For small businesses · 17,000+ websites

Most chatbots answer questions.

Boei captures leads and closes deals.

AI agent + inbox + CRM for small businesses. Turn website visitors into booked customers, automatically.

GDPR compliant
5-minute setup
Cancel anytime

Starts at $19/month · No credit card · Live in 10 minutes

Enterprise? Schedule a demo →

Andrew Lee David S. Vance W. Grant Nitesh Manav
from 159 reviews
17,000+
websites
118M+
visitors served
4M+
chats started
60+
countries

The shift

Visitors don't want answers. They want results.

A regular chatbot replies. Boei takes the next step. Captures the lead, books the call, sends the quote, follows up until they close.

Regular chatbot

  • Answers from a knowledge base
  • Asks for name and email
  • Hands off to a human

Resolves

~25%

Boei AI agent

  • Captures leads in conversation
  • Books appointments, sends quotes
  • Follows up until the deal closes

Customers report up to

80%

Start simple. Expand when ready.

You don't need to set up everything on day one. Start with a widget. Add lead capture. Turn on the agent when you're ready.

1

Step 1 · Day one

Install the widget on your site

One snippet of code, or a plugin for WordPress, Shopify, Wix, Webflow. Visitors can chat, request quotes, book a call, or message you on WhatsApp. Live in 10 minutes.

AI chat Contact form WhatsApp Calendar booking
2

Step 2 · Week one

Capture every lead, escalate to your team

Three lead flows trigger automatically: contact form, quote request, and seamless lead capture during conversation. Conversations land in a shared inbox where your team picks up with full context and an AI-suggested reply.

Lead flows Shared inbox AI copilot Multi-agent

One brain, every channel

One AI agent. Every channel.

Trained once on your business. The same agent replies on your website, WhatsApp, email, and SMS — with full context, every time.

Website

Embedded chat that captures leads in conversation, books meetings, and answers questions 24/7.

WhatsApp

AI replies on your WhatsApp Business number. Same brain, same context, same inbox.

Email

Auto-reply to inbound emails with the agent that already knows your business.

SMS

Text conversations powered by the same agent. Confirmations, reminders, follow-ups.

Explore the platform

Four layers, one platform.

Click any layer to see how it works.

The AI agent that takes actions

Tell it what to do in plain language. It figures out the integrations, builds the actions, and runs a test. No flowcharts, no code.

Check data
Inventory, orders, status via API
Calculate quotes
Loans, insurance, custom logic
Book appointments
Google Calendar with confirmations
Update CRM
Built-in or HubSpot
Send messages
Email, WhatsApp, SMS follow-ups
Connect any tool
Zapier, webhooks, custom APIs
Explore AI actions →

Real results

Healthcare clinic books 10 consults a day, automatically

KS
Dr. Kirk Sanford
CEO, Longevity Medical Institute

“It's all upside. Boei dramatically improves responsiveness, patient conversion, and operational efficiency. The ROI is easily justified.”

15,815
leads in 3 months
150-200
daily inquiries
6%+
lead-to-consult rate
~10/day
consults booked

Before

Manual forms, 24h follow-up, missed inquiries.

After

Instant AI replies, Zoom consultations booked automatically.

Read full case study →

“Boei helps us turn more website visitors into qualified leads without adding friction. Our clients see better conversions because visitors get answers instantly and can take action right away.”

YD
Yde van Deutekom
Tree Online

Built for your business

From service businesses to ecom shops

🩺

Service businesses

Healthcare, consulting, agencies

Capture leads, qualify intent, calculate quotes, book consultations, follow up until they close.

  • ·Lead qualification flows
  • ·Calendar booking integration
  • ·Custom quote calculations
  • ·AI follow-up on open deals
🛒

Ecommerce

Shopify, WooCommerce, custom shops

Answer product questions, look up orders, handle returns, recover carts via WhatsApp.

  • ·Product catalog sync
  • ·Order status lookup
  • ·Return and refund flows
  • ·WhatsApp commerce

Why teams pick Boei

European-built. SMB-priced. Enterprise-ready.

