Feedback Widget That Captures Customer Insights

Stop guessing what customers think. Add a feedback form widget to collect ratings, reviews, feature requests, and bug reports directly from your website visitors.

Ratings & reviews
Testimonials
NPS surveys
Add Feedback Widget
Andrew Lee David S. Vance W. Grant Nitesh Manav
from 159 reviews

Types of Feedback to Collect

Different feedback for different goals

Satisfaction Ratings

Simple 1-5 star ratings or emoji reactions (😀😐😢) let visitors quickly rate their experience. Low friction, high completion rates. Perfect for measuring overall satisfaction trends.

NPS Surveys

Net Promoter Score asks "How likely are you to recommend us?" on a 0-10 scale. Industry-standard metric for measuring customer loyalty. Track NPS over time to gauge product-market fit.

Testimonial Requests

Happy customers are willing to share success stories. Feedback widget for website asks satisfied users for testimonials with specific prompts: What problem did we solve? What results did you achieve?

Feature Requests

Let users suggest improvements and vote on features they want. Customer feedback widget reveals what your roadmap should prioritize. Build what users actually need, not what you assume they want.

Bug Reports

Technical issues frustrate users. Make reporting easy with feedback forms that capture screenshots, browser info, and reproduction steps automatically. Fix problems faster with better bug data.

Open-Ended Feedback

Sometimes you need qualitative insights. Free-text feedback forms let customers explain frustrations, suggest improvements, or share praise in their own words. Rich data that numbers can't capture.

Why Floating Feedback Widgets Collect More Responses

Traditional feedback requires navigating to a separate page, filling out a long survey, then hoping someone reads it. Modern feedback form widgets make sharing opinions effortless — always visible, quick to complete, instant submission.

The customer feedback widget appears as a small tab or button on your site. Click it, rate your experience or type a comment, submit. Takes 15 seconds. The lower the friction, the more feedback you get.

For urgent support needs beyond feedback, combine with WhatsApp for immediate assistance, AI chatbot for instant answers, and contact form for detailed inquiries.

Trigger Feedback at Key Moments

Timing matters. Ask for feedback when experiences are fresh, not weeks later via email. Smart feedback widgets trigger at optimal moments based on user behavior.

  • Simple 1-5 star rating shown as visual stars for quick feedback
  • Optional comments field to capture detailed explanations
  • Send feedback to email, Slack channels, HubSpot CRM, or webhooks
  • Page-specific display rules — show different feedback prompts per page
Set Up Feedback Triggers
Feedback
How are we doing?
Share feedback

Product Teams Using Customer Insights

David K.

David K.

CEO Small-Business (50 or fewer emp.)

What do you like best about Boei? I'm giving 10 points. Why? This app is super easy. You can configure your chat widget in 5 minutes, add a JS script to your "header" in your theme and wooollaaa done. Nothing hard. We have been using Boei mainly for small corporate websites. It really solves our need to have a small chat widget which does not add up 150Kb and XXXXX JS scripts. It's really lightweight and it does not affect your website speed.
Seif Ahmed

Seif Ahmed

@seif588

I have been using Boei for over a year. It is very simple yet effective to implement it. Support is great - Ruben is always responsive and helpful. The product has also added new features which I have not yet needed but good to know Ruben is always working hard to add value to users of Boei. I am sure there are other similar solutions but for the price, support and features (and future updates), this is a great value.
Neu

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!
Irfan

Irfan

@mak_web_media

I have been using BOEI for over a year and absolutely amazed with the growth and new features. I recommend BOEI to anyone who is looking to increase website engagement with multiple communication channels.
Peter C

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.
Andrew Lee

Andrew Lee

@fromlife89

It's a great tool especially for managing multiple websites and agencies.
Grzegorz G.

Grzegorz G.

I have a quick chat on each page, so it simplifies the way my clients can get in touch with me. It was very easy to implement and they continue to improve this software and are open to feedback. An easy way to add a communication widget to the website. I like best that it supports Messenger and Whatsaap, phone, email and live chat and it is easy to translate for multilingual pages. I can't think about real drowbacks. The [SENSITIVE CONTENT] reply all the support questions quickly and effectively, they are open to feedback. I had no issues at all with this software. Maybe if they could add some protection against spammers if you use the contact form and in some future add a chatbot, that would be fantastic.
Joshua G.

