WhatsApp for Ecommerce: Recover Carts & Boost Sales

Better cart recovery vs email

98%

WhatsApp message open rate

25%

Average return rate reduction

€14/mo

All features included

Why Ecommerce Stores Need WhatsApp

Every online store faces the same challenge: 7 out of 10 visitors who add items to their cart leave without buying. The top reasons? Unanswered product questions (sizing, compatibility, shipping time), unexpected costs at checkout, and simply getting distracted. These aren't lost causes — they're potential customers who need one more touchpoint.

Traditional recovery methods are failing. Email recovery campaigns achieve a 5–10% open rate and 1–2% conversion. That means 90% of your recovery emails are never even seen. They land in promotions tabs, spam folders, or get buried under newsletters.

WhatsApp changes the equation entirely. With a 98% open rate and messages appearing alongside chats from friends and family, your recovery messages actually get read. Ecommerce stores using WhatsApp for cart recovery see 8–12% conversion rates — 3–6x higher than email. And because Boei's AI answers product questions in real time, many carts never get abandoned in the first place.

The best part: you don't need the expensive WhatsApp Business API. Boei's widget adds WhatsApp to your store for €14/month flat. The AI agent handles product questions, qualifies buyers, and routes complex inquiries to your team. It works on Shopify, WooCommerce, Magento, and any ecommerce platform. See how it compares to other solutions in our WhatsApp widget comparison, or check pricing details.

When a shopper hesitates on your product page or sits at checkout without completing their order, the WhatsApp widget offers instant help. The AI addresses their specific concern — shipping costs, delivery time, sizing, compatibility — and removes the barrier to purchase. For visitors who leave, WhatsApp follow-up messages have a 98% open rate compared to email's 5–10%.

AI detects purchase hesitation on product and checkout pages
Proactive WhatsApp offer: 'Have a question about this product?'
Answers shipping, sizing, and product questions instantly
Addresses price concerns with relevant information
WhatsApp follow-ups get 3–6x higher open rates than email
Recovered cart value tracked in analytics dashboard

WhatsApp AI

Hi, does this jacket come in size L? And what's the return policy?

Yes! The Oakwood Jacket is available in size L. We offer free returns within 30 days — just use the prepaid shipping label included in your order. Would you like me to help you complete your purchase?

AI Product Recommendations on WhatsApp

Your AI agent doesn't just answer questions — it actively sells. When a visitor asks about a product, the AI can suggest complementary items, upsell premium versions, and cross-sell related products. It's like having a knowledgeable sales associate on your website 24/7, powered by your product catalog.

AI learns your product catalog from your website
Suggests complementary products during conversations
Upsells premium versions based on customer needs
Cross-sells related items naturally in conversation
Compares product variants (size, color, features)
Shares product links directly in WhatsApp chat

Ecommerce WhatsApp Use Cases

How online stores use WhatsApp to sell more

Pre-Purchase Product Q&A

Visitors have questions before buying. 'Will this fit my living room?' 'Is this compatible with my phone?' AI answers product questions instantly, reducing bounce rates and increasing conversion.

Instant sizing/fit guidance
Compatibility checks
Material and care info
Shipping time estimates

Returns & Exchanges

Handle return inquiries via WhatsApp instead of email. AI explains your return policy, provides return labels, and processes exchange requests. Faster resolution = happier customers.

Return policy explanation
Exchange size recommendations
Return status updates
Refund timeline info

Order Tracking & Updates

Customers message on WhatsApp to check order status. AI provides tracking information, estimated delivery dates, and handles delayed shipment inquiries — reducing support load.

Real-time order status
Tracking number lookup
Delivery time estimates
Delay notifications

VIP Customer Support

Route high-value customers to dedicated agents via WhatsApp. AI detects repeat buyers and premium customers, ensuring they receive priority attention and personalized service.

Customer recognition
Priority routing
Order history context
Personalized recommendations

New Product Launches

Announce new products and collections via WhatsApp. Messages get a 98% open rate vs 20% for email newsletters. Drive instant traffic to new product pages with direct links.

Launch announcements
Early access for subscribers
Back-in-stock alerts
Collection previews

Seasonal Campaigns

Black Friday, holiday sales, and flash deals convert better via WhatsApp. Send time-sensitive offers that customers actually see. Combine with AI to handle the spike in product questions.

Flash sale notifications
Holiday gift suggestions
Limited stock alerts
AI handles volume spikes

Ecommerce WhatsApp Tools Compared

What you get for your money across platforms

Feature	Boei	Gorgias	Tidio	Chaty	DelightChat	Zoko
Monthly price	€14 flat	$10 + $0.40/ticket	€29 + €59 WhatsApp	$15	$49+	$34.99+
WhatsApp widget	Included	Sidebar only	€59+ add-on	Button only	Included	Included
AI chatbot	Yes (2,000 msgs)	Automate $25/mo	Lyro €0.50/chat	✗	✗	✗ Limited
Cart recovery	AI-assisted	Via rules	Via rules	✗	Template-based	Template-based
Product recommendations	AI-powered	Manual macros	Manual	✗	✗	✗
Shared inbox	✓ Yes	✓ Yes	✓ Yes	✗	✓ Yes	✓ Yes
CRM pipeline	✓ Yes	✗	✗	✗	✗	✗
Other channels (50+)	✓ Yes	✗ Limited	5–10	20+	WhatsApp focused	WhatsApp only
Shopify integration	✓ Yes	Deep	✓ Yes	✓ Yes	✓ Yes	✓ Yes
WooCommerce support	✓ Yes	✗	✓ Yes	✓ Yes	✗	✗
Per-ticket/per-message fee	€0	$0.40/ticket	€0.50/AI chat	€0	Meta API fees	Meta API fees
GDPR / EU servers	Yes (Amsterdam)	✗	✗	✗	✗	✗

For ecommerce stores that want WhatsApp without per-ticket or per-message fees, Boei at €14/month is the best value. Gorgias is excellent for Shopify-centric support but charges per ticket and lacks AI product recommendations. Tidio charges €88+/month when you add WhatsApp and AI. DelightChat and Zoko are WhatsApp-focused but require the API with per-message fees. Boei includes everything — AI, inbox, CRM, and 50+ channels — for one flat price.

Ecommerce WhatsApp ROI: Real Numbers

Let's calculate the actual ROI of adding WhatsApp to your online store:

Metric	Without WhatsApp	With WhatsApp + AI	Improvement
Cart abandonment rate	70%	55%	-15 percentage points
Cart recovery rate (of abandoned)	5% (email)	12% (WhatsApp)	+140%
Product question resolution	4–24 hours (email)	< 1 minute (AI)	Near-instant
Support cost per inquiry	€3–8 (phone/email)	€0.01 (AI)	-99%
Customer satisfaction	3.5/5	4.5/5	+29%

Example: Store With €50K Monthly Revenue

If your store does €50,000/month in revenue with a 70% cart abandonment rate, that means €116,666 in potential orders are being abandoned (70% of potential €166,666). Recovering just 5% of those abandoned carts via WhatsApp instead of 2% via email means an additional €3,500/month in recovered revenue. That's a 250x return on your €14/month investment.

And that's just cart recovery. Add the value of instant product Q&A (reducing returns by 25%), after-hours AI support (capturing sales at 2 AM), and the lead capture from browsing visitors — the total ROI compounds significantly. Explore more in our WhatsApp use cases.

Ecommerce WhatsApp Best Practices

Place the Widget on Product and Checkout Pages

These pages have the highest purchase intent — and the highest abandonment. A WhatsApp widget here catches visitors at the exact moment they're deciding. 'Have a question about this product? Message us on WhatsApp.' This single prompt can reduce abandonment by 10–15%.

Train AI on Product Details and Policies

The more your AI knows about sizes, materials, shipping times, and return policies, the more questions it answers without human involvement. Upload your product catalog, size charts, and policy pages. Every question the AI handles saves your team 5–10 minutes.

Use WhatsApp for Post-Purchase Communication

Order confirmations and shipping updates via WhatsApp get a 98% open rate. Customers stay informed, and 'where is my order?' support tickets drop dramatically. Happy customers become repeat buyers — and WhatsApp keeps the conversation open for future purchases.

Segment VIP Customers for Priority WhatsApp

Route repeat buyers and high-value customers to dedicated agents. When your best customer messages on WhatsApp, they should get VIP treatment. The shared inbox lets you prioritize these conversations while AI handles routine inquiries from new visitors.

Measure Everything in Your Dashboard

Track WhatsApp conversation volume, product questions asked, cart recovery rates, and leads captured. Identify which products generate the most questions (and improve their descriptions). See which pages drive WhatsApp conversations (and double down on those).

What Ecommerce Store Owners Say

David K.

CEO Small-Business (50 or fewer emp.)

What do you like best about Boei? I'm giving 10 points. Why? This app is super easy. You can configure your chat widget in 5 minutes, add a JS script to your "header" in your theme and wooollaaa done. Nothing hard. We have been using Boei mainly for small corporate websites. It really solves our need to have a small chat widget which does not add up 150Kb and XXXXX JS scripts. It's really lightweight and it does not affect your website speed.

Seif Ahmed

@seif588

I have been using Boei for over a year. It is very simple yet effective to implement it. Support is great - Ruben is always responsive and helpful. The product has also added new features which I have not yet needed but good to know Ruben is always working hard to add value to users of Boei. I am sure there are other similar solutions but for the price, support and features (and future updates), this is a great value.

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!

Irfan

@mak_web_media

I have been using BOEI for over a year and absolutely amazed with the growth and new features. I recommend BOEI to anyone who is looking to increase website engagement with multiple communication channels.

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Andrew Lee

@fromlife89

It's a great tool especially for managing multiple websites and agencies.

Grzegorz G.

I have a quick chat on each page, so it simplifies the way my clients can get in touch with me. It was very easy to implement and they continue to improve this software and are open to feedback. An easy way to add a communication widget to the website. I like best that it supports Messenger and Whatsaap, phone, email and live chat and it is easy to translate for multilingual pages. I can't think about real drowbacks. The [SENSITIVE CONTENT] reply all the support questions quickly and effectively, they are open to feedback. I had no issues at all with this software. Maybe if they could add some protection against spammers if you use the contact form and in some future add a chatbot, that would be fantastic.

Joshua G.

I was looking for a chat app to easily communicate with my customers. I didn't want to install anything overly complex and I just wanted something that worked within minutes. After briefly using Boei, I knew it was right for me. It's super lightweight and easy to use, plus it has all the chat bots that you might need! Highly recommend to anyone looking for something simple. I wish there was a better UI or more design options.

Ronald D.

Director Small-Business (50 or fewer emp.)

What do you like best about Boei? Simple, easy to use and implement with little technical support What do you dislike about Boei? Logo deisgns can be improved and some customization of logos of different widgets What problems is Boei solving and how is that benefiting you? On multiple sites, users require different feedback channels. This allows simple customization

Fahd T.

Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? The best part is the simplicity of the product and ease of use. What do you dislike about Boei? The weak part is the lack of depth for advanced users. What problems is Boei solving and how is that benefiting you? Helps capture visitors using different communication channels under one platform.

David S.

CEO/Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? It's extremely easy to gather different communication channels under one UI, simplifying the contact process for users, which is essential because it allows us to meet our clients via their preferred method (and not the one we impose on them) What do you dislike about Boei? I wish they had more design options to make it less standard amongst different websites. Another thing that could be better is the speed at which new integrations are added; it could be faster. What problems is Boei solving and how is that benefiting you? Some users prefer contact forms, other live chats, other Instagram/facebook DmS, ETC. Boei allows us to display all these channels in a simplified and unified manner.

Vance W.

We have been using Boei for many clients over the past year and the impact on the page speed is negligible and helps convert website visitors to warm leads. Ease of deployment, lightweight code, and overall flexibility and functionality. The form component isn't exactly flexible and extensive enough for most uses so we often have to use another form solution.

Julien V.

Développeur d'e-commerce Small-Business (50 or fewer emp.)

What do you like best about Boei? Lightweight, opens instantly, lot of features (whatsapp, messenger, contact form, links) What do you dislike about Boei? Not including a built-in chat app, more design customizations could be good What problems is Boei solving and how is that benefiting you? Allowing website visitors to contact us through their preferred channel (whatsapp, phone call, etc)

Grant

I'm a tech noob, but Boei was super easy to install on my site. I've added several options for contacting me through different channels, links to questionnaires / contact forms, and links to my socials... It's so much more than just a chat button, which is awesome!

Hansie

Works great, nice variation of apps

David K.

CEO Small-Business (50 or fewer emp.)

Seif Ahmed

@seif588

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!

Irfan

@mak_web_media

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Chandra Kusuma

The greatest chat widget for websites I have ever tried. It's quite light and not reduce the site loading speed. Quite easy to install on any type of sites/CMS platform. The features and integrations is continuously developed. The support Ruben and his team provide is the best. Easily number one pick.

Pepe

This is a great way to chat with visitors on their favorite channels. I really like this because it's simple to implement. It's also easy to find new integrations because there are many channels to choose from (Line, WhatsApp, Email, Contact form, etc.). Ruben, the founder, is also a great guy, always listening to users requests and feedbacks.

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(

Cristian Trappolini

I want to leave this review because I want to tell you 2 important things: one is that those who don't speak English well often find themselves having to live with Google Translate as their best friend, and the other is that BOEI is fantastic, simple and intuitive even for those who don't speak English well. I am really enthusiastic about the ease of use from the first time, which I rarely find in a similar app. Personally I recommend it to everyone!

Daniel Gyger

A must for simplicity and efficiency. To test it is to approve it, in any case we can only recommend it.

Nitesh Manav

It's a light-weight, easy to set-up and use. It increases conversions by talking to visitors on their favorite channels. Above this, it's also cookie-free and GDPR proof which makes it more light-weight and secure.

Renaat Sioncke

Boei.helps is an easy-to-use app to connect a support/help icon to your website. I just set up four websites with different social media links, all in no time. Boei helps to customize and speed up my website building work-flow.

Fran Tully

Very happy to give 5 Stars for this plugin. Over 70% of my business enquiries are coming from Smartphone users based on my Google Analytics. Boei allows those users to contact me on their preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. It's a pop up with a GIF that looks great on my site. And it gives the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now, and I am very happy to recommend. I would try the free version first so you are sure. Thanks Fran

Proinsias M.

It was very easy to configure and setup on my website. The only issue I had to deal with was to decide what channels not to include in the pop up on the website. I need to be clear what are the essential channels to include for each site that I design. Very happy to give Top Marks to this Plugin. Most of my business enquiries are coming from Smartphone users based on my Analytics. Boei allows those users in particular contact me on the preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. Its a pop up and also give the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now and I am very happy to recommend. I need to make sure I am not including channel options that are not relevant, so I need to be sure of my target audience to avoid clutter when the pop up is activated.

Gavin S.

It makes it easier for website visitors to engage with me on the channel of their choice. Installing Boei was simple, took less than 5 minutes, and I was up and running. What I liked is that you can install it on Wordpress, HTML, and even on other page builders. You can use it with WhatsApp, Telegram, Live chat, Facebook messenger, or any combination of them at once so that visitors can pick the channel they're most comfortable with. None at the moment, everything is working as it should be.

Sara Hall

How is this possible? I have been searching for a service like boei, without success for over a year. What magic is this? Isn't set up supposed to be supremely complicated, involving a coding degree, extensive technical knowledge and possibly a miracle? Boei just works. It works so well I was suspicious of it for nearly a whole week, sending endless texts and emails to myself in utter disbelief, when it failed to keel over! Set up is straight forward, easy and takes minutes. Seriously, I cannot recommend Boei enough.

Mike Foston

Just about as easy as it gets. It uses all the ways you already have to connect to you, lets your customers choose how they want to connect, and doesn't give you another place to check for messages. Has plenty of configuration options, and support has been very responsive, and willing to listen to ideas to make improvements. Really pleased with how it looks on my sites as well. Bit of a bargain!

Lukáš H.

Ease of use and the number of possible integrations. Honestly I can't say there is anything I didn't like when using Boei.

Bikram K. S.

Boei has been a time saver for me. I was looking for a way to integrate various social media chat options into my website so that my customers can contact me using the platform of their choice. I tried 3-4 other platforms but nothing came closer to the experience I finally got from Boei. Its WhatsApp and Google Map integration bought me over. I just wish it has support for Frase assistant and Gist assistant. Ease of use, and painless integration of various chat platforms. lacking integration with Frase and Gist and some of the labels are confusing.

Chandra Kusuma

Pepe

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(

WhatsApp for Ecommerce FAQ

How does WhatsApp help reduce cart abandonment?

WhatsApp addresses the top reasons for cart abandonment: unanswered product questions (AI answers instantly), shipping concerns (AI explains costs and times), and purchase hesitation (proactive WhatsApp offer on checkout pages). Recovery messages via WhatsApp achieve 8–12% conversion vs 1–2% for email.

Does it work with Shopify?

Yes. Boei works with Shopify, WooCommerce, Magento, BigCommerce, Wix Stores, Squarespace Commerce, and any ecommerce platform. For Shopify, install our app from the Shopify App Store — no code needed. For others, paste one line of code. See our Shopify WhatsApp guide.

Can AI recommend products on WhatsApp?

Yes. The AI learns your product catalog from your website. When a visitor asks about a product, it can suggest complementary items, compare variants, and upsell premium versions. It shares product links directly in the WhatsApp chat.

How much does WhatsApp for ecommerce cost?

Boei costs €14/month flat for WhatsApp, AI chatbot, shared inbox, CRM, and 50+ channels. No per-message fees, no per-ticket charges. Competitors like Gorgias charge per ticket ($0.40/ticket), and Tidio charges €88+/month when you add WhatsApp and AI.

Is WhatsApp better than email for cart recovery?

For open and conversion rates, yes. WhatsApp messages have a 98% open rate vs 5–10% for recovery emails. Conversion rates are 8–12% via WhatsApp vs 1–2% via email. Email still has value for detailed campaigns, but for time-sensitive cart recovery, WhatsApp significantly outperforms.

Can I handle returns and exchanges via WhatsApp?

Yes. The AI explains your return policy, helps customers initiate returns, and provides exchange recommendations (different size, color). This reduces return-related support tickets by 40–60% and improves the customer experience.

How does WhatsApp AI handle product questions?

The AI trains on your product pages, category pages, and FAQ sections. When a customer asks about sizing, shipping, materials, compatibility, or any product detail, it answers instantly with accurate information from your site. It handles 70–80% of product questions without human involvement.

Does it support multiple languages for international stores?

Yes. The AI responds in 95+ languages automatically. If a customer messages in French, it replies in French. This is essential for international ecommerce stores serving diverse markets. No manual translation setup needed.

Can I use WhatsApp for order notifications?

You can use WhatsApp for inbound order status inquiries — customers message to ask about their order and the AI responds. For outbound automated notifications (shipping updates, delivery confirmations), you'd need the WhatsApp Business API. Boei focuses on inbound communication and conversational commerce.

How does WhatsApp compare to live chat for ecommerce?

Both have value. Live chat converts well during active sessions. WhatsApp adds conversation continuity — the customer can ask a question, leave your site, and respond hours later from their phone. WhatsApp also has a 98% open rate for follow-ups. Boei includes both WhatsApp and web chat for €14/month.

What ecommerce metrics will improve with WhatsApp?

Expect improvements in: cart abandonment rate (-10–15 percentage points), support response time (instant via AI), return rate (-25% through better pre-purchase guidance), customer satisfaction (+29% average), and repeat purchase rate (WhatsApp keeps the conversation open post-purchase).

Do I need developers to set up WhatsApp on my store?

No. Boei installs in 5 minutes without developers. For Shopify, use our app. For WooCommerce, add one script tag. For any other platform, same thing — one line of code. The AI trains on your product catalog automatically by crawling your website.

WhatsApp for Your Ecommerce Platform

Works with every major ecommerce platform

Shopify WhatsApp

One-click Shopify installation

WooCommerce WhatsApp

WordPress + WooCommerce guide

WhatsApp Overview

Complete WhatsApp widget guide

WhatsApp Features

All widget features explained

WhatsApp Pricing

Plans and cost comparison

Widget Comparison

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WhatsApp for Small Business

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WhatsApp Use Cases

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Start Recovering Abandoned Carts Today

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WhatsApp for Ecommerce: Turn Browsers Into Buyers