Chatfuel Alternative for Websites — AI Chat Beyond Social Media (2026)

Chatfuel is great for social media automation. If you need more than Instagram and Facebook, plus website AI chat, here is how Boei compares.

50+ channels vs 3 social channels
Website widget included, not social-only
$14/mo with AI included
Try Boei Free See Full Comparison

Trusted by 10,000+ Businesses Worldwide

10,000+

Businesses trust Boei

5★

Rating on Capterra

50+

Channels included

$14/mo

With AI chatbot

Why People Look for Chatfuel Alternatives

Website Engagement, Not Just Social

Chatfuel focuses on Instagram, Facebook, and WhatsApp automation. If you also need website chat, forms, and phone, you need a separate tool

Beyond DM Automation

Chatfuel automates social DMs. Many businesses want AI that answers website questions, captures leads, and offers callback buttons

Simpler Pricing

Chatfuel charges based on conversations. Costs can be hard to predict during busy months or viral social media moments

What Chatfuel Does Well

Chatfuel is one of the most established social media chatbot platforms. Their Instagram automation is strong. It auto-replies to story mentions, triggers on comments, and runs DM flows that drive sales within Instagram.

The visual flow builder makes it easy to create conversation sequences without code. Their WhatsApp Business API integration is solid. The platform handles high-volume social media interactions reliably.

For businesses whose main customer interaction happens on Instagram and Facebook, Chatfuel's deep social integration is a real advantage.

Where Chatfuel Falls Short for Website-First Businesses

Chatfuel is built for social media, not websites. There is no website chat widget, no contact forms, and no phone or callback feature. If your main channel is your website, Chatfuel leaves a big gap.

The conversation-based pricing can spike without warning. A viral Instagram post or a seasonal promotion can double or triple your monthly bill.

The AI is focused on social media conversation flows, not website Q&A. You cannot auto-train it on your website content the way you can with website-first tools.

Boei vs Chatfuel at a Glance

Boei dashboard screenshot

Boei

50+ channels, AI chatbot, and contact forms in one widget.

Chatfuel dashboard screenshot

Chatfuel

Social media chatbot builder focused on Facebook and Instagram automation.

Side-by-Side

Boei vs Chatfuel Feature Comparison

A detailed look at what each platform offers

Feature Boei Chatfuel
Starting price $8/mo (widget + inbox) $14.39/mo (500 conversations)
With AI chatbot $14/mo ($8 + $6 AI add-on) Included (social flows)
Pricing model Per feature add-on Per conversation
AI chatbot Add-on (2,000 msgs) Included (social flows)
Website chat widget ✓ Yes ✗
Instagram automation Link to Instagram DM Yes (deep integration)
Facebook Messenger Link to Messenger Yes (deep integration)
WhatsApp Yes + AI auto-replies Yes (Business API, flow-based)
Contact forms Included Not available
Phone / callback Included Not available
Total channels 50+ 3 (Instagram, Facebook, WhatsApp)
Auto-train on website ✓ Yes No (social-focused)
Visual flow builder No (AI-powered) ✓ Yes
Live chat agents $6/mo per agent Varies by plan
GDPR / EU servers Yes (Amsterdam) US-based
Free trial 7 days Free trial available

Bottom line: Chatfuel excels at social media automation. Boei excels at website engagement with 50+ channels. Different tools for different needs.

Real Cost Comparison

What you would actually pay per month:

ScenarioBoeiChatfuel
500 conversations/month$14/mo (with AI)$14.39/mo
1,000 conversations/month$14/mo (with AI)$23.99/mo
3,000 conversations/month$14/mo (with AI)$59.99/mo
Website chat + social combined$14/mo (with AI)$23.99+ (Chatfuel) + website tool = $40+/mo

Chatfuel pricing based on their Business plan conversation tiers. Boei pricing is $8/mo base + $6/mo AI add-on. Live chat agents are $6/mo each extra. Prices as of early 2026.

Key Advantages

Where Boei Stands Out vs Chatfuel

🌐

Website-First Design

Boei is built for website visitor engagement. A clean widget with chat, forms, WhatsApp, phone, and 50+ channels

🤖

AI Trained on Your Website

Boei's AI learns from your website content and answers questions. Chatfuel's AI is designed for social media conversation flows

💰

Predictable Pricing

$14/month with AI included. No per-conversation charges that spike during busy periods

📋

Built-in Lead Capture

Contact forms, callback requests, newsletter signups, and WhatsApp opt-ins, all within the widget

Who Should Choose What

Choose Chatfuel if...