🇪🇺

EU-hosted, GDPR-first

Data stays in Europe. Self-signing DPA, configurable retention, full subprocessor list.

💸

Built for small teams

From $19/month. No enterprise contract, no setup call needed. Cancel anytime.

🔁

Replaces 4 tools

Chatbot, shared inbox, CRM, follow-up automation. One subscription, no integrations to maintain.

Pick a plan that scales with you.

7-day free trial on every plan. No credit card.

Starter

Solo and small sites

$19/mo
Billed at $228/yr
  • 1 domain, 1 chatbot
  • 50+ contact channels
  • 2,000 AI credits/mo
  • 1,000 training pages
  • 50 product training
  • Email + WhatsApp chatbot
  • Lead collectors
  • Source gap detect
  • 5 AI actions/bot
  • CRM & advanced integrations
Most popular

Growth

Teams + automation

$49/mo
Billed at $588/yr
  • Everything in Starter, plus:
  • 3 domains, 3 chatbots
  • 7,000 AI credits/mo
  • 3,500 training pages
  • 500 product training
  • 10 AI actions/bot
  • 3 live chat agents
  • Auto retrain, Tagging
  • Ticket training
  • AI summary on handover
  • Deal pipeline
  • API access
  • Webhooks

Business

Agencies + volume

$129/mo
Billed at $1,548/yr
  • Everything in Growth, plus:
  • 10 domains, 10 chatbots
  • 20,000 AI credits/mo
  • 10,000 training pages
  • Unlimited product training
  • 15 AI actions/bot
  • 5 live chat agents
  • Custom domain
  • White-label
  • Branding removed

Scale

Enterprise compliance

$229/mo
Billed at $2,748/yr
  • Everything in Business, plus:
  • 25,000 AI credits/mo
  • 15,000 training pages
  • 20 AI actions/bot
  • 7 live chat agents
  • Custom DPA
  • 99.5% uptime SLA
  • Priority support
  • Dedicated 60-min onboarding
  • Quarterly review call

7-day free trial · No credit card required · Prices exclude VAT

Testimonials

Frequently Asked Questions

Do I get the inbox and CRM included?

Yes, both are included on every plan. The shared inbox collects all messages from your AI agent, WhatsApp, forms, and live chat in one place. The built-in CRM lets you track every contact, deal, and follow-up through your sales process.

How is Boei different from a regular chatbot?

A regular chatbot answers questions from a knowledge base and hands off to a human. Boei's AI agent takes actions: it calculates quotes with real numbers, checks your calendar and books meetings, sends emails and WhatsApp confirmations, and updates your CRM. Customers report up to 80% resolution rates without a human.

Can the AI escalate to my team?

Yes. You can watch AI conversations live in your inbox and take over anytime. The AI also escalates automatically when it can't answer, when visitors request human support, or based on rules you define. Your team gets the full conversation history and an AI-generated summary.

What can the AI agent actually do?

Out of the box: answer questions trained on your content, capture leads, book appointments via Google Calendar, send emails/WhatsApp/SMS messages, calculate custom quotes, look up data via API (orders, inventory, status), update your CRM, and follow up on open deals until they close.

Where is my data hosted?

All data is hosted in the EU. Boei is GDPR-compliant out of the box: self-signing DPA, configurable data retention, full subprocessor list, no cookies. Privacy is opt-in by default.

Which platforms do you support?

WordPress (one-click plugin), Shopify, Wix, Squarespace, Webflow, plus 300+ others. For anything else, paste one line of code anywhere on your site. Most setups take under 10 minutes.

Is there a free trial?

Yes, every plan starts with a 7-day free trial. No credit card required. You get full access to the AI agent, shared inbox, CRM, and all channels so you can see real conversations come in before committing.

Stop answering questions. Start closing deals.

Starts at $19/month · 7-day free trial · Live in 10 minutes

7-day free trial • No credit card required • Cancel anytime
Boei logo

Boei

[buj]

noun

A "boei" (Dutch for "buoy") inspired the name. Just like a buoy guides ships safely to harbor, Boei guides every visitor from first message to closed deal — across your website, WhatsApp, email, and SMS.

In Dutch Dutch flag Play pronunciation