Add an AI chatbot to your Shopline store in 5 minutes. Answer product questions automatically, reduce cart abandonment, and capture leads around the clock.
Shopline powers e-commerce across Asia and beyond. But even the best product pages can't answer every customer question. An AI chatbot for Shopline bridges that gap. Providing instant answers about products, shipping, and returns 24/7.
Boei's Shopline chatbot learns directly from your store. It reads your product descriptions, policies, and FAQ pages. When customers have questions, they get accurate answers based on your actual content. Reducing cart abandonment and support tickets.
Why Shopline merchants choose Boei:
Product-aware AI. Train on your product catalog for accurate sizing, features, and availability answers
Multilingual support. Essential for cross-border selling. Supports 95+ languages including Chinese, English, Japanese, and Korean
Reduce cart abandonment. Answer pre-purchase questions instantly before customers leave
24/7 customer support. Handle inquiries during off-hours and peak shopping periods
Simple installation. Add via Shopline's custom code feature, no app required
Customers with unanswered questions leave. The AI responds instantly about sizing, shipping, and product details.
Multilingual for Asia
Support customers in Chinese, English, Japanese, Korean, and 90+ more languages automatically.
Answer Product Questions
Train on your product catalog. Answer questions about features, compatibility, sizing, and availability.
24/7 Customer Support
Handle inquiries during peak shopping hours, holidays, and when your team is offline.
Quick Setup
Simple Setup
Get your AI chatbot live on Shopline in under 5 minutes
1
Access Custom Code
In Shopline Admin, go to Online Store Design → Pages → Advanced Page. Click the Footer button and enable the new footer builder, or use the Custom Code app.
2
Paste Your Boei Code
Get your unique installation code from the Boei dashboard. Paste it in the custom code section or footer builder and save.
3
Train on Products
In Boei dashboard, enter your Shopline store URL. The AI crawls your products, collections, and policies automatically.
E-commerce Features
Built for Shopline
Works perfectly with your Shopline store
Product Training
Train AI on your entire product catalog. Accurate answers about features, specs, and availability.
Cross-border Ready
Support international customers in their language. Essential for Shopline's global reach.
Shipping Questions
Answer delivery times, shipping costs, and tracking questions automatically.
Returns & Refunds
Explain your return policy clearly. Reduce support tickets about returns.
Inventory Aware
Let customers know about stock status and availability for specific variants.
Payment Questions
Explain accepted payment methods and help with checkout issues.
Lead Flow
Capture leads with structured question flows. Ask for name, email, phone, and company inside the chat conversation.
Choose Your AI Model
Pick from OpenAI, Anthropic, Google, or Mistral. Switch models anytime from your dashboard.
Exact Answers
Override AI responses for specific questions. Bulk-import Q&A pairs via Excel template.
Compare Options
Boei vs Other Shopline Chatbots
See how we compare to alternatives
Feature
Boei
Tidio
LiveChat
Tawk.to
Starting price
from $19/mo
€39/mo
$24/mo
Free
AI conversations
2,000/mo
50-1,000
Add-on
✗
Train on products
Yes
Limited
✗
✗
Multilingual (95+ languages)
Yes
Limited
Limited
Limited
Lead capture
Yes
Yes
Yes
Limited
GDPR compliant (EU servers)
Yes
✗
✗
✗
Bottom line: Tidio AI costs €39/mo with limited languages. Boei gives you AI-powered automation for from $19/mo with full multilingual support.
Perfect for E-commerce Support
Shopline merchants need to answer the same questions repeatedly: shipping times, product details, return policies. The AI chatbot handles these automatically, freeing your team for complex issues.
✓Answer 'When will my order arrive?' with your shipping info
✓Explain product features and help customers choose
✓Handle 'Can I return this?' with your policy details
✓Provide sizing guidance and compatibility info
✓Capture leads from visitors who aren't ready to buy
How a Shopline Fashion Store Increased Conversions
✦
Fashion Store Reduces Cart Abandonment by 35%
A growing fashion brand on Shopline was losing sales to unanswered sizing questions. Customers would add items to cart but leave without purchasing when they couldn't get quick answers about fit.
