WhatsApp Business API Pricing 2026

€14

Per month, everything included

€0

Per-message fees

50+

Channels at no extra cost

2,000

AI messages per month

The Problem With WhatsApp Business API Pricing

WhatsApp Business API pricing is notoriously complex. Meta charges per-conversation fees that vary by country, conversation type (marketing, utility, service, authentication), and volume. A single marketing conversation in Western Europe costs €0.069, while a service conversation costs €0.040. That seems cheap until you multiply it by thousands of conversations per month.

But the API cost is just the beginning. You also need a Business Solution Provider (BSP) like Twilio, MessageBird, or 360dialog to access the API. These providers add their own markup — typically €0.005–0.05 per message on top of Meta's fees. Then you need middleware to connect the API to your website, a dashboard to manage conversations, and developers to set it all up. The total cost for a small business easily reaches €200–500/month before you send a single message.

Boei takes a completely different approach. Instead of wrestling with the WhatsApp API, you get a WhatsApp chat widget that connects visitors directly to your WhatsApp number. Add an AI sales agent that qualifies leads, a shared inbox for your team, and a built-in CRM — all for €14/month flat. No per-message fees, no API complexity, no developers needed. See all WhatsApp widget features or compare with other WhatsApp plugins.

This approach works perfectly for businesses that want WhatsApp as a customer communication channel on their website. If you need to send bulk marketing messages or transactional notifications through the API, that's a different use case — but for website-to-WhatsApp conversations, Boei is 10–50x cheaper than the API route. Popular with ecommerce stores and small businesses alike.

What's Included for €14/Month

Everything you need for WhatsApp on your website

WhatsApp Chat Widget

A customizable WhatsApp button and chat widget for your website. Visitors click to message you directly on WhatsApp — no app download required on desktop.

Customizable design and position
Pre-filled message templates
Mobile and desktop optimized
Click-to-chat with your number

AI Sales Agent

An AI chatbot trained on your website that qualifies leads, answers questions, and routes warm prospects to your team via WhatsApp.

2,000 AI messages included
Auto-trains on your website
Lead qualification built in
Warm lead escalation

Shared Team Inbox

All WhatsApp conversations in one place. Multiple agents can view, claim, and respond. AI generates summaries for every conversation.

Multi-agent support
Round-robin routing
AI conversation summaries
One-click agent takeover

50+ Extra Channels

WhatsApp is just one of 50+ channels included. Add contact forms, Messenger, Instagram DM, Telegram, click-to-call, email, and more.

All channels in one widget
No per-channel fees
Unified inbox
One installation

Built-in CRM

Every WhatsApp lead flows into a built-in CRM pipeline. Track leads from first message to closed deal without any third-party tools.

Automatic lead capture
Pipeline management
Conversation history
Lead scoring

GDPR Compliant

EU-based servers in Amsterdam. No cookies option. Full privacy protection for your visitors and your business.

Amsterdam data center
No cookies mode
DPA available
Privacy-first design

WhatsApp Pricing: Boei vs API Providers

What you actually pay for WhatsApp on your website

Cost Factor	Boei	Twilio	MessageBird	360dialog	Respond.io	Trengo
Monthly base price	€14	$15+	Pay-as-you-go	€49+	$79+	€25+
WhatsApp per-message fee	€0	€0.005–0.08	€0.005–0.06	Meta markup	Included*	€0.01–0.05
Meta conversation fee	Not required	Passed through	Passed through	Passed through	Passed through	Passed through
AI chatbot	Included (2,000 msgs)	Build your own	Add-on	Not included	Add-on $99+	Add-on
Shared inbox	Included	Build your own	$49+/mo	Third-party	Included	Included
CRM	Included	Not included	Not included	Not included	Not included	Add-on
Other channels (50+)	Included	Per-channel pricing	Per-channel	WhatsApp only	✗ Limited	✗ Limited
Setup time	5 minutes	Hours/days	Hours	Hours	30+ min	30+ min
Developer required	✗	✓ Yes	✓ Yes	✓ Yes	✗	✗
GDPR / EU servers	Yes (Amsterdam)	US-based	EU option	Germany	✗	Netherlands

Bottom line: For website-to-WhatsApp conversations, Boei at €14/month replaces what typically costs €200–500/month through API providers. You get the WhatsApp widget, AI agent, shared inbox, CRM, and 50 extra channels — all included. API providers make sense only if you need bulk outbound messaging or transactional notifications at scale.

