If you run a blog or an online store, WhatsApp WordPress Plugins are one of the easiest ways to create a direct line to your visitors.
With over 2 billion users, WhatsApp is the go-to channel for customer engagement—so the question isn’t if you should add it to your site, but which plugin will work best.
I tested the options and narrowed it down to 7 standout plugins worth your attention.
How I picked these plugins: I tested each plugin for ease of setup, real-world use cases, feature set, mobile experience, and pricing. My goal was to find tools that deliver value without adding friction for WordPress users.
Before we dive into the comparison, let's address the elephant in the room: why bother with WhatsApp integration at all?
The reality is simple: your visitors prefer instant messaging over email forms. When someone visits your product page at 11 PM with a quick question, they don't want to fill out a contact form and wait 24 hours for a response. They want to tap a button and get their answer immediately.
WhatsApp plugins bridge that gap by adding a floating chat button or widget that connects directly to your WhatsApp number. Click, chat, convert—it's that straightforward.
Best Overall WhatsApp Solution
Boei stands out as the most comprehensive WhatsApp solution for WordPress, and for good reason. This Dutch company, has built something special—a lightweight tool trusted by 10,000+ businesses with 160+ positive reviews.
What makes Boei exceptional:
5-minute, no-code setup that gets you live instantly
Multiple WhatsApp agents with smart round-robin and random distribution
Quick-reply buttons to help users start conversations faster
QR code generation for offline promotion and marketing
Smart display rules including office hours automation
50+ supported channels beyond WhatsApp (Messenger, Telegram, contact forms, callbacks)
AI Agent integration starting at just €6/month to handle FAQs
Auto-translation to your users' language
Conversion tracking with Google Ads integration
Why I love it: What impressed me most is the accessibility. You can try it completely free, and the paid plan starts at just €8/month. No WhatsApp Business API complexity, no technical headaches—just install the widget and you're live.
The AI features are particularly clever. The AI Agent can handle first-line support and FAQs automatically, freeing up your team for more complex inquiries.
Advanced features:
Notifications via Slack, email, or webhook
Device and page-specific targeting
Thank you page redirects
Fully customizable WhatsApp website plugin (colors, texts, everything)
Conversion tracking and analytics
Agency features: White-label options, subaccounts, and special agency pricing for managing multiple websites
Free vs Pro: Try Boei free. Paid plans start at €8/month. Agency pricing available for managing multiple websites.
My perspective as Boei's founder: I'm obviously biased, but the numbers don't lie—we've built the most comprehensive WhatsApp solution available. The 5-minute setup, AI capabilities, and 50+ channels make it genuinely superior for businesses serious about customer communication.
Pricing: Free trial | Paid plans from €8/month | Agency pricing available Best for: Growing businesses, agencies managing multiple clients, anyone serious about WhatsApp customer service
Install Boei’s WhatsApp plugin for WordPress here
Best Multi-Channel Solution
Chaty supports 25+ different communication channels including Facebook Messenger, Telegram, TikTok, Instagram, and more. Think of it as a comprehensive communication hub for your website.
What sets it apart:
25+ supported channels in one widget
WhatsApp popup that mimics the actual WhatsApp interface
Different channels for mobile vs desktop
Agent support for team-based customer service
Analytics tracking to measure performance
GDPR compliant with proper consent management
The WhatsApp features: The plugin offers personalized chat popups using merge tags like page title, URL, and WooCommerce properties like product name, creating dynamic experiences that change based on what page visitors are viewing.
Free vs Pro: Free version allows 2 channels with 6 color options. This limited free version drives users toward the €59/year Pro plan to unlock the full feature set and generate revenue for Premio.
My honest opinion: A good free option for basic multi-channel needs, though the limitations are clearly designed to encourage upgrades. The interface is intuitive and the WhatsApp popup WordPress feature works well.
Pricing: Free | Pro at $59/year Best for: Agencies, larger businesses, multi-channel customer service
Best for WooCommerce Stores
WP Chat App shines when it comes to e-commerce integration, offering specific features for WooCommerce product pages and multi-agent support. This plugin was clearly built with online stores in mind.
