WhatsApp for Small Business | €14/mo Flat

€14/mo

Flat price, everything included

98%

WhatsApp message open rate

50+

Channels included

5 min

Setup time

Why Small Businesses Need WhatsApp on Their Website

If you run a small business, you already know this: your customers are on WhatsApp. With 2 billion users worldwide and a 98% message open rate, WhatsApp is where people communicate. When a potential customer visits your website and wants to ask a quick question, they'd rather message you on WhatsApp than fill out a form and wait 24 hours for an email response.

But adding WhatsApp to your website has traditionally been complicated. The WhatsApp Business API costs €200–500/month, requires a Business Solution Provider, and needs developers to set up. That's fine for large enterprises — not for a local shop, a freelancer, or a 5-person team watching every euro.

Boei solves this with a fundamentally different approach. Instead of the expensive API, you add a WhatsApp chat widget to your website. Visitors click it, WhatsApp opens, and they message your business number directly. On top of this, you get an AI sales agent that answers questions and qualifies leads, a shared inbox for your team, and a built-in CRM to track every conversation — all for €14/month flat. No per-message fees, no per-seat charges, no surprise bills.

Whether you're a solo entrepreneur, a family-run shop, or a growing team of 10, the price stays the same. Your AI assistant works 24/7, your team manages conversations from one dashboard, and leads flow automatically into your pipeline. See all the WhatsApp features or compare with other WhatsApp plugins. For pricing details, visit our WhatsApp pricing page.

WhatsApp Use Cases for Small Businesses

Three ways WhatsApp drives results for small teams

Capture Leads While You Work

You can't answer every call when you're on a job site, in a meeting, or serving customers. Your WhatsApp AI agent handles inquiries 24/7 — qualifying leads, answering questions, and collecting contact details until you're free to follow up.

AI answers questions while you're busy
Captures name, email, and phone automatically
Qualifies leads on budget and needs
Notifications when warm leads come in

Support Customers Without Hiring Staff

Hiring a support person costs €2,000–3,000/month. An AI-powered WhatsApp widget handles 70% of common questions for €14/month — pricing, hours, availability, shipping, returns. Your time is freed for the questions that actually need you.

AI trained on your business info
Answers pricing and availability questions
Handles FAQs automatically
Escalates complex issues to you

Convert More Website Visitors

A WhatsApp widget on your website gives visitors an instant, low-friction way to contact you. Messages have a 98% open rate — compare that to contact forms where 80% of submissions go ignored. More conversations = more customers.

98% message open rate
Familiar, trusted app
Lower friction than forms or email
Conversations continue on mobile

Built for Small Teams, Not Enterprise Complexity

Everything you need, nothing you don't

Flat Pricing — No Surprises

€14/month for everything. No per-seat charges (add your whole team), no per-message fees (handle unlimited WhatsApp conversations), no channel add-ons. Your busiest month costs the same as your quietest.

AI That Learns Your Business

Point the AI at your website and it trains itself in minutes. It learns your products, services, pricing, hours, and policies. When customers message on WhatsApp, it answers accurately using your own business information.

WhatsApp + 50 More Channels

WhatsApp is included — but so are contact forms, Messenger, Instagram DM, Telegram, click-to-call, email, and 44+ more. One widget, one price, every channel your customers might use.

5-Minute Setup, No Developer

Copy one line of code to your website. That's it. Works with WordPress, Shopify, Wix, Squarespace, and any other platform. If you can paste text, you can install Boei. No technical skills needed.

Shared Inbox for Your Team

All WhatsApp conversations appear in one dashboard. If you have 2 people, both see every message. Assign conversations, add internal notes, and never let a customer message fall through the cracks.

GDPR Compliant From Day One

Your data stays in the EU on servers in Amsterdam. No cookies mode available. DPA provided. Built for European privacy standards — important for small businesses that can't afford GDPR fines.

Small Business WhatsApp Solutions Compared

What you actually pay for WhatsApp on your website

Feature	Boei	WhatsApp Business App	Chaty	Click to Chat	Tidio + WhatsApp	WhatsApp API
Monthly cost	€14	Free	$15	Free / $49/yr	€88+ (€29 + €59 WhatsApp)	€200–500+
AI chatbot	Yes (2,000 msgs)	✗	✗	✗	Lyro (€0.50/chat extra)	Build your own
Website widget	✓ Yes	✗	✓ Yes	Yes (WP only)	✓ Yes	No (need third-party)
Shared team inbox	✓ Yes	No (1 device)	✗	✗	✓ Yes	Need third-party
CRM included	✓ Yes	✗	✗	✗	✗	✗
Lead qualification	AI-powered	✗	✗	✗	Manual	Build your own
Other channels	50+	WhatsApp only	20+	WhatsApp only	5–10	WhatsApp only
Setup time	5 minutes	10 minutes	10 minutes	5 minutes	30+ minutes	Days to weeks
Per-seat fee	None	N/A	$15/mo	None	€29/seat	Varies
GDPR / EU servers	Yes (Amsterdam)	Meta servers	✗	Self-hosted	✗	Depends on BSP

For small businesses, Boei delivers the most value at €14/month. The free WhatsApp Business app lacks a website widget and team features. Chaty and Click to Chat are simple buttons without AI or lead management. Tidio charges €88+/month when you add WhatsApp. The WhatsApp API is overkill at €200–500/month. Boei gives you everything in one package for one price.

