Try the Magento AI Chatbot

Why Add an AI Chatbot to Magento?

Magento stores handle complexity that most platforms can't: thousands of SKUs, configurable products, custom pricing tiers, multi-warehouse inventory, and B2B buyer portals. Your customers have detailed questions that generic FAQ pages can't answer.

An AI chatbot for Magento bridges that gap. It learns your entire product catalog, CMS pages, and documentation, then answers visitor questions instantly — whether it's a consumer asking about sizing or a wholesale buyer asking about volume discounts at 2am.

Why Magento stores specifically need AI chat:

Complex catalogs. Configurable products, bundles, grouped items — the AI understands product relationships and guides shoppers to the right variant
B2B support. Wholesale buyers expect quick answers about pricing tiers, minimum order quantities, and account setup. AI handles this without your sales team being online
Reduced cart abandonment. Shoppers who get instant answers to shipping, return, and product questions are far more likely to complete checkout
Multi-store, multi-language. Running multiple Magento store views? The chatbot auto-detects visitor language and responds in 95+ languages
No extension bloat. Boei installs via a simple script tag — no Magento extension to maintain, no compatibility issues with your existing modules

Magento merchants typically spend hours daily answering repetitive pre-sale questions. An AI chatbot handles 70-80% of those automatically, letting your team focus on complex orders and high-value accounts.

Common Magento use cases:

See how AI chatbots help e-commerce businesses automate support. Compare all chatbot use cases or explore full feature list.

Key Benefits

Why Magento Merchants Love Boei

🛒

Catalog-Aware AI

The chatbot learns your full Magento catalog — products, categories, attributes. It answers specific questions about sizes, colors, compatibility, and stock without you lifting a finger.

🏢

B2B Ready

Handle wholesale inquiries, quote requests, and account questions automatically. Capture B2B leads with custom fields like company name, volume needs, and trade references.

🌍

Multi-Store Compatible

Running multiple Magento store views for different regions or brands? Deploy one chatbot per store, each trained on its own content and responding in the local language.

🔌

Zero Extension Risk

No Magento extension to install or maintain. Add a single script tag to your theme. No conflicts with your existing modules, no upgrade headaches when you update Magento.

Quick Setup

Install on Magento in Minutes

Get your AI chatbot live on Magento in under 5 minutes

Copy installation code

In your Boei dashboard, open your widget and click the Install tab. Select Other / Script and copy the installation code.

Tip: The Install tab also offers a landing page link, QR code, and iframe embed.

Log in to Magento Admin

Open your Magento Admin Panel and navigate to Content → Design → Configuration.

Select the store view you want to add Boei to and click Edit.

Add the script

Scroll down to the HTML Head section and expand it. Paste the Boei script code into the Scripts and Style Sheets field.

Alternatively, you can expand the Footer section and paste the code into the Miscellaneous HTML field.

Save and clear cache

Click Save Configuration at the top of the page.

Then go to System → Cache Management and click Flush Magento Cache to make sure your changes are live.

Congrats, you are done! You now have the Boei AI chatbot installed on Magento.

Magento Features

Built for E-Commerce at Scale

Features that matter for Magento merchants

📦

Product Q&A Automation

Answers questions about specs, availability, shipping, and returns from your catalog data.

💰

Custom Pricing Support

Handles tier pricing and customer group pricing questions. Directs B2B buyers to request quotes.

🌐

Multi-Language

Supports 95+ languages. Auto-detects visitor language for multi-store view setups.

📋

Lead Flow

Capture leads with structured question flows. Ask for name, email, phone, and company inside the chat.

🧠

Choose Your AI Model

Pick from OpenAI, Anthropic, Google, or Mistral. Switch models anytime from your dashboard.

🎯

Exact Answers

Override AI responses for specific questions. Bulk-import Q&A pairs via Excel for product-specific overrides.

📊

Analytics & Insights

See what visitors ask most. Identify knowledge gaps and product page improvements.

