Gorgias vs Zendesk is the most common helpdesk decision for e-commerce teams. Gorgias was built specifically for Shopify and BigCommerce. Zendesk was built for general customer support across every industry. The right choice depends on what kind of business you run, how concentrated your support volume is around orders, and whether you want per-ticket or per-agent pricing.
Shopify powered over 4.6 million live stores in 2024, making purpose-built support tooling a meaningful cost-of-goods lever.
Source: BuiltWith Shopify Usage Statistics
A helpdesk built specifically for Shopify and BigCommerce stores, with per-ticket pricing and native order management inside every ticket.
An enterprise-grade omnichannel helpdesk with per-agent pricing, a 1,500+ app marketplace, and broad coverage across every industry.
| Use case | Pick |
|---|---|
| Shopify or BigCommerce store | Gorgias |
| Multi-channel support across non-e-commerce | Zendesk |
| Predictable per-ticket pricing | Gorgias |
| Per-agent pricing with unlimited tickets | Zendesk |
| Best AI agent for ambiguous questions | Zendesk (Advanced AI add-on) |
| Smaller team that wants AI in the base price | Neither, look at Boei |
This is the biggest single difference between the two tools.
| Plan | Gorgias | Zendesk Suite |
|---|---|---|
| Entry | $10/mo (50 tickets) | $55/agent/mo (Suite Team) |
| Mid-tier | $50/mo (300 tickets) | $89/agent/mo (Suite Growth) |
| Higher volume | $300/mo (2,000 tickets) | $115/agent/mo (Suite Professional) |
| Enterprise | $750+/mo (5,000+ tickets) | $169/agent/mo (Enterprise) |
| AI fees | Add-on | $50/agent + $1 per AI resolution |
Gorgias charges per ticket (a customer email, chat, or DM that opens a conversation). Zendesk charges per agent with unlimited tickets.
A 5-agent Shopify store handling 1,000 monthly tickets: Gorgias $300/month vs Zendesk $275/month + $1,000 for AI = $1,275/month. Gorgias wins.
A 20-agent enterprise team handling 50,000 monthly tickets: Gorgias $750/month flat is impossible (you would need a custom plan with 50K+ ticket allowance). Zendesk Professional 20 agents = $2,300/month with predictable scaling. Zendesk wins on pricing transparency at scale.
Key takeaway: Gorgias rewards low-ticket-volume teams with high agent counts. Zendesk rewards high-ticket-volume teams with predictable agent counts.
Gorgias was built for Shopify. The integration is native and deep.
Gorgias Shopify advantages:
Zendesk's Shopify integration:
For pure Shopify support speed, Gorgias agents handle orders faster than Zendesk agents using a Shopify integration. The difference is meaningful at high volume.
Both tools have AI, but with very different positioning.
Zendesk AI:
Gorgias AI:
For complex SaaS or service-based support questions, Zendesk's AI is more capable. For high-volume e-commerce questions that mostly look like "where is my order," Gorgias AI handles them efficiently.
Both tools cover the major channels. Zendesk has more breadth. Gorgias has more e-commerce-specific channels.
| Channel | Gorgias | Zendesk |
|---|---|---|
| Yes | Yes | |
| Live chat | Yes | Yes |
| Facebook Messenger | Yes | Yes |
| Yes | Yes | |
| Yes | Yes (higher plans) | |
| SMS | Yes | Yes |
| Voice | Add-on | Add-on |
| Twitter/X | Yes | Yes |
| No | Yes | |
| Custom apps | Limited | 1,500+ Marketplace |
Zendesk's marketplace ecosystem has 1,500+ apps and integrations. Gorgias has a smaller, e-commerce-focused integration list (Shopify, BigCommerce, Klaviyo, ReCharge, Yotpo, Loop Returns, etc.).
Gorgias is faster to deploy. A single-store Shopify team can be live in 1-3 days with all integrations and macros configured. The platform is opinionated about how an e-commerce support team should work, which removes decisions.