Joshua G.

I was looking for a chat app to easily communicate with my customers. I didn't want to install anything overly complex and I just wanted something that worked within minutes. After briefly using Boei, I knew it was right for me. It's super lightweight and easy to use, plus it has all the chat bots that you might need! Highly recommend to anyone looking for something simple. I wish there was a better UI or more design options.
Ronald D.

Ronald D.

Director Small-Business (50 or fewer emp.)

What do you like best about Boei? Simple, easy to use and implement with little technical support What do you dislike about Boei? Logo deisgns can be improved and some customization of logos of different widgets What problems is Boei solving and how is that benefiting you? On multiple sites, users require different feedback channels. This allows simple customization
Fahd T.

Fahd T.

Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? The best part is the simplicity of the product and ease of use. What do you dislike about Boei? The weak part is the lack of depth for advanced users. What problems is Boei solving and how is that benefiting you? Helps capture visitors using different communication channels under one platform.
David S.

David S.

CEO/Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? It's extremely easy to gather different communication channels under one UI, simplifying the contact process for users, which is essential because it allows us to meet our clients via their preferred method (and not the one we impose on them) What do you dislike about Boei? I wish they had more design options to make it less standard amongst different websites. Another thing that could be better is the speed at which new integrations are added; it could be faster. What problems is Boei solving and how is that benefiting you? Some users prefer contact forms, other live chats, other Instagram/facebook DmS, ETC. Boei allows us to display all these channels in a simplified and unified manner.
Vance W.

Vance W.

We have been using Boei for many clients over the past year and the impact on the page speed is negligible and helps convert website visitors to warm leads. Ease of deployment, lightweight code, and overall flexibility and functionality. The form component isn't exactly flexible and extensive enough for most uses so we often have to use another form solution.
Julien V.

Julien V.

Développeur d'e-commerce Small-Business (50 or fewer emp.)

What do you like best about Boei? Lightweight, opens instantly, lot of features (whatsapp, messenger, contact form, links) What do you dislike about Boei? Not including a built-in chat app, more design customizations could be good What problems is Boei solving and how is that benefiting you? Allowing website visitors to contact us through their preferred channel (whatsapp, phone call, etc)
Grant

Grant

I'm a tech noob, but Boei was super easy to install on my site. I've added several options for contacting me through different channels, links to questionnaires / contact forms, and links to my socials... It's so much more than just a chat button, which is awesome!
Hansie

Hansie

Works great, nice variation of apps
David K.

David K.

CEO Small-Business (50 or fewer emp.)

What do you like best about Boei? I'm giving 10 points. Why? This app is super easy. You can configure your chat widget in 5 minutes, add a JS script to your "header" in your theme and wooollaaa done. Nothing hard. We have been using Boei mainly for small corporate websites. It really solves our need to have a small chat widget which does not add up 150Kb and XXXXX JS scripts. It's really lightweight and it does not affect your website speed.
Seif Ahmed

Seif Ahmed

@seif588

I have been using Boei for over a year. It is very simple yet effective to implement it. Support is great - Ruben is always responsive and helpful. The product has also added new features which I have not yet needed but good to know Ruben is always working hard to add value to users of Boei. I am sure there are other similar solutions but for the price, support and features (and future updates), this is a great value.
Neu

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!
Irfan

Irfan

@mak_web_media

I have been using BOEI for over a year and absolutely amazed with the growth and new features. I recommend BOEI to anyone who is looking to increase website engagement with multiple communication channels.
Peter C

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.
Chandra Kusuma

Chandra Kusuma

The greatest chat widget for websites I have ever tried. It's quite light and not reduce the site loading speed. Quite easy to install on any type of sites/CMS platform. The features and integrations is continuously developed. The support Ruben and his team provide is the best. Easily number one pick.
Pepe

Pepe

This is a great way to chat with visitors on their favorite channels. I really like this because it's simple to implement. It's also easy to find new integrations because there are many channels to choose from (Line, WhatsApp, Email, Contact form, etc.). Ruben, the founder, is also a great guy, always listening to users requests and feedbacks.
Arjun E.

