Send Boei AI Events to Google Tag Manager

Conversations, qualified leads, conversions, and handoffs, all flowing into Google Tag Manager so you can prove the chat is working. Web chat, WhatsApp, email, and SMS included.

Track every conversation

Conversions + qualified leads

You pick which events fire

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Google Tag Manager Capabilities

What Your AI Agent Can Do With Google Tag Manager

Boei's agentic AI calls the Google Tag Manager API directly during conversations. No marketplace, no glue code. The agent figures out the right call, runs it live, and replies in the chat.

Track conversations started

Every new conversation fires a Google Tag Manager event so you can see chat volume next to your other site metrics.

(visitor opens chat)

Boei fires 'chat_started' to Google Tag Manager with the page URL and source.

Track qualified leads

When the agent qualifies a lead, a Google Tag Manager conversion event fires with the deal value or lead score.

(agent qualifies a lead)

Boei fires 'qualified_lead' to Google Tag Manager with score 85 and source 'pricing page'.

Track conversions

Bookings, payments, signups, the agent fires the right conversion event in Google Tag Manager with the value attached.

(visitor pays via chat)

Boei fires 'conversion' to Google Tag Manager with value $245 and product 'Pro plan'.

Track handoffs to humans

When the agent escalates, that's a quality signal too. Track it as a Google Tag Manager event so you know which pages need human attention.

(agent escalates to human)

Boei fires 'handoff' to Google Tag Manager with reason 'pricing question' and page '/enterprise'.

Need something else? Tell the AI in plain English. The agent figures out the right Google Tag Manager API call and runs it live.

One Data Layer, Unlimited Destinations

If you manage your website tracking through Google Tag Manager, Boei fits right in. Every widget interaction: opens, clicks, form submissions. Is pushed to the GTM data layer as a structured event.

From there, you can route these events to any tag: GA4 for analytics, Google Ads for conversion tracking, Hotjar for session recordings, or any custom tag. One integration, unlimited possibilities.

How It Works

Widget events flowing through your GTM setup

Visitor Uses Your Widget

A visitor opens your Boei widget, clicks a channel, submits a form, or interacts with the chatbot.

Event Pushed to Data Layer

Boei pushes a structured event to the GTM data layer with event name, channel, and interaction type.

GTM Routes to Your Tags

Your GTM triggers fire and send the event to GA4, Google Ads, Hotjar, or any other tags you've configured.

Why Use Boei with Google Tag Manager?

Route to Any Destination

GA4, Google Ads, Facebook Pixel, Hotjar, Mixpanel, Segment. If it has a GTM tag, it can receive Boei events.

Full Control Over Events

Use GTM triggers and variables to filter, transform, or enrich Boei events before sending them to your tags.

No Code Changes

Boei automatically pushes events to the data layer. You manage everything in the GTM interface. No developer needed.

Structured Data Layer Events

Events follow a clean, structured format with event name, channel, interaction type, and page URL. Ready for any GTM trigger.

Frequently Asked Questions

What data layer events does Boei push?

Boei pushes events with a structured format including the event name, channel (e.g., 'whatsapp', 'live-chat'), interaction type (open, click, submit), and the page URL.

Do I need to configure Boei for GTM?

No. If GTM is on your site, Boei automatically detects it and pushes events to the data layer. You only need to set up triggers and tags in GTM.

Can I use this instead of the direct GA4 integration?

Yes. If you manage GA4 through GTM, use the GTM integration to route Boei events through your existing GTM setup instead of the direct GA4 integration.

What GTM triggers should I create?

Create custom event triggers in GTM that match the Boei event names. Then connect those triggers to your GA4, Ads, or other tags.

Is this included in Boei plans?

Yes. All analytics and tracking integrations are included in all Boei plans starting from $19/month.

Can I test events in GTM Preview mode?

Yes. Open GTM Preview mode, visit your site, and interact with the Boei widget. You'll see the data layer events appear in the GTM debugger.

Other Analytics & Tracking Integrations

Boei connects to all the analytics & tracking tools your team already uses.

Google Analytics 4

Track widget interactions in Google Analytics 4.

Plausible

Track widget events in privacy-friendly Plausible.

Simple Analytics

Track widget events in Simple Analytics.

Facebook Pixel

Fire Facebook Pixel events for retargeting and conversions.

See all integrations