WhatsApp AI Agent & Chat Widget for Ghost

Your WhatsApp chat widget comes with a built-in AI agent. It doesn't wait for questions — it qualifies visitors, asks about budget, timeline, and needs, captures contact details, and scores lead intent. Warm prospects get routed to your team with a full conversation summary. Cold leads stay nurtured automatically.

Asks qualifying questions based on your sales process
Captures name, email, phone, and company details mid-conversation
Scores lead intent so your team focuses on hot prospects
Hands warm leads to agents with full context + AI summary
Trained on your website, PDFs, pricing, and FAQs

WhatsApp AI

Hi! I'm looking for a solution for my team of 12.

Great! What's your main goal — lead capture, customer support, or both? I'll match you with the right plan.

Shared inbox showing WhatsApp conversations with AI summary and agent handoff

When a prospect is ready to buy, the AI doesn't keep chatting — it escalates. Your sales team gets the lead in a shared inbox with the full WhatsApp conversation and an AI-generated summary: who they are, what they need, and how warm they are. One click to take over.

AI escalates warm leads to your team automatically
Agents see full conversation + AI summary in shared inbox
Take over any WhatsApp chat with one click
Round-robin or department-based routing across agents
Leads flow into built-in CRM pipeline automatically

What Ghost Publishers Say

David K.

CEO Small-Business (50 or fewer emp.)

What do you like best about Boei? I'm giving 10 points. Why? This app is super easy. You can configure your chat widget in 5 minutes, add a JS script to your "header" in your theme and wooollaaa done. Nothing hard. We have been using Boei mainly for small corporate websites. It really solves our need to have a small chat widget which does not add up 150Kb and XXXXX JS scripts. It's really lightweight and it does not affect your website speed.

Seif Ahmed

@seif588

I have been using Boei for over a year. It is very simple yet effective to implement it. Support is great - Ruben is always responsive and helpful. The product has also added new features which I have not yet needed but good to know Ruben is always working hard to add value to users of Boei. I am sure there are other similar solutions but for the price, support and features (and future updates), this is a great value.

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!

Irfan

@mak_web_media

I have been using BOEI for over a year and absolutely amazed with the growth and new features. I recommend BOEI to anyone who is looking to increase website engagement with multiple communication channels.

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Andrew Lee

@fromlife89

It's a great tool especially for managing multiple websites and agencies.

Grzegorz G.

I have a quick chat on each page, so it simplifies the way my clients can get in touch with me. It was very easy to implement and they continue to improve this software and are open to feedback. An easy way to add a communication widget to the website. I like best that it supports Messenger and Whatsaap, phone, email and live chat and it is easy to translate for multilingual pages. I can't think about real drowbacks. The [SENSITIVE CONTENT] reply all the support questions quickly and effectively, they are open to feedback. I had no issues at all with this software. Maybe if they could add some protection against spammers if you use the contact form and in some future add a chatbot, that would be fantastic.

Joshua G.

I was looking for a chat app to easily communicate with my customers. I didn't want to install anything overly complex and I just wanted something that worked within minutes. After briefly using Boei, I knew it was right for me. It's super lightweight and easy to use, plus it has all the chat bots that you might need! Highly recommend to anyone looking for something simple. I wish there was a better UI or more design options.

Ronald D.

Director Small-Business (50 or fewer emp.)

What do you like best about Boei? Simple, easy to use and implement with little technical support What do you dislike about Boei? Logo deisgns can be improved and some customization of logos of different widgets What problems is Boei solving and how is that benefiting you? On multiple sites, users require different feedback channels. This allows simple customization

Fahd T.

Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? The best part is the simplicity of the product and ease of use. What do you dislike about Boei? The weak part is the lack of depth for advanced users. What problems is Boei solving and how is that benefiting you? Helps capture visitors using different communication channels under one platform.

David S.

CEO/Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? It's extremely easy to gather different communication channels under one UI, simplifying the contact process for users, which is essential because it allows us to meet our clients via their preferred method (and not the one we impose on them) What do you dislike about Boei? I wish they had more design options to make it less standard amongst different websites. Another thing that could be better is the speed at which new integrations are added; it could be faster. What problems is Boei solving and how is that benefiting you? Some users prefer contact forms, other live chats, other Instagram/facebook DmS, ETC. Boei allows us to display all these channels in a simplified and unified manner.

