Instagram DM Widget for Shopify (2026)

See Instagram DM Widget in Action on Shopify

Why Shopify Stores Choose Boei for Instagram DM

2B+

Instagram monthly users

70%

Users under 35

5 min

Setup time

44%

More likely to purchase

Your Shopify shoppers tap the Instagram DM button and land directly in your Instagram inbox. Perfect for fashion, beauty, and lifestyle brands where Instagram is already your primary marketing channel. Turn followers into buyers with one-tap messaging from your store.

One-tap connection from product pages to Instagram DM
Show on product pages, cart, and checkout
Shoppers continue the conversation on Instagram mobile or desktop
Share product photos, sizing guides, and lookbooks via DM
Combine with AI chatbot for instant replies 24/7

Instagram DM

Hi! Does this dress come in size M? I need it for Saturday.

Yes! Size M is in stock and we do next-day delivery. Want me to hold one for you?

Shared inbox showing Instagram DM conversations from Shopify with AI summary

Stop switching between Instagram and Shopify admin. Every Instagram DM conversation from your store appears in Boei's shared inbox. Your team can view, assign, and respond from one place. AI generates conversation summaries so agents get full context instantly.

All Instagram DM conversations in one unified inbox
Assign conversations to team members with one click
AI-generated summaries for every conversation
See which product page the shopper was browsing
Unlimited team seats included in Pro plan

Why Your Shopify Store Needs an Instagram DM Button

Instagram and Shopify are a natural pair. Your customers discover products on Instagram, visit your store, and then want to ask questions before buying. An Instagram DM button bridges the gap between browsing and buying — no forms, no waiting for email replies.

For fashion, beauty, food, and lifestyle brands, Instagram is already your primary marketing channel. Your followers see your posts, Reels, and Stories every day. When they visit your Shopify store, an Instagram DM button feels familiar — it's the same platform they already engage with your brand on.

Instagram DM supports photos, videos, and voice notes. Shoppers can send photos of what they're looking for, and you can reply with styling suggestions, size comparisons, or behind-the-scenes content. It's conversational commerce at its best.

Boei installs on Shopify in under 5 minutes — no theme editing, no Liquid code. Works with all Shopify themes including Dawn, Debut, and custom themes. Add alongside WhatsApp and Messenger for maximum reach.

Quick Setup

Install Instagram DM Widget on Shopify

From setup to your first Instagram DM conversation in under 5 minutes

Copy installation code

In your Boei dashboard, open your widget and click the Install tab. Select Shopify and copy the installation code.

Tip: The Install tab also offers a landing page link, QR code, and iframe embed.

Log in to Shopify

Open Shopify and click on "Apps" and search for "xo insert code".

We will use the plugin XO insert code to install Boei. It is a free and easy plugin.

Install the plugin

Press install.

Confirm installation in Shopify.

Install the Boei code

Click add new code

Name the code "Boei" and enable it on the entire store.

Place the script from step two in place of the "code in footer" textbox.

Press save.

Enable the plugin

Now, we enable the plugin by clicking the theme customizer link.

Enable the checkbox and press save.

Congrats, you are done! You now have the Boei live chat Shopify installed.

Shopify Features

Instagram DM Widget Built for Shopify

Everything you need to connect your Shopify shoppers with your Instagram

📸

Visual Product Conversations

Shoppers send photos of what they want, you reply with product recommendations. Share lookbooks, sizing guides, and behind-the-scenes content via DM.

🤖

AI Auto-Replies

Boei's AI responds instantly when you're offline. Answers sizing, shipping, and stock questions 24/7. Trained on your product catalog and FAQs.

📥

Shared Team Inbox

All Instagram DM conversations in one inbox. Assign to team members, add internal notes, track response times across your team.

🛍️

Product Page Integration

Show the Instagram DM button on specific product pages, collections, cart, and checkout. Catch shoppers at the moment of decision.

🎨

Brand Matching

Match your brand colors with custom gradients, sizes, and positions. Instagram-inspired presets available. Preview before publishing.

🔒

GDPR Compliant

Dutch company, Amsterdam servers. Zero cookies, no personal data collected before click. Works with Shopify's cookie consent banner.

Compare Options

Boei vs Other Shopify Instagram Apps

See why Shopify stores choose Boei for their Instagram DM widget

Feature	Boei	Instafeed	Social Icons	Chaty
Instagram DM button	✓	✗ (feed only)	Link only	✓
AI auto-replies	✓	✗	✗	✗
Shared team inbox	✓	✗	✗	✗
Lead capture	✓	✗	✗	✗
50+ channels	✓	✗	✗	25
GDPR compliant	✓	✓	✓	Varies
Price	€14/mo	$5.99/mo	Free	$15/mo
Setup time	5 minutes	5 min	5 min	10 min

Bottom line: Instafeed shows your feed, Social Icons add a link — neither opens a direct DM. Boei opens a real Instagram DM conversation, adds AI auto-replies, and gives your team a shared inbox — all for €14/month.

What Shopify Store Owners Say

David K.

CEO Small-Business (50 or fewer emp.)

