WhatsApp Business Features | AI Agent, Inbox & CRM

Core features included

50+

Communication channels

2,000

AI messages per month

€14

Per month, all features

8 Core WhatsApp Widget Features

Everything you need to turn WhatsApp conversations into customers

AI Sales Agent

An AI chatbot trained on your website that answers visitor questions on WhatsApp, qualifies leads by asking about budget and needs, captures contact details, and routes warm prospects to your team. Powered by GPT-4 and Claude with 2,000 messages/month included.

Shared Team Inbox

All WhatsApp conversations flow into one shared inbox. Multiple agents can view, claim, and respond. Round-robin and department-based routing distribute conversations fairly. AI generates summaries so agents get context instantly.

CRM Pipeline

Every WhatsApp lead automatically enters your built-in CRM. Track leads from first message through qualification to closed deal. No third-party CRM needed — though integrations are available via webhooks for Salesforce, HubSpot, and others.

Lead Qualification

AI asks qualifying questions based on your sales process: budget, timeline, team size, specific needs. It captures name, email, phone, and company details mid-conversation. Leads are scored by intent and routed to the right team member.

Smart Auto-Replies

Set up automated responses for after-hours messages, common questions, and initial greetings. Combine with AI for intelligent auto-replies that actually answer questions rather than just saying 'we'll get back to you.'

Multi-Language Support

AI responds in 95+ languages automatically. If a visitor messages in Spanish, the AI replies in Spanish. No manual translation setup needed. Perfect for international businesses serving diverse customer bases.

Analytics Dashboard

Track WhatsApp conversation volume, response times, lead capture rates, popular questions, and AI resolution rates. See what visitors ask most, identify gaps in your content, and measure ROI from WhatsApp.

Full Customization

Match the widget to your brand: custom colors, logo, button style, position, welcome message, and quick-reply prompts. Set triggers for when the widget appears — immediately, after scroll, after time delay, or on exit intent.

The AI sales agent is the most powerful feature of Boei's WhatsApp widget. It's not a simple chatbot with canned responses — it's a genuine AI trained on your website content that understands context, handles multi-turn conversations, and knows when to qualify, when to answer, and when to hand off to your team.

Auto-trains on your website, PDFs, pricing pages, and FAQs
Answers questions with source citations to reduce hallucinations
Asks qualifying questions tailored to your sales process
Captures lead details (name, email, phone, company) naturally mid-conversation
Scores lead intent: cold, warm, or hot
Escalates warm leads to your team with AI-generated conversation summary
Handles 70–80% of inquiries without human involvement
Responds in 95+ languages automatically

WhatsApp AI

Hi, I'm interested in your services for my team of 8 people.

Great! I'd love to help. Can you tell me about your main goals — are you looking for customer support automation, lead generation, or both?

Shared inbox showing WhatsApp conversations with AI summaries and agent routing

Stop managing WhatsApp conversations on one person's phone. Boei's shared inbox centralizes every WhatsApp message alongside conversations from all other channels. Your team works from a single dashboard — no switching apps, no lost messages.

All WhatsApp conversations visible to your entire team
One-click agent takeover when AI escalates a lead
Round-robin routing distributes conversations evenly
Department-based routing: sales questions to sales, support to support
AI-generated summaries for every conversation: who, what, how warm
Internal team notes on conversations (invisible to customer)
Full conversation history preserved across agent handoffs
Works alongside 50+ other channels in the same inbox

Every WhatsApp lead enters a visual CRM pipeline automatically. No manual data entry, no copy-pasting between tools. See exactly where each lead is in your sales process, and never let a warm prospect slip through the cracks.

Leads auto-created from WhatsApp conversations
Visual pipeline with customizable stages
AI captures and fills lead details from conversation context
Full conversation history attached to each lead
Lead scoring based on AI qualification
Webhook integrations for Salesforce, HubSpot, Pipedrive, and more
Email notifications for new leads and stage changes
Export leads as CSV for reporting

Built-in CRM: Track Every Lead From Message to Close

WhatsApp Widget Features: Boei vs Competitors

Only Boei includes AI, inbox, and CRM in a WhatsApp widget

Feature	Boei	Chaty	Elfsight	GetButton	Click to Chat	Tidio
WhatsApp chat widget	✓ Yes	✓ Yes	✓ Yes	✓ Yes	✓ Yes	Via add-on (€59+)
AI sales agent	Yes (GPT-4 + Claude)	✗	✗	✗	✗	Lyro (€0.50/chat)
Shared team inbox	✓ Yes	✗	✗	✗	✗	✓ Yes
Built-in CRM	✓ Yes	✗	✗	✗	✗	✗
Lead qualification	AI-powered	✗	✗	✗	✗	Manual
Auto-replies	AI + rules	✗	✗	✗	✗	Rules only
Multi-language AI	95+ languages	✗	✗	✗	✗	✗ Limited
Analytics dashboard	Full	Basic	Basic views	None	Google Analytics	Full
Additional channels	50+	20+	80+ widgets	20+	WhatsApp only	5–10
Monthly price	€14	$15	$5–12	Free/$5	Free/$49/yr	€29 + add-ons

Boei is the only WhatsApp widget with AI, shared inbox, and CRM built in. Other plugins are click-to-chat buttons that open WhatsApp but don't help you convert conversations into customers. Tidio offers some team features but charges €59+/month extra for WhatsApp. For a complete WhatsApp business solution, Boei at €14/month includes everything. See full comparison.

Getting the Most From WhatsApp Features

Enable AI + Lead Qualification Together

AI answers questions and qualifies leads in the same conversation. Enable both from day one. The AI naturally asks about needs and budget while helping the visitor — it doesn't feel like an interrogation. Your team receives pre-qualified leads with full context.

Set Up Department-Based Routing

Route sales inquiries to your sales team and support questions to customer service. The AI detects intent and routes automatically. This ensures fast response from the right person and prevents your sales team from getting buried in support requests.

Use Quick-Reply Prompts Strategically

Add 3–4 quick-reply prompts to your WhatsApp widget: 'Pricing info', 'Book a demo', 'Product question', 'Talk to sales'. These guide visitors toward high-value conversations and help the AI understand intent from the first message.

Review AI Analytics Weekly

Your analytics dashboard shows what visitors ask most, where AI falls short, and which pages generate the most WhatsApp conversations. Use this data to improve your website content, train the AI on gaps, and optimize your widget placement.

Connect the CRM to Your Existing Tools

If you already use a CRM (HubSpot, Salesforce, Pipedrive), connect it via webhooks. Every WhatsApp lead automatically syncs to your existing workflow. Your sales team doesn't need to learn a new tool — leads appear where they already work.

What Customers Say About Our Features

David K.

CEO Small-Business (50 or fewer emp.)

What do you like best about Boei? I'm giving 10 points. Why? This app is super easy. You can configure your chat widget in 5 minutes, add a JS script to your "header" in your theme and wooollaaa done. Nothing hard. We have been using Boei mainly for small corporate websites. It really solves our need to have a small chat widget which does not add up 150Kb and XXXXX JS scripts. It's really lightweight and it does not affect your website speed.

Seif Ahmed

@seif588

I have been using Boei for over a year. It is very simple yet effective to implement it. Support is great - Ruben is always responsive and helpful. The product has also added new features which I have not yet needed but good to know Ruben is always working hard to add value to users of Boei. I am sure there are other similar solutions but for the price, support and features (and future updates), this is a great value.

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!

Irfan

@mak_web_media

I have been using BOEI for over a year and absolutely amazed with the growth and new features. I recommend BOEI to anyone who is looking to increase website engagement with multiple communication channels.

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Andrew Lee

@fromlife89

It's a great tool especially for managing multiple websites and agencies.

Grzegorz G.

I have a quick chat on each page, so it simplifies the way my clients can get in touch with me. It was very easy to implement and they continue to improve this software and are open to feedback. An easy way to add a communication widget to the website. I like best that it supports Messenger and Whatsaap, phone, email and live chat and it is easy to translate for multilingual pages. I can't think about real drowbacks. The [SENSITIVE CONTENT] reply all the support questions quickly and effectively, they are open to feedback. I had no issues at all with this software. Maybe if they could add some protection against spammers if you use the contact form and in some future add a chatbot, that would be fantastic.

Joshua G.

I was looking for a chat app to easily communicate with my customers. I didn't want to install anything overly complex and I just wanted something that worked within minutes. After briefly using Boei, I knew it was right for me. It's super lightweight and easy to use, plus it has all the chat bots that you might need! Highly recommend to anyone looking for something simple. I wish there was a better UI or more design options.

Ronald D.

Director Small-Business (50 or fewer emp.)

What do you like best about Boei? Simple, easy to use and implement with little technical support What do you dislike about Boei? Logo deisgns can be improved and some customization of logos of different widgets What problems is Boei solving and how is that benefiting you? On multiple sites, users require different feedback channels. This allows simple customization

Fahd T.

Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? The best part is the simplicity of the product and ease of use. What do you dislike about Boei? The weak part is the lack of depth for advanced users. What problems is Boei solving and how is that benefiting you? Helps capture visitors using different communication channels under one platform.