Pro Tips
Get More From Your Shopline Chatbot
1
Create Detailed Product Descriptions
The AI learns from your content. Comprehensive product descriptions lead to better chatbot answers.
2
Add a Size Guide Page
Create a dedicated sizing page with measurements. Include it in AI training for accurate sizing advice.
3
Update Shipping Policies
Keep your shipping and returns pages current. The AI uses this info to answer customer questions.
4
Set Up Quick Replies
Configure buttons: 'Track order', 'Sizing help', 'Returns'. Customers can tap instead of type.
Need Help?
Troubleshooting Common Issues
Chatbot not appearing?
Clear your Shopline cache and browser cache. Verify the script is placed before
in your theme files.Only showing on some pages?
Make sure you added the script to the main theme file (theme.liquid or equivalent) that loads on all pages.
AI not learning product details?
Ensure your product pages are publicly accessible. Add your product feed URL to training if automatic crawling misses items.
Language detection issues?
The chatbot auto-detects browser language. You can also configure a default language in your Boei dashboard.
What E-commerce Owners Say
Dr. Kirk Sanford
CEO & Founder, Longevity Medical Institute
★★★★★
It's all upside — Boei dramatically improves responsiveness, patient conversion, and operational efficiency, and the ROI is easily justified.
Susan Jones
Founder/CEO, WebMaxSEO
★★★★★
We initially installed Boei on our agency website to test its capabilities, and the results were so impressive that we've now implemented it across approximately 10 client sites. The AI chatbot not only learns from each website's unique content but also provides valuable data for our SEO strategies.
Koen Rens
Owner, Luxe Kattenhotel
★★★★★
It's super easy for end users to contact us using Boei. It's clear and extremely user-friendly. With the drag and drop editor, I was ready in only a few minutes.
David K.
CEO Small-Business (50 or fewer emp.)
★★★★★
What do you like best about Boei? I'm giving 10 points. Why? This app is super easy. You can configure your chat widget in 5 minutes, add a JS script to your "header" in your theme and wooollaaa done. Nothing hard. We have been using Boei mainly for small corporate websites. It really solves our need to have a small chat widget which does not add up 150Kb and XXXXX JS scripts. It's really lightweight and it does not affect your website speed.
Seif Ahmed
@seif588
★★★★★
I have been using Boei for over a year. It is very simple yet effective to implement it. Support is great - Ruben is always responsive and helpful. The product has also added new features which I have not yet needed but good to know Ruben is always working hard to add value to users of Boei. I am sure there are other similar solutions but for the price, support and features (and future updates), this is a great value.
Irfan
@mak_web_media
★★★★★
I have been using BOEI for over a year and absolutely amazed with the growth and new features. I recommend BOEI to anyone who is looking to increase website engagement with multiple communication channels.
Peter C
@peter_c1
★★★★★
Great founder Ruben , responds personally to emails, and always looking to improve Boei.
Andrew Lee
@fromlife89
★★★★★
It's a great tool especially for managing multiple websites and agencies.
Grzegorz G.
★★★★★
I have a quick chat on each page, so it simplifies the way my clients can get in touch with me. It was very easy to implement and they continue to improve this software and are open to feedback. An easy way to add a communication widget to the website. I like best that it supports Messenger and Whatsaap, phone, email and live chat and it is easy to translate for multilingual pages. I can't think about real drowbacks. The [SENSITIVE CONTENT] reply all the support questions quickly and effectively, they are open to feedback. I had no issues at all with this software. Maybe if they could add some protection against spammers if you use the contact form and in some future add a chatbot, that would be fantastic.
Joshua G.