WhatsApp Business API: The Real Cost Breakdown

Let's break down what it actually costs to run WhatsApp through the Business API for a typical small-to-medium business handling 1,000 conversations per month:

Cost Component	Via Twilio	Via MessageBird	Via 360dialog	Via Boei
Platform subscription	$15/mo	Pay-as-you-go	€49/mo	€14/mo
Meta conversation fees (1,000 service conversations)	€40	€40	€40	€0
Provider markup per message	~€50	~€40	€0 (Meta direct)	€0
Inbox / dashboard tool	€50–200	€49	€50–100	Included
AI chatbot add-on	€100–500	€100+	€100+	Included
Developer setup (amortized)	€200/mo	€150/mo	€100/mo	€0
Total monthly	€455–1,005	€379–479	€339–389	€14

The gap is enormous because Boei uses a fundamentally different approach. Instead of the WhatsApp API, your widget opens a direct WhatsApp chat. Your AI agent works alongside it, and your shared inbox manages all conversations. For inbound customer communication from your website, this delivers the same result at a fraction of the cost.

Understanding WhatsApp Pricing Models

WhatsApp Business API (Per-Conversation)

Meta charges per 24-hour conversation window. Prices vary by country and type: marketing (€0.069 in Western Europe), utility (€0.038), service (€0.040), and authentication (€0.034). Plus BSP markup on top. Costs scale directly with volume and become unpredictable.

WhatsApp Business App (Free)

The free WhatsApp Business app works for solo operators but lacks multi-agent support, AI, and website integration. No API access, limited automation, and you can only use it on one device at a time (up to 4 linked devices). Fine for micro-businesses, insufficient for teams.

WhatsApp Widget (Flat Rate)

Boei's approach: a website widget that opens WhatsApp conversations directly. €14/month flat includes the widget, AI agent, inbox, CRM, and 50+ other channels. No per-message fees because you're not using the API — visitors chat via WhatsApp natively.

WhatsApp API via BSP (Variable)

Business Solution Providers like Twilio and MessageBird provide API access with their own markup. Monthly costs: platform fee ($15–100) + Meta fees + per-message markup + inbox tool + AI add-on. Total easily reaches €300–1,000/month for moderate volume.

When Do You Actually Need the WhatsApp API?

The WhatsApp Business API is powerful but overkill for most businesses. Here's when each option makes sense:

Use Boei (€14/month) When:

You want visitors to contact you via WhatsApp from your website
You need an AI chatbot that qualifies leads and answers questions
Your team needs a shared inbox for WhatsApp conversations
You want WhatsApp alongside other channels (forms, Messenger, Instagram, etc.)
You handle fewer than 5,000 inbound conversations per month
You don't have developers to build and maintain API integrations

Use the WhatsApp API When:

You send thousands of outbound marketing messages or newsletters via WhatsApp
You need transactional notifications (order confirmations, shipping updates, OTPs)
You're a large enterprise with 50+ agents needing advanced routing rules
You require deep integration with existing enterprise CRM/ERP systems
You have dedicated developers to build and maintain the integration

For the vast majority of small and mid-sized businesses, a WhatsApp widget with AI is the right choice. It delivers 90% of the value at 5% of the cost. Explore WhatsApp use cases to see what's possible.

WhatsApp API Pricing by Country (2026)

Meta's WhatsApp API conversation fees vary significantly by region. Here's what you'd pay per conversation through the API:

Region	Marketing	Utility	Service	Authentication
Western Europe (NL, DE, FR, UK)	€0.069	€0.038	€0.040	€0.034
North America (US, CA)	$0.025	$0.015	$0.012	$0.010
India	$0.012	$0.004	$0.004	$0.003
Brazil	$0.063	$0.021	$0.024	$0.010
Rest of World	$0.016–0.100	$0.004–0.040	$0.004–0.040	$0.003–0.035

These are Meta's fees alone — your BSP adds markup on top. At 2,000 marketing conversations in Western Europe, you'd pay €138 in Meta fees alone, plus BSP costs, platform fees, and tool subscriptions. With Boei, those same 2,000 conversations cost €14 total.

Maximizing WhatsApp ROI

Start With Inbound, Not Outbound

The highest ROI comes from converting website visitors who are already interested. A WhatsApp widget on your website captures leads at the moment of highest intent. Outbound messaging (newsletters, promotions) requires the expensive API and has lower conversion rates.

Use AI to Qualify Before Your Team Engages

Every WhatsApp conversation that reaches a human agent costs time. Let AI handle the first 2–3 exchanges: identify the need, capture contact details, and score intent. Your team only engages with warm, qualified leads — saving hours per week.

