Send Boei AI Events to Facebook Pixel

Conversations, qualified leads, conversions, and handoffs, all flowing into Facebook Pixel so you can prove the chat is working. Web chat, WhatsApp, email, and SMS included.

Track every conversation

Conversions + qualified leads

You pick which events fire

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Facebook Pixel Capabilities

What Your AI Agent Can Do With Facebook Pixel

Boei's agentic AI calls the Facebook Pixel API directly during conversations. No marketplace, no glue code. The agent figures out the right call, runs it live, and replies in the chat.

Track conversations started

Every new conversation fires a Facebook Pixel event so you can see chat volume next to your other site metrics.

(visitor opens chat)

Boei fires 'chat_started' to Facebook Pixel with the page URL and source.

Track qualified leads

When the agent qualifies a lead, a Facebook Pixel conversion event fires with the deal value or lead score.

(agent qualifies a lead)

Boei fires 'qualified_lead' to Facebook Pixel with score 85 and source 'pricing page'.

Track conversions

Bookings, payments, signups, the agent fires the right conversion event in Facebook Pixel with the value attached.

(visitor pays via chat)

Boei fires 'conversion' to Facebook Pixel with value $245 and product 'Pro plan'.

Track handoffs to humans

When the agent escalates, that's a quality signal too. Track it as a Facebook Pixel event so you know which pages need human attention.

(agent escalates to human)

Boei fires 'handoff' to Facebook Pixel with reason 'pricing question' and page '/enterprise'.

Need something else? Tell the AI in plain English. The agent figures out the right Facebook Pixel API call and runs it live.

Turn Widget Interactions into Ad Data

Your Facebook Pixel tracks pageviews and button clicks. But what about your contact widget? With Boei's Facebook Pixel integration, every widget interaction becomes a trackable event.

Build custom audiences of visitors who opened your widget, retarget people who started but didn't complete a contact form, and track which ad campaigns drive the most widget engagement. All automatically.

How It Works

Widget events powering your Facebook Ads

Visitor Interacts with Widget

A visitor opens your Boei widget, clicks WhatsApp, starts a live chat, or submits a contact form.

Pixel Event Fires

Boei fires a Facebook Pixel custom event with the interaction type and channel name.

Use in Facebook Ads

Build retargeting audiences, track conversions, and optimize campaigns using widget interaction data.

Why Track Boei Events with Facebook Pixel?

Build Retargeting Audiences

Create custom audiences of visitors who interacted with your widget. Retarget people who showed interest but didn't convert.

Track Ad-to-Widget Conversions

See which ad campaigns drive the most widget interactions. Optimize your ad spend based on actual engagement data.

Lookalike Audiences

Build lookalike audiences based on visitors who engaged with your widget. Find more people like your most interested visitors.

Zero Configuration

If Facebook Pixel is on your site, Boei detects it and fires events automatically. No code or setup needed.

Frequently Asked Questions

What Pixel events does Boei fire?

Boei fires custom events for widget opens, channel clicks (with channel name), and form submissions. These appear as custom events in your Facebook Events Manager.

Do I need to add any code?

No. If Facebook Pixel is already installed on your website, Boei detects it automatically and fires events through the existing pixel.

Can I use these events for conversion tracking?

Yes. In Facebook Events Manager, you can set up custom conversions based on Boei events. For example, count form submissions as conversions.

Does it work with the Conversions API (CAPI)?

Boei fires browser-side Pixel events. For server-side tracking, use the webhook integration to send events to your server, which can then forward to CAPI.

Is this included in Boei Starter?

Yes. All analytics integrations are included in the Boei Starter plan at from $19/month.

Can I use Facebook Pixel and GA4 together?

Yes. Boei fires events to all detected analytics tools simultaneously: Facebook Pixel, GA4, Plausible, and more.

Other Analytics & Tracking Integrations

Boei connects to all the analytics & tracking tools your team already uses.

Google Analytics 4

Track widget interactions in Google Analytics 4.

Plausible

Track widget events in privacy-friendly Plausible.

Simple Analytics

Track widget events in Simple Analytics.

Google Tag Manager

Push widget events to GTM and route them anywhere.

See all integrations