AI-Powered Live Chat for Wix

10,000+

Websites using Boei

30%

More leads captured

Higher conversion rates

5 min

HTML embed install time

AI live chat does what Wix Chat and basic chat widgets never could — qualify visitors automatically. Your AI asks about budget, timeline, and needs, scores every conversation, and delivers complete lead profiles to your inbox or CRM. Works across every page, product listing, and booking page on your Wix site.

AI asks qualifying questions: budget, timeline, company size, use case
Every lead scored by engagement level and buying intent
Leads delivered instantly via email, webhook, or directly to your CRM
Complete AI conversation transcript included with every lead
Source tracking shows which Wix page they came from

When a Wix visitor is ready to close or needs human expertise, your AI escalates to your team on WhatsApp, Messenger, or any channel they already use. The handover includes full conversation history, lead score, and contact details — your team picks up right where AI left off.

Escalation triggers: high lead score, human request, pricing negotiation
Full conversation history and AI-generated summary included
Routes to WhatsApp, Messenger, Telegram, email, or Slack
Smart routing: round-robin, random, or manual claim
Unlimited team seats at no extra cost

50+ Channels, One AI Engine

Wix visitors choose how they want to reach you — your AI qualifies them on every channel

WhatsApp Business

AI auto-replies on WhatsApp, not just your Wix site. Conversations continue even after visitors leave. All WhatsApp conversations land in your shared inbox.

Facebook Messenger & Instagram DM

Meet social-first customers where they already spend time. AI qualifies visitors and captures leads across Meta's messaging platforms.

Telegram, Signal, Viber

Privacy-conscious users get the same AI-powered experience. Every channel feeds into one inbox with full conversation context.

Contact Forms, Callback, Email & 40+ More

Structured inquiries, click-to-call, SMS, Slack, Discord, WeChat — every channel your customers use, connected to one AI-powered pipeline.

Live Chat Is Just One Entry Point to Your AI Sales Agent

Live chat captures visitors on your Wix site. But your AI Sales Agent works across WhatsApp, Messenger, Telegram, and 50+ channels from a single widget. Every conversation — regardless of channel — feeds into one pipeline with AI qualification, lead scoring, and team routing built in.

One AI engine. Multiple entry points. Every lead tracked and qualified.

Learn More About AI Live Chat Explore Boei AI Sales Agent

Why Your Wix Site Needs AI Live Chat

Wix includes a basic built-in chat — but it creates more problems than it solves:

Requires you online 24/7 — Wix Chat shows 'offline' when nobody's available, and visitors leave to a competitor.
No intelligence built in — Every visitor gets the same generic response, whether they're a hot lead or spam.
No lead qualification — Wix Chat doesn't ask qualifying questions, score leads, or capture contact details automatically.
Conversations die when the tab closes — No follow-up on WhatsApp or Messenger, no context saved for your team.

Boei's AI fixes this: add a single HTML embed to your Wix site, train AI on your pages, and let it qualify leads around the clock. AI routes warm prospects to your team on WhatsApp — not to a dashboard nobody checks. See the Wix installation guide.

How AI Live Chat Drives Revenue on Wix

Lead Generation

3-5x higher conversion than static Wix forms. AI engages visitors, asks qualifying questions, captures contact details, and routes warm leads to your sales team with full context. Ideal for freelancers, agencies, and local service providers on Wix.

Sales Assistance

AI recommends products on Wix eCommerce pages, handles objections, and escalates high-intent visitors to your team with the full conversation history. Your team closes instead of answering repeat questions.

Customer Support

AI resolves 60-80% of questions instantly using your Wix content. Support tickets drop by half. Your team focuses on cases that need human judgment.

Appointment Booking

AI qualifies prospects and schedules consultations directly from your Wix site. Visitors book when they're most interested — no back-and-forth emails. Perfect for coaches, consultants, and service businesses.

How It Works

From signup to AI-qualified leads in three steps

Enter Your Website URL

Boei's crawler reads your Wix site automatically. Your AI learns your products, pricing, and policies — no manual data entry. Add PDFs or custom content for deeper training.

Configure Your AI & Channels

Set your brand colors, welcome message, and qualification criteria. Add WhatsApp, Messenger, or other channels as escalation paths. Define when AI should hand off to your team.

Go Live with Wix HTML Embed

Add the Boei script to your Wix site using an HTML embed element or the custom code section in Wix Settings. No app marketplace needed — paste one snippet and your AI starts qualifying visitors immediately.