🔗

50+ Channels

Add WhatsApp, Messenger, contact forms, and more alongside your AI chatbot.

🔒

GDPR Compliant

EU servers in Amsterdam. No training on your conversations. Cookieless mode available.

Compare Options

Boei vs Other Magento Chatbots

See how we compare to popular alternatives

Feature	Boei	Tidio	tawk.to	Zendesk Chat
Starting price	€14/mo	€39/mo	Free (branded)	€55/agent/mo
AI messages included	2,000	50-1,000	None (add-on)	✗ Limited
Train on your catalog	✓ Yes	✗ Limited	✗	✗
WhatsApp, forms, 50+ channels	✓ Yes	✗	✗	Add-on
No Magento extension needed	✓ Yes	✓ Yes	✓ Yes	✓ Yes
B2B lead capture	✓ Yes	✗ Limited	Basic	✓ Yes
GDPR compliant (EU servers)	✓ Yes	✗	✗	Add-on

Bottom line: Boei gives Magento merchants more AI conversations, automatic catalog training, and 50+ channels — without requiring a Magento extension.

Pro Tips

Get More From Your Magento Chatbot

Train on Your Full Catalog

Include your sitemap URL when training the AI. Magento sitemaps include all product and category pages for thorough coverage.

Add B2B Lead Fields

Configure Lead Flow with company name, order volume, and trade account fields to qualify wholesale leads automatically.

Use Exact Answers for Shipping

Import your shipping rates and policies as exact answers so the AI gives precise delivery estimates.

Connect to Your CRM

Use webhooks to push captured leads to HubSpot, Salesforce, or your ERP. Include conversation transcripts for full context.

What E-Commerce Merchants Say

David K.

CEO Small-Business (50 or fewer emp.)

What do you like best about Boei? I'm giving 10 points. Why? This app is super easy. You can configure your chat widget in 5 minutes, add a JS script to your "header" in your theme and wooollaaa done. Nothing hard. We have been using Boei mainly for small corporate websites. It really solves our need to have a small chat widget which does not add up 150Kb and XXXXX JS scripts. It's really lightweight and it does not affect your website speed.

Seif Ahmed

@seif588

I have been using Boei for over a year. It is very simple yet effective to implement it. Support is great - Ruben is always responsive and helpful. The product has also added new features which I have not yet needed but good to know Ruben is always working hard to add value to users of Boei. I am sure there are other similar solutions but for the price, support and features (and future updates), this is a great value.

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!

Irfan

@mak_web_media

I have been using BOEI for over a year and absolutely amazed with the growth and new features. I recommend BOEI to anyone who is looking to increase website engagement with multiple communication channels.

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Andrew Lee

@fromlife89

It's a great tool especially for managing multiple websites and agencies.

Grzegorz G.

I have a quick chat on each page, so it simplifies the way my clients can get in touch with me. It was very easy to implement and they continue to improve this software and are open to feedback. An easy way to add a communication widget to the website. I like best that it supports Messenger and Whatsaap, phone, email and live chat and it is easy to translate for multilingual pages. I can't think about real drowbacks. The [SENSITIVE CONTENT] reply all the support questions quickly and effectively, they are open to feedback. I had no issues at all with this software. Maybe if they could add some protection against spammers if you use the contact form and in some future add a chatbot, that would be fantastic.

Joshua G.

I was looking for a chat app to easily communicate with my customers. I didn't want to install anything overly complex and I just wanted something that worked within minutes. After briefly using Boei, I knew it was right for me. It's super lightweight and easy to use, plus it has all the chat bots that you might need! Highly recommend to anyone looking for something simple. I wish there was a better UI or more design options.

Ronald D.

Director Small-Business (50 or fewer emp.)

What do you like best about Boei? Simple, easy to use and implement with little technical support What do you dislike about Boei? Logo deisgns can be improved and some customization of logos of different widgets What problems is Boei solving and how is that benefiting you? On multiple sites, users require different feedback channels. This allows simple customization

Fahd T.

Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? The best part is the simplicity of the product and ease of use. What do you dislike about Boei? The weak part is the lack of depth for advanced users. What problems is Boei solving and how is that benefiting you? Helps capture visitors using different communication channels under one platform.

David S.

CEO/Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? It's extremely easy to gather different communication channels under one UI, simplifying the contact process for users, which is essential because it allows us to meet our clients via their preferred method (and not the one we impose on them) What do you dislike about Boei? I wish they had more design options to make it less standard amongst different websites. Another thing that could be better is the speed at which new integrations are added; it could be faster. What problems is Boei solving and how is that benefiting you? Some users prefer contact forms, other live chats, other Instagram/facebook DmS, ETC. Boei allows us to display all these channels in a simplified and unified manner.

Vance W.

We have been using Boei for many clients over the past year and the impact on the page speed is negligible and helps convert website visitors to warm leads. Ease of deployment, lightweight code, and overall flexibility and functionality. The form component isn't exactly flexible and extensive enough for most uses so we often have to use another form solution.

Julien V.

Développeur d'e-commerce Small-Business (50 or fewer emp.)

What do you like best about Boei? Lightweight, opens instantly, lot of features (whatsapp, messenger, contact form, links) What do you dislike about Boei? Not including a built-in chat app, more design customizations could be good What problems is Boei solving and how is that benefiting you? Allowing website visitors to contact us through their preferred channel (whatsapp, phone call, etc)

Grant

I'm a tech noob, but Boei was super easy to install on my site. I've added several options for contacting me through different channels, links to questionnaires / contact forms, and links to my socials... It's so much more than just a chat button, which is awesome!

Hansie

Works great, nice variation of apps

David K.

CEO Small-Business (50 or fewer emp.)

Seif Ahmed

@seif588

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!

Irfan

@mak_web_media

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Chandra Kusuma

The greatest chat widget for websites I have ever tried. It's quite light and not reduce the site loading speed. Quite easy to install on any type of sites/CMS platform. The features and integrations is continuously developed. The support Ruben and his team provide is the best. Easily number one pick.

Pepe

This is a great way to chat with visitors on their favorite channels. I really like this because it's simple to implement. It's also easy to find new integrations because there are many channels to choose from (Line, WhatsApp, Email, Contact form, etc.). Ruben, the founder, is also a great guy, always listening to users requests and feedbacks.

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(

Cristian Trappolini

I want to leave this review because I want to tell you 2 important things: one is that those who don't speak English well often find themselves having to live with Google Translate as their best friend, and the other is that BOEI is fantastic, simple and intuitive even for those who don't speak English well. I am really enthusiastic about the ease of use from the first time, which I rarely find in a similar app. Personally I recommend it to everyone!

Daniel Gyger

A must for simplicity and efficiency. To test it is to approve it, in any case we can only recommend it.

Nitesh Manav

It's a light-weight, easy to set-up and use. It increases conversions by talking to visitors on their favorite channels. Above this, it's also cookie-free and GDPR proof which makes it more light-weight and secure.

Renaat Sioncke

Boei.helps is an easy-to-use app to connect a support/help icon to your website. I just set up four websites with different social media links, all in no time. Boei helps to customize and speed up my website building work-flow.

Fran Tully

Very happy to give 5 Stars for this plugin. Over 70% of my business enquiries are coming from Smartphone users based on my Google Analytics. Boei allows those users to contact me on their preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. It's a pop up with a GIF that looks great on my site. And it gives the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now, and I am very happy to recommend. I would try the free version first so you are sure. Thanks Fran

Proinsias M.

It was very easy to configure and setup on my website. The only issue I had to deal with was to decide what channels not to include in the pop up on the website. I need to be clear what are the essential channels to include for each site that I design. Very happy to give Top Marks to this Plugin. Most of my business enquiries are coming from Smartphone users based on my Analytics. Boei allows those users in particular contact me on the preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. Its a pop up and also give the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now and I am very happy to recommend. I need to make sure I am not including channel options that are not relevant, so I need to be sure of my target audience to avoid clutter when the pop up is activated.