★★★★★
I was looking for a chat app to easily communicate with my customers. I didn't want to install anything overly complex and I just wanted something that worked within minutes. After briefly using Boei, I knew it was right for me. It's super lightweight and easy to use, plus it has all the chat bots that you might need! Highly recommend to anyone looking for something simple. I wish there was a better UI or more design options.
Ronald D.
Director Small-Business (50 or fewer emp.)
★★★★★
What do you like best about Boei? Simple, easy to use and implement with little technical support What do you dislike about Boei? Logo deisgns can be improved and some customization of logos of different widgets What problems is Boei solving and how is that benefiting you? On multiple sites, users require different feedback channels. This allows simple customization
Fahd T.
Founder Small-Business (50 or fewer emp.)
★★★★★
What do you like best about Boei? The best part is the simplicity of the product and ease of use. What do you dislike about Boei? The weak part is the lack of depth for advanced users. What problems is Boei solving and how is that benefiting you? Helps capture visitors using different communication channels under one platform.
Vance W.
★★★★★
We have been using Boei for many clients over the past year and the impact on the page speed is negligible and helps convert website visitors to warm leads. Ease of deployment, lightweight code, and overall flexibility and functionality. The form component isn't exactly flexible and extensive enough for most uses so we often have to use another form solution.
Julien V.
Développeur d'e-commerce Small-Business (50 or fewer emp.)
★★★★★
What do you like best about Boei? Lightweight, opens instantly, lot of features (whatsapp, messenger, contact form, links) What do you dislike about Boei? Not including a built-in chat app, more design customizations could be good What problems is Boei solving and how is that benefiting you? Allowing website visitors to contact us through their preferred channel (whatsapp, phone call, etc)
Chandra Kusuma
★★★★★
The greatest chat widget for websites I have ever tried. It's quite light and not reduce the site loading speed. Quite easy to install on any type of sites/CMS platform. The features and integrations is continuously developed. The support Ruben and his team provide is the best. Easily number one pick.
Cristian Trappolini
★★★★★
I want to leave this review because I want to tell you 2 important things: one is that those who don't speak English well often find themselves having to live with Google Translate as their best friend, and the other is that BOEI is fantastic, simple and intuitive even for those who don't speak English well. I am really enthusiastic about the ease of use from the first time, which I rarely find in a similar app. Personally I recommend it to everyone!
Renaat Sioncke
★★★★★
Boei.helps is an easy-to-use app to connect a support/help icon to your website. I just set up four websites with different social media links, all in no time. Boei helps to customize and speed up my website building work-flow.
Fran Tully
★★★★★
Very happy to give 5 Stars for this plugin. Over 70% of my business enquiries are coming from Smartphone users based on my Google Analytics. Boei allows those users to contact me on their preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. It's a pop up with a GIF that looks great on my site. And it gives the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now, and I am very happy to recommend. I would try the free version first so you are sure. Thanks Fran
Proinsias M.
★★★★★
It was very easy to configure and setup on my website. The only issue I had to deal with was to decide what channels not to include in the pop up on the website. I need to be clear what are the essential channels to include for each site that I design. Very happy to give Top Marks to this Plugin. Most of my business enquiries are coming from Smartphone users based on my Analytics. Boei allows those users in particular contact me on the preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. Its a pop up and also give the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now and I am very happy to recommend. I need to make sure I am not including channel options that are not relevant, so I need to be sure of my target audience to avoid clutter when the pop up is activated.
Gavin S.
★★★★★
It makes it easier for website visitors to engage with me on the channel of their choice. Installing Boei was simple, took less than 5 minutes, and I was up and running. What I liked is that you can install it on Wordpress, HTML, and even on other page builders. You can use it with WhatsApp, Telegram, Live chat, Facebook messenger, or any combination of them at once so that visitors can pick the channel they're most comfortable with. None at the moment, everything is working as it should be.