Wix Installation Guide

Step-by-step instructions to add AI live chat to your Wix site

Copy installation code

In your Boei dashboard, open your widget and click the Install tab. Select Wix and copy the installation code.

Tip: The Install tab also offers a landing page link, QR code, and iframe embed.

Log in to Wix

Open Wix and go to Settings -> Custom Code.

Go to Settings in your site's dashboard.
Click the Custom Code tab in the Advanced section.

Go to settings and install the Boei code snippet

Click + Add Custom Code at the top right.
Paste the code snippet in the text box. See step 2 above for the Boei code.
Enter a name for your code.
Select an option under Add Code to Pages: All pages
Choose where to place your code under Place Code in:. Body - end

Note that Wix does not allow code scripts on all account types; you may need to upgrade.

Save

Click Apply in Wix. Congrats, you are done!

Wix Live Chat Compared: How Boei Stacks Up

AI included, more channels, lower price

	Boei	Wix Chat	Tidio	LiveChat
Starting price	€14/mo	Free (basic)	€39/mo	€76/mo
AI chatbot included	Yes (2,000 msgs)	✗	No (add-on)	✗
Team seats	Unlimited	1	3	1
WhatsApp, Telegram, 50+ channels	Included	✗	Extra cost	Extra cost
AI-to-human handover	✓ Yes	✗	✗ Limited	✗
Automatic lead qualification	✓ Yes	✗	✗	✗
Wix eCommerce compatible	✓ Yes	✓ Yes	✓ Yes	✓ Yes
Works outside Wix (WhatsApp, Messenger)	✓ Yes	✗	✗ Limited	✗ Limited
GDPR compliant (EU servers)	✓ Yes	✗	✗	✗

Bottom line: Wix Chat is free but limited — no AI, no lead qualification, no multichannel. Boei gives you AI chatbot + live chat + 50 channels + unlimited team seats for €14/month. Tidio and LiveChat charge more per agent with no AI included.

Wix Site Owners Love Boei

David K.

CEO Small-Business (50 or fewer emp.)

What do you like best about Boei? I'm giving 10 points. Why? This app is super easy. You can configure your chat widget in 5 minutes, add a JS script to your "header" in your theme and wooollaaa done. Nothing hard. We have been using Boei mainly for small corporate websites. It really solves our need to have a small chat widget which does not add up 150Kb and XXXXX JS scripts. It's really lightweight and it does not affect your website speed.

Seif Ahmed

@seif588

I have been using Boei for over a year. It is very simple yet effective to implement it. Support is great - Ruben is always responsive and helpful. The product has also added new features which I have not yet needed but good to know Ruben is always working hard to add value to users of Boei. I am sure there are other similar solutions but for the price, support and features (and future updates), this is a great value.

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!

Irfan

@mak_web_media

I have been using BOEI for over a year and absolutely amazed with the growth and new features. I recommend BOEI to anyone who is looking to increase website engagement with multiple communication channels.

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Andrew Lee

@fromlife89

It's a great tool especially for managing multiple websites and agencies.

Grzegorz G.

I have a quick chat on each page, so it simplifies the way my clients can get in touch with me. It was very easy to implement and they continue to improve this software and are open to feedback. An easy way to add a communication widget to the website. I like best that it supports Messenger and Whatsaap, phone, email and live chat and it is easy to translate for multilingual pages. I can't think about real drowbacks. The [SENSITIVE CONTENT] reply all the support questions quickly and effectively, they are open to feedback. I had no issues at all with this software. Maybe if they could add some protection against spammers if you use the contact form and in some future add a chatbot, that would be fantastic.

Joshua G.

I was looking for a chat app to easily communicate with my customers. I didn't want to install anything overly complex and I just wanted something that worked within minutes. After briefly using Boei, I knew it was right for me. It's super lightweight and easy to use, plus it has all the chat bots that you might need! Highly recommend to anyone looking for something simple. I wish there was a better UI or more design options.

Ronald D.

Director Small-Business (50 or fewer emp.)

What do you like best about Boei? Simple, easy to use and implement with little technical support What do you dislike about Boei? Logo deisgns can be improved and some customization of logos of different widgets What problems is Boei solving and how is that benefiting you? On multiple sites, users require different feedback channels. This allows simple customization

Fahd T.

Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? The best part is the simplicity of the product and ease of use. What do you dislike about Boei? The weak part is the lack of depth for advanced users. What problems is Boei solving and how is that benefiting you? Helps capture visitors using different communication channels under one platform.

David S.

CEO/Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? It's extremely easy to gather different communication channels under one UI, simplifying the contact process for users, which is essential because it allows us to meet our clients via their preferred method (and not the one we impose on them) What do you dislike about Boei? I wish they had more design options to make it less standard amongst different websites. Another thing that could be better is the speed at which new integrations are added; it could be faster. What problems is Boei solving and how is that benefiting you? Some users prefer contact forms, other live chats, other Instagram/facebook DmS, ETC. Boei allows us to display all these channels in a simplified and unified manner.

Vance W.

We have been using Boei for many clients over the past year and the impact on the page speed is negligible and helps convert website visitors to warm leads. Ease of deployment, lightweight code, and overall flexibility and functionality. The form component isn't exactly flexible and extensive enough for most uses so we often have to use another form solution.

Julien V.

Développeur d'e-commerce Small-Business (50 or fewer emp.)

What do you like best about Boei? Lightweight, opens instantly, lot of features (whatsapp, messenger, contact form, links) What do you dislike about Boei? Not including a built-in chat app, more design customizations could be good What problems is Boei solving and how is that benefiting you? Allowing website visitors to contact us through their preferred channel (whatsapp, phone call, etc)

Grant

I'm a tech noob, but Boei was super easy to install on my site. I've added several options for contacting me through different channels, links to questionnaires / contact forms, and links to my socials... It's so much more than just a chat button, which is awesome!

Hansie

Works great, nice variation of apps

David K.

CEO Small-Business (50 or fewer emp.)

Seif Ahmed

@seif588

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!

Irfan

@mak_web_media

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Chandra Kusuma

The greatest chat widget for websites I have ever tried. It's quite light and not reduce the site loading speed. Quite easy to install on any type of sites/CMS platform. The features and integrations is continuously developed. The support Ruben and his team provide is the best. Easily number one pick.

Pepe

This is a great way to chat with visitors on their favorite channels. I really like this because it's simple to implement. It's also easy to find new integrations because there are many channels to choose from (Line, WhatsApp, Email, Contact form, etc.). Ruben, the founder, is also a great guy, always listening to users requests and feedbacks.

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(

Cristian Trappolini

I want to leave this review because I want to tell you 2 important things: one is that those who don't speak English well often find themselves having to live with Google Translate as their best friend, and the other is that BOEI is fantastic, simple and intuitive even for those who don't speak English well. I am really enthusiastic about the ease of use from the first time, which I rarely find in a similar app. Personally I recommend it to everyone!

Daniel Gyger

A must for simplicity and efficiency. To test it is to approve it, in any case we can only recommend it.

Nitesh Manav

It's a light-weight, easy to set-up and use. It increases conversions by talking to visitors on their favorite channels. Above this, it's also cookie-free and GDPR proof which makes it more light-weight and secure.

Renaat Sioncke

Boei.helps is an easy-to-use app to connect a support/help icon to your website. I just set up four websites with different social media links, all in no time. Boei helps to customize and speed up my website building work-flow.

Fran Tully

Very happy to give 5 Stars for this plugin. Over 70% of my business enquiries are coming from Smartphone users based on my Google Analytics. Boei allows those users to contact me on their preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. It's a pop up with a GIF that looks great on my site. And it gives the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now, and I am very happy to recommend. I would try the free version first so you are sure. Thanks Fran

Proinsias M.

It was very easy to configure and setup on my website. The only issue I had to deal with was to decide what channels not to include in the pop up on the website. I need to be clear what are the essential channels to include for each site that I design. Very happy to give Top Marks to this Plugin. Most of my business enquiries are coming from Smartphone users based on my Analytics. Boei allows those users in particular contact me on the preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. Its a pop up and also give the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now and I am very happy to recommend. I need to make sure I am not including channel options that are not relevant, so I need to be sure of my target audience to avoid clutter when the pop up is activated.

Gavin S.

It makes it easier for website visitors to engage with me on the channel of their choice. Installing Boei was simple, took less than 5 minutes, and I was up and running. What I liked is that you can install it on Wordpress, HTML, and even on other page builders. You can use it with WhatsApp, Telegram, Live chat, Facebook messenger, or any combination of them at once so that visitors can pick the channel they're most comfortable with. None at the moment, everything is working as it should be.