E-commerce focused features:
Product-specific chat buttons on individual WooCommerce pages
Multiple agent support with names, titles, and avatars
Working hours display so customers know when you're available
Cache plugin compatibility (crucial for WooCommerce speed)
Dynamic shortcodes for pre-filled messages
What I like: The plugin shows real-time availability with exact countdown timers. Visitors can see when agents will be back to work with the exact remaining hours and minutes they need to wait.
Free vs Pro: Free version available, though some users report it feels intentionally limited. Pro version from $25 (one-time payment). NinjaTeam uses the free version as a lead generator for their premium services.
My verdict: If you're running a WooCommerce store with multiple team members handling customer support, this plugin offers specialized features for your use case.
Pricing: Free version | Pro version from $25 (one-time payment) Best for: WooCommerce stores, multi-agent customer service teams
Most Customizable Interface
This plugin (formerly known as "WhatsApp Chat") offers extensive customization options and integrates seamlessly with WordPress's live customizer. It's the go-to choice when you need granular control over appearance.
Customization highlights:
14+ icon styles to choose from
Full WordPress Customizer integration
Variable support for dynamic messages (site title, current page, etc.)
WooCommerce product page integration
Multiple contact box layouts
Unique features: The premium version allows multiple team member agents with distinct names and labels, plus individual chatboxes for each agent where visitors can type custom messages.
Free vs Pro: Free version available. Premium version pricing varies. QuadLayers offers the free version to establish market presence and build trust before introducing paid features.
My assessment: Great for designers and developers who want complete control over the user experience. The learning curve is steeper, but the results are worth it.
Pricing: Free | Premium WhatsApp addons pricing varies Best for: Design-focused users, custom implementations
Best for Form-Based Communication
WPForms integrates with Uncanny Automator to send WhatsApp notifications for new form entries, facilitating quick responses and improving conversion rates.
How it works: Instead of just adding a chat button, this approach sends you WhatsApp notifications when someone submits a form. When used with the WPForms Twilio addon, you can send notifications to a WhatsApp number every time you receive a new form entry.
Why it's different: This isn't about chat—it's about notification automation. Perfect for businesses that prefer form submissions but want instant notification of new leads.
Free vs Pro: Depends on WPForms plan and Twilio costs. WPForms offers this integration as part of their broader form-building ecosystem to provide comprehensive business solutions.
My thoughts: This is a specialized solution for specific workflows. It's excellent if you already use WPForms and want to streamline your lead response process.
Pricing: Depends on WPForms plan and Twilio costs Best for: Form-heavy websites, lead generation sites
Best Budget Option
For those who just want a basic WhatsApp button without any bells and whistles, Simple Chat Button delivers exactly what its name promises.
What you get:
Lightweight code that won't slow your site
Basic customization options
Mobile and desktop support
Pre-filled message capability
What you don't get: No advanced features, no multi-agent support, no analytics—just a simple button that opens WhatsApp.
Free vs Pro: Completely free. The developer maintains this as a portfolio piece and community contribution, with no monetization strategy behind it.
My take: Sometimes simple is better. This plugin gets the job done without complexity, perfect for users who just want basic WhatsApp connectivity.