Calculate Cost Per Lead, Not Cost Per Message

A WhatsApp message costs fractions of a cent through the API, but that's the wrong metric. Calculate cost per qualified lead instead. If your API setup costs €400/month and generates 50 leads, that's €8/lead. Boei at €14/month generating the same 50 leads costs €0.28/lead.

Bundle Channels for Maximum Coverage

Not every visitor prefers WhatsApp. Some want email, others prefer a contact form or phone call. Boei includes 50+ channels for the same €14/month — so you capture leads regardless of their preferred channel. With API providers, each additional channel adds cost.

What Customers Say About Our Pricing

David K.

CEO Small-Business (50 or fewer emp.)

What do you like best about Boei? I'm giving 10 points. Why? This app is super easy. You can configure your chat widget in 5 minutes, add a JS script to your "header" in your theme and wooollaaa done. Nothing hard. We have been using Boei mainly for small corporate websites. It really solves our need to have a small chat widget which does not add up 150Kb and XXXXX JS scripts. It's really lightweight and it does not affect your website speed.

Seif Ahmed

@seif588

I have been using Boei for over a year. It is very simple yet effective to implement it. Support is great - Ruben is always responsive and helpful. The product has also added new features which I have not yet needed but good to know Ruben is always working hard to add value to users of Boei. I am sure there are other similar solutions but for the price, support and features (and future updates), this is a great value.

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!

Irfan

@mak_web_media

I have been using BOEI for over a year and absolutely amazed with the growth and new features. I recommend BOEI to anyone who is looking to increase website engagement with multiple communication channels.

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Andrew Lee

@fromlife89

It's a great tool especially for managing multiple websites and agencies.

Grzegorz G.

I have a quick chat on each page, so it simplifies the way my clients can get in touch with me. It was very easy to implement and they continue to improve this software and are open to feedback. An easy way to add a communication widget to the website. I like best that it supports Messenger and Whatsaap, phone, email and live chat and it is easy to translate for multilingual pages. I can't think about real drowbacks. The [SENSITIVE CONTENT] reply all the support questions quickly and effectively, they are open to feedback. I had no issues at all with this software. Maybe if they could add some protection against spammers if you use the contact form and in some future add a chatbot, that would be fantastic.

Joshua G.

I was looking for a chat app to easily communicate with my customers. I didn't want to install anything overly complex and I just wanted something that worked within minutes. After briefly using Boei, I knew it was right for me. It's super lightweight and easy to use, plus it has all the chat bots that you might need! Highly recommend to anyone looking for something simple. I wish there was a better UI or more design options.

Ronald D.

Director Small-Business (50 or fewer emp.)

What do you like best about Boei? Simple, easy to use and implement with little technical support What do you dislike about Boei? Logo deisgns can be improved and some customization of logos of different widgets What problems is Boei solving and how is that benefiting you? On multiple sites, users require different feedback channels. This allows simple customization

Fahd T.

Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? The best part is the simplicity of the product and ease of use. What do you dislike about Boei? The weak part is the lack of depth for advanced users. What problems is Boei solving and how is that benefiting you? Helps capture visitors using different communication channels under one platform.

David S.

CEO/Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? It's extremely easy to gather different communication channels under one UI, simplifying the contact process for users, which is essential because it allows us to meet our clients via their preferred method (and not the one we impose on them) What do you dislike about Boei? I wish they had more design options to make it less standard amongst different websites. Another thing that could be better is the speed at which new integrations are added; it could be faster. What problems is Boei solving and how is that benefiting you? Some users prefer contact forms, other live chats, other Instagram/facebook DmS, ETC. Boei allows us to display all these channels in a simplified and unified manner.

Vance W.

We have been using Boei for many clients over the past year and the impact on the page speed is negligible and helps convert website visitors to warm leads. Ease of deployment, lightweight code, and overall flexibility and functionality. The form component isn't exactly flexible and extensive enough for most uses so we often have to use another form solution.

Julien V.

Développeur d'e-commerce Small-Business (50 or fewer emp.)

What do you like best about Boei? Lightweight, opens instantly, lot of features (whatsapp, messenger, contact form, links) What do you dislike about Boei? Not including a built-in chat app, more design customizations could be good What problems is Boei solving and how is that benefiting you? Allowing website visitors to contact us through their preferred channel (whatsapp, phone call, etc)

Grant

I'm a tech noob, but Boei was super easy to install on my site. I've added several options for contacting me through different channels, links to questionnaires / contact forms, and links to my socials... It's so much more than just a chat button, which is awesome!