Sara Hall
★★★★★
How is this possible? I have been searching for a service like boei, without success for over a year. What magic is this? Isn't set up supposed to be supremely complicated, involving a coding degree, extensive technical knowledge and possibly a miracle? Boei just works. It works so well I was suspicious of it for nearly a whole week, sending endless texts and emails to myself in utter disbelief, when it failed to keel over! Set up is straight forward, easy and takes minutes. Seriously, I cannot recommend Boei enough.
Dr. Kirk Sanford
CEO & Founder, Longevity Medical Institute
★★★★★
It's all upside — Boei dramatically improves responsiveness, patient conversion, and operational efficiency, and the ROI is easily justified.
Susan Jones
Founder/CEO, WebMaxSEO
★★★★★
We initially installed Boei on our agency website to test its capabilities, and the results were so impressive that we've now implemented it across approximately 10 client sites. The AI chatbot not only learns from each website's unique content but also provides valuable data for our SEO strategies.
Koen Rens
Owner, Luxe Kattenhotel
★★★★★
It's super easy for end users to contact us using Boei. It's clear and extremely user-friendly. With the drag and drop editor, I was ready in only a few minutes.
David K.
CEO Small-Business (50 or fewer emp.)
★★★★★
What do you like best about Boei? I'm giving 10 points. Why? This app is super easy. You can configure your chat widget in 5 minutes, add a JS script to your "header" in your theme and wooollaaa done. Nothing hard. We have been using Boei mainly for small corporate websites. It really solves our need to have a small chat widget which does not add up 150Kb and XXXXX JS scripts. It's really lightweight and it does not affect your website speed.
Seif Ahmed
@seif588
★★★★★
I have been using Boei for over a year. It is very simple yet effective to implement it. Support is great - Ruben is always responsive and helpful. The product has also added new features which I have not yet needed but good to know Ruben is always working hard to add value to users of Boei. I am sure there are other similar solutions but for the price, support and features (and future updates), this is a great value.
Irfan
@mak_web_media
★★★★★
I have been using BOEI for over a year and absolutely amazed with the growth and new features. I recommend BOEI to anyone who is looking to increase website engagement with multiple communication channels.
Peter C
@peter_c1
★★★★★
Great founder Ruben , responds personally to emails, and always looking to improve Boei.
Andrew Lee
@fromlife89
★★★★★
It's a great tool especially for managing multiple websites and agencies.
Grzegorz G.
★★★★★
I have a quick chat on each page, so it simplifies the way my clients can get in touch with me. It was very easy to implement and they continue to improve this software and are open to feedback. An easy way to add a communication widget to the website. I like best that it supports Messenger and Whatsaap, phone, email and live chat and it is easy to translate for multilingual pages. I can't think about real drowbacks. The [SENSITIVE CONTENT] reply all the support questions quickly and effectively, they are open to feedback. I had no issues at all with this software. Maybe if they could add some protection against spammers if you use the contact form and in some future add a chatbot, that would be fantastic.
Joshua G.
★★★★★
I was looking for a chat app to easily communicate with my customers. I didn't want to install anything overly complex and I just wanted something that worked within minutes. After briefly using Boei, I knew it was right for me. It's super lightweight and easy to use, plus it has all the chat bots that you might need! Highly recommend to anyone looking for something simple. I wish there was a better UI or more design options.
Ronald D.
Director Small-Business (50 or fewer emp.)
★★★★★
What do you like best about Boei? Simple, easy to use and implement with little technical support What do you dislike about Boei? Logo deisgns can be improved and some customization of logos of different widgets What problems is Boei solving and how is that benefiting you? On multiple sites, users require different feedback channels. This allows simple customization
Fahd T.
Founder Small-Business (50 or fewer emp.)
★★★★★
What do you like best about Boei? The best part is the simplicity of the product and ease of use. What do you dislike about Boei? The weak part is the lack of depth for advanced users. What problems is Boei solving and how is that benefiting you? Helps capture visitors using different communication channels under one platform.
