A WhatsApp chatbot trained on your website content. It answers customer questions in your voice, qualifies leads with real qualifying questions, and hands warm prospects to your team with a full AI-written summary. No BSP contracts, no drag-and-drop flow builder, no scripted decision trees.
WhatsApp chatbot vendors fall into three camps. Which one fits depends on your volume, technical resources, and how much of the conversation you want the AI to actually handle.
1. Flow-builder chatbots (ManyChat, Landbot, Chatfuel). Drag-and-drop decision trees. Cheap to start, but every possible answer has to be pre-scripted. If a customer asks something you didn't anticipate, the bot falls back to "I didn't understand that" and you lose the conversation. Fine for FAQ deflection at low volume.
2. BSP + custom-built LLM (Twilio, MessageBird, 360dialog). Full WhatsApp Business API access. You bring the AI (or an integration partner does). Powerful, but you're paying $500-2000/mo minimum before you send a single message, and the build itself takes weeks. Right choice if you're sending 100k+ messages/mo or need enterprise controls.
3. AI-first widgets that also do WhatsApp (Boei, Chatbase, SiteGPT). The AI trains on your website content automatically (no manual flow-building), replies to any question in your voice, and handles WhatsApp as one channel alongside site chat, email, and SMS. Right choice if you want the AI to actually handle unpredictable customer questions without weeks of setup.
Point Boei at your website URL. The AI crawls your pages, PDFs, pricing, and FAQs automatically. When a customer messages you on WhatsApp, the AI answers accurately with sources, not with a canned "we'll get back to you". No decision-tree building. No writing prompts. Update your website and the chatbot updates itself overnight.
The AI knows the difference between a support question and a buyer. When lead intent crosses your threshold, the conversation escalates to your shared inbox with an AI-written summary: who the lead is, what they want, what they've told the AI so far, and how warm they are. Your team takes over in one click. Nobody has to repeat themselves.
| Feature | Boei | Flow-builders (ManyChat, Landbot) | BSP + custom LLM (Twilio, MessageBird) |
|---|---|---|---|
| Answers unscripted questions | Yes - AI trained on your site | No - only pre-scripted paths | Yes - if you build the AI |
| Setup time | 5 minutes | Days (build the flow) | Weeks (integrate everything) |
| Needs WhatsApp Business API | ✗ | Depends on vendor | ✓ Yes |
| Lead qualification & scoring | Built-in | Manual field capture | Build your own |
| Shared team inbox | Built-in | Add-on | Third-party required |
| Works on other channels | 50+ channels | WhatsApp + FB Messenger | WhatsApp only (usually) |
| Monthly cost | from $19/mo flat | $15-100/mo + per contact | $500-2000/mo + per message |
Flow-builders are cheap and predictable. BSP + custom is powerful and expensive. Boei sits in the middle: an AI that actually understands unscripted questions, without the enterprise price tag.
AI that answers, qualifies, and escalates. From $19/month, no BSP required.