Vance W.

We have been using Boei for many clients over the past year and the impact on the page speed is negligible and helps convert website visitors to warm leads. Ease of deployment, lightweight code, and overall flexibility and functionality. The form component isn't exactly flexible and extensive enough for most uses so we often have to use another form solution.

Julien V.

Développeur d'e-commerce Small-Business (50 or fewer emp.)

What do you like best about Boei? Lightweight, opens instantly, lot of features (whatsapp, messenger, contact form, links) What do you dislike about Boei? Not including a built-in chat app, more design customizations could be good What problems is Boei solving and how is that benefiting you? Allowing website visitors to contact us through their preferred channel (whatsapp, phone call, etc)

Grant

I'm a tech noob, but Boei was super easy to install on my site. I've added several options for contacting me through different channels, links to questionnaires / contact forms, and links to my socials... It's so much more than just a chat button, which is awesome!

Hansie

Works great, nice variation of apps

David K.

CEO Small-Business (50 or fewer emp.)

Seif Ahmed

@seif588

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!

Irfan

@mak_web_media

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.

Chandra Kusuma

The greatest chat widget for websites I have ever tried. It's quite light and not reduce the site loading speed. Quite easy to install on any type of sites/CMS platform. The features and integrations is continuously developed. The support Ruben and his team provide is the best. Easily number one pick.

Pepe

This is a great way to chat with visitors on their favorite channels. I really like this because it's simple to implement. It's also easy to find new integrations because there are many channels to choose from (Line, WhatsApp, Email, Contact form, etc.). Ruben, the founder, is also a great guy, always listening to users requests and feedbacks.

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(

Cristian Trappolini

I want to leave this review because I want to tell you 2 important things: one is that those who don't speak English well often find themselves having to live with Google Translate as their best friend, and the other is that BOEI is fantastic, simple and intuitive even for those who don't speak English well. I am really enthusiastic about the ease of use from the first time, which I rarely find in a similar app. Personally I recommend it to everyone!

Daniel Gyger

A must for simplicity and efficiency. To test it is to approve it, in any case we can only recommend it.

Nitesh Manav

It's a light-weight, easy to set-up and use. It increases conversions by talking to visitors on their favorite channels. Above this, it's also cookie-free and GDPR proof which makes it more light-weight and secure.

Renaat Sioncke

Boei.helps is an easy-to-use app to connect a support/help icon to your website. I just set up four websites with different social media links, all in no time. Boei helps to customize and speed up my website building work-flow.

Fran Tully

Very happy to give 5 Stars for this plugin. Over 70% of my business enquiries are coming from Smartphone users based on my Google Analytics. Boei allows those users to contact me on their preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. It's a pop up with a GIF that looks great on my site. And it gives the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now, and I am very happy to recommend. I would try the free version first so you are sure. Thanks Fran

Proinsias M.

It was very easy to configure and setup on my website. The only issue I had to deal with was to decide what channels not to include in the pop up on the website. I need to be clear what are the essential channels to include for each site that I design. Very happy to give Top Marks to this Plugin. Most of my business enquiries are coming from Smartphone users based on my Analytics. Boei allows those users in particular contact me on the preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. Its a pop up and also give the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now and I am very happy to recommend. I need to make sure I am not including channel options that are not relevant, so I need to be sure of my target audience to avoid clutter when the pop up is activated.

Gavin S.

It makes it easier for website visitors to engage with me on the channel of their choice. Installing Boei was simple, took less than 5 minutes, and I was up and running. What I liked is that you can install it on Wordpress, HTML, and even on other page builders. You can use it with WhatsApp, Telegram, Live chat, Facebook messenger, or any combination of them at once so that visitors can pick the channel they're most comfortable with. None at the moment, everything is working as it should be.

Sara Hall

How is this possible? I have been searching for a service like boei, without success for over a year. What magic is this? Isn't set up supposed to be supremely complicated, involving a coding degree, extensive technical knowledge and possibly a miracle? Boei just works. It works so well I was suspicious of it for nearly a whole week, sending endless texts and emails to myself in utter disbelief, when it failed to keel over! Set up is straight forward, easy and takes minutes. Seriously, I cannot recommend Boei enough.