Your business runs mainly on Instagram and Facebook. You need DM automation, comment triggers, and social media sales flows

Choose Boei if...

Your website is your main channel. You need AI chat, contact forms, WhatsApp, phone, and more, not just social media automation

Consider both if...

You have a strong social media presence and a website. Use Chatfuel for social automation and Boei for website engagement

Migration Guide

Switching from Chatfuel to Boei

1

Different tools, different channels

Chatfuel and Boei serve different channels. If you are switching, you likely need website engagement that Chatfuel does not offer

2

Install Boei on your website

Add Boei's code snippet to your website. This gives you AI chat, forms, and channels that Chatfuel never provided on your site

3

Connect your social channels

Link your WhatsApp, Instagram, and Facebook to Boei so website visitors can reach you on those platforms too

What Customers Say About Boei

David K.

David K.

CEO Small-Business (50 or fewer emp.)

What do you like best about Boei? I'm giving 10 points. Why? This app is super easy. You can configure your chat widget in 5 minutes, add a JS script to your "header" in your theme and wooollaaa done. Nothing hard. We have been using Boei mainly for small corporate websites. It really solves our need to have a small chat widget which does not add up 150Kb and XXXXX JS scripts. It's really lightweight and it does not affect your website speed.
Seif Ahmed

Seif Ahmed

@seif588

I have been using Boei for over a year. It is very simple yet effective to implement it. Support is great - Ruben is always responsive and helpful. The product has also added new features which I have not yet needed but good to know Ruben is always working hard to add value to users of Boei. I am sure there are other similar solutions but for the price, support and features (and future updates), this is a great value.
Neu

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!
Irfan

Irfan

@mak_web_media

I have been using BOEI for over a year and absolutely amazed with the growth and new features. I recommend BOEI to anyone who is looking to increase website engagement with multiple communication channels.
Peter C

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.
Andrew Lee

Andrew Lee

@fromlife89

It's a great tool especially for managing multiple websites and agencies.
Grzegorz G.

Grzegorz G.

I have a quick chat on each page, so it simplifies the way my clients can get in touch with me. It was very easy to implement and they continue to improve this software and are open to feedback. An easy way to add a communication widget to the website. I like best that it supports Messenger and Whatsaap, phone, email and live chat and it is easy to translate for multilingual pages. I can't think about real drowbacks. The [SENSITIVE CONTENT] reply all the support questions quickly and effectively, they are open to feedback. I had no issues at all with this software. Maybe if they could add some protection against spammers if you use the contact form and in some future add a chatbot, that would be fantastic.
Joshua G.

Joshua G.

I was looking for a chat app to easily communicate with my customers. I didn't want to install anything overly complex and I just wanted something that worked within minutes. After briefly using Boei, I knew it was right for me. It's super lightweight and easy to use, plus it has all the chat bots that you might need! Highly recommend to anyone looking for something simple. I wish there was a better UI or more design options.
Ronald D.

Ronald D.

Director Small-Business (50 or fewer emp.)

What do you like best about Boei? Simple, easy to use and implement with little technical support What do you dislike about Boei? Logo deisgns can be improved and some customization of logos of different widgets What problems is Boei solving and how is that benefiting you? On multiple sites, users require different feedback channels. This allows simple customization
Fahd T.

Fahd T.

Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? The best part is the simplicity of the product and ease of use. What do you dislike about Boei? The weak part is the lack of depth for advanced users. What problems is Boei solving and how is that benefiting you? Helps capture visitors using different communication channels under one platform.
David S.

David S.

CEO/Founder Small-Business (50 or fewer emp.)

What do you like best about Boei? It's extremely easy to gather different communication channels under one UI, simplifying the contact process for users, which is essential because it allows us to meet our clients via their preferred method (and not the one we impose on them) What do you dislike about Boei? I wish they had more design options to make it less standard amongst different websites. Another thing that could be better is the speed at which new integrations are added; it could be faster. What problems is Boei solving and how is that benefiting you? Some users prefer contact forms, other live chats, other Instagram/facebook DmS, ETC. Boei allows us to display all these channels in a simplified and unified manner.
Vance W.

Vance W.

