Instagram DM Widget Features (2026) | Full Feature List

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Complete Feature Set

Every Feature of Boei's Instagram DM Widget

From one-tap DM to AI-powered automation — here's what you get

📨

One-Tap Instagram DM

Visitors click the button and Instagram opens with your profile pre-loaded, ready to send a DM. No extra steps, no copying usernames.

🤖

AI Auto-Replies

Boei's AI responds instantly when you're offline. Trained on your website content, FAQs, and pricing. 2,000 AI messages included in Pro plan.

📥

Shared Team Inbox

All Instagram DM conversations appear in one inbox. Assign to team members, add internal notes, track response times, and collaborate.

🎯

Lead Capture Form

Collect name, email, or phone before Instagram opens. Get contact info even if the DM conversation doesn't continue. Leads flow into CRM.

🎨

Full Brand Customization

Match your brand colors, choose from Instagram-inspired gradients, adjust size, position, corner radius, and shadow. Preview on your live site.

📱

Mobile-Optimized

Responsive design that adapts to mobile, tablet, and desktop. On mobile, tapping the button opens the Instagram app directly.

📊

Analytics Dashboard

Track clicks, conversations started, response times, and conversion rates. See which pages generate the most Instagram DM conversations.

🌍

95+ Language Translation

AI auto-translates conversations in 95+ languages. The widget adapts to your visitor's browser language automatically.

Boei connects your website to Instagram DM without any API complexity. Your visitors tap the button, Instagram opens with your profile ready, and they send a message. The conversation lives in Instagram — familiar, persistent, and visual. No new app for your customers to download.

Works with personal and Business Instagram profiles
Business profiles get analytics, saved replies, and the 'Very responsive' badge
Supports photos, videos, voice notes, stories, and Reels sharing
Conversations persist across devices and over time
Instagram's built-in read receipts and typing indicators
Visitors can share your posts and products in the conversation

Instagram DM

I saw your latest collection on Instagram! Do you ship internationally?

Yes, we ship to 45+ countries! Let me share our international shipping rates with you.

AI Assistant

What are your business hours?

We're open Monday-Friday, 9 AM-6 PM CET. But I can help you right now! What do you need?

Boei's AI doesn't just send generic replies — it learns your business. Train it on your website content, PDFs, FAQs, and pricing pages. When a visitor sends an Instagram DM at 2 AM asking about shipping times, AI responds with your actual shipping policy within seconds.

Train AI on your website URLs, PDFs, and custom knowledge base
AI matches your brand voice and tone
Handles product questions, pricing, availability, and scheduling
Escalates complex questions to your team with full context
2,000 AI messages included in Pro plan (€14/month)
AI summary generated for every conversation handoff

Feature Comparison

Boei Instagram DM vs Alternatives

See how Boei's Instagram DM widget compares to other solutions

Feature	Boei	Elfsight	Chaty	Social Icons
Direct Instagram DM	✓	✓	✓	Link only
AI auto-replies	✓	✗	✗	✗
Shared team inbox	✓	✗	✗	✗
Lead capture form	✓	✗	✗	✗
Built-in CRM	✓	✗	✗	✗
50+ channels	✓	20+	25	Varies
Page-level targeting	✓	✗ Limited	✓	✗
Analytics dashboard	✓	Basic	Basic	✗
Auto-translation	95+ languages	✗	✗	✗
GDPR compliant (EU)	✓	Varies	Varies	Varies
Price	€14/mo	$5/mo	$15/mo	Free-$10/mo

Bottom line: Elfsight and Chaty add Instagram buttons but lack AI replies, shared inbox, and CRM. Social icon plugins only link to your profile. Boei gives you direct DM, AI auto-replies, a shared inbox, and a built-in CRM — all for €14/month flat.

Pro Tips

Get the Most from Your Instagram DM Widget

Switch to an Instagram Business Profile

Business profiles unlock message analytics, saved replies, automated greetings, and the 'Very responsive' badge. The switch is free and takes 30 seconds in Instagram Settings.

Use Quick-Reply Prompts

Add prompts like 'Get a Quote', 'Book Now', or 'Check Availability' so visitors know exactly what to message about. Reduces friction and increases conversion.

Combine with WhatsApp for Maximum Reach

Instagram DM reaches younger demographics (70% under 35). WhatsApp covers broader international audiences. Showing both channels in one Boei widget maximizes your reach.

Enable Lead Capture for High-Intent Pages

On pricing and product pages, enable the lead capture form before Instagram opens. You get their email even if they don't send a DM — perfect for follow-up.

Train AI on Your Most Common Questions

Upload your FAQ page, pricing PDF, and shipping policy to Boei's AI. It will handle 70%+ of incoming questions instantly, freeing your team for complex conversations.

Businesses Growing with Instagram DM Widget

David K.

CEO Small-Business (50 or fewer emp.)

What do you like best about Boei? I'm giving 10 points. Why? This app is super easy. You can configure your chat widget in 5 minutes, add a JS script to your "header" in your theme and wooollaaa done. Nothing hard. We have been using Boei mainly for small corporate websites. It really solves our need to have a small chat widget which does not add up 150Kb and XXXXX JS scripts. It's really lightweight and it does not affect your website speed.

