WhatsApp AI Agent & Chat Widget for Ecwid

Your WhatsApp chat widget comes with a built-in AI agent. It doesn't wait for questions — it qualifies visitors, asks about budget, timeline, and needs, captures contact details, and scores lead intent. Warm prospects get routed to your team with a full conversation summary. Cold leads stay nurtured automatically.

Asks qualifying questions based on your sales process
Captures name, email, phone, and company details mid-conversation
Scores lead intent so your team focuses on hot prospects
Hands warm leads to agents with full context + AI summary
Trained on your website, PDFs, pricing, and FAQs

WhatsApp AI

Hi! I'm looking for a solution for my team of 12.

Great! What's your main goal — lead capture, customer support, or both? I'll match you with the right plan.

Shared inbox showing WhatsApp conversations with AI summary and agent handoff

When a prospect is ready to buy, the AI doesn't keep chatting — it escalates. Your sales team gets the lead in a shared inbox with the full WhatsApp conversation and an AI-generated summary: who they are, what they need, and how warm they are. One click to take over.

AI escalates warm leads to your team automatically
Agents see full conversation + AI summary in shared inbox
Take over any WhatsApp chat with one click
Round-robin or department-based routing across agents
Leads flow into built-in CRM pipeline automatically

What Ecwid Merchants Say

David K.

CEO Small-Business (50 or fewer emp.)

What do you like best about Boei? I'm giving 10 points. Why? This app is super easy. You can configure your chat widget in 5 minutes, add a JS script to your "header" in your theme and wooollaaa done. Nothing hard. We have been using Boei mainly for small corporate websites. It really solves our need to have a small chat widget which does not add up 150Kb and XXXXX JS scripts. It's really lightweight and it does not affect your website speed.

Seif Ahmed

@seif588

I have been using Boei for over a year. It is very simple yet effective to implement it. Support is great - Ruben is always responsive and helpful. The product has also added new features which I have not yet needed but good to know Ruben is always working hard to add value to users of Boei. I am sure there are other similar solutions but for the price, support and features (and future updates), this is a great value.

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!

Irfan

@mak_web_media

I have been using BOEI for over a year and absolutely amazed with the growth and new features. I recommend BOEI to anyone who is looking to increase website engagement with multiple communication channels.

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Andrew Lee

@fromlife89

It's a great tool especially for managing multiple websites and agencies.

Grzegorz G.

I have a quick chat on each page, so it simplifies the way my clients can get in touch with me. It was very easy to implement and they continue to improve this software and are open to feedback. An easy way to add a communication widget to the website. I like best that it supports Messenger and Whatsaap, phone, email and live chat and it is easy to translate for multilingual pages. I can't think about real drowbacks. The [SENSITIVE CONTENT] reply all the support questions quickly and effectively, they are open to feedback. I had no issues at all with this software. Maybe if they could add some protection against spammers if you use the contact form and in some future add a chatbot, that would be fantastic.

Joshua G.

I was looking for a chat app to easily communicate with my customers. I didn't want to install anything overly complex and I just wanted something that worked within minutes. After briefly using Boei, I knew it was right for me. It's super lightweight and easy to use, plus it has all the chat bots that you might need! Highly recommend to anyone looking for something simple. I wish there was a better UI or more design options.

Ronald D.

Director Small-Business (50 or fewer emp.)

What do you like best about Boei? Simple, easy to use and implement with little technical support What do you dislike about Boei? Logo deisgns can be improved and some customization of logos of different widgets What problems is Boei solving and how is that benefiting you? On multiple sites, users require different feedback channels. This allows simple customization

Fahd T.

Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? The best part is the simplicity of the product and ease of use. What do you dislike about Boei? The weak part is the lack of depth for advanced users. What problems is Boei solving and how is that benefiting you? Helps capture visitors using different communication channels under one platform.

David S.

CEO/Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? It's extremely easy to gather different communication channels under one UI, simplifying the contact process for users, which is essential because it allows us to meet our clients via their preferred method (and not the one we impose on them) What do you dislike about Boei? I wish they had more design options to make it less standard amongst different websites. Another thing that could be better is the speed at which new integrations are added; it could be faster. What problems is Boei solving and how is that benefiting you? Some users prefer contact forms, other live chats, other Instagram/facebook DmS, ETC. Boei allows us to display all these channels in a simplified and unified manner.