Vance W.
★★★★★
We have been using Boei for many clients over the past year and the impact on the page speed is negligible and helps convert website visitors to warm leads. Ease of deployment, lightweight code, and overall flexibility and functionality. The form component isn't exactly flexible and extensive enough for most uses so we often have to use another form solution.
Julien V.
Développeur d'e-commerce Small-Business (50 or fewer emp.)
★★★★★
What do you like best about Boei? Lightweight, opens instantly, lot of features (whatsapp, messenger, contact form, links) What do you dislike about Boei? Not including a built-in chat app, more design customizations could be good What problems is Boei solving and how is that benefiting you? Allowing website visitors to contact us through their preferred channel (whatsapp, phone call, etc)
Chandra Kusuma
★★★★★
The greatest chat widget for websites I have ever tried. It's quite light and not reduce the site loading speed. Quite easy to install on any type of sites/CMS platform. The features and integrations is continuously developed. The support Ruben and his team provide is the best. Easily number one pick.
Cristian Trappolini
★★★★★
I want to leave this review because I want to tell you 2 important things: one is that those who don't speak English well often find themselves having to live with Google Translate as their best friend, and the other is that BOEI is fantastic, simple and intuitive even for those who don't speak English well. I am really enthusiastic about the ease of use from the first time, which I rarely find in a similar app. Personally I recommend it to everyone!
Renaat Sioncke
★★★★★
Boei.helps is an easy-to-use app to connect a support/help icon to your website. I just set up four websites with different social media links, all in no time. Boei helps to customize and speed up my website building work-flow.
Fran Tully
★★★★★
Very happy to give 5 Stars for this plugin. Over 70% of my business enquiries are coming from Smartphone users based on my Google Analytics. Boei allows those users to contact me on their preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. It's a pop up with a GIF that looks great on my site. And it gives the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now, and I am very happy to recommend. I would try the free version first so you are sure. Thanks Fran
Proinsias M.
★★★★★
It was very easy to configure and setup on my website. The only issue I had to deal with was to decide what channels not to include in the pop up on the website. I need to be clear what are the essential channels to include for each site that I design. Very happy to give Top Marks to this Plugin. Most of my business enquiries are coming from Smartphone users based on my Analytics. Boei allows those users in particular contact me on the preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. Its a pop up and also give the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now and I am very happy to recommend. I need to make sure I am not including channel options that are not relevant, so I need to be sure of my target audience to avoid clutter when the pop up is activated.
Gavin S.
★★★★★
It makes it easier for website visitors to engage with me on the channel of their choice. Installing Boei was simple, took less than 5 minutes, and I was up and running. What I liked is that you can install it on Wordpress, HTML, and even on other page builders. You can use it with WhatsApp, Telegram, Live chat, Facebook messenger, or any combination of them at once so that visitors can pick the channel they're most comfortable with. None at the moment, everything is working as it should be.
Sara Hall
★★★★★
How is this possible? I have been searching for a service like boei, without success for over a year. What magic is this? Isn't set up supposed to be supremely complicated, involving a coding degree, extensive technical knowledge and possibly a miracle? Boei just works. It works so well I was suspicious of it for nearly a whole week, sending endless texts and emails to myself in utter disbelief, when it failed to keel over! Set up is straight forward, easy and takes minutes. Seriously, I cannot recommend Boei enough.
Mike Foston
★★★★★
Just about as easy as it gets. It uses all the ways you already have to connect to you, lets your customers choose how they want to connect, and doesn't give you another place to check for messages. Has plenty of configuration options, and support has been very responsive, and willing to listen to ideas to make improvements. Really pleased with how it looks on my sites as well. Bit of a bargain!
Lukáš H.
★★★★★
Ease of use and the number of possible integrations. Honestly I can't say there is anything I didn't like when using Boei.
Bikram K. S.