Hansie

Works great, nice variation of apps

David K.

CEO Small-Business (50 or fewer emp.)

Seif Ahmed

@seif588

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!

Irfan

@mak_web_media

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Chandra Kusuma

The greatest chat widget for websites I have ever tried. It's quite light and not reduce the site loading speed. Quite easy to install on any type of sites/CMS platform. The features and integrations is continuously developed. The support Ruben and his team provide is the best. Easily number one pick.

Pepe

This is a great way to chat with visitors on their favorite channels. I really like this because it's simple to implement. It's also easy to find new integrations because there are many channels to choose from (Line, WhatsApp, Email, Contact form, etc.). Ruben, the founder, is also a great guy, always listening to users requests and feedbacks.

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(

Cristian Trappolini

I want to leave this review because I want to tell you 2 important things: one is that those who don't speak English well often find themselves having to live with Google Translate as their best friend, and the other is that BOEI is fantastic, simple and intuitive even for those who don't speak English well. I am really enthusiastic about the ease of use from the first time, which I rarely find in a similar app. Personally I recommend it to everyone!

Daniel Gyger

A must for simplicity and efficiency. To test it is to approve it, in any case we can only recommend it.

Nitesh Manav

It's a light-weight, easy to set-up and use. It increases conversions by talking to visitors on their favorite channels. Above this, it's also cookie-free and GDPR proof which makes it more light-weight and secure.

Renaat Sioncke

Boei.helps is an easy-to-use app to connect a support/help icon to your website. I just set up four websites with different social media links, all in no time. Boei helps to customize and speed up my website building work-flow.

Fran Tully

Very happy to give 5 Stars for this plugin. Over 70% of my business enquiries are coming from Smartphone users based on my Google Analytics. Boei allows those users to contact me on their preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. It's a pop up with a GIF that looks great on my site. And it gives the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now, and I am very happy to recommend. I would try the free version first so you are sure. Thanks Fran

Proinsias M.

It was very easy to configure and setup on my website. The only issue I had to deal with was to decide what channels not to include in the pop up on the website. I need to be clear what are the essential channels to include for each site that I design. Very happy to give Top Marks to this Plugin. Most of my business enquiries are coming from Smartphone users based on my Analytics. Boei allows those users in particular contact me on the preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. Its a pop up and also give the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now and I am very happy to recommend. I need to make sure I am not including channel options that are not relevant, so I need to be sure of my target audience to avoid clutter when the pop up is activated.

Gavin S.

It makes it easier for website visitors to engage with me on the channel of their choice. Installing Boei was simple, took less than 5 minutes, and I was up and running. What I liked is that you can install it on Wordpress, HTML, and even on other page builders. You can use it with WhatsApp, Telegram, Live chat, Facebook messenger, or any combination of them at once so that visitors can pick the channel they're most comfortable with. None at the moment, everything is working as it should be.

Sara Hall

How is this possible? I have been searching for a service like boei, without success for over a year. What magic is this? Isn't set up supposed to be supremely complicated, involving a coding degree, extensive technical knowledge and possibly a miracle? Boei just works. It works so well I was suspicious of it for nearly a whole week, sending endless texts and emails to myself in utter disbelief, when it failed to keel over! Set up is straight forward, easy and takes minutes. Seriously, I cannot recommend Boei enough.

Mike Foston

Just about as easy as it gets. It uses all the ways you already have to connect to you, lets your customers choose how they want to connect, and doesn't give you another place to check for messages. Has plenty of configuration options, and support has been very responsive, and willing to listen to ideas to make improvements. Really pleased with how it looks on my sites as well. Bit of a bargain!

Lukáš H.

Ease of use and the number of possible integrations. Honestly I can't say there is anything I didn't like when using Boei.

Bikram K. S.

Boei has been a time saver for me. I was looking for a way to integrate various social media chat options into my website so that my customers can contact me using the platform of their choice. I tried 3-4 other platforms but nothing came closer to the experience I finally got from Boei. Its WhatsApp and Google Map integration bought me over. I just wish it has support for Frase assistant and Gist assistant. Ease of use, and painless integration of various chat platforms. lacking integration with Frase and Gist and some of the labels are confusing.

Chandra Kusuma

Pepe

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(

WhatsApp Pricing FAQ

How much does WhatsApp Business API cost?