We have been using Boei for many clients over the past year and the impact on the page speed is negligible and helps convert website visitors to warm leads. Ease of deployment, lightweight code, and overall flexibility and functionality. The form component isn't exactly flexible and extensive enough for most uses so we often have to use another form solution.
Julien V.

Julien V.

Développeur d'e-commerce Small-Business (50 or fewer emp.)

What do you like best about Boei? Lightweight, opens instantly, lot of features (whatsapp, messenger, contact form, links) What do you dislike about Boei? Not including a built-in chat app, more design customizations could be good What problems is Boei solving and how is that benefiting you? Allowing website visitors to contact us through their preferred channel (whatsapp, phone call, etc)
Grant

Grant

I'm a tech noob, but Boei was super easy to install on my site. I've added several options for contacting me through different channels, links to questionnaires / contact forms, and links to my socials... It's so much more than just a chat button, which is awesome!
Hansie

Hansie

Works great, nice variation of apps
David K.

David K.

CEO Small-Business (50 or fewer emp.)

What do you like best about Boei? I'm giving 10 points. Why? This app is super easy. You can configure your chat widget in 5 minutes, add a JS script to your "header" in your theme and wooollaaa done. Nothing hard. We have been using Boei mainly for small corporate websites. It really solves our need to have a small chat widget which does not add up 150Kb and XXXXX JS scripts. It's really lightweight and it does not affect your website speed.
Seif Ahmed

Seif Ahmed

@seif588

I have been using Boei for over a year. It is very simple yet effective to implement it. Support is great - Ruben is always responsive and helpful. The product has also added new features which I have not yet needed but good to know Ruben is always working hard to add value to users of Boei. I am sure there are other similar solutions but for the price, support and features (and future updates), this is a great value.
Neu

Neu

@siddharthaneu

Ruben has been consistent with Boei and made a lot of improvements! All the best brother!
Irfan

Irfan

@mak_web_media

I have been using BOEI for over a year and absolutely amazed with the growth and new features. I recommend BOEI to anyone who is looking to increase website engagement with multiple communication channels.
Peter C

Peter C

@peter_c1

Great founder Ruben , responds personally to emails, and always looking to improve Boei.
Chandra Kusuma

Chandra Kusuma

The greatest chat widget for websites I have ever tried. It's quite light and not reduce the site loading speed. Quite easy to install on any type of sites/CMS platform. The features and integrations is continuously developed. The support Ruben and his team provide is the best. Easily number one pick.
Pepe

Pepe

This is a great way to chat with visitors on their favorite channels. I really like this because it's simple to implement. It's also easy to find new integrations because there are many channels to choose from (Line, WhatsApp, Email, Contact form, etc.). Ruben, the founder, is also a great guy, always listening to users requests and feedbacks.
Arjun E.

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.
José Manuel D.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(
Cristian Trappolini

Cristian Trappolini

I want to leave this review because I want to tell you 2 important things: one is that those who don't speak English well often find themselves having to live with Google Translate as their best friend, and the other is that BOEI is fantastic, simple and intuitive even for those who don't speak English well. I am really enthusiastic about the ease of use from the first time, which I rarely find in a similar app. Personally I recommend it to everyone!
Daniel Gyger

Daniel Gyger

A must for simplicity and efficiency. To test it is to approve it, in any case we can only recommend it.
Nitesh Manav

Nitesh Manav

It's a light-weight, easy to set-up and use. It increases conversions by talking to visitors on their favorite channels. Above this, it's also cookie-free and GDPR proof which makes it more light-weight and secure.
Renaat Sioncke

Renaat Sioncke

Boei.helps is an easy-to-use app to connect a support/help icon to your website. I just set up four websites with different social media links, all in no time. Boei helps to customize and speed up my website building work-flow.
Fran Tully

Fran Tully

Very happy to give 5 Stars for this plugin. Over 70% of my business enquiries are coming from Smartphone users based on my Google Analytics. Boei allows those users to contact me on their preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. It's a pop up with a GIF that looks great on my site. And it gives the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now, and I am very happy to recommend. I would try the free version first so you are sure. Thanks Fran
Proinsias M.

Proinsias M.