What do you like best about Boei? I'm giving 10 points. Why? This app is super easy. You can configure your chat widget in 5 minutes, add a JS script to your "header" in your theme and wooollaaa done. Nothing hard. We have been using Boei mainly for small corporate websites. It really solves our need to have a small chat widget which does not add up 150Kb and XXXXX JS scripts. It's really lightweight and it does not affect your website speed.

Seif Ahmed

@seif588

I have been using Boei for over a year. It is very simple yet effective to implement it. Support is great - Ruben is always responsive and helpful. The product has also added new features which I have not yet needed but good to know Ruben is always working hard to add value to users of Boei. I am sure there are other similar solutions but for the price, support and features (and future updates), this is a great value.

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!

Irfan

@mak_web_media

I have been using BOEI for over a year and absolutely amazed with the growth and new features. I recommend BOEI to anyone who is looking to increase website engagement with multiple communication channels.

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Andrew Lee

@fromlife89

It's a great tool especially for managing multiple websites and agencies.

Grzegorz G.

I have a quick chat on each page, so it simplifies the way my clients can get in touch with me. It was very easy to implement and they continue to improve this software and are open to feedback. An easy way to add a communication widget to the website. I like best that it supports Messenger and Whatsaap, phone, email and live chat and it is easy to translate for multilingual pages. I can't think about real drowbacks. The [SENSITIVE CONTENT] reply all the support questions quickly and effectively, they are open to feedback. I had no issues at all with this software. Maybe if they could add some protection against spammers if you use the contact form and in some future add a chatbot, that would be fantastic.

Joshua G.

I was looking for a chat app to easily communicate with my customers. I didn't want to install anything overly complex and I just wanted something that worked within minutes. After briefly using Boei, I knew it was right for me. It's super lightweight and easy to use, plus it has all the chat bots that you might need! Highly recommend to anyone looking for something simple. I wish there was a better UI or more design options.

Ronald D.

Director Small-Business (50 or fewer emp.)

What do you like best about Boei? Simple, easy to use and implement with little technical support What do you dislike about Boei? Logo deisgns can be improved and some customization of logos of different widgets What problems is Boei solving and how is that benefiting you? On multiple sites, users require different feedback channels. This allows simple customization

Fahd T.

Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? The best part is the simplicity of the product and ease of use. What do you dislike about Boei? The weak part is the lack of depth for advanced users. What problems is Boei solving and how is that benefiting you? Helps capture visitors using different communication channels under one platform.

David S.

CEO/Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? It's extremely easy to gather different communication channels under one UI, simplifying the contact process for users, which is essential because it allows us to meet our clients via their preferred method (and not the one we impose on them) What do you dislike about Boei? I wish they had more design options to make it less standard amongst different websites. Another thing that could be better is the speed at which new integrations are added; it could be faster. What problems is Boei solving and how is that benefiting you? Some users prefer contact forms, other live chats, other Instagram/facebook DmS, ETC. Boei allows us to display all these channels in a simplified and unified manner.

Vance W.

We have been using Boei for many clients over the past year and the impact on the page speed is negligible and helps convert website visitors to warm leads. Ease of deployment, lightweight code, and overall flexibility and functionality. The form component isn't exactly flexible and extensive enough for most uses so we often have to use another form solution.

Julien V.

Développeur d'e-commerce Small-Business (50 or fewer emp.)

What do you like best about Boei? Lightweight, opens instantly, lot of features (whatsapp, messenger, contact form, links) What do you dislike about Boei? Not including a built-in chat app, more design customizations could be good What problems is Boei solving and how is that benefiting you? Allowing website visitors to contact us through their preferred channel (whatsapp, phone call, etc)

Grant

I'm a tech noob, but Boei was super easy to install on my site. I've added several options for contacting me through different channels, links to questionnaires / contact forms, and links to my socials... It's so much more than just a chat button, which is awesome!

Hansie

Works great, nice variation of apps

David K.

CEO Small-Business (50 or fewer emp.)

Seif Ahmed

@seif588

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!

Irfan

@mak_web_media

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Chandra Kusuma

The greatest chat widget for websites I have ever tried. It's quite light and not reduce the site loading speed. Quite easy to install on any type of sites/CMS platform. The features and integrations is continuously developed. The support Ruben and his team provide is the best. Easily number one pick.

Pepe

This is a great way to chat with visitors on their favorite channels. I really like this because it's simple to implement. It's also easy to find new integrations because there are many channels to choose from (Line, WhatsApp, Email, Contact form, etc.). Ruben, the founder, is also a great guy, always listening to users requests and feedbacks.

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(

Cristian Trappolini

I want to leave this review because I want to tell you 2 important things: one is that those who don't speak English well often find themselves having to live with Google Translate as their best friend, and the other is that BOEI is fantastic, simple and intuitive even for those who don't speak English well. I am really enthusiastic about the ease of use from the first time, which I rarely find in a similar app. Personally I recommend it to everyone!

Daniel Gyger

A must for simplicity and efficiency. To test it is to approve it, in any case we can only recommend it.