WhatsApp Business API pricing has three cost layers: (1) Meta's per-conversation fees (€0.034–0.069 per conversation in Western Europe), (2) Business Solution Provider markup (€0.005–0.05 per message), and (3) platform/inbox tool subscription (€50–200/month). Total cost for 1,000 monthly conversations: €200–500. Boei offers a WhatsApp widget with AI for €14/month flat — no API required.

Is the WhatsApp Business app free?

Yes, the WhatsApp Business app is free to download and use. However, it's limited to one phone number, basic automation, and no website widget integration. You can't connect AI, use a shared team inbox, or integrate with your CRM. For businesses with teams or website traffic, a solution like Boei (€14/month) adds the features the free app lacks.

What's the cheapest way to add WhatsApp to my website?

Boei is the most affordable full-featured option at €14/month. This includes the WhatsApp chat widget, AI agent, shared inbox, CRM, and 50+ additional channels. Free alternatives exist (basic HTML links) but lack AI, lead capture, and team features. The WhatsApp API route costs €200–500/month minimum.

Do I need to pay Meta per message?

Only if you use the WhatsApp Business API. Meta charges per 24-hour conversation window at rates that vary by country and type. With Boei's widget approach, visitors message your WhatsApp number directly — no API involved, no Meta per-message fees. You only pay Boei's flat €14/month.

How does Boei's WhatsApp pricing compare to Twilio?

Twilio charges a $15/month platform fee plus Meta's per-message fees plus their own markup. For 1,000 conversations, expect €100–200/month — and you still need to build your own inbox and AI. Boei includes the WhatsApp widget, AI auto-replies, shared inbox, and CRM for €14/month. Setup is guided inside the Boei dashboard.

Is WhatsApp included in Boei's €14/month plan?

Yes. WhatsApp is included in every Boei paid plan starting at €14/month. There's no add-on fee, no per-message charge, and no separate WhatsApp subscription. You also get 49+ other communication channels, an AI chatbot with 2,000 messages, shared inbox, and CRM — all included.

What are WhatsApp conversation categories?

The WhatsApp API categorizes conversations into four types with different pricing: Marketing (promotional messages, highest cost), Utility (order updates, transactional), Service (customer-initiated support), and Authentication (login codes, verification). Each has different per-conversation rates by country. With Boei's widget, these categories don't apply — there are no per-conversation fees.

Do competitors charge extra for WhatsApp?

Most do. Tidio charges €59+/month extra for WhatsApp. Crisp includes it only in their €95/month plan. Intercom and Freshchat require paid add-ons. Elfsight charges separately for WhatsApp widgets. Boei includes WhatsApp in the base €14/month plan alongside 50+ other channels.

What's a WhatsApp Business Solution Provider (BSP)?

A BSP is an authorized third party that provides access to the WhatsApp Business API. Examples include Twilio, MessageBird, 360dialog, and Vonage. They handle the technical API connection and charge fees on top of Meta's pricing. With Boei, you don't need a BSP — the widget connects visitors to your WhatsApp number directly.

How many WhatsApp messages can I send for €14/month?

With Boei, there's no limit on WhatsApp conversations because you're not charged per message. Your €14/month includes 2,000 AI messages (for the chatbot component) and unlimited WhatsApp widget clicks. Visitors can message your WhatsApp number as many times as they want.

Is it cheaper to build my own WhatsApp integration?

No. Building a custom WhatsApp integration requires: API access via a BSP (€50–100/month), developer time for setup (€3,000–10,000), ongoing maintenance (€500–2,000/month), plus Meta's per-message fees. Total first-year cost: €10,000–30,000+. Boei costs €168/year and is ready in 5 minutes.

Does Boei offer annual WhatsApp pricing discounts?

Boei offers savings on annual billing. The monthly plan is €14/month (€168/year). Check the pricing page for current annual discounts. Either way, WhatsApp and all 50+ channels are included regardless of billing frequency.

What happens if I exceed 2,000 AI messages?

The 2,000 message limit applies to AI chatbot responses, not WhatsApp widget clicks. If you approach the limit, Boei notifies you and offers upgrade options. WhatsApp conversations themselves are unlimited — the AI message cap only affects how many questions the chatbot answers automatically.

Can I use WhatsApp without the AI chatbot?

Yes. You can use Boei purely as a WhatsApp chat widget without enabling the AI chatbot. Visitors click the widget, it opens WhatsApp, and they message you directly. The AI is an optional enhancement that qualifies leads and answers questions automatically. Both are included for €14/month.

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WhatsApp Business Pricing That Actually Makes Sense