★★★★★
Boei has been a time saver for me. I was looking for a way to integrate various social media chat options into my website so that my customers can contact me using the platform of their choice. I tried 3-4 other platforms but nothing came closer to the experience I finally got from Boei. Its WhatsApp and Google Map integration bought me over. I just wish it has support for Frase assistant and Gist assistant. Ease of use, and painless integration of various chat platforms. lacking integration with Frase and Gist and some of the labels are confusing.
Jay F.
★★★★★
I like that Boei is an AI that learns and continues improving by using our website's information to best answer user questions and guide them on our site. The ease of use is fantastic, requiring no coding or extensive setup work. I was able to have it running on our website in less than 30 minutes even with full customization. If I were to grade the setup ease on a scale of 1 to 10, I would give it an 11.
Ilias A.
SEO Specialist
★★★★★
Boei is pretty straight-forward to setup. It is lightweight and converts website visitors into leads without over-effort. It simply works on autopilot, while you receive weekly reports on its performance with suggestions for improvement! After setting it up, I just have more leads. Simple.
Jon
★★★★★
I have followed the intuitive process to set this up on a number of my sites. It has always been easy and it has worked right out of the box. I like the fact that it is a simple widget that can be customized to any channels you wish to add.
Weboo.gr
★★★★★
Setting up Boei is a piece of cake. It's lightweight and does all the hard work for you — converting visitors into leads without too much effort. And, to top it off, you get weekly reports with recommendations on how to optimize performance! The support is direct and to the point, and its features are improving steadily.
Dieter Staudinger
★★★★★
Boei is the superglue that bonds together our communication with our leads and customers, in the channels they most value. Boei is simple to setup and easy to use. Our team loves Boei and we highly recommend you take a look how Boei can help up your communication game!
Jeremy Smith
★★★★★
Boei is reliable, and brilliant at combining multiple tools together for taking care of prospects or customers. You can integrate tools you already use, plus add a few on their own. Great software.
Brendah Akoth
★★★★★
Very great app! It does as it says and it's the most editable chat plugin compared to the others. A few days after installing it, I got inquiries and it opened my eyes to my audience. So it works and saves me time! Great automation partner!
Alexander Martenson
★★★★★
I'm impressed with Boei. The application is simple and intuitive. Having this kind of availability for my prospects coming through my website is vital to my business.
Sheeny
★★★★★
Love this service. My customers can contact me with over a dozen different communication apps whatever they prefer so you never lose out on a customer that might be shy of say WhatsApp and use Viber instead.
Nuno
★★★★★
Boei is a lightweight alternative to live chat plugins, talk to customers on their favorite channels. It has many integrations and you can use on WordPress, Shopify or any website using custom HTML. Not only Boei has good customer service but will also help yours.
Robert-Jan
CEO/Founder
★★★★★
Ruben has built an amazing and straightforward chat solution. Just let the client chose which option he wants to use! But it doesn't stop there. You can also add buttons that link to an external website, other pages on your website, integrate your chatbot, and so on. So simple, yet so powerful!
CyberCooker
★★★★★
Nowadays, omnichannel offers us great advantages, but when we want to incorporate all the channels in our site we face a great dilemma: to include icons for each channel, generating visual saturation and confusion. It is here where Boei becomes a fantastic tool, since in a simple way it gives us the necessary order to provide our customers with a wide range of channels so that they can choose the one they feel most comfortable to communicate with us.
Eddine
★★★★★
Boei is genuinely one of the most underrated tools on AppSumo. It's lightweight, super easy to install, and gives you so many options to connect with your website visitors. Whether it's WhatsApp, Messenger, email, or a simple contact form, Boei covers it all in one clean, customizable widget. What I love most is how versatile it is — it fits seamlessly with my site, doesn't slow things down, and caters to every visitor's preferred way of communication.
Jairo R.
Account Executive
★★★★★
Excellent product and service. I can't complain about the level of support I've received. They are receptive to customer feedback and have a public roadmap.
