WhatsApp for Business: 6 Use Cases That Drive Results

Why WhatsApp Outperforms Other Channels

98%

Message open rate

45%

Average reply rate

2B+

WhatsApp users worldwide

Higher conversion vs email

6 Ways Businesses Use WhatsApp

From customer support to sales — WhatsApp delivers results across every use case

Ecommerce & Online Sales

Recover abandoned carts, answer product questions, and guide buyers to checkout — all via WhatsApp. Stores using WhatsApp see 3x higher conversion rates than email for cart recovery.

Abandoned cart recovery
Product Q&A in real time
Order status updates
Size and shipping guidance

Customer Support

Handle support inquiries on the channel customers already use daily. AI answers 70% of questions automatically; your team handles the rest in the shared inbox.

24/7 automated responses
AI-powered FAQ handling
Human escalation built in
Full conversation history

Lead Generation

Turn website visitors into qualified leads. AI asks about budget, timeline, and needs, then routes warm prospects to your sales team with a full brief.

AI lead qualification
Contact detail capture
Lead scoring and routing
CRM pipeline integration

Appointment Booking

Let customers book consultations, viewings, or service appointments via WhatsApp. Reduce no-shows with automated reminders sent to a channel with 98% open rates.

Natural language booking
Automated confirmations
Reminder messages
Rescheduling handling

Order Notifications

Send order confirmations, shipping updates, and delivery notifications via WhatsApp. Customers actually read them — unlike email notifications buried in spam folders.

Order confirmation
Shipping tracking updates
Delivery notifications
Return/exchange handling

Team Collaboration

Use the shared inbox so your entire team sees and responds to WhatsApp messages. Round-robin routing distributes conversations evenly. No messages fall through the cracks.

Shared team inbox
Agent assignment & routing
Internal notes on conversations
AI summaries for handoffs

WhatsApp for Customer Service: A Deep Dive

Customer service is the most popular WhatsApp business use case, and for good reason. Your customers already have WhatsApp installed — 2 billion people use it daily. When they have a question, they'd rather message you on a familiar app than hunt for a contact form or wait on hold.

With Boei's WhatsApp widget and AI agent, customer service becomes a three-tier system. Tier 1: AI handles everything it can. Common questions about pricing, hours, policies, and product details are answered instantly by the AI, which is trained on your website content. It provides accurate answers with source links and handles 70–80% of inquiries without human involvement.

Tier 2: Warm handoff to your team. When the AI can't confidently answer or the customer asks for a human, the conversation escalates to your shared inbox. Your team member sees the full chat history plus an AI-generated summary — who the customer is, what they need, and what was already discussed. No repeating information.

Tier 3: Complex issues. For multi-step issues that require follow-up, your team can continue the WhatsApp conversation over days. The customer doesn't need to re-explain anything because the full history is preserved. This beats email for speed and phone for convenience.

The numbers back this up. Businesses using WhatsApp for customer service report 40% faster resolution times, 35% higher customer satisfaction scores, and 60–80% reduction in phone volume. And because AI handles the routine questions, your team spends their time on issues that actually need human judgment. See how this works across industries in our ecommerce and small business guides. Explore all WhatsApp features.

WhatsApp for Ecommerce: Convert Browsers Into Buyers

Ecommerce stores face a universal problem: 70% of shopping carts are abandoned. The top reasons? Unexpected costs, complicated checkout, and unanswered product questions. WhatsApp addresses all three by giving shoppers an instant, familiar way to ask questions before they leave.

When a visitor hovers over your product page for 30 seconds without adding to cart, a WhatsApp widget can proactively offer help. "Have a question about this product? Message us on WhatsApp." The AI agent answers sizing questions, explains shipping costs, and compares product variants — keeping the buyer engaged instead of bouncing to a competitor.

For abandoned cart recovery, WhatsApp outperforms every other channel. While email recovery campaigns achieve 5–10% open rates and 1–2% conversion, WhatsApp recovery messages see 45% open rates and 8–12% conversion. That's because your message appears in the same app they use to chat with friends and family — not buried in a promotions folder.

Boei makes this easy without the complexity of the WhatsApp Business API. Your AI agent handles product questions automatically, captures leads when needed, and routes complex inquiries (custom orders, bulk discounts) to your sales team via the shared inbox. All for €14/month — no per-message fees, no API setup. Deep dive: WhatsApp for ecommerce. Works on Shopify, WooCommerce, and any online store.