It was very easy to configure and setup on my website. The only issue I had to deal with was to decide what channels not to include in the pop up on the website. I need to be clear what are the essential channels to include for each site that I design. Very happy to give Top Marks to this Plugin. Most of my business enquiries are coming from Smartphone users based on my Analytics. Boei allows those users in particular contact me on the preferred social Channel with one click. I also can follow up on that channel later or over time with the conversion thread preserved. Its a pop up and also give the prospective client the opportunity to fill out a standard contact form as well. I am implementing it on all my sites now and I am very happy to recommend. I need to make sure I am not including channel options that are not relevant, so I need to be sure of my target audience to avoid clutter when the pop up is activated.
Gavin S.

Gavin S.

It makes it easier for website visitors to engage with me on the channel of their choice. Installing Boei was simple, took less than 5 minutes, and I was up and running. What I liked is that you can install it on Wordpress, HTML, and even on other page builders. You can use it with WhatsApp, Telegram, Live chat, Facebook messenger, or any combination of them at once so that visitors can pick the channel they're most comfortable with. None at the moment, everything is working as it should be.
Sara Hall

Sara Hall

How is this possible? I have been searching for a service like boei, without success for over a year. What magic is this? Isn't set up supposed to be supremely complicated, involving a coding degree, extensive technical knowledge and possibly a miracle? Boei just works. It works so well I was suspicious of it for nearly a whole week, sending endless texts and emails to myself in utter disbelief, when it failed to keel over! Set up is straight forward, easy and takes minutes. Seriously, I cannot recommend Boei enough.
Mike Foston

Mike Foston

Just about as easy as it gets. It uses all the ways you already have to connect to you, lets your customers choose how they want to connect, and doesn't give you another place to check for messages. Has plenty of configuration options, and support has been very responsive, and willing to listen to ideas to make improvements. Really pleased with how it looks on my sites as well. Bit of a bargain!
Lukáš H.

Lukáš H.

Ease of use and the number of possible integrations. Honestly I can't say there is anything I didn't like when using Boei.
Bikram K. S.

Bikram K. S.

Boei has been a time saver for me. I was looking for a way to integrate various social media chat options into my website so that my customers can contact me using the platform of their choice. I tried 3-4 other platforms but nothing came closer to the experience I finally got from Boei. Its WhatsApp and Google Map integration bought me over. I just wish it has support for Frase assistant and Gist assistant. Ease of use, and painless integration of various chat platforms. lacking integration with Frase and Gist and some of the labels are confusing.
Chandra Kusuma

Chandra Kusuma

The greatest chat widget for websites I have ever tried. It's quite light and not reduce the site loading speed. Quite easy to install on any type of sites/CMS platform. The features and integrations is continuously developed. The support Ruben and his team provide is the best. Easily number one pick.
Pepe

Pepe

This is a great way to chat with visitors on their favorite channels. I really like this because it's simple to implement. It's also easy to find new integrations because there are many channels to choose from (Line, WhatsApp, Email, Contact form, etc.). Ruben, the founder, is also a great guy, always listening to users requests and feedbacks.
Arjun E.

Arjun E.

Boei is very easy to customize and install on my platforms. Sub-accounts have not yet arrived, and it's very important for my clients' use.
José Manuel D.

José Manuel D.

Very easy to install and use. A lot of options of contact. User doesn´t have an option to close or make it dissappear from a site (if they dont want or need to contact(

Frequently Asked Questions

Can Boei automate Instagram DMs like Chatfuel?

Boei links visitors to your Instagram DMs but does not automate conversations within Instagram itself. For Instagram DM automation, Chatfuel is the better choice.

Does Boei support Facebook Messenger automation?

Boei lets visitors open a Messenger conversation with you. It does not build automated Messenger flows. Chatfuel's Messenger automation is more advanced.

Is Boei cheaper than Chatfuel?

At low volumes, they are similar (around $14/mo). Boei starts at $8/mo plus $6/mo for AI. Chatfuel scales with conversations. At 3,000 conversations/month, Chatfuel costs around $60.

What can Chatfuel do that Boei cannot?

Chatfuel offers deep Instagram automation (comment triggers, story replies), Facebook Messenger flows, and WhatsApp Business API automation with a visual flow builder.

Can I use Boei for WhatsApp like Chatfuel?

Both support WhatsApp. Chatfuel offers automated WhatsApp flows via the Business API. Boei's AI chatbot works directly on WhatsApp — it auto-replies to incoming messages, qualifies leads, and delivers conversations with AI summaries to your shared inbox. