We compared 6 of the most popular live chat tools on features, pricing, AI capabilities, and channel support. See how they stack up — and which one gives you the most value for your money.
6
Platforms compared
10+
Features evaluated
€14
Lowest all-inclusive price
2026
Pricing verified this month
Features, pricing, AI, and channels — all in one view
| Feature | Boei | Tidio | LiveChat | Crisp | tawk.to | Zendesk |
|---|---|---|---|---|---|---|
| Starting price | €14/mo | €29/mo | €20/agent/mo | €25/mo | Free | €55/agent/mo |
| AI chatbot | Included (2,000 msgs) | Lyro add-on (€0.50/chat) | No AI | Limited (MagicReply) | No AI | Add-on (extra cost) |
| Team seats | Unlimited | 3 included | Per agent | 4 included | Unlimited | Per agent |
| Total channels | 50+ | 5-10 | 5-8 | 10-15 | Chat only | 10-15 |
| WhatsApp integration | Included | €59+ extra | Add-on | €95/mo plan | ✗ | Add-on |
| Contact forms | Included | ✗ Limited | ✗ | Included | ✗ | Included |
| AI-to-human handover | ✓ Yes | ✗ Limited | ✗ | ✗ | ✗ | ✗ Limited |
| Auto-train on website | ✓ Yes | Manual | ✗ | Manual | ✗ | Manual |
| Lead qualification | AI-powered | Basic | Manual | Basic | ✗ | Manual |
| Shared inbox | ✓ Yes | ✓ Yes | ✓ Yes | ✓ Yes | ✓ Yes | ✓ Yes |
| Setup time | 5 minutes | 30+ minutes | 30+ minutes | 30+ minutes | 15 minutes | Hours |
| EU servers (GDPR) | Yes (Amsterdam) | ✗ | ✗ | EU option | ✗ | EU option |
Key takeaway: Boei is the only platform that includes AI chatbot, unlimited team seats, WhatsApp, and 50+ channels in one flat price. Competitors either charge per agent, charge extra for AI, or lack channel variety. tawk.to is free but offers no AI and limited channels.
Starting at €14/month | AI included | 50+ channels | Unlimited seats
Boei stands out as the most complete live chat solution at the lowest price point. It includes an AI chatbot trained on your website (2,000 messages/month), 50+ communication channels including WhatsApp and Messenger, unlimited team seats, and a shared inbox — all for €14/month flat.
Best for: Small and medium businesses that want AI-powered live chat without per-agent fees or AI add-on costs. Particularly strong for businesses using WhatsApp and multiple messaging channels.
Strengths: Flat-rate pricing, AI included, 50+ channels, 5-minute setup, automatic website training, GDPR compliant with EU servers.
Limitations: Smaller brand name compared to enterprise players. 2,000 AI messages may not be enough for very high-volume businesses.
Explore the full Boei feature set or see detailed pricing.
Starting at €29/month | AI (Lyro) is a paid add-on | 3 seats included
Tidio is one of the most well-known live chat tools, especially popular with small businesses and Shopify stores. Their chat widget is polished and the chatbot builder is user-friendly. However, their AI assistant (Lyro) is a separate paid feature that charges per conversation.
Best for: Businesses that primarily need a live chat widget without AI. Tidio's free tier works for very low volumes.
Strengths: Clean UI, good Shopify integration, chatbot flow builder, established brand.
Limitations: Lyro AI costs €0.50 per conversation (adds up fast). WhatsApp requires €59+/month upgrade. Only 3 seats included — additional seats cost extra. Limited channels compared to Boei.
Starting at €20/agent/month | No built-in AI | Per-agent pricing
LiveChat is one of the oldest live chat platforms. It focuses on human-to-human chat with a polished agent dashboard. Their product is mature and reliable, but it hasn't kept up with AI trends. There's no built-in AI chatbot — you need to integrate third-party tools.
Best for: Teams that want a traditional live chat experience with human agents. Good for companies that already have dedicated support staff.
Strengths: Mature product, extensive integrations, reliable uptime, good reporting.
Limitations: No built-in AI. Per-agent pricing (€20-59/agent). Limited channels. A 5-person team pays €100-295/month with no AI capability.
Starting at €25/month | MagicReply AI (limited) | 4 seats included
Crisp offers a balanced mix of live chat, shared inbox, and basic AI. Their MagicReply feature provides AI-generated response suggestions, but it's not a full autonomous chatbot. The interface is modern and the knowledge base feature is useful.
Best for: Teams that want a shared inbox with live chat and basic AI suggestions. Good for European businesses (EU hosting available).
Strengths: Clean interface, shared inbox, knowledge base, EU hosting option, reasonable pricing for small teams.
Limitations: AI is limited to suggestions — not autonomous. WhatsApp only on €95/month plan. Only 4 seats on mid-tier plan. Fewer channels than Boei.
Free | No AI | Branding removal: $19/month
tawk.to is the most popular free live chat tool. It's genuinely free with unlimited agents and unlimited chat volume. The catch? It shows tawk.to branding on your widget, has no AI chatbot, and offers limited channels (basically just website chat).
Best for: Budget-conscious businesses that only need basic website chat and have staff available to answer manually.
Strengths: Free for unlimited agents, reliable, basic analytics, mobile app.
Limitations: No AI chatbot. No WhatsApp, Messenger, or multi-channel support. Shows their branding ($19/mo to remove). Manual responses only — no automation. No lead qualification.