Jaime M.
Co-Founder
★★★★★
A simple and minimalistic tool with a lot of power! Displaying all of our contacts in a compact and easy to access way.
Stefan M.
CEO
★★★★★
The integration of communication channels like WhatsApp, Facebook Messenger and Telegram as chat widgets on every page I like, the customizability and the very easy setup. Best Chat and Communication Widget I ever used.
Albert H.
Trainer
★★★★★
I used Replain before, but that is very complicated to manage. I searched for this solution for a long time and I really like it very much! Best solution for communication through your website!
Andres S.
Director
★★★★★
I use the tool on my website to get in touch with my visitors and without having to publish a form that could be abused by spammers. Communication is more fluent and direct as each user can choose their preferred channel to get in touch. Easy to use, many messaging options, customization, easy to implement on virtually any website, reports and analytics, fast to load.
Mike Foston
★★★★★
Just about as easy as it gets. It uses all the ways you already have to connect to you, lets your customers choose how they want to connect, and doesn't give you another place to check for messages. Has plenty of configuration options, and support has been very responsive, and willing to listen to ideas to make improvements. Really pleased with how it looks on my sites as well. Bit of a bargain!
Lukáš H.
★★★★★
Ease of use and the number of possible integrations. Honestly I can't say there is anything I didn't like when using Boei.
Bikram K. S.
★★★★★
Boei has been a time saver for me. I was looking for a way to integrate various social media chat options into my website so that my customers can contact me using the platform of their choice. I tried 3-4 other platforms but nothing came closer to the experience I finally got from Boei. Its WhatsApp and Google Map integration bought me over. I just wish it has support for Frase assistant and Gist assistant. Ease of use, and painless integration of various chat platforms. lacking integration with Frase and Gist and some of the labels are confusing.
Jay F.
★★★★★
I like that Boei is an AI that learns and continues improving by using our website's information to best answer user questions and guide them on our site. The ease of use is fantastic, requiring no coding or extensive setup work. I was able to have it running on our website in less than 30 minutes even with full customization. If I were to grade the setup ease on a scale of 1 to 10, I would give it an 11.
Ilias A.
SEO Specialist
★★★★★
Boei is pretty straight-forward to setup. It is lightweight and converts website visitors into leads without over-effort. It simply works on autopilot, while you receive weekly reports on its performance with suggestions for improvement! After setting it up, I just have more leads. Simple.
Jon
★★★★★
I have followed the intuitive process to set this up on a number of my sites. It has always been easy and it has worked right out of the box. I like the fact that it is a simple widget that can be customized to any channels you wish to add.
Weboo.gr
★★★★★
Setting up Boei is a piece of cake. It's lightweight and does all the hard work for you — converting visitors into leads without too much effort. And, to top it off, you get weekly reports with recommendations on how to optimize performance! The support is direct and to the point, and its features are improving steadily.
Dieter Staudinger
★★★★★
Boei is the superglue that bonds together our communication with our leads and customers, in the channels they most value. Boei is simple to setup and easy to use. Our team loves Boei and we highly recommend you take a look how Boei can help up your communication game!
Jeremy Smith
★★★★★
Boei is reliable, and brilliant at combining multiple tools together for taking care of prospects or customers. You can integrate tools you already use, plus add a few on their own. Great software.
Brendah Akoth
★★★★★
Very great app! It does as it says and it's the most editable chat plugin compared to the others. A few days after installing it, I got inquiries and it opened my eyes to my audience. So it works and saves me time! Great automation partner!
Alexander Martenson
★★★★★
I'm impressed with Boei. The application is simple and intuitive. Having this kind of availability for my prospects coming through my website is vital to my business.
Sheeny
★★★★★
Love this service. My customers can contact me with over a dozen different communication apps whatever they prefer so you never lose out on a customer that might be shy of say WhatsApp and use Viber instead.