Vance W.

We have been using Boei for many clients over the past year and the impact on the page speed is negligible and helps convert website visitors to warm leads. Ease of deployment, lightweight code, and overall flexibility and functionality. The form component isn't exactly flexible and extensive enough for most uses so we often have to use another form solution.

Julien V.

Développeur d'e-commerce Small-Business (50 or fewer emp.)

What do you like best about Boei? Lightweight, opens instantly, lot of features (whatsapp, messenger, contact form, links) What do you dislike about Boei? Not including a built-in chat app, more design customizations could be good What problems is Boei solving and how is that benefiting you? Allowing website visitors to contact us through their preferred channel (whatsapp, phone call, etc)

Grant

I'm a tech noob, but Boei was super easy to install on my site. I've added several options for contacting me through different channels, links to questionnaires / contact forms, and links to my socials... It's so much more than just a chat button, which is awesome!

Hansie

Works great, nice variation of apps

David K.

CEO Small-Business (50 or fewer emp.)

Seif Ahmed

@seif588

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!

Irfan

@mak_web_media

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Chandra Kusuma

The greatest chat widget for websites I have ever tried. It's quite light and not reduce the site loading speed. Quite easy to install on any type of sites/CMS platform. The features and integrations is continuously developed. The support Ruben and his team provide is the best. Easily number one pick.

Pepe

This is a great way to chat with visitors on their favorite channels. I really like this because it's simple to implement. It's also easy to find new integrations because there are many channels to choose from (Line, WhatsApp, Email, Contact form, etc.). Ruben, the founder, is also a great guy, always listening to users requests and feedbacks.

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(

Cristian Trappolini

I want to leave this review because I want to tell you 2 important things: one is that those who don't speak English well often find themselves having to live with Google Translate as their best friend, and the other is that BOEI is fantastic, simple and intuitive even for those who don't speak English well. I am really enthusiastic about the ease of use from the first time, which I rarely find in a similar app. Personally I recommend it to everyone!

Daniel Gyger

A must for simplicity and efficiency. To test it is to approve it, in any case we can only recommend it.

Nitesh Manav

It's a light-weight, easy to set-up and use. It increases conversions by talking to visitors on their favorite channels. Above this, it's also cookie-free and GDPR proof which makes it more light-weight and secure.

Renaat Sioncke

Boei.helps is an easy-to-use app to connect a support/help icon to your website. I just set up four websites with different social media links, all in no time. Boei helps to customize and speed up my website building work-flow.

Fran Tully

Very happy to give 5 Stars for this plugin. Over 70% of my business enquiries are coming from Smartphone users based on my Google Analytics. Boei allows those users to contact me on their preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. It's a pop up with a GIF that looks great on my site. And it gives the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now, and I am very happy to recommend. I would try the free version first so you are sure. Thanks Fran

Proinsias M.

It was very easy to configure and setup on my website. The only issue I had to deal with was to decide what channels not to include in the pop up on the website. I need to be clear what are the essential channels to include for each site that I design. Very happy to give Top Marks to this Plugin. Most of my business enquiries are coming from Smartphone users based on my Analytics. Boei allows those users in particular contact me on the preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. Its a pop up and also give the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now and I am very happy to recommend. I need to make sure I am not including channel options that are not relevant, so I need to be sure of my target audience to avoid clutter when the pop up is activated.

Gavin S.

It makes it easier for website visitors to engage with me on the channel of their choice. Installing Boei was simple, took less than 5 minutes, and I was up and running. What I liked is that you can install it on Wordpress, HTML, and even on other page builders. You can use it with WhatsApp, Telegram, Live chat, Facebook messenger, or any combination of them at once so that visitors can pick the channel they're most comfortable with. None at the moment, everything is working as it should be.

Sara Hall

How is this possible? I have been searching for a service like boei, without success for over a year. What magic is this? Isn't set up supposed to be supremely complicated, involving a coding degree, extensive technical knowledge and possibly a miracle? Boei just works. It works so well I was suspicious of it for nearly a whole week, sending endless texts and emails to myself in utter disbelief, when it failed to keel over! Set up is straight forward, easy and takes minutes. Seriously, I cannot recommend Boei enough.