Mike Foston

Just about as easy as it gets. It uses all the ways you already have to connect to you, lets your customers choose how they want to connect, and doesn't give you another place to check for messages. Has plenty of configuration options, and support has been very responsive, and willing to listen to ideas to make improvements. Really pleased with how it looks on my sites as well. Bit of a bargain!

Lukáš H.

Ease of use and the number of possible integrations. Honestly I can't say there is anything I didn't like when using Boei.

Bikram K. S.

Boei has been a time saver for me. I was looking for a way to integrate various social media chat options into my website so that my customers can contact me using the platform of their choice. I tried 3-4 other platforms but nothing came closer to the experience I finally got from Boei. Its WhatsApp and Google Map integration bought me over. I just wish it has support for Frase assistant and Gist assistant. Ease of use, and painless integration of various chat platforms. lacking integration with Frase and Gist and some of the labels are confusing.

Chandra Kusuma

Pepe

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(

Your WhatsApp Widget, Your Brand

WhatsApp chat widget showing branding options, quick-reply prompts, lead capture form, and agent routing

Compare Options

Boei vs Other Options for Ghost

Ghost has no native chat or WhatsApp — here's how Boei compares

Feature	Boei	Crisp Embed	Email Only	Social DMs
AI inquiry qualification	✓	✗	✗	✗
Sponsorship screening	✓	✗	Manual	Manual
Shared inbox	✓	✓	Email client	Per-platform
Built-in CRM	✓	✗	✗	✗
WhatsApp channel	✓	✗	✗	✗
Channels included	50+	Live chat	1 (email)	1 per platform
AI automation	2,000 msgs/mo	✗	✗	✗
Price	€14/mo	Free-€95/mo	Free	Free
Filters noise from opportunities	✓ (AI)	✗	✗ (manual)	✗

Bottom line: Ghost has no native contact solution. Most creators rely on email (flooded with spam) or scattered social DMs (no tracking). Crisp adds live chat but no AI qualification or WhatsApp. Boei gives you an AI that filters serious business inquiries from noise — sponsorships, partnerships, and premium upgrades all tracked in one CRM.

Quick Setup

Install WhatsApp AI Agent on Ghost

From setup to your first qualified inquiry in under 5 minutes

Copy installation code

In your Boei dashboard, open your widget and click the Install tab. Select Ghost and copy the installation code.

Tip: The Install tab also offers a landing page link, QR code, and iframe embed.

Add code to Ghost

Open Ghost and go to Settings > Code injection.
Scroll down to Site Footer and paste the Boei code.
Click Save at the top right.

Congrats, you are done!

Ghost Features

Built for Ghost Publications

AI agent designed for content creators who monetize

🤖

Sponsorship Qualification

AI asks sponsors about budget, campaign goals, target audience, and timeline. Filters out low-quality pitches so you only see opportunities worth your time.

📥

Inquiry Management

All inbound messages in one inbox — sponsorships, partnerships, reader questions, premium tier inquiries. AI labels and prioritizes automatically.

📊

Revenue Pipeline

Track sponsorship deals, partnership agreements, and premium conversions from first message to payment. Your content business gets a real pipeline.

💎

Membership Tier Upgrades

Free members asking about premium? AI explains your tiers, answers questions, and nudges toward upgrade — trained on your actual Ghost membership content.

📱

50+ Channels Included

WhatsApp, Instagram DM (perfect for creators), Messenger, email, Telegram — all in one widget. Readers reach you on their preferred platform.

🌍

Global Audience Support

AI converses in 95+ languages. International readers and sponsors get the same qualifying experience, all flowing into one inbox.

⚡

Zero Publishing Friction

Paste in Ghost Code Injection once. No theme edits, no custom integrations. Loads async, under 50KB — won't slow your publication.

🔒

GDPR Compliant

EU servers (Amsterdam), no cookies, DPA available. Trustworthy for publications with European readership.

How Ghost Publications Monetize with WhatsApp AI

AI qualifies business inquiries while you focus on creating

Newsletter Publishers

AI qualifies sponsorship proposals by budget, campaign duration, and audience alignment. Legit sponsors get routed to you with a complete brief. Low-quality pitches get filtered.