Pricing: Completely free Best for: Solo entrepreneurs, simple business websites
Feature | Boei.help | Click to Chat | Chaty | WP Chat App | Social Chat | WPForms Integration | Simple Chat |
---|---|---|---|---|---|---|---|
Setup Time | 5 minutes | 10 minutes | 15 minutes | 15 minutes | 20 minutes | 30 minutes | 5 minutes |
Multiple Agents | ✅ | ✅ (Pro) | ✅ (Pro) | ✅ | ✅ (Pro) | ❌ | ❌ |
AI Support | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
Channels Supported | 50+ | WhatsApp only | 25+ | WhatsApp only | WhatsApp only | WhatsApp via forms | WhatsApp only |
Analytics/Tracking | ✅ | ✅ | ✅ (Pro) | ❌ | ❌ | ✅ | ❌ |
WooCommerce Integration | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ |
Office Hours | ✅ | ✅ (Pro) | ✅ (Pro) | ✅ (Pro) | ❌ | ❌ | ❌ |
Quick Reply Buttons | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
QR Code Generation | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
White Label | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
Free Version | Trial only | ✅ | Limited | Limited | ✅ | Depends | ✅ |
Starting Price | €8/month | Free | €59/year | $25 one-time | Free | Varies | Free |
Mobile Optimized | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
GDPR Compliant | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Here's what your visitors will actually experience when they click your WhatsApp button:
When someone clicks your WhatsApp button from a product page, they might see:
"Hi! I'm interested in the Blue Wireless Headphones and have a question about the battery life. I'm viewing: https://yourstore.com/wireless-headphones"
This pre-filled message gives you instant context about what they're asking about, making your response faster and more helpful.
For a consulting website, the message might look like:
"Hello! I'm interested in your marketing services and would like to discuss my project. I found you through your website: https://youragency.com"
These contextual messages help you understand exactly where the lead came from and what service caught their interest.
Here's my decision-making framework based on testing these plugins:
Go with Boei.help. It offers the best balance of features, professional support, and scalability. The free trial lets you test everything, and the pricing is incredibly fair for what you get.
Choose Click to Chat by HoliThemes if you prefer traditional WordPress plugins without external dependencies. The free version handles most use cases perfectly.
Boei.help actually wins here too with 50+ supported channels vs Chaty's 25+. Plus you get the AI agents, better analytics, and agency features all in one solution.
Boei.help is the clear winner with white-label options, subaccounts for managing multiple client websites, and special agency pricing that makes it cost-effective at scale.
Pick WP Chat App. Its e-commerce-specific features and multi-agent support make it ideal for online stores with dedicated customer service teams.
Select Social Chat. When you need complete control over appearance and behavior, this plugin offers the most customization options.
Consider Boei.help with AI agents and agency features. The combination of multi-agent support, AI automation, and conversion tracking makes it ideal for scaling businesses.
After testing these plugins extensively, here are the strategies that actually work:
Don't just say "Hi!" Instead, try: "Hi! I'm interested in [product name] and have a question about..." This gives you context immediately.
Use the greeting dialog to tell visitors when you're available. Nothing kills conversion like unanswered WhatsApp messages.
Most WhatsApp usage happens on mobile. Make sure your button is easily tappable and doesn't interfere with other mobile navigation elements.
Product pages should have product-specific messages. Contact pages can be more general. Service pages should mention the specific service.
If your chosen plugin offers analytics (like Chaty Pro), use them. Track which pages generate the most WhatsApp conversations and optimize accordingly.
After extensive testing, here's what I'd choose for different scenarios:
If I were starting a new business website: Boei (free trial, then €8/month)
If I were running an agency: Boei Agency with white-label features
If I were managing a WooCommerce store: WP Chat App or Boei
If I preferred traditional WordPress plugins: Click to Chat by HoliThemes
The best WhatsApp plugin isn't necessarily the one with the most features—it's the one that matches your specific needs and actually gets used by your visitors.
Start with a free version of any plugin that caught your attention. Test it for a week or two with real traffic. Pay attention to user behavior, conversion rates, and your own experience managing the conversations.
Remember: the goal isn't to have the fanciest WhatsApp integration. It's to make it dead simple for visitors to reach you when they have questions, concerns, or are ready to buy.
Choose the plugin that makes that happen most efficiently for your specific situation, and you'll see the difference in your customer engagement almost immediately.
Article by
Ruben, the founder of Boei, leverages over a decade of consultancy experience at Ernst & Young to optimize lead generation. Boei specializes in converting website visitors into qualified leads. Outside of work, Ruben is passionate about crossfit and enjoys gaming occasionally.
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