David S.

CEO/Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? It's extremely easy to gather different communication channels under one UI, simplifying the contact process for users, which is essential because it allows us to meet our clients via their preferred method (and not the one we impose on them) What do you dislike about Boei? I wish they had more design options to make it less standard amongst different websites. Another thing that could be better is the speed at which new integrations are added; it could be faster. What problems is Boei solving and how is that benefiting you? Some users prefer contact forms, other live chats, other Instagram/facebook DmS, ETC. Boei allows us to display all these channels in a simplified and unified manner.

Vance W.

We have been using Boei for many clients over the past year and the impact on the page speed is negligible and helps convert website visitors to warm leads. Ease of deployment, lightweight code, and overall flexibility and functionality. The form component isn't exactly flexible and extensive enough for most uses so we often have to use another form solution.

Julien V.

Développeur d'e-commerce Small-Business (50 or fewer emp.)

What do you like best about Boei? Lightweight, opens instantly, lot of features (whatsapp, messenger, contact form, links) What do you dislike about Boei? Not including a built-in chat app, more design customizations could be good What problems is Boei solving and how is that benefiting you? Allowing website visitors to contact us through their preferred channel (whatsapp, phone call, etc)

Grant

I'm a tech noob, but Boei was super easy to install on my site. I've added several options for contacting me through different channels, links to questionnaires / contact forms, and links to my socials... It's so much more than just a chat button, which is awesome!

Hansie

Works great, nice variation of apps

David K.

CEO Small-Business (50 or fewer emp.)

Seif Ahmed

@seif588

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!

Irfan

@mak_web_media

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Chandra Kusuma

The greatest chat widget for websites I have ever tried. It's quite light and not reduce the site loading speed. Quite easy to install on any type of sites/CMS platform. The features and integrations is continuously developed. The support Ruben and his team provide is the best. Easily number one pick.

Pepe

This is a great way to chat with visitors on their favorite channels. I really like this because it's simple to implement. It's also easy to find new integrations because there are many channels to choose from (Line, WhatsApp, Email, Contact form, etc.). Ruben, the founder, is also a great guy, always listening to users requests and feedbacks.

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(

Cristian Trappolini

I want to leave this review because I want to tell you 2 important things: one is that those who don't speak English well often find themselves having to live with Google Translate as their best friend, and the other is that BOEI is fantastic, simple and intuitive even for those who don't speak English well. I am really enthusiastic about the ease of use from the first time, which I rarely find in a similar app. Personally I recommend it to everyone!

Daniel Gyger

A must for simplicity and efficiency. To test it is to approve it, in any case we can only recommend it.

Nitesh Manav

It's a light-weight, easy to set-up and use. It increases conversions by talking to visitors on their favorite channels. Above this, it's also cookie-free and GDPR proof which makes it more light-weight and secure.

Renaat Sioncke

Boei.helps is an easy-to-use app to connect a support/help icon to your website. I just set up four websites with different social media links, all in no time. Boei helps to customize and speed up my website building work-flow.

Fran Tully

Very happy to give 5 Stars for this plugin. Over 70% of my business enquiries are coming from Smartphone users based on my Google Analytics. Boei allows those users to contact me on their preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. It's a pop up with a GIF that looks great on my site. And it gives the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now, and I am very happy to recommend. I would try the free version first so you are sure. Thanks Fran

Proinsias M.

It was very easy to configure and setup on my website. The only issue I had to deal with was to decide what channels not to include in the pop up on the website. I need to be clear what are the essential channels to include for each site that I design. Very happy to give Top Marks to this Plugin. Most of my business enquiries are coming from Smartphone users based on my Analytics. Boei allows those users in particular contact me on the preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. Its a pop up and also give the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now and I am very happy to recommend. I need to make sure I am not including channel options that are not relevant, so I need to be sure of my target audience to avoid clutter when the pop up is activated.

Gavin S.

It makes it easier for website visitors to engage with me on the channel of their choice. Installing Boei was simple, took less than 5 minutes, and I was up and running. What I liked is that you can install it on Wordpress, HTML, and even on other page builders. You can use it with WhatsApp, Telegram, Live chat, Facebook messenger, or any combination of them at once so that visitors can pick the channel they're most comfortable with. None at the moment, everything is working as it should be.

Sara Hall

How is this possible? I have been searching for a service like boei, without success for over a year. What magic is this? Isn't set up supposed to be supremely complicated, involving a coding degree, extensive technical knowledge and possibly a miracle? Boei just works. It works so well I was suspicious of it for nearly a whole week, sending endless texts and emails to myself in utter disbelief, when it failed to keel over! Set up is straight forward, easy and takes minutes. Seriously, I cannot recommend Boei enough.