Perfect for These Small Businesses

No matter your industry, WhatsApp + AI works

Online Stores

Answer product questions, share sizing info, and recover abandoned carts via WhatsApp. Works with Shopify, WooCommerce, and any ecommerce platform.

Product Q&A on autopilot
Size and shipping answers
Order status inquiries
WhatsApp cart recovery

Service Businesses

Plumbers, electricians, cleaners, and contractors — capture job requests via WhatsApp when you're on-site. AI collects job details and urgency automatically.

24/7 quote requests
Service area information
Emergency routing
Photo/video from customers

Restaurants & Hospitality

Handle reservations, menu questions, and event bookings via WhatsApp. Customers message instead of calling during busy hours.

Menu and allergen info
Reservation handling
Event inquiries
Hours and directions

Real Estate

Qualify property inquiries via WhatsApp 24/7. AI asks about budget, location preferences, and timeline while you're showing other properties.

Property detail Q&A
Buyer pre-qualification
Viewing scheduling
Location information

Professional Services

Lawyers, accountants, consultants — capture client inquiries after hours. AI qualifies leads before your first conversation.

Service explanations
Consultation booking
Lead pre-qualification
Document sharing

Local Retailers

Answer stock availability, share store hours, and accept click-and-collect orders via WhatsApp — even when your shop is closed.

Product availability checks
Store hours and location
Click-and-collect orders
Loyalty program info

WhatsApp Tips for Small Businesses

Put WhatsApp on Your Highest-Intent Pages

Your pricing page, product pages, and contact page get the most purchase-ready visitors. Place the WhatsApp widget prominently on these pages. A visitor looking at pricing who messages you on WhatsApp is far more likely to convert than one who fills out a generic contact form.

Let AI Handle the Repetitive Questions

You probably answer the same 10 questions every day: pricing, hours, availability, shipping, returns. The AI learns these from your website and handles them automatically on WhatsApp. You only need to step in for unique requests — saving hours per week.

Use Your WhatsApp Number Everywhere

Add your WhatsApp number to business cards, social media profiles, Google Business, and email signatures. Boei's widget catches website visitors, but WhatsApp's power extends beyond your site. More entry points = more conversations = more customers.

Review Conversations to Improve Your Business

Spend 15 minutes each week reading WhatsApp conversations. You'll discover what customers really want, what confuses them about your products, and questions your website doesn't answer. This is free market research that directly improves your business.

What Small Business Owners Say

David K.

CEO Small-Business (50 or fewer emp.)

What do you like best about Boei? I'm giving 10 points. Why? This app is super easy. You can configure your chat widget in 5 minutes, add a JS script to your "header" in your theme and wooollaaa done. Nothing hard. We have been using Boei mainly for small corporate websites. It really solves our need to have a small chat widget which does not add up 150Kb and XXXXX JS scripts. It's really lightweight and it does not affect your website speed.

Seif Ahmed

@seif588

I have been using Boei for over a year. It is very simple yet effective to implement it. Support is great - Ruben is always responsive and helpful. The product has also added new features which I have not yet needed but good to know Ruben is always working hard to add value to users of Boei. I am sure there are other similar solutions but for the price, support and features (and future updates), this is a great value.

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!

Irfan

@mak_web_media

I have been using BOEI for over a year and absolutely amazed with the growth and new features. I recommend BOEI to anyone who is looking to increase website engagement with multiple communication channels.

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Andrew Lee

@fromlife89

It's a great tool especially for managing multiple websites and agencies.

Grzegorz G.

I have a quick chat on each page, so it simplifies the way my clients can get in touch with me. It was very easy to implement and they continue to improve this software and are open to feedback. An easy way to add a communication widget to the website. I like best that it supports Messenger and Whatsaap, phone, email and live chat and it is easy to translate for multilingual pages. I can't think about real drowbacks. The [SENSITIVE CONTENT] reply all the support questions quickly and effectively, they are open to feedback. I had no issues at all with this software. Maybe if they could add some protection against spammers if you use the contact form and in some future add a chatbot, that would be fantastic.

Joshua G.