Zendesk is more configurable, which means more decisions and longer setup. A 5-agent team typically takes 1-3 weeks with proper triggers, views, macros, SLAs, and help center setup. Many companies hire a Zendesk admin or pay implementation partners $5,000-$25,000 for proper deployment.
Both Gorgias and Zendesk are full helpdesk platforms with substantial monthly costs. If your team is small (under 5 agents), your support volume is moderate (under 500 tickets/month), and you want AI in the base price, both tools are likely overkill.
Boei is a lighter alternative for teams that want AI, multi-channel, and lead capture without per-ticket pricing:
It is not a full ticketing system with deep SLAs, but for small teams that get pulled into Gorgias or Zendesk because there is no lighter option, Boei often covers the actual workload.
Try it yourself: Compare Boei vs Zendesk or start a 7-day free trial. No credit card required.
Pick Gorgias if:
Pick Zendesk if:
Pick neither if:
No, but it works best with Shopify and BigCommerce. Gorgias also integrates with Magento and supports general email, chat, and social channels. However, the deepest features (in-ticket order management, refund actions) are most polished on Shopify. For non-e-commerce businesses, Zendesk is usually the better fit.
Sometimes. If your store has 10+ agents, complex SLAs, and integrations beyond e-commerce (custom CRM, billing systems, internal tools), Zendesk's depth pays off. For most Shopify stores under 10 agents, Gorgias delivers more relevant features at a lower cost. Boei is also worth considering for teams that want AI and multi-channel without ticketing depth.
Zendesk's AI is more powerful for complex questions, but charges $1 per AI resolution on top of a $50/agent monthly add-on. Gorgias AI is more focused on e-commerce patterns (order status, returns) and generally costs less per resolution. For e-commerce-specific use cases, Gorgias AI quality is comparable. For general support outside e-commerce, Zendesk wins.
Yes. Both Gorgias and Zendesk support migration tools that import tickets, contacts, and macros. Help Desk Migration is a popular third-party tool that handles the data transfer. Plan for 1-2 weeks for a clean migration including agent training, integration rebuilding, and parallel running before full cutover.
No. Gorgias starts at $10/month for 50 tickets on the Starter plan. Zendesk does not have a free plan either, but offers a free trial. For teams that want a free helpdesk option, Freshdesk (free up to 10 agents) and HubSpot Service Hub (free with limits) are better starting points.
Boei is not a full ticketing system, but it is a strong fit for small Shopify or e-commerce stores that want AI, multi-channel, and lead capture on flat plan pricing. It includes website chat, WhatsApp, Instagram, Messenger, and 47 other channels in one inbox starting at $19/month. For order-management depth and ticketing SLAs, Gorgias is still the better choice. For general AI and multi-channel coverage at low cost, Boei is worth a look.
Article by
Ruben is the founder of Boei, with 12+ years of experience in conversion optimization. Former IT consultant at Ernst & Young and Accenture, where he helped product teams at Shell, ING, Rabobank, Aegon, NN, and AirFrance/KLM optimize their digital experiences. Now building tools to help businesses convert more website visitors into customers.
Get 30% more conversations and effortlessly convert them into customers.
Don't wait, experience it for free yourself!
URL
Trusted by 17,000+ businesses
Quick 5-min, no code setup
Learn how internal chatbots help employees find answers faster. 8 use cases, tool comparison, setup steps, and ROI data for HR, IT, and operations teams.
Discover how a lead generation chatbot captures, qualifies, and converts leads 24/7. Complete 2026 guide with strategies, examples, and setup steps.
Build a lead generation funnel that converts 3x better. Simple 6-step guide with examples, tools, and AI tips to turn visitors into customers.
Learn how to become a lead generation specialist and generate leads for your business. Discover the key skills, strategies, and tools needed for success.
Learn how to build a lead pipeline with AI and CRM. Automate capture, qualification, nurture, and close stages to convert more visitors.