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.
José Manuel D.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(
Cristian Trappolini

Cristian Trappolini

I want to leave this review because I want to tell you 2 important things: one is that those who don't speak English well often find themselves having to live with Google Translate as their best friend, and the other is that BOEI is fantastic, simple and intuitive even for those who don't speak English well. I am really enthusiastic about the ease of use from the first time, which I rarely find in a similar app. Personally I recommend it to everyone!
Daniel Gyger

Daniel Gyger

A must for simplicity and efficiency. To test it is to approve it, in any case we can only recommend it.
Nitesh Manav

Nitesh Manav

It's a light-weight, easy to set-up and use. It increases conversions by talking to visitors on their favorite channels. Above this, it's also cookie-free and GDPR proof which makes it more light-weight and secure.
Renaat Sioncke

Renaat Sioncke

Boei.helps is an easy-to-use app to connect a support/help icon to your website. I just set up four websites with different social media links, all in no time. Boei helps to customize and speed up my website building work-flow.
Fran Tully

Fran Tully

Very happy to give 5 Stars for this plugin. Over 70% of my business enquiries are coming from Smartphone users based on my Google Analytics. Boei allows those users to contact me on their preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. It's a pop up with a GIF that looks great on my site. And it gives the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now, and I am very happy to recommend. I would try the free version first so you are sure. Thanks Fran
Proinsias M.

Proinsias M.

It was very easy to configure and setup on my website. The only issue I had to deal with was to decide what channels not to include in the pop up on the website. I need to be clear what are the essential channels to include for each site that I design. Very happy to give Top Marks to this Plugin. Most of my business enquiries are coming from Smartphone users based on my Analytics. Boei allows those users in particular contact me on the preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. Its a pop up and also give the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now and I am very happy to recommend. I need to make sure I am not including channel options that are not relevant, so I need to be sure of my target audience to avoid clutter when the pop up is activated.
Gavin S.

Gavin S.

It makes it easier for website visitors to engage with me on the channel of their choice. Installing Boei was simple, took less than 5 minutes, and I was up and running. What I liked is that you can install it on Wordpress, HTML, and even on other page builders. You can use it with WhatsApp, Telegram, Live chat, Facebook messenger, or any combination of them at once so that visitors can pick the channel they're most comfortable with. None at the moment, everything is working as it should be.
Sara Hall

Sara Hall

How is this possible? I have been searching for a service like boei, without success for over a year. What magic is this? Isn't set up supposed to be supremely complicated, involving a coding degree, extensive technical knowledge and possibly a miracle? Boei just works. It works so well I was suspicious of it for nearly a whole week, sending endless texts and emails to myself in utter disbelief, when it failed to keel over! Set up is straight forward, easy and takes minutes. Seriously, I cannot recommend Boei enough.
Mike Foston

Mike Foston

Just about as easy as it gets. It uses all the ways you already have to connect to you, lets your customers choose how they want to connect, and doesn't give you another place to check for messages. Has plenty of configuration options, and support has been very responsive, and willing to listen to ideas to make improvements. Really pleased with how it looks on my sites as well. Bit of a bargain!
Lukáš H.

Lukáš H.

Ease of use and the number of possible integrations. Honestly I can't say there is anything I didn't like when using Boei.
Bikram K. S.

Bikram K. S.

Boei has been a time saver for me. I was looking for a way to integrate various social media chat options into my website so that my customers can contact me using the platform of their choice. I tried 3-4 other platforms but nothing came closer to the experience I finally got from Boei. Its WhatsApp and Google Map integration bought me over. I just wish it has support for Frase assistant and Gist assistant. Ease of use, and painless integration of various chat platforms. lacking integration with Frase and Gist and some of the labels are confusing.
Chandra Kusuma

Chandra Kusuma

The greatest chat widget for websites I have ever tried. It's quite light and not reduce the site loading speed. Quite easy to install on any type of sites/CMS platform. The features and integrations is continuously developed. The support Ruben and his team provide is the best. Easily number one pick.
Pepe

Pepe

This is a great way to chat with visitors on their favorite channels. I really like this because it's simple to implement. It's also easy to find new integrations because there are many channels to choose from (Line, WhatsApp, Email, Contact form, etc.). Ruben, the founder, is also a great guy, always listening to users requests and feedbacks.
Arjun E.

