make webhooks?

Webhook integrations require the Growth plan at $49/month (annual billing). This includes 3 chatbots, 7,000 AI credits, and the API access needed to send webhooks to Make.

Can Make trigger actions back in Boei?

Yes. Using Boei's API (available on the Growth plan), Make can send data back to Boei. For example, you could update a contact's status in Boei after processing them through your Make workflow.

See Your Chat Automations, Not Just Configure Them

Build visual workflows from every website conversation. Branching logic, data transformation, and multi-app scenarios on a canvas you can understand.

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