Sara Hall

How is this possible? I have been searching for a service like boei, without success for over a year. What magic is this? Isn't set up supposed to be supremely complicated, involving a coding degree, extensive technical knowledge and possibly a miracle? Boei just works. It works so well I was suspicious of it for nearly a whole week, sending endless texts and emails to myself in utter disbelief, when it failed to keel over! Set up is straight forward, easy and takes minutes. Seriously, I cannot recommend Boei enough.

Mike Foston

Just about as easy as it gets. It uses all the ways you already have to connect to you, lets your customers choose how they want to connect, and doesn't give you another place to check for messages. Has plenty of configuration options, and support has been very responsive, and willing to listen to ideas to make improvements. Really pleased with how it looks on my sites as well. Bit of a bargain!

Lukáš H.

Ease of use and the number of possible integrations. Honestly I can't say there is anything I didn't like when using Boei.

Bikram K. S.

Boei has been a time saver for me. I was looking for a way to integrate various social media chat options into my website so that my customers can contact me using the platform of their choice. I tried 3-4 other platforms but nothing came closer to the experience I finally got from Boei. Its WhatsApp and Google Map integration bought me over. I just wish it has support for Frase assistant and Gist assistant. Ease of use, and painless integration of various chat platforms. lacking integration with Frase and Gist and some of the labels are confusing.

Chandra Kusuma

Pepe

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(

Wix AI Live Chat FAQ

Does Boei include an AI chatbot for Wix?

Yes — AI is included in every Boei plan, not a paid add-on. Your AI chatbot handles first responses, answers questions from your Wix content, qualifies leads automatically, and escalates warm prospects to your team on WhatsApp or Messenger. 2,000 AI messages included per month.

Do I need to be online 24/7?

No — your AI handles it. It answers visitor questions instantly, qualifies leads, and captures contact details around the clock. When your team is available, AI escalates warm leads directly to them. When you're offline, AI continues working and queues qualified leads for follow-up.

How do I add AI live chat to my Wix site?

It takes about 5 minutes. Create your Boei account, point the AI at your site URL, then add the embed code to your Wix site using an HTML embed element or the custom code section under Wix Settings. No Wix App Market install needed. See our Wix installation guide.

Will this slow down my Wix site?

No. Boei loads asynchronously after your page content, has no heavy dependencies, and uses CDN delivery. Zero impact on page load times or Core Web Vitals. Works perfectly alongside Wix's built-in performance optimizations.

Does it work with Wix eCommerce?

Yes — perfectly. AI answers product questions, handles shipping and returns inquiries, recommends products, and engages hesitant shoppers on your Wix Stores pages. Works with all Wix eCommerce templates and product pages.

How does AI-to-human handover work?

You define the rules: escalate when a lead is qualified, when AI can't answer, when the visitor asks for a human, or when pricing negotiations start. Your team gets the full conversation history and lead score on WhatsApp, Messenger, or email.

Can I use multiple team members?

Yes — unlimited team seats at no extra cost. Configure smart routing for escalated conversations: round-robin, random assignment, or manual claim. AI handles qualification, your team handles closing.

What channels does it support besides live chat?

50+ channels including WhatsApp, Messenger, Telegram, Instagram DM, contact forms, email, phone, SMS, and more. Your AI works across all channels from one Wix widget.

How is Boei different from Wix Chat?

Wix Chat is a basic messaging tool with no AI, no lead qualification, and no multichannel support. Boei adds AI that qualifies leads automatically, works across 50+ channels including WhatsApp and Messenger, scores leads, and hands off warm prospects to your team with full context.

Is Boei GDPR compliant?

Yes. Boei is built by a Dutch company with all servers in Amsterdam. The widget runs cookieless by default — no consent banner needed for the widget itself. We provide a DPA for enterprise clients.

What's included for €14/month?

AI chatbot (2,000 messages), unlimited conversations, unlimited team seats, all 50+ channels, lead scoring, analytics, CRM inbox, and use on unlimited Wix sites. One flat price — no per-agent fees like Tidio or LiveChat.

Can I try it free?

Yes — 7-day trial with full AI access. Add the embed code to your Wix site, train AI on your pages, and watch it qualify visitors in real-time. No credit card required.

Ready to Turn Wix Visitors into Revenue?

Join 10,000+ websites using Boei. 5-minute setup — AI included.

See Demo Above

7-day free trial • No credit card required • AI chatbot included • Works with all Wix templates