Mike Foston

Just about as easy as it gets. It uses all the ways you already have to connect to you, lets your customers choose how they want to connect, and doesn't give you another place to check for messages. Has plenty of configuration options, and support has been very responsive, and willing to listen to ideas to make improvements. Really pleased with how it looks on my sites as well. Bit of a bargain!

Lukáš H.

Ease of use and the number of possible integrations. Honestly I can't say there is anything I didn't like when using Boei.

Bikram K. S.

Boei has been a time saver for me. I was looking for a way to integrate various social media chat options into my website so that my customers can contact me using the platform of their choice. I tried 3-4 other platforms but nothing came closer to the experience I finally got from Boei. Its WhatsApp and Google Map integration bought me over. I just wish it has support for Frase assistant and Gist assistant. Ease of use, and painless integration of various chat platforms. lacking integration with Frase and Gist and some of the labels are confusing.

Chandra Kusuma

Pepe

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(

WhatsApp Widget Features FAQ

What features does the WhatsApp widget include?

Boei's WhatsApp widget includes: AI sales agent (GPT-4 + Claude), shared team inbox, built-in CRM pipeline, AI lead qualification and scoring, smart auto-replies, multi-language support (95+ languages), analytics dashboard, and full visual customization. All features are included at €14/month.

How does the AI sales agent work on WhatsApp?

The AI trains on your website content automatically. When a visitor messages on WhatsApp, it answers their questions with accurate, sourced responses. It qualifies leads by asking about needs, budget, and timeline. When a prospect is warm, it escalates to your team with a full summary. It handles 70–80% of conversations without human help.

Can my whole team use the WhatsApp inbox?

Yes. The shared inbox gives your entire team access to all WhatsApp conversations. Set up round-robin routing to distribute evenly, or department routing for sales vs support. Agents see AI summaries before responding. Unlimited team seats are included at no extra cost.

What CRM features are included?

The built-in CRM includes: automatic lead creation from conversations, visual pipeline with custom stages, AI-captured lead details, full conversation history per lead, lead scoring, webhook integrations (Salesforce, HubSpot, etc.), email notifications, and CSV export. No third-party CRM required.

Does the AI support multiple languages?

Yes. The AI automatically detects the visitor's language and responds in kind. It supports 95+ languages without any manual translation setup. If a visitor messages in German, the AI responds in German. This is built into the AI model — not a separate translation add-on.

Can I customize when the widget appears?

Yes. You can set triggers for the widget: show immediately, after a time delay, after scroll percentage, or on exit intent. You can also set display rules by page (show on pricing pages, hide on blog). Combine with business hours to show WhatsApp during the day and a contact form after hours.

What analytics does the dashboard show?

The dashboard tracks: conversation volume by channel, response times, lead capture rates, popular questions asked, AI resolution rate, pages generating the most conversations, and team performance metrics. Use this data to improve your content and optimize the widget.

How does lead qualification work?

The AI asks qualifying questions naturally during conversations: budget range, team size, timeline, specific needs. It captures contact details (name, email, phone, company) mid-conversation. Each lead receives an intent score (cold, warm, hot). Warm and hot leads escalate to your team with a qualification summary.

Can I use WhatsApp alongside other channels?

Yes. Boei includes 50+ channels in one widget installation. Visitors see WhatsApp alongside contact forms, Messenger, Instagram DM, Telegram, click-to-call, email, and more. All conversations from all channels flow into the same shared inbox and CRM. One tool, one price.

What's the difference between auto-replies and AI responses?

Auto-replies are predefined messages triggered by rules (e.g., 'outside business hours' greeting). AI responses are dynamic, contextual answers generated by the AI based on your website content and the visitor's question. Boei supports both: rules-based auto-replies for structured scenarios and AI for everything else.

Do I need the WhatsApp Business API for these features?

No. The chat widget works instantly — visitors click and message you on WhatsApp. For AI auto-replies, shared inbox, and team routing, Boei walks you through a guided setup inside the dashboard. Much simpler than dealing with BSPs and API documentation yourself.

Are all features available on the €14/month plan?

Yes. Every feature listed — AI agent, shared inbox, CRM, lead qualification, auto-replies, multi-language, analytics, and customization — is included in the €14/month Pro plan. There are no feature-gated tiers for basic functionality. The only variable is AI message volume (2,000/month on Pro).

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Get Every Feature for €14/Month

AI sales agent, shared inbox, CRM, 50+ channels — all included. No per-seat fees, no add-ons, no surprises.

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WhatsApp Chat Widget Features That Convert Visitors to Customers