Your AI Agent Logs Everything to Baserow

Capture leads, log feedback, update records, and pull data, all from chat. Boei's agentic AI calls the Baserow API on the fly and works across web chat, WhatsApp, email, and SMS.
✓Log leads + feedback✓Look up + update records✓You pick which actions are on
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Baserow Capabilities

What Your AI Agent Can Do With Baserow

Boei's agentic AI calls the Baserow API directly during conversations. No marketplace, no glue code. The agent figures out the right call, runs it live, and replies in the chat.

Log a new lead

The agent collects the right fields and creates a row in Baserow with timestamp, source, and full transcript.

I'm interested in your service
Got it. I've logged you in Baserow with your details and a transcript of our chat.

Look up an existing record

Customers ask about their order/booking/account, the agent fetches the row from Baserow and replies inline.

What did I order last time?
Looking up in Baserow... last order was 12 May, two boxes of premium roast. Want a re-order?

Update an existing row

Status changes, address updates, plan switches, the agent edits the Baserow row directly from the chat.

Update my address to 12 Rue de Lyon, Paris
Done. Address updated in Baserow. Anything else?

Capture structured feedback

Bug reports, feature requests, NPS responses, all logged to the right table in Baserow with the right tags.

The export button is broken on Safari
Logged in Baserow as 'Bug · Export · Safari'. Engineering will be notified.

Need something else? Tell the AI in plain English. The agent figures out the right Baserow API call and runs it live.

Privacy-First Lead Management, Powered by AI Conversations

Not every business wants their customer data sitting on someone else's cloud. If you run Baserow on your own infrastructure, you have already made the decision to keep data under your control. The challenge is getting data in there efficiently when leads come from website conversations.

Boei's AI agent connects to your Baserow instance through its REST API. When a website visitor reaches out through chat, WhatsApp, or email, the AI collects their information and fires a webhook. That webhook calls your Baserow API endpoint directly, creating a row in your table with the fields you defined. The data goes straight from conversation to your database without passing through any third-party storage.

You get the same automatic lead capture that businesses with cloud CRMs enjoy, but with full ownership of the data. Run Baserow on your own server, in your own country, under your own privacy policy. Boei just fills it with the right information at the right time.

From Conversation to Baserow Record

Direct API connection, no middleman

1

Visitor Contacts Your Business

Someone reaches out through your Boei widget, whether through live chat, WhatsApp, email, or your AI chatbot. They share their question and details.
2

Webhook Calls Your Baserow API

The AI agent packages the lead data and sends it via webhook. You can route this directly to Baserow's REST API or through Zapier/Make for additional processing.
3

Record Created on Your Server

A new row appears in your Baserow table with all fields populated. The data lives on your infrastructure, under your control, ready for your team to work with.

What You Can Build With Baserow and Boei

GDPR-Compliant Lead Storage

Keep all customer data on EU-based servers you control. No third-party processors, no data leaving your jurisdiction. Combine Boei's conversation capture with Baserow's self-hosted architecture for full GDPR compliance.

Custom Field Types for Any Business

Baserow supports text, number, boolean, date, file, link, rating, and formula fields. Map conversation data to whatever field structure fits your lead qualification process. The AI extracts the data, your schema organizes it.

Webhook Triggers for Downstream Actions

Baserow's own webhook feature can trigger when new rows are added. Chain Boei's incoming data with Baserow's outgoing webhooks to notify your team via Slack, send a follow-up email, or update another system.

Multiple Tables for Different Data Types

Route leads to one table, support requests to another, and feedback to a third. The AI categorizes each conversation and the webhook targets the right Baserow table based on what the customer asked about.

Full API Access for Custom Integrations

Baserow's REST API means you can build anything on top of the data Boei sends. Custom dashboards, reporting tools, or integrations with your internal systems. The data is yours to use however you want.

Team Views Without Per-Seat Costs

Self-hosted Baserow has no per-seat pricing. Your entire team can access, filter, and collaborate on the lead database without worrying about license fees. Scale your team access as you grow.

Frequently Asked Questions

Can Boei send data directly to my self-hosted Baserow?

Yes. Boei's webhooks can target any URL, including your self-hosted Baserow API endpoint. You can also route through Zapier or Make if you want to add processing steps before the data reaches Baserow.

Does this work with Baserow's hosted version too?

Yes. The integration works the same whether you use self-hosted Baserow or Baserow's cloud-hosted service at baserow.io. Both expose the same REST API for row creation.

What happens if my Baserow server is temporarily down?

Boei's webhook system retries failed deliveries. If your server is briefly unavailable, the data will be delivered when it comes back online. For extended downtime, you can also configure a Zapier workflow as a backup.

Do I need a Zapier account for this?

Not necessarily. If your Baserow instance is publicly accessible via API, Boei's webhook can call the Baserow API directly. Zapier is optional and useful if you want to add data transformation or conditional logic between Boei and Baserow.

What Boei plan includes webhook support?

The Growth plan at $49/month with annual billing includes webhooks and API access. This also comes with 3 chatbots, 7,000 AI credits, and 3 agent seats.

Is Baserow a good alternative to Airtable for lead tracking?

Yes, especially if data ownership matters to you. Baserow offers similar functionality, including custom fields, views, and API access, but can be self-hosted. Combined with Boei's automatic data entry, it becomes a powerful and private lead management system.

Own Your Customer Data From Conversation to Database

Self-hosted Baserow, filled automatically by your AI agent. No third-party storage, no vendor lock-in, no manual data entry.

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