Seif Ahmed

@seif588

I have been using Boei for over a year. It is very simple yet effective to implement it. Support is great - Ruben is always responsive and helpful. The product has also added new features which I have not yet needed but good to know Ruben is always working hard to add value to users of Boei. I am sure there are other similar solutions but for the price, support and features (and future updates), this is a great value.

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!

Irfan

@mak_web_media

I have been using BOEI for over a year and absolutely amazed with the growth and new features. I recommend BOEI to anyone who is looking to increase website engagement with multiple communication channels.

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Andrew Lee

@fromlife89

It's a great tool especially for managing multiple websites and agencies.

Grzegorz G.

I have a quick chat on each page, so it simplifies the way my clients can get in touch with me. It was very easy to implement and they continue to improve this software and are open to feedback. An easy way to add a communication widget to the website. I like best that it supports Messenger and Whatsaap, phone, email and live chat and it is easy to translate for multilingual pages. I can't think about real drowbacks. The [SENSITIVE CONTENT] reply all the support questions quickly and effectively, they are open to feedback. I had no issues at all with this software. Maybe if they could add some protection against spammers if you use the contact form and in some future add a chatbot, that would be fantastic.

Joshua G.

I was looking for a chat app to easily communicate with my customers. I didn't want to install anything overly complex and I just wanted something that worked within minutes. After briefly using Boei, I knew it was right for me. It's super lightweight and easy to use, plus it has all the chat bots that you might need! Highly recommend to anyone looking for something simple. I wish there was a better UI or more design options.

Ronald D.

Director Small-Business (50 or fewer emp.)

What do you like best about Boei? Simple, easy to use and implement with little technical support What do you dislike about Boei? Logo deisgns can be improved and some customization of logos of different widgets What problems is Boei solving and how is that benefiting you? On multiple sites, users require different feedback channels. This allows simple customization

Fahd T.

Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? The best part is the simplicity of the product and ease of use. What do you dislike about Boei? The weak part is the lack of depth for advanced users. What problems is Boei solving and how is that benefiting you? Helps capture visitors using different communication channels under one platform.

David S.

CEO/Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? It's extremely easy to gather different communication channels under one UI, simplifying the contact process for users, which is essential because it allows us to meet our clients via their preferred method (and not the one we impose on them) What do you dislike about Boei? I wish they had more design options to make it less standard amongst different websites. Another thing that could be better is the speed at which new integrations are added; it could be faster. What problems is Boei solving and how is that benefiting you? Some users prefer contact forms, other live chats, other Instagram/facebook DmS, ETC. Boei allows us to display all these channels in a simplified and unified manner.

Vance W.

We have been using Boei for many clients over the past year and the impact on the page speed is negligible and helps convert website visitors to warm leads. Ease of deployment, lightweight code, and overall flexibility and functionality. The form component isn't exactly flexible and extensive enough for most uses so we often have to use another form solution.

Julien V.

Développeur d'e-commerce Small-Business (50 or fewer emp.)

What do you like best about Boei? Lightweight, opens instantly, lot of features (whatsapp, messenger, contact form, links) What do you dislike about Boei? Not including a built-in chat app, more design customizations could be good What problems is Boei solving and how is that benefiting you? Allowing website visitors to contact us through their preferred channel (whatsapp, phone call, etc)

Grant

I'm a tech noob, but Boei was super easy to install on my site. I've added several options for contacting me through different channels, links to questionnaires / contact forms, and links to my socials... It's so much more than just a chat button, which is awesome!

Hansie

Works great, nice variation of apps

David K.

CEO Small-Business (50 or fewer emp.)

Seif Ahmed

@seif588

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!

Irfan

@mak_web_media

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Chandra Kusuma

The greatest chat widget for websites I have ever tried. It's quite light and not reduce the site loading speed. Quite easy to install on any type of sites/CMS platform. The features and integrations is continuously developed. The support Ruben and his team provide is the best. Easily number one pick.

Pepe

This is a great way to chat with visitors on their favorite channels. I really like this because it's simple to implement. It's also easy to find new integrations because there are many channels to choose from (Line, WhatsApp, Email, Contact form, etc.). Ruben, the founder, is also a great guy, always listening to users requests and feedbacks.

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(

Cristian Trappolini

I want to leave this review because I want to tell you 2 important things: one is that those who don't speak English well often find themselves having to live with Google Translate as their best friend, and the other is that BOEI is fantastic, simple and intuitive even for those who don't speak English well. I am really enthusiastic about the ease of use from the first time, which I rarely find in a similar app. Personally I recommend it to everyone!

Daniel Gyger

A must for simplicity and efficiency. To test it is to approve it, in any case we can only recommend it.

Nitesh Manav

It's a light-weight, easy to set-up and use. It increases conversions by talking to visitors on their favorite channels. Above this, it's also cookie-free and GDPR proof which makes it more light-weight and secure.

Renaat Sioncke

Boei.helps is an easy-to-use app to connect a support/help icon to your website. I just set up four websites with different social media links, all in no time. Boei helps to customize and speed up my website building work-flow.