WhatsApp vs Email vs Phone for Customer Service

How WhatsApp compares to traditional customer service channels

Metric	WhatsApp	Email	Phone	Live Chat	Contact Form	SMS
Open / read rate	98%	20%	N/A	N/A	N/A	95%
Average response time	< 1 min (AI)	4–24 hours	5–15 min wait	< 1 min	24–48 hours	< 5 min
Customer preference (2026)	68%	45%	32%	55%	28%	22%
Conversation continuity	Full history	Thread-based	None	Session-based	None	✗ Limited
Media sharing	Photos, video, docs	Attachments	✗	✗ Limited	✗	MMS only
AI automation potential	High	Medium	Low	High	Low	Medium
Cost per conversation	€0.01 (Boei)	€0.10–1.00	€3–8	€0.50–2.00	€0.05	€0.05–0.25
After-hours availability	24/7 with AI	Queue only	Voicemail	If staffed	Queue only	24/7 with AI
Customer satisfaction	4.5/5 avg	3.8/5 avg	3.5/5 avg	4.2/5 avg	3.0/5 avg	3.7/5 avg

WhatsApp wins on nearly every metric for customer communication. Its 98% open rate means your messages actually get read. AI automation handles routine inquiries 24/7. And customers genuinely prefer it — 68% would rather message a business on WhatsApp than call or email. Combined with Boei's AI at €14/month, it's the most cost-effective customer service channel available.

WhatsApp Business Best Practices

Respond Within 5 Minutes — Or Let AI Do It

78% of customers buy from the business that responds first. With Boei's AI agent on WhatsApp, every inquiry gets an instant response. The AI qualifies the lead, and your team follows up with warm prospects — not cold messages.

Use WhatsApp for High-Intent Moments

Place the WhatsApp widget on pricing pages, product pages, and checkout pages — where visitors have the highest purchase intent. A quick WhatsApp message can be the difference between a sale and an abandoned cart.

Combine WhatsApp With Other Channels

Not every visitor uses WhatsApp. Boei includes 50+ channels in one widget, so visitors choose their preferred way to contact you. Some prefer forms, others want Messenger or phone. WhatsApp is the star, but coverage wins games.

Train Your AI on Real Customer Questions

After a week of WhatsApp conversations, review what customers actually ask. Update your website content and AI training data to cover gaps. The AI gets smarter as your content improves — creating a virtuous cycle of better answers and more conversions.

Use the Shared Inbox for Team Accountability

Don't let WhatsApp conversations live on one person's phone. Boei's shared inbox shows every conversation, who responded, and what the AI summarized. If someone's out sick, nothing falls through the cracks. Round-robin routing ensures fair distribution.

What Businesses Say About WhatsApp Results

David K.

CEO Small-Business (50 or fewer emp.)

What do you like best about Boei? I'm giving 10 points. Why? This app is super easy. You can configure your chat widget in 5 minutes, add a JS script to your "header" in your theme and wooollaaa done. Nothing hard. We have been using Boei mainly for small corporate websites. It really solves our need to have a small chat widget which does not add up 150Kb and XXXXX JS scripts. It's really lightweight and it does not affect your website speed.

Seif Ahmed

@seif588

I have been using Boei for over a year. It is very simple yet effective to implement it. Support is great - Ruben is always responsive and helpful. The product has also added new features which I have not yet needed but good to know Ruben is always working hard to add value to users of Boei. I am sure there are other similar solutions but for the price, support and features (and future updates), this is a great value.

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!

Irfan

@mak_web_media

I have been using BOEI for over a year and absolutely amazed with the growth and new features. I recommend BOEI to anyone who is looking to increase website engagement with multiple communication channels.

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Andrew Lee

@fromlife89

It's a great tool especially for managing multiple websites and agencies.

Grzegorz G.

I have a quick chat on each page, so it simplifies the way my clients can get in touch with me. It was very easy to implement and they continue to improve this software and are open to feedback. An easy way to add a communication widget to the website. I like best that it supports Messenger and Whatsaap, phone, email and live chat and it is easy to translate for multilingual pages. I can't think about real drowbacks. The [SENSITIVE CONTENT] reply all the support questions quickly and effectively, they are open to feedback. I had no issues at all with this software. Maybe if they could add some protection against spammers if you use the contact form and in some future add a chatbot, that would be fantastic.

Joshua G.

I was looking for a chat app to easily communicate with my customers. I didn't want to install anything overly complex and I just wanted something that worked within minutes. After briefly using Boei, I knew it was right for me. It's super lightweight and easy to use, plus it has all the chat bots that you might need! Highly recommend to anyone looking for something simple. I wish there was a better UI or more design options.

Ronald D.

Director Small-Business (50 or fewer emp.)

What do you like best about Boei? Simple, easy to use and implement with little technical support What do you dislike about Boei? Logo deisgns can be improved and some customization of logos of different widgets What problems is Boei solving and how is that benefiting you? On multiple sites, users require different feedback channels. This allows simple customization

Fahd T.

Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? The best part is the simplicity of the product and ease of use. What do you dislike about Boei? The weak part is the lack of depth for advanced users. What problems is Boei solving and how is that benefiting you? Helps capture visitors using different communication channels under one platform.

David S.

CEO/Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? It's extremely easy to gather different communication channels under one UI, simplifying the contact process for users, which is essential because it allows us to meet our clients via their preferred method (and not the one we impose on them) What do you dislike about Boei? I wish they had more design options to make it less standard amongst different websites. Another thing that could be better is the speed at which new integrations are added; it could be faster. What problems is Boei solving and how is that benefiting you? Some users prefer contact forms, other live chats, other Instagram/facebook DmS, ETC. Boei allows us to display all these channels in a simplified and unified manner.

Vance W.

We have been using Boei for many clients over the past year and the impact on the page speed is negligible and helps convert website visitors to warm leads. Ease of deployment, lightweight code, and overall flexibility and functionality. The form component isn't exactly flexible and extensive enough for most uses so we often have to use another form solution.

Julien V.

Développeur d'e-commerce Small-Business (50 or fewer emp.)

What do you like best about Boei? Lightweight, opens instantly, lot of features (whatsapp, messenger, contact form, links) What do you dislike about Boei? Not including a built-in chat app, more design customizations could be good What problems is Boei solving and how is that benefiting you? Allowing website visitors to contact us through their preferred channel (whatsapp, phone call, etc)

Grant

I'm a tech noob, but Boei was super easy to install on my site. I've added several options for contacting me through different channels, links to questionnaires / contact forms, and links to my socials... It's so much more than just a chat button, which is awesome!

Hansie

Works great, nice variation of apps

David K.

CEO Small-Business (50 or fewer emp.)

Seif Ahmed

@seif588

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!

Irfan

@mak_web_media

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Chandra Kusuma

The greatest chat widget for websites I have ever tried. It's quite light and not reduce the site loading speed. Quite easy to install on any type of sites/CMS platform. The features and integrations is continuously developed. The support Ruben and his team provide is the best. Easily number one pick.

Pepe

This is a great way to chat with visitors on their favorite channels. I really like this because it's simple to implement. It's also easy to find new integrations because there are many channels to choose from (Line, WhatsApp, Email, Contact form, etc.). Ruben, the founder, is also a great guy, always listening to users requests and feedbacks.

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(

Cristian Trappolini

I want to leave this review because I want to tell you 2 important things: one is that those who don't speak English well often find themselves having to live with Google Translate as their best friend, and the other is that BOEI is fantastic, simple and intuitive even for those who don't speak English well. I am really enthusiastic about the ease of use from the first time, which I rarely find in a similar app. Personally I recommend it to everyone!

Daniel Gyger

A must for simplicity and efficiency. To test it is to approve it, in any case we can only recommend it.

Nitesh Manav

It's a light-weight, easy to set-up and use. It increases conversions by talking to visitors on their favorite channels. Above this, it's also cookie-free and GDPR proof which makes it more light-weight and secure.

Renaat Sioncke

Boei.helps is an easy-to-use app to connect a support/help icon to your website. I just set up four websites with different social media links, all in no time. Boei helps to customize and speed up my website building work-flow.

Fran Tully

Very happy to give 5 Stars for this plugin. Over 70% of my business enquiries are coming from Smartphone users based on my Google Analytics. Boei allows those users to contact me on their preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. It's a pop up with a GIF that looks great on my site. And it gives the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now, and I am very happy to recommend. I would try the free version first so you are sure. Thanks Fran

Proinsias M.

It was very easy to configure and setup on my website. The only issue I had to deal with was to decide what channels not to include in the pop up on the website. I need to be clear what are the essential channels to include for each site that I design. Very happy to give Top Marks to this Plugin. Most of my business enquiries are coming from Smartphone users based on my Analytics. Boei allows those users in particular contact me on the preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. Its a pop up and also give the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now and I am very happy to recommend. I need to make sure I am not including channel options that are not relevant, so I need to be sure of my target audience to avoid clutter when the pop up is activated.

Gavin S.

It makes it easier for website visitors to engage with me on the channel of their choice. Installing Boei was simple, took less than 5 minutes, and I was up and running. What I liked is that you can install it on Wordpress, HTML, and even on other page builders. You can use it with WhatsApp, Telegram, Live chat, Facebook messenger, or any combination of them at once so that visitors can pick the channel they're most comfortable with. None at the moment, everything is working as it should be.

Sara Hall

How is this possible? I have been searching for a service like boei, without success for over a year. What magic is this? Isn't set up supposed to be supremely complicated, involving a coding degree, extensive technical knowledge and possibly a miracle? Boei just works. It works so well I was suspicious of it for nearly a whole week, sending endless texts and emails to myself in utter disbelief, when it failed to keel over! Set up is straight forward, easy and takes minutes. Seriously, I cannot recommend Boei enough.

