Instagram DM for Shopify Ecommerce
Your customers discover products on Instagram, then visit your Shopify store. When they have a question about sizing, color, or shipping, they want to DM you. Not fill out a form. Add an Instagram DM button to your product pages. AI answers their questions instantly. More conversations, more sales.
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Instagram is not just a marketing channel for Shopify stores. It is the entire top of the funnel. Your followers see a Reel of your product, tap through Instagram Shopping, and land on your Shopify store. They like what they see, but they have a question. "Does this run small?" "Is the navy more blue or more grey?" "Can you ship by Friday?"
Right now, most Shopify stores offer live chat or a contact form at this point. Both feel wrong. The customer just came from Instagram. They are comfortable there. They want to DM you.
Boei completes the loop. Instagram DM button on your Shopify product pages. One tap, the customer is back in their Instagram app, typing a message to your brand. AI answers sizing, stock, and shipping questions instantly. Your team sees every conversation in one inbox.
For fashion, beauty, jewelry, and lifestyle brands, this is the difference between a bounce and a sale. The shopper who DMs you about sizing is 44% more likely to buy than the one who reads your size chart and leaves.
Shoppers browsing your Shopify store see the Instagram DM button right where they need it. On product pages, collection pages, cart, and checkout. When they tap it, they land in your Instagram DMs with context about what they were looking at.
Your Instagram feed is your lookbook. Followers tap shoppable posts and visit your Shopify store. The DM button lets them ask about fit, fabric, and styling. Send them outfit photos, behind-the-scenes content, and early access drops via DM. Conversational commerce at its best.
Customers want to know if a product works for their skin type, if ingredients are vegan, or which shade matches them. These are DM conversations, not FAQ reads. The AI handles ingredient questions. You handle the personalized shade matching.
Custom orders, engraving options, gift wrapping. Instagram DM is perfect for these conversations. Customers send inspiration photos, you reply with product suggestions. The visual thread becomes the order brief.
Subscription boxes, specialty foods, dietary questions. Shoppers DM about allergens, delivery schedules, and gift options. AI answers the common questions. Your team handles the custom requests.
No Liquid editing. No theme code. Live in 5 minutes
In your Boei dashboard, open your widget and click the Install tab. Select Shopify and copy the installation code.
Tip: The Install tab also offers a landing page link, QR code, and iframe embed.
Open Shopify and click on "Apps" and search for "xo insert code".
We will use the plugin XO insert code to install Boei. It is a free and easy plugin.
Press install.
Confirm installation in Shopify.
Click add new code
Name the code "Boei" and enable it on the entire store.
Place the script from step two in place of the "code in footer" textbox.
Press save.
Now, we enable the plugin by clicking the theme customizer link.
Enable the checkbox and press save.
Congrats, you are done! You now have the Boei live chat Shopify installed.
Instagram DM as a sales channel, not just a social link
Customer taps a product in your Instagram feed, visits your Shopify store, and DMs you about it. Full circle. AI knows which product they are asking about.
Train the AI on your size charts and fit guides. When a shopper asks 'Will this fit me?', AI replies with specific measurements. Fewer returns, more confident buyers.
AI answers 'When will it arrive?', 'Do you ship to Spain?', and 'Is this in stock in blue?' automatically. Trained on your Shopify shipping settings and inventory.
Shoppers send photos of what they want. You reply with product matches. Share lookbooks, styling tips, and behind-the-scenes content. Selling through conversation.
Post a Reel showing your product. Followers visit your Shopify store. DM button catches them at the moment of interest. The conversation that converts.
Dutch company, Amsterdam servers. No cookies. No personal data before the click. Important if you sell to European customers on Shopify.
Feed apps show your posts. Boei opens DM conversations that lead to sales
| Boei | Instafeed | Shopify Inbox | Chaty | |
|---|---|---|---|---|
| Opens Instagram DM | Yes (direct) | No (shows feed) | No (own chat) | ✓ Yes |
| AI trained on products | ✓ Yes | ✗ | Basic | ✗ |
| Pre-sale Q&A via DM | Yes (AI-powered) | ✗ | Manual only | ✗ |
| Lead capture | ✓ Yes | ✗ | ✓ Yes | ✗ |
| 50+ channels | ✓ Yes | ✗ | ✗ Limited | 25 |
| Shared team inbox | ✓ Yes | ✗ | ✓ Yes | ✗ |
| Price | From $11/mo | $5.99/mo | Free | $15/mo |
Bottom line: Instafeed displays your Instagram grid on Shopify. Pretty, but it does not start conversations. Shopify Inbox is live chat, not Instagram DM. Boei opens actual Instagram DM conversations from product pages, with AI that knows your catalog.
Post Reels with tagged Shopify products. When followers tap through to your store, the DM button is waiting. They came from Instagram, they trust Instagram. Let them message you there.
Show the Instagram DM button only on products over a certain price. Cheap items sell themselves. Expensive items need a conversation. Target the DM button where it matters most.
Set up a quick lead form before Instagram opens. You get their email for abandoned cart sequences even if the DM conversation goes cold. Double your chances of converting.
When customers tag your Shopify store in their Instagram Stories, reply via DM with a discount code. The DM button on your store keeps this cycle going.
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Founder/CEO, WebMaxSEO
Marcel Hogenhout
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Same widget, same features. On your platform of choice
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Now let them DM you from your product pages too. AI handles the pre-sale questions. You handle the revenue.