Nuno
★★★★★
Boei is a lightweight alternative to live chat plugins, talk to customers on their favorite channels. It has many integrations and you can use on WordPress, Shopify or any website using custom HTML. Not only Boei has good customer service but will also help yours.
Robert-Jan
CEO/Founder
★★★★★
Ruben has built an amazing and straightforward chat solution. Just let the client chose which option he wants to use! But it doesn't stop there. You can also add buttons that link to an external website, other pages on your website, integrate your chatbot, and so on. So simple, yet so powerful!
CyberCooker
★★★★★
Nowadays, omnichannel offers us great advantages, but when we want to incorporate all the channels in our site we face a great dilemma: to include icons for each channel, generating visual saturation and confusion. It is here where Boei becomes a fantastic tool, since in a simple way it gives us the necessary order to provide our customers with a wide range of channels so that they can choose the one they feel most comfortable to communicate with us.
Eddine
★★★★★
Boei is genuinely one of the most underrated tools on AppSumo. It's lightweight, super easy to install, and gives you so many options to connect with your website visitors. Whether it's WhatsApp, Messenger, email, or a simple contact form, Boei covers it all in one clean, customizable widget. What I love most is how versatile it is — it fits seamlessly with my site, doesn't slow things down, and caters to every visitor's preferred way of communication.
Jairo R.
Account Executive
★★★★★
Excellent product and service. I can't complain about the level of support I've received. They are receptive to customer feedback and have a public roadmap.
Jaime M.
Co-Founder
★★★★★
A simple and minimalistic tool with a lot of power! Displaying all of our contacts in a compact and easy to access way.
Stefan M.
CEO
★★★★★
The integration of communication channels like WhatsApp, Facebook Messenger and Telegram as chat widgets on every page I like, the customizability and the very easy setup. Best Chat and Communication Widget I ever used.
Albert H.
Trainer
★★★★★
I used Replain before, but that is very complicated to manage. I searched for this solution for a long time and I really like it very much! Best solution for communication through your website!
Andres S.
Director
★★★★★
I use the tool on my website to get in touch with my visitors and without having to publish a form that could be abused by spammers. Communication is more fluent and direct as each user can choose their preferred channel to get in touch. Easy to use, many messaging options, customization, easy to implement on virtually any website, reports and analytics, fast to load.
See AI Chatbot in Action
Real stores using Boei's AI chatbot
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Add More Contact Channels
Combine AI chatbot with other ways for customers to reach you
Go to Online Store → Themes → Edit Code. Add the Boei script before
in your theme file and save.
Will it slow down my Shopline store?
No. The Boei script is under 50KB and loads asynchronously. Won't affect loading speed or SEO.
Can it answer questions about my products?
Yes. Train the AI on your product catalog and it will answer questions about features, sizing, availability, and more.
Does it support multiple languages?
Yes. Supports 95+ languages including Chinese, English, Japanese, Korean, and more. Perfect for cross-border selling.
Which AI models does Boei use?
GPT-5 from OpenAI and Claude from Anthropic. We automatically select the best model for each query.
Will the AI make up product information?
No. Boei only answers based on your actual product data and content. Shows sources and admits when unsure.
Can I use it on multiple Shopline stores?
Yes. Your subscription covers unlimited websites. Create separate chatbots for each store.
Is it GDPR compliant?
Yes. EU servers (Nuremberg), no training on conversations, cookieless mode available.
Does the AI chatbot work on WhatsApp too?
Yes. Boei’s AI chatbot works on your website and on WhatsApp. Incoming WhatsApp messages get automatic AI replies, and all conversations land in your shared inbox with AI summaries.
Can I choose which AI model powers the chatbot?
Yes. Boei supports OpenAI, Anthropic, Google, and Mistral models. You can switch models anytime from your dashboard settings. All models train on your website content automatically.
Ready to Add AI Chat to Shopline?
Join e-commerce stores using Boei. Setup takes 5 minutes.