Mike Foston

Just about as easy as it gets. It uses all the ways you already have to connect to you, lets your customers choose how they want to connect, and doesn't give you another place to check for messages. Has plenty of configuration options, and support has been very responsive, and willing to listen to ideas to make improvements. Really pleased with how it looks on my sites as well. Bit of a bargain!

Lukáš H.

Ease of use and the number of possible integrations. Honestly I can't say there is anything I didn't like when using Boei.

Bikram K. S.

Boei has been a time saver for me. I was looking for a way to integrate various social media chat options into my website so that my customers can contact me using the platform of their choice. I tried 3-4 other platforms but nothing came closer to the experience I finally got from Boei. Its WhatsApp and Google Map integration bought me over. I just wish it has support for Frase assistant and Gist assistant. Ease of use, and painless integration of various chat platforms. lacking integration with Frase and Gist and some of the labels are confusing.

Chandra Kusuma

Pepe

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(

WhatsApp for Business FAQ

How do I use WhatsApp for customer service?

Add a WhatsApp widget to your website using Boei. Visitors click to message you on WhatsApp. The AI agent answers common questions automatically (pricing, hours, product info). Complex inquiries escalate to your team in the shared inbox. Setup takes 5 minutes and costs €14/month.

Is WhatsApp good for business?

Yes. WhatsApp has a 98% open rate (vs 20% for email), 2 billion users worldwide, and customers prefer messaging over calling. Businesses using WhatsApp see 35% higher satisfaction scores and 40% faster resolution times. It's particularly effective in Europe, Latin America, Asia, and the Middle East.

What industries benefit most from WhatsApp?

Ecommerce, real estate, healthcare, hospitality, professional services, and local businesses see the strongest results. Any business that handles customer inquiries benefits — WhatsApp is faster than email, cheaper than phone, and more convenient for customers.

Can WhatsApp replace my customer service email?

For many businesses, yes. WhatsApp handles the same types of inquiries as email but with faster response times and higher read rates. It's best suited for real-time conversations and quick questions. For formal communications (contracts, invoices), email still has its place.

How does WhatsApp lead generation work?

A WhatsApp widget on your website invites visitors to message you. Boei's AI agent engages them, asks qualifying questions (budget, timeline, needs), captures contact details, and scores their intent. Warm leads are routed to your sales team with a full conversation summary. It's automated lead qualification on the channel with the highest engagement.

Can multiple team members handle WhatsApp?

Yes. Boei's shared inbox lets your entire team see and respond to WhatsApp messages. Set up round-robin routing to distribute conversations evenly, or department-based routing for sales vs support. Each agent sees the AI summary and full history before responding.

How does WhatsApp compare to live chat?

WhatsApp has one key advantage: conversation continuity. Live chat sessions end when the visitor leaves your site. WhatsApp conversations persist — the customer can respond hours later from their phone. WhatsApp also has a 98% open rate for follow-ups vs near-zero for live chat. Both work well; Boei includes both for €14/month.

Do I need the WhatsApp Business API?

No. The widget works directly — visitors click and message you on WhatsApp, you reply from your phone. For AI auto-replies and shared team inbox, Boei guides you through setup inside the dashboard. No BSP contracts, no developers, no API documentation to read.

Can I use WhatsApp for appointment booking?

Yes. Customers can message you on WhatsApp to book appointments. The AI agent can collect preferred dates, service type, and contact details. Your team confirms in the shared inbox. WhatsApp reminders have a 98% read rate, dramatically reducing no-shows compared to email or SMS reminders.

How do I measure WhatsApp ROI?

Track: (1) leads captured via WhatsApp, (2) conversations handled by AI vs humans, (3) response time improvements, (4) customer satisfaction scores, and (5) support cost savings. Boei's analytics dashboard shows all of these. Most businesses see positive ROI within the first week at €14/month.

Is WhatsApp GDPR compliant for business use?

When using Boei, yes. Boei stores data on EU servers in Amsterdam, offers no-cookies mode, and provides a DPA. Visitors initiate WhatsApp contact voluntarily. The widget collects no personal data before the visitor chooses to message you. Always ensure you have proper consent processes for marketing messages.

What's the difference between WhatsApp Business and WhatsApp Business API?

WhatsApp Business is a free app for small businesses (1 phone, basic features). The WhatsApp Business API is for enterprises needing bulk messaging, advanced automation, and CRM integration — but requires a BSP, developers, and per-message fees. Boei bridges the gap: you get AI, shared inbox, and CRM without the API complexity.

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WhatsApp for Business: Use Cases That Drive Revenue