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.
José Manuel D.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(
Customize Your Bot
Brand Colors
Smart Responses
Friendly
Personality

Route Feedback to Your Tools

Feedback shouldn't sit in inboxes. Send results automatically to the tools your team already uses — Slack for notifications, HubSpot for CRM tracking, or webhooks for custom workflows.

  • Email notifications with feedback rating and comments included
  • Slack integration posts feedback directly to team channels
  • HubSpot CRM creates tickets with customer feedback attached
  • Webhooks connect to 1000+ services via Zapier, Make, or Pabbly
Configure Integrations

Feedback Widget Questions

What is a feedback widget for website?

A feedback widget is an embeddable component that lets website visitors share opinions, report bugs, rate experiences, or request features. Unlike email surveys, the widget is always visible as a tab or button, making feedback instant and contextual.

Where does collected feedback go?

Feedback sends to your email by default. Direct integrations include Slack (team notifications) and HubSpot (CRM tickets). For other services, use webhooks to connect with 1000+ tools via Zapier, Make, or Pabbly. Route feedback wherever your team works.

Can I customize the feedback form questions?

Completely customizable. Choose from rating scales, emoji reactions, NPS scores, multiple choice, or open text fields. Add custom questions specific to your business. Show different feedback forms on different pages.

How do I get more people to submit feedback?

Keep it short (1-3 questions maximum), trigger at relevant moments (after purchase, on exit-intent), and show what you'll do with feedback (\"Help us improve\" vs generic \"Rate us\"). Offering small incentives (discount codes for completing surveys) doubles response rates.

What feedback data does the widget collect?

The widget captures: rating (1-5 stars displayed as \"5/5\"), optional comment text, page title, page URL, and timestamp. This gives you context about where and when feedback was submitted. Data sends via email, Slack, HubSpot, or webhooks.

What's the difference between feedback widget and contact form?

Feedback widgets collect opinions, ratings, and improvement suggestions. Contact forms capture leads and support inquiries. Feedback is about listening; contact forms are about conversion. Use both for different purposes.

Can I use feedback widget for NPS surveys?

Absolutely. NPS (Net Promoter Score) is one of the most common use cases. Ask \"How likely are you to recommend us?\" with 0-10 scale, then follow up with \"Why?\" text field. Track NPS trends over time to measure customer loyalty.

Should I show the feedback widget on every page?

Depends on your goal. For general satisfaction ratings, show everywhere. For specific feedback (product page issues, checkout problems), target those pages. Use display rules to show/hide based on URL, visitor behavior, or device type.

How do I turn positive feedback into testimonials?

When users give 5-star ratings or high NPS scores, immediately ask \"Would you like to share more detail?\" with prompts like \"What problem did we solve for you?\" Request permission to use their feedback publicly. Most happy customers gladly share success stories.

Can I combine feedback widget with live chat?

Smart strategy. Use AI chatbot and WhatsApp for support conversations. Use feedback widget for collecting ratings, testimonials, and feature requests. Different tools for different communication needs — offer both from one interface.

Setup Feedback Widget

Start collecting insights

1

Choose Feedback Type

Decide what you want to measure: satisfaction ratings, NPS score, testimonials, bug reports, or feature requests. Each has optimal question format.

2

Write Your Questions

Keep surveys short (1-3 questions max). Use rating scales for quantitative data, open text for qualitative insights. Test question clarity with colleagues first.

3

Configure Triggers

Set when the feedback widget appears. After purchase? On exit-intent? After 3 minutes on page? Time-based and behavior-based triggers increase response rates.

4

Add to Website

Copy HTML code or install WordPress, Shopify, Wix plugin. Feedback widget appears immediately on your site with your custom questions and triggers.

Complete Customer Communication Strategy

Layer feedback collection with direct support channels:

  • Feedback widget for ratings, reviews, feature requests, and testimonials
  • AI chatbot for instant support and automated answers
  • WhatsApp for personal customer service conversations
  • Contact form for detailed inquiries and sales leads

Boei's intelligent widget offers the right option based on visitor intent. Satisfied users see feedback request. Users with questions get chat. Everyone can choose their preferred communication method.

Explore All Communication Channels

Start Collecting Customer Feedback Today

Add feedback widget • Free 7-day trial • No credit card required

Create Feedback Widget See Example
Unlimited feedback submissions • GDPR compliant, Amsterdam servers • Works on any website platform