Starting at €55/agent/month | AI add-on (extra cost) | Full help desk included
Zendesk is an enterprise-grade customer support platform that includes live chat as part of its broader suite. It's powerful but complex, with a steep learning curve and per-agent pricing that adds up quickly.
Best for: Large companies with dedicated support teams that need ticketing, help desk, and live chat in one platform.
Strengths: Complete help desk suite, powerful automation, extensive integrations, enterprise-grade security, SLA management.
Limitations: Expensive — 5 agents cost €275-575/month. AI is an add-on. Complex setup (hours/days). Overkill for small businesses. WhatsApp and advanced channels cost extra.
Does the platform include an AI chatbot, or is it an expensive add-on? Look for automatic website training, natural language understanding, and autonomous responses — not just canned reply suggestions.
Per-agent? Per-conversation? Flat rate? Calculate your total cost for your actual team size and conversation volume. The cheapest base price is often the most expensive at scale.
Website chat is just the starting point. Does the platform support WhatsApp, Messenger, Telegram, contact forms, and other channels your customers use? Are they included or paid add-ons?
What happens when AI can't answer? Look for seamless escalation to your team with full conversation context. The best tools route to WhatsApp or Messenger so your team responds from their phone.
Does the AI qualify visitors automatically? Look for lead scoring, custom qualification questions, and contact capture. The chat should generate leads, not just answer questions.
Where are servers located? Is cookieless mode available? Can you get a DPA? For European businesses, GDPR compliance with EU-based servers is essential — not just a privacy policy checkbox.
Our picks based on specific needs
Boei wins for small businesses. Flat €14/month pricing with AI, unlimited seats, and 50+ channels. No per-agent fees that punish growing teams. 5-minute setup with no technical skills required.
tawk.to is the best free option — unlimited agents and chats. But no AI, no multi-channel, and shows their branding. Boei at €14/month offers dramatically more value if you can invest a small budget.
Boei includes the most capable AI at the lowest price. Automatic website training, 2,000 messages, lead qualification, and AI-to-human handover — all included for €14/month. Competitors charge €29-74/month before AI add-ons.
Boei offers the best features-to-price ratio. AI chatbot, 50+ channels, unlimited seats, WhatsApp, contact forms, lead qualification, and GDPR compliance — all for €14/month. No competitor matches this combination at any price.
The live chat market is evolving rapidly. Here are the key trends shaping the industry in 2026:
In 2024, AI was an add-on. In 2026, it's the baseline expectation. Customers expect instant, intelligent responses — not "an agent will be with you shortly." Platforms without built-in AI are falling behind. Boei, Tidio (with Lyro), and Intercom lead this shift.
Website-only chat is no longer enough. Visitors expect to continue conversations on WhatsApp, Messenger, or Telegram after leaving your site. Platforms with 50+ channels (like Boei) have a significant advantage over chat-only tools.
More platforms are moving toward flat-rate or per-conversation models. Per-agent pricing makes less sense when AI handles most conversations. Businesses are demanding predictable costs that don't penalize team growth.
With stricter GDPR enforcement, EU-based servers and cookieless modes are becoming selling points, not just checkboxes. European businesses increasingly prefer platforms with Amsterdam or Frankfurt data centers.
Businesses don't have weeks to implement live chat. The winners are platforms that go from signup to live in under 10 minutes. Auto-training AI (like Boei's website crawler) eliminates the biggest setup bottleneck.
Per-agent pricing multiplies fast. Calculate your cost for your actual team size — not just one seat. A tool that's €20/agent seems cheap until you have 5 agents paying €100/month. Flat-rate tools like Boei (€14/month for unlimited seats) save significantly for teams of 2+.
AI handles 60-80% of conversations automatically. Choose a platform with built-in AI (not an add-on) that trains on your website automatically. Manual-only chat requires staff online 24/7 — which defeats the purpose for most small businesses.
If your customers use WhatsApp, make sure WhatsApp is included (not a €59/month add-on). European audiences prefer WhatsApp and Telegram. US audiences use Messenger and SMS. Younger demographics gravitate toward Instagram DM and Discord.
Use free trials to test the actual experience — setup time, AI quality, and how conversations feel from the visitor's perspective. Boei offers a 7-day free trial with full features. Test with real visitors, not just the demo environment.
David K.
CEO Small-Business (50 or fewer emp.)
Seif Ahmed
@seif588
Neu
@siddharthaneu
Irfan
@mak_web_media
Peter C
@peter_c1
Andrew Lee
@fromlife89
Grzegorz G.
Joshua G.
Ronald D.
Director Small-Business (50 or fewer emp.)
Fahd T.
Founder Small-Business (50 or fewer emp.)
David S.
CEO/Founder Small-Business (50 or fewer emp.)
Vance W.
Julien V.
Développeur d'e-commerce Small-Business (50 or fewer emp.)
Grant
Hansie
David K.
CEO Small-Business (50 or fewer emp.)
Seif Ahmed
@seif588
Neu
@siddharthaneu
Irfan
@mak_web_media
Peter C
@peter_c1
Chandra Kusuma
Pepe
Arjun E.
José Manuel D.
Cristian Trappolini
Daniel Gyger
Nitesh Manav
Renaat Sioncke
Fran Tully
Proinsias M.
Gavin S.
Sara Hall
Mike Foston
Lukáš H.
Bikram K. S.
Chandra Kusuma
Pepe
Arjun E.
José Manuel D.
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Detailed pricing comparison
Join 10,000+ businesses using Boei. AI included. Unlimited seats. 50+ channels. €14/month.