AI screens sponsors by budget and audience fit
Captures campaign requirements and timeline
Routes qualified sponsors with AI-written brief
CRM tracks deals from pitch to paid placement

Membership Sites

Free members ask about premium tiers. AI explains benefits, answers questions, and nudges toward upgrade — all trained on your actual Ghost membership content and pricing.

AI explains premium tier benefits accurately
Answers billing and access questions 24/7
Nudges free members toward paid upgrade
Tracks conversion from free to premium in CRM

Thought Leaders & Speakers

AI handles speaking requests, consulting inquiries, and collaboration proposals. Qualifies by event type, audience size, and budget — routes serious opportunities to you.

AI qualifies speaking requests by event and budget
Captures consulting inquiry requirements
Filters collaboration proposals by relevance
Tracks opportunities from inquiry to booked

As your Ghost publication grows, so do inbound inquiries — sponsorships, partnerships, speaking requests, premium tier questions. Without a system, opportunities get lost in email and DMs. AI qualifies each inquiry and routes real opportunities to your inbox with context.

AI screens sponsorship proposals by budget and audience fit
Partnership requests qualified by relevance and timeline
Premium membership questions answered from your Ghost tiers
Speaking and event inquiries captured with requirements
Low-quality pitches and spam filtered automatically
Every opportunity tracked in CRM from inquiry to revenue

Ghost publication WhatsApp AI for creators

Pro Tips

Monetize Your Ghost Publication Faster

Train AI on Your Media Kit

Upload your media kit content to your Ghost site. AI uses it to answer sponsor questions about audience demographics, reach, and pricing — qualifying proposals before they reach you.

Show on Sponsorship and About Pages Only

Use display conditions to show WhatsApp on your /about, /sponsor, and /advertise pages — not on every blog post. Target visitors with business intent.

Include Instagram DM for Creator Reach

Many brand deals start on Instagram. Include Instagram DM alongside WhatsApp — AI qualifies on both channels, all flowing into one inbox and CRM.

Track Revenue Pipeline

Use the built-in CRM to track sponsorships from initial pitch to payment. See your revenue pipeline at a glance — no spreadsheet needed.

Your AI Manages 50+ Channels

Same AI, same inbox, same CRM — across every channel your audience uses

Instagram DM

Email

Facebook Messenger

Phone Calls

Contact Forms

Questions?

Ghost WhatsApp AI Agent FAQ

How does the AI agent work on Ghost?

When someone messages your WhatsApp from your Ghost site, the AI engages — qualifying their inquiry (sponsorship, partnership, premium question), capturing details, and scoring seriousness. Real opportunities are routed to your inbox with full context. Low-quality pitches and spam are filtered.

How do I install it on Ghost?

In Ghost Admin, go to Settings → Code injection → Site Header. Paste the Boei snippet and save. Your AI agent is live across your entire publication in under 5 minutes. See our Ghost installation guide.

Can it help convert free members to premium?

Yes. AI is trained on your Ghost membership tiers and pricing. When free members ask about premium, AI explains benefits, answers billing questions, and nudges toward upgrade — 24/7.

Does it screen sponsorship proposals?

Yes. AI asks sponsors about budget, campaign goals, target audience, and timeline. Qualified proposals are routed to you with a complete brief. Low-quality pitches are filtered so you only see real opportunities.

What does it cost?

Boei Pro is €14/month and includes the WhatsApp AI agent, 2,000 AI messages, shared inbox, built-in CRM, 50+ channels, and unlimited team seats. Start with a 7-day free trial — no credit card required.

Will it slow down my Ghost site?

No. Boei loads asynchronously and is under 50KB. Ghost is fast by design — Boei won't change that.

Can I show it only on specific pages?

Yes. Display conditions let you show WhatsApp only on /about, /sponsor, /advertise pages — not on every blog post. Target visitors with business intent.

Is it GDPR compliant?

Yes. Dutch company, EU servers (Amsterdam). No cookies, full GDPR compliance, DPA available. Trustworthy for publications with European readership.

Put Your WhatsApp AI Agent to Work on Ghost

AI qualifies sponsorships, partnerships, and premium upgrades — from €14/month.

View Demo

7-day free trial • No credit card required • 5-minute setup • No theme changes needed

from 159 reviews