Nitesh Manav

It's a light-weight, easy to set-up and use. It increases conversions by talking to visitors on their favorite channels. Above this, it's also cookie-free and GDPR proof which makes it more light-weight and secure.

Renaat Sioncke

Boei.helps is an easy-to-use app to connect a support/help icon to your website. I just set up four websites with different social media links, all in no time. Boei helps to customize and speed up my website building work-flow.

Fran Tully

Very happy to give 5 Stars for this plugin. Over 70% of my business enquiries are coming from Smartphone users based on my Google Analytics. Boei allows those users to contact me on their preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. It's a pop up with a GIF that looks great on my site. And it gives the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now, and I am very happy to recommend. I would try the free version first so you are sure. Thanks Fran

Proinsias M.

It was very easy to configure and setup on my website. The only issue I had to deal with was to decide what channels not to include in the pop up on the website. I need to be clear what are the essential channels to include for each site that I design. Very happy to give Top Marks to this Plugin. Most of my business enquiries are coming from Smartphone users based on my Analytics. Boei allows those users in particular contact me on the preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. Its a pop up and also give the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now and I am very happy to recommend. I need to make sure I am not including channel options that are not relevant, so I need to be sure of my target audience to avoid clutter when the pop up is activated.

Gavin S.

It makes it easier for website visitors to engage with me on the channel of their choice. Installing Boei was simple, took less than 5 minutes, and I was up and running. What I liked is that you can install it on Wordpress, HTML, and even on other page builders. You can use it with WhatsApp, Telegram, Live chat, Facebook messenger, or any combination of them at once so that visitors can pick the channel they're most comfortable with. None at the moment, everything is working as it should be.

Sara Hall

How is this possible? I have been searching for a service like boei, without success for over a year. What magic is this? Isn't set up supposed to be supremely complicated, involving a coding degree, extensive technical knowledge and possibly a miracle? Boei just works. It works so well I was suspicious of it for nearly a whole week, sending endless texts and emails to myself in utter disbelief, when it failed to keel over! Set up is straight forward, easy and takes minutes. Seriously, I cannot recommend Boei enough.

Mike Foston

Just about as easy as it gets. It uses all the ways you already have to connect to you, lets your customers choose how they want to connect, and doesn't give you another place to check for messages. Has plenty of configuration options, and support has been very responsive, and willing to listen to ideas to make improvements. Really pleased with how it looks on my sites as well. Bit of a bargain!

Lukáš H.

Ease of use and the number of possible integrations. Honestly I can't say there is anything I didn't like when using Boei.

Bikram K. S.

Boei has been a time saver for me. I was looking for a way to integrate various social media chat options into my website so that my customers can contact me using the platform of their choice. I tried 3-4 other platforms but nothing came closer to the experience I finally got from Boei. Its WhatsApp and Google Map integration bought me over. I just wish it has support for Frase assistant and Gist assistant. Ease of use, and painless integration of various chat platforms. lacking integration with Frase and Gist and some of the labels are confusing.

Chandra Kusuma

Pepe

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(

Questions?

Instagram DM Widget for Shopify — FAQ

How do I add an Instagram DM button to Shopify?

Sign up at Boei (free trial), enter your Instagram username, customize the button design, then install Boei on Shopify via one line of code in your theme settings. No Liquid editing required. Live in 5 minutes. See our Shopify installation guide.

Do shoppers need an Instagram account?

Yes, shoppers need to be logged into Instagram. With 2 billion+ monthly active users, this is rarely a barrier. Offer WhatsApp or live chat alongside for shoppers who prefer other channels.

Can I show the button on specific product pages?

Yes. Boei lets you show or hide the Instagram DM widget based on page URL, product collection, or customer segment. Show it on fashion pages, hide it on wholesale — fully configurable.

Does it work with Shopify themes?

Yes. Boei works with all Shopify themes including Dawn, Debut, Minimal, Supply, and custom themes. No theme editing or Liquid code required.

Can I use Instagram DM for customer support?

Absolutely. Instagram DM is asynchronous — customers message when convenient, you respond when available. Conversations persist over time. Add AI auto-replies for instant answers to common questions like shipping times and return policies.

What does it cost?

Boei Pro is €14/month and includes the Instagram DM widget, AI auto-replies with 2,000 messages, shared inbox, 50+ channels, and unlimited team seats. Start with a 7-day free trial — no credit card required.

Is it GDPR compliant?

Yes. Boei is a Dutch company with servers in Amsterdam (EU). No cookies, full GDPR compliance, DPA available on request. Works with Shopify's built-in cookie consent.

Can I combine Instagram DM with other channels?

Yes — Boei lets you add Instagram DM alongside WhatsApp, Messenger, phone, AI chatbot, and 50+ other channels in one floating button. Show different channels on different pages.

Instagram DM Widget for Every Platform

Same widget, same features — on your platform of choice

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Add Instagram DM to Your Shopify Store

Connect with 2B+ Instagram users. AI auto-replies included. Free 7-day trial.

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5-minute setup, no coding • GDPR compliant (EU servers) • Works with all Shopify themes • Product page integration

from 159 reviews

Instagram DM Widget for Shopify