Gavin S.

It makes it easier for website visitors to engage with me on the channel of their choice. Installing Boei was simple, took less than 5 minutes, and I was up and running. What I liked is that you can install it on Wordpress, HTML, and even on other page builders. You can use it with WhatsApp, Telegram, Live chat, Facebook messenger, or any combination of them at once so that visitors can pick the channel they're most comfortable with. None at the moment, everything is working as it should be.

Sara Hall

How is this possible? I have been searching for a service like boei, without success for over a year. What magic is this? Isn't set up supposed to be supremely complicated, involving a coding degree, extensive technical knowledge and possibly a miracle? Boei just works. It works so well I was suspicious of it for nearly a whole week, sending endless texts and emails to myself in utter disbelief, when it failed to keel over! Set up is straight forward, easy and takes minutes. Seriously, I cannot recommend Boei enough.

Mike Foston

Just about as easy as it gets. It uses all the ways you already have to connect to you, lets your customers choose how they want to connect, and doesn't give you another place to check for messages. Has plenty of configuration options, and support has been very responsive, and willing to listen to ideas to make improvements. Really pleased with how it looks on my sites as well. Bit of a bargain!

Lukáš H.

Ease of use and the number of possible integrations. Honestly I can't say there is anything I didn't like when using Boei.

Bikram K. S.

Boei has been a time saver for me. I was looking for a way to integrate various social media chat options into my website so that my customers can contact me using the platform of their choice. I tried 3-4 other platforms but nothing came closer to the experience I finally got from Boei. Its WhatsApp and Google Map integration bought me over. I just wish it has support for Frase assistant and Gist assistant. Ease of use, and painless integration of various chat platforms. lacking integration with Frase and Gist and some of the labels are confusing.

Chandra Kusuma

Pepe

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(

See AI Chatbot in Action

Real websites using Boei's AI chatbot to answer visitor questions

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Questions?

Magento AI Chatbot FAQ

Do I need to install a Magento extension?

No. Boei works with a simple script tag added to your Magento theme's head or footer section. No extension to install, no module conflicts, no maintenance during Magento upgrades.

Does it work with Magento 2 and Adobe Commerce?

Yes. Boei works with Magento 2 (Open Source), Adobe Commerce (Cloud and On-Premise), and Magento 1 legacy stores. It also works with Hyvä, Luma, and custom themes.

Can the AI answer product-specific questions?

Yes. The AI crawls your entire Magento catalog — product descriptions, attributes, categories, and CMS pages. It answers questions about specific products, sizing, compatibility, and availability.

Will it slow down my Magento store?

No. The script is under 50KB and loads asynchronously. It won't affect your Magento store's page load time or Core Web Vitals. Compatible with Varnish and full-page cache.

Can I use it for B2B and wholesale inquiries?

Yes. Configure Lead Flow with B2B-specific fields like company name, order volume, and trade references. The chatbot can explain your wholesale process and direct buyers to create accounts.

Which AI models does Boei use?

Boei supports OpenAI, Anthropic, Google, and Mistral models. You can switch models anytime from your dashboard. All models train on your Magento store content automatically.

How do I receive captured leads?

Choose email notifications, webhook to your CRM or ERP (HubSpot, Salesforce), or check Boei's built-in inbox with full transcripts and AI-generated summaries.

Is it GDPR compliant?

Yes. Servers in Amsterdam (EU), we don't train on your conversations, and cookieless mode is available. DPA provided on request.

Can I use it on multiple Magento store views?

Yes. Your Boei subscription covers unlimited websites. Create separate chatbots for each store view, each trained on that store's content and language.

Does the AI chatbot work on WhatsApp too?

Yes. Boei's AI chatbot works on your Magento storefront and on WhatsApp. Incoming WhatsApp messages get automatic AI replies, and all conversations land in your shared inbox.

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from 159 reviews

AI Chatbot for Magento