I was looking for a chat app to easily communicate with my customers. I didn't want to install anything overly complex and I just wanted something that worked within minutes. After briefly using Boei, I knew it was right for me. It's super lightweight and easy to use, plus it has all the chat bots that you might need! Highly recommend to anyone looking for something simple. I wish there was a better UI or more design options.

Ronald D.

Director Small-Business (50 or fewer emp.)

What do you like best about Boei? Simple, easy to use and implement with little technical support What do you dislike about Boei? Logo deisgns can be improved and some customization of logos of different widgets What problems is Boei solving and how is that benefiting you? On multiple sites, users require different feedback channels. This allows simple customization

Fahd T.

Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? The best part is the simplicity of the product and ease of use. What do you dislike about Boei? The weak part is the lack of depth for advanced users. What problems is Boei solving and how is that benefiting you? Helps capture visitors using different communication channels under one platform.

David S.

CEO/Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? It's extremely easy to gather different communication channels under one UI, simplifying the contact process for users, which is essential because it allows us to meet our clients via their preferred method (and not the one we impose on them) What do you dislike about Boei? I wish they had more design options to make it less standard amongst different websites. Another thing that could be better is the speed at which new integrations are added; it could be faster. What problems is Boei solving and how is that benefiting you? Some users prefer contact forms, other live chats, other Instagram/facebook DmS, ETC. Boei allows us to display all these channels in a simplified and unified manner.

Vance W.

We have been using Boei for many clients over the past year and the impact on the page speed is negligible and helps convert website visitors to warm leads. Ease of deployment, lightweight code, and overall flexibility and functionality. The form component isn't exactly flexible and extensive enough for most uses so we often have to use another form solution.

Julien V.

Développeur d'e-commerce Small-Business (50 or fewer emp.)

What do you like best about Boei? Lightweight, opens instantly, lot of features (whatsapp, messenger, contact form, links) What do you dislike about Boei? Not including a built-in chat app, more design customizations could be good What problems is Boei solving and how is that benefiting you? Allowing website visitors to contact us through their preferred channel (whatsapp, phone call, etc)

Grant

I'm a tech noob, but Boei was super easy to install on my site. I've added several options for contacting me through different channels, links to questionnaires / contact forms, and links to my socials... It's so much more than just a chat button, which is awesome!

Hansie

Works great, nice variation of apps

David K.

CEO Small-Business (50 or fewer emp.)

Seif Ahmed

@seif588

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!

Irfan

@mak_web_media

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Chandra Kusuma

The greatest chat widget for websites I have ever tried. It's quite light and not reduce the site loading speed. Quite easy to install on any type of sites/CMS platform. The features and integrations is continuously developed. The support Ruben and his team provide is the best. Easily number one pick.

Pepe

This is a great way to chat with visitors on their favorite channels. I really like this because it's simple to implement. It's also easy to find new integrations because there are many channels to choose from (Line, WhatsApp, Email, Contact form, etc.). Ruben, the founder, is also a great guy, always listening to users requests and feedbacks.

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(

Cristian Trappolini

I want to leave this review because I want to tell you 2 important things: one is that those who don't speak English well often find themselves having to live with Google Translate as their best friend, and the other is that BOEI is fantastic, simple and intuitive even for those who don't speak English well. I am really enthusiastic about the ease of use from the first time, which I rarely find in a similar app. Personally I recommend it to everyone!

Daniel Gyger

A must for simplicity and efficiency. To test it is to approve it, in any case we can only recommend it.

Nitesh Manav

It's a light-weight, easy to set-up and use. It increases conversions by talking to visitors on their favorite channels. Above this, it's also cookie-free and GDPR proof which makes it more light-weight and secure.

Renaat Sioncke

Boei.helps is an easy-to-use app to connect a support/help icon to your website. I just set up four websites with different social media links, all in no time. Boei helps to customize and speed up my website building work-flow.

Fran Tully

Very happy to give 5 Stars for this plugin. Over 70% of my business enquiries are coming from Smartphone users based on my Google Analytics. Boei allows those users to contact me on their preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. It's a pop up with a GIF that looks great on my site. And it gives the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now, and I am very happy to recommend. I would try the free version first so you are sure. Thanks Fran

Proinsias M.

It was very easy to configure and setup on my website. The only issue I had to deal with was to decide what channels not to include in the pop up on the website. I need to be clear what are the essential channels to include for each site that I design. Very happy to give Top Marks to this Plugin. Most of my business enquiries are coming from Smartphone users based on my Analytics. Boei allows those users in particular contact me on the preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. Its a pop up and also give the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now and I am very happy to recommend. I need to make sure I am not including channel options that are not relevant, so I need to be sure of my target audience to avoid clutter when the pop up is activated.

Gavin S.