Fran Tully

Very happy to give 5 Stars for this plugin. Over 70% of my business enquiries are coming from Smartphone users based on my Google Analytics. Boei allows those users to contact me on their preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. It's a pop up with a GIF that looks great on my site. And it gives the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now, and I am very happy to recommend. I would try the free version first so you are sure. Thanks Fran

Proinsias M.

It was very easy to configure and setup on my website. The only issue I had to deal with was to decide what channels not to include in the pop up on the website. I need to be clear what are the essential channels to include for each site that I design. Very happy to give Top Marks to this Plugin. Most of my business enquiries are coming from Smartphone users based on my Analytics. Boei allows those users in particular contact me on the preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. Its a pop up and also give the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now and I am very happy to recommend. I need to make sure I am not including channel options that are not relevant, so I need to be sure of my target audience to avoid clutter when the pop up is activated.

Gavin S.

It makes it easier for website visitors to engage with me on the channel of their choice. Installing Boei was simple, took less than 5 minutes, and I was up and running. What I liked is that you can install it on Wordpress, HTML, and even on other page builders. You can use it with WhatsApp, Telegram, Live chat, Facebook messenger, or any combination of them at once so that visitors can pick the channel they're most comfortable with. None at the moment, everything is working as it should be.

Sara Hall

How is this possible? I have been searching for a service like boei, without success for over a year. What magic is this? Isn't set up supposed to be supremely complicated, involving a coding degree, extensive technical knowledge and possibly a miracle? Boei just works. It works so well I was suspicious of it for nearly a whole week, sending endless texts and emails to myself in utter disbelief, when it failed to keel over! Set up is straight forward, easy and takes minutes. Seriously, I cannot recommend Boei enough.

Mike Foston

Just about as easy as it gets. It uses all the ways you already have to connect to you, lets your customers choose how they want to connect, and doesn't give you another place to check for messages. Has plenty of configuration options, and support has been very responsive, and willing to listen to ideas to make improvements. Really pleased with how it looks on my sites as well. Bit of a bargain!

Lukáš H.

Ease of use and the number of possible integrations. Honestly I can't say there is anything I didn't like when using Boei.

Bikram K. S.

Boei has been a time saver for me. I was looking for a way to integrate various social media chat options into my website so that my customers can contact me using the platform of their choice. I tried 3-4 other platforms but nothing came closer to the experience I finally got from Boei. Its WhatsApp and Google Map integration bought me over. I just wish it has support for Frase assistant and Gist assistant. Ease of use, and painless integration of various chat platforms. lacking integration with Frase and Gist and some of the labels are confusing.

Chandra Kusuma

Pepe

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(

Questions?

Instagram DM Widget Features — FAQ

What exactly does the Instagram DM widget do?

It adds a floating button to your website that opens a direct Instagram DM conversation when clicked. Visitors tap the button, Instagram opens with your profile pre-loaded, and they can message you instantly. No typing your username, no searching for your profile.

How does the AI auto-reply feature work?

Boei's AI is trained on your website content, FAQs, and custom knowledge base. When someone sends you an Instagram DM, the AI responds instantly with accurate answers about your business — pricing, hours, shipping, product details. Complex questions are escalated to your team with a full AI summary.

What's included in the shared inbox?

All Instagram DM conversations appear in one dashboard. You can assign conversations to team members, add internal notes, track response times, and see AI-generated summaries. Leads automatically flow into the built-in CRM. Unlimited team seats included.

Can I capture leads before Instagram opens?

Yes. Enable the optional lead capture form to collect name, email, or phone before Instagram opens. You get their contact info in your CRM even if the DM conversation doesn't continue.

How many channels can I add alongside Instagram DM?

50+ channels — including WhatsApp, Messenger, Telegram, phone, email, SMS, AI chatbot, and many more. All in one floating button, one inbox.

Does the widget support page-level targeting?

Yes. Show the Instagram DM button on specific pages, hide it on others. Show Instagram DM on product pages, WhatsApp on checkout, and phone on the contact page — all configurable without code.

How does the analytics dashboard work?

Track button clicks, conversations started, response times, and which pages generate the most engagement. Export data to CSV or connect with Google Analytics for full funnel tracking.

What does it cost?

Boei Pro is €14/month flat — includes Instagram DM widget, AI auto-replies with 2,000 messages, shared inbox, built-in CRM, 50+ channels, and unlimited team seats. Start with a 7-day free trial, no credit card required.

Is the widget GDPR compliant?

Yes. Boei is a Dutch company with servers in Amsterdam (EU). Zero cookies, no personal data collected before a visitor clicks. Full GDPR compliance with DPA available on request.

Will the widget slow down my website?

No. Boei loads asynchronously after your page content. Under 30KB, CDN-optimized, zero dependencies. No impact on Core Web Vitals or Lighthouse scores.

Instagram DM Widget for Every Platform

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Try Every Instagram DM Feature Free

AI auto-replies, shared inbox, lead capture, 50+ channels — all included in your 7-day trial.

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All features included • No credit card required • 5-minute setup • GDPR compliant (EU servers)

from 159 reviews

Instagram DM Widget Features