Mike Foston

Just about as easy as it gets. It uses all the ways you already have to connect to you, lets your customers choose how they want to connect, and doesn't give you another place to check for messages. Has plenty of configuration options, and support has been very responsive, and willing to listen to ideas to make improvements. Really pleased with how it looks on my sites as well. Bit of a bargain!

Lukáš H.

Ease of use and the number of possible integrations. Honestly I can't say there is anything I didn't like when using Boei.

Bikram K. S.

Boei has been a time saver for me. I was looking for a way to integrate various social media chat options into my website so that my customers can contact me using the platform of their choice. I tried 3-4 other platforms but nothing came closer to the experience I finally got from Boei. Its WhatsApp and Google Map integration bought me over. I just wish it has support for Frase assistant and Gist assistant. Ease of use, and painless integration of various chat platforms. lacking integration with Frase and Gist and some of the labels are confusing.

Chandra Kusuma

Pepe

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(

Your WhatsApp Widget, Your Brand

WhatsApp chat widget showing branding options, quick-reply prompts, lead capture form, and agent routing

Compare Options

Boei vs Other Ecwid Communication Options

Ecwid's basic chat vs a complete AI sales solution for multi-channel sellers

Feature	Boei	Ecwid Chat	Facebook Messenger	Generic Widgets
AI agent	✓	✗	✗	✗
Lead qualification	✓	✗	✗	✗
Unified multi-channel inbox	✓	Ecwid only	FB only	✗
Built-in CRM	✓	✗	✗	✗
WhatsApp channel	✓	✗	✗	Some
Channels included	50+	Live chat	Messenger only	1-3
Works on any host site	✓	Ecwid sites	FB pages	Varies
AI automation	2,000 msgs/mo	✗	Basic	✗
Price	€14/mo	Included	Free	$10-20/mo

Bottom line: Ecwid's built-in chat is live-only with no AI or WhatsApp. Facebook Messenger only covers your Facebook Shop. Generic widgets lack AI and CRM. Boei unifies communication across all your selling channels — AI qualifies buyers, shared inbox manages conversations, CRM tracks every customer. €14/month for everything.

Quick Setup

Install WhatsApp AI Agent on Ecwid

From setup to your first qualified buyer in under 5 minutes

Copy installation code

In your Boei dashboard, open your widget and click the Install tab. Select Ecwid and copy the installation code.

Tip: The Install tab also offers a landing page link, QR code, and iframe embed.

Go to Ecwid

From your Ecwid admin, go to Website.
Scroll down to the SEO settings section.
Click Add Code under Header meta tags and site verification.
Paste the Boei code from step 2 in the HTML area. If there is already some code there, paste the Boei code below that.

Save the changes and refresh the page in your browser to see the changes.

Congrats, you are done!

Ecwid Features

Built for Multi-Channel Sellers

AI agent designed for merchants who sell everywhere

🤖

AI Product Expert

Trained on your Ecwid product catalog — specs, variants, pricing, shipping zones. Answers buyer questions accurately across all your selling channels.

📥

Shared Inbox

Website visitors, Facebook shoppers, Instagram browsers, WhatsApp messagers — all conversations in one inbox. AI labels by channel and intent.

📊

Customer CRM

Track every buyer regardless of which channel they found you on. One pipeline, one customer view, one source of truth.

🛒

Product Page Integration

WhatsApp widget alongside your Ecwid store. Shoppers ask questions right where they browse — AI qualifies and routes.

📱

50+ Communication Channels

WhatsApp, Messenger, Instagram DM, email, phone, SMS — match your multi-channel selling with multi-channel communication.

🔗

Embeds on Any Host Site

Ecwid works on WordPress, Wix, Squarespace, custom HTML. Boei does too. Add both to any host site with simple code.

🌍

Multi-Language AI

Selling internationally? AI qualifies buyers in 95+ languages. Each customer gets the same experience, all flowing into one CRM.

🔒

GDPR Compliant

EU servers (Amsterdam), no cookies, DPA available. Professional compliance for cross-border e-commerce.

How Ecwid Sellers Convert with WhatsApp AI

AI qualifies buyers across all your selling channels

Website + Social Sellers

Selling on your site and Facebook/Instagram? AI qualifies buyers from all channels. One WhatsApp conversation, one inbox, one CRM — regardless of where they found you.

AI qualifies buyers from any channel
One customer profile across all touchpoints
Routes by channel and purchase intent
CRM tracks full buyer journey

Small Product Businesses

Handmade goods, custom products, niche items. AI answers product questions, handles custom order requests, and qualifies serious buyers — routing them with specifications attached.

AI handles custom order inquiries
Captures product specifications and preferences
Routes custom orders with full requirements
Tracks repeat customers in CRM

International Sellers

Ecwid supports 50+ languages for storefronts. Boei AI qualifies buyers in 95+ languages on WhatsApp. International customers get the same experience, all in one CRM.

AI qualifies in customer's local language
Handles currency and shipping zone questions
Routes international orders with country context
One CRM for all markets

You sell on your website, Facebook Shop, Instagram, and maybe marketplaces. Customers reach out from everywhere — WhatsApp, Messenger, Instagram DMs, email. Without a shared inbox, you're checking 5 different apps. Boei puts every conversation in one place with AI handling the first response.

WhatsApp, Messenger, Instagram DM, email — all in one inbox
AI qualifies buyers regardless of which channel they use
Each customer gets one profile in CRM across all channels
Agents see full conversation history from every touchpoint
Route by channel, product category, or inquiry type
Track buyer journey from first message to purchase

Ecwid multi-channel WhatsApp AI shared inbox

Pro Tips

Sell More with WhatsApp AI on Ecwid

Train AI on Your Product Catalog

Enter your store URL and AI learns every product, variant, and policy. It qualifies buyers based on your actual catalog — answering specs, availability, and shipping questions accurately.

Unify Communication Across Selling Channels

Selling on website, Facebook, and Instagram? Add WhatsApp and 50 more channels via Boei. Every buyer conversation flows into one inbox — no more checking multiple apps.

Use Quick-Reply for Common Product Questions

Widgets like 'Check Stock', 'Shipping Info', 'Custom Order', 'Track Order' speed up buyer conversations. AI handles from there with accurate catalog answers.

Track Which Channels Convert Best

Use the CRM to see which communication channels (WhatsApp, Messenger, Instagram DM) generate the most sales. Focus your effort where buyers convert.

Your AI Sells on 50+ Channels

Match your multi-channel selling with multi-channel communication

Facebook Messenger

Instagram DM

Email

Phone Calls

SMS Messages

Questions?

Ecwid WhatsApp AI Agent FAQ

How does the AI agent work with Ecwid?

When a buyer messages your WhatsApp from your Ecwid store (on any host site), AI responds instantly — answering product questions, qualifying purchase intent, and capturing buyer details. Warm buyers are escalated to you with full context, product interest, and an AI summary.

How do I install it alongside Ecwid?

Add the Boei code snippet to the same host page where your Ecwid store is embedded. Both embed the same way — simple code paste. Works on WordPress, Wix, Squarespace, or any HTML site. See our Ecwid installation guide.

Does it work across my selling channels?

Yes. Add Boei to every site where your Ecwid store is embedded. All buyer conversations — from every storefront — flow into one shared inbox and one CRM.

Can AI learn my product catalog?

Yes. Enter your store URL and AI trains on your entire Ecwid catalog — products, variants, specs, pricing, shipping zones, and return policies. It answers buyer questions with accurate information.

What does it cost?

Boei Pro is €14/month and includes the WhatsApp AI agent, 2,000 AI messages, shared inbox, built-in CRM, 50+ channels, and unlimited team seats. Start with a 7-day free trial — no credit card required.

Is it better than Ecwid's built-in chat?

Ecwid's chat is live-only — no AI, no WhatsApp, no CRM. Boei gives you AI that qualifies buyers 24/7, WhatsApp + 50 channels, a shared inbox, and a CRM to track every customer.

Can I track which channels generate sales?

Yes. The CRM tracks buyer source by channel (WhatsApp, Messenger, Instagram DM, etc.). See which communication channels drive the most revenue.

Is it GDPR compliant?

Yes. Dutch company, EU servers (Amsterdam). No cookies, full GDPR compliance, DPA available. Professional compliance for cross-border e-commerce.

Put Your WhatsApp AI Agent to Work on Ecwid

AI qualifies buyers across all selling channels, shared inbox, built-in CRM — from €14/month.

View Demo

7-day free trial • No credit card required • Embeds on any host site • 50+ channels included

from 159 reviews