Send Boei AI Events to Google Analytics 4

Conversations, qualified leads, conversions, and handoffs, all flowing into Google Analytics 4 so you can prove the chat is working. Web chat, WhatsApp, email, and SMS included.
✓Track every conversation✓Conversions + qualified leads✓You pick which events fire
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Google Analytics 4 Capabilities

What Your AI Agent Can Do With Google Analytics 4

Boei's agentic AI calls the Google Analytics 4 API directly during conversations. No marketplace, no glue code. The agent figures out the right call, runs it live, and replies in the chat.

Track conversations started

Every new conversation fires a Google Analytics 4 event so you can see chat volume next to your other site metrics.

(visitor opens chat)
Boei fires 'chat_started' to Google Analytics 4 with the page URL and source.

Track qualified leads

When the agent qualifies a lead, a Google Analytics 4 conversion event fires with the deal value or lead score.

(agent qualifies a lead)
Boei fires 'qualified_lead' to Google Analytics 4 with score 85 and source 'pricing page'.

Track conversions

Bookings, payments, signups, the agent fires the right conversion event in Google Analytics 4 with the value attached.

(visitor pays via chat)
Boei fires 'conversion' to Google Analytics 4 with value $245 and product 'Pro plan'.

Track handoffs to humans

When the agent escalates, that's a quality signal too. Track it as a Google Analytics 4 event so you know which pages need human attention.

(agent escalates to human)
Boei fires 'handoff' to Google Analytics 4 with reason 'pricing question' and page '/enterprise'.

Need something else? Tell the AI in plain English. The agent figures out the right Google Analytics 4 API call and runs it live.

Measure Your Widget's Impact

You already track pageviews and conversions in Google Analytics 4. Now you can track your Boei widget interactions too. Every time a visitor opens your widget, clicks a channel, or submits a form, Boei sends a custom event to GA4.

Use this data to understand which communication channels visitors prefer, which pages drive the most widget engagement, and how your contact widget contributes to conversions.

How It Works

Widget events flowing into GA4 automatically

1

Visitor Uses Your Widget

A visitor opens your Boei widget, clicks a channel like WhatsApp or live chat, or submits a contact form.
2

Event Sent to GA4

Boei automatically fires a GA4 event with the event type, channel name, and page context.
3

Analyze and Optimize

View widget events in GA4 reports. Build custom reports, set up conversions, and use the data to optimize your widget.

Why Track Boei Events in GA4?

See Channel Preferences

Which channels do visitors actually click? WhatsApp, live chat, email, phone? GA4 events show you exactly what visitors prefer on each page.

Measure Conversions

Mark widget events as GA4 conversions to see how your contact widget contributes to your business goals.

Audience Insights

Combine widget events with GA4 audience data. See which user segments engage with your widget and which channels they prefer.

Auto-Detection

If GA4 is installed on your website, Boei detects it automatically and starts sending events. No configuration needed.

Frequently Asked Questions

What events does Boei send to GA4?

Boei sends events for widget opens, channel clicks (with the channel name as a parameter), form submissions, and chatbot interactions. Each event includes the page URL.

Do I need to configure anything in GA4?

No. Boei automatically detects GA4 on your website and sends events using the standard gtag API. Events appear in your GA4 real-time and event reports.

Can I mark widget events as conversions?

Yes. In your GA4 settings, you can mark any Boei event as a conversion. For example, mark form submissions as conversions to track leads.

Does it work with Google Tag Manager too?

Yes. If you use GTM instead of direct GA4 installation, Boei pushes events to the GTM data layer. See our Google Tag Manager integration page for details.

Is this included in Boei plans?

Yes. All analytics integrations are included in all Boei plans starting from $19/month. No extra fees.

Can I use GA4 and other analytics tools together?

Yes. Boei can send events to GA4, Plausible, Simple Analytics, and Facebook Pixel simultaneously. All analytics integrations work in parallel.

See How Visitors Use Your Widget

Track every Boei interaction in Google Analytics 4. Automatically.

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Enterprise? Schedule a demo →

✓ 7-day free trial • ✓ No credit card required • ✓ GA4 integration included