It makes it easier for website visitors to engage with me on the channel of their choice. Installing Boei was simple, took less than 5 minutes, and I was up and running. What I liked is that you can install it on Wordpress, HTML, and even on other page builders. You can use it with WhatsApp, Telegram, Live chat, Facebook messenger, or any combination of them at once so that visitors can pick the channel they're most comfortable with. None at the moment, everything is working as it should be.

Sara Hall

How is this possible? I have been searching for a service like boei, without success for over a year. What magic is this? Isn't set up supposed to be supremely complicated, involving a coding degree, extensive technical knowledge and possibly a miracle? Boei just works. It works so well I was suspicious of it for nearly a whole week, sending endless texts and emails to myself in utter disbelief, when it failed to keel over! Set up is straight forward, easy and takes minutes. Seriously, I cannot recommend Boei enough.

Mike Foston

Just about as easy as it gets. It uses all the ways you already have to connect to you, lets your customers choose how they want to connect, and doesn't give you another place to check for messages. Has plenty of configuration options, and support has been very responsive, and willing to listen to ideas to make improvements. Really pleased with how it looks on my sites as well. Bit of a bargain!

Lukáš H.

Ease of use and the number of possible integrations. Honestly I can't say there is anything I didn't like when using Boei.

Bikram K. S.

Boei has been a time saver for me. I was looking for a way to integrate various social media chat options into my website so that my customers can contact me using the platform of their choice. I tried 3-4 other platforms but nothing came closer to the experience I finally got from Boei. Its WhatsApp and Google Map integration bought me over. I just wish it has support for Frase assistant and Gist assistant. Ease of use, and painless integration of various chat platforms. lacking integration with Frase and Gist and some of the labels are confusing.

Chandra Kusuma

Pepe

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(

WhatsApp for Small Business FAQ

How much does WhatsApp cost for a small business?

Boei costs €14/month flat for WhatsApp, AI chatbot, shared inbox, CRM, and 50+ channels. There are no per-message fees, no per-seat charges, and no hidden costs. The WhatsApp Business app is free but lacks website widget, AI, and team features. The WhatsApp API costs €200–500+/month and requires developers.

Do I need the WhatsApp Business API?

No. The widget works directly — visitors click and message you on WhatsApp. For AI auto-replies and shared team inbox, Boei guides you through setup inside the dashboard. Most small businesses start with the widget and add AI features as they grow.

Can I use my existing WhatsApp number?

Yes. Connect your regular WhatsApp or WhatsApp Business number to Boei. Visitors who click the widget will message your existing number. No need to get a new number or migrate your contacts.

Will it work with my website?

Yes. Boei works with any website: WordPress, Shopify, Wix, Squarespace, Webflow, custom HTML, and 20+ other platforms. You paste one line of code — that's the only setup step. If your website allows script tags (virtually all do), it works.

Can my whole team use it?

Yes. Boei includes unlimited team seats at no extra cost. Whether you have 1 person or 10, everyone can access the shared inbox and see all WhatsApp conversations. Most competitors charge €15–100 per additional seat.

How does the AI learn about my business?

Enter your website URL and the AI automatically crawls your pages. It learns your products, services, pricing, policies, and FAQs. When customers message on WhatsApp, it answers using your business information. You can also add custom Q&A for questions not covered on your site.

What happens outside business hours?

The AI works 24/7. After hours, it answers questions, qualifies leads, and captures contact details just as effectively as during the day. When you return, warm leads are waiting in your inbox with full summaries. No inquiry goes unanswered.

Is 2,000 AI messages enough for a small business?

For most small businesses, 2,000 AI messages per month is plenty. That's roughly 65+ AI-answered conversations per day. If your website gets under 10,000 visitors monthly, you'll likely use a fraction of this. Monitor usage in your dashboard and upgrade if needed.

How fast is the setup?

About 5 minutes. Create an account, enter your WhatsApp number, customize the widget, and paste one code snippet on your website. The AI trains on your website automatically. Most small businesses are live and receiving their first WhatsApp message within the hour.

Can I use WhatsApp and a contact form together?

Yes. Boei's widget shows multiple channels at once. A visitor can choose WhatsApp, a contact form, Messenger, phone, email, or any of 50+ channels — all from one widget. Different visitors prefer different channels; covering them all maximizes your leads.

Is it GDPR compliant?

Yes. Boei stores all data on EU servers in Amsterdam. No-cookies mode available. DPA provided. The widget collects no personal data before the visitor initiates contact. Built for European privacy standards from the ground up.

What ROI can a small business expect?

At €14/month, Boei pays for itself after a single captured lead or 30 minutes of saved support time. Most small businesses see 30–40% more leads and automate 50–70% of repetitive questions. If WhatsApp helps you close even one extra customer per month, the ROI is many times over.

Learn More

Explore WhatsApp resources for small businesses

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Start Growing Your Small Business With WhatsApp

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WhatsApp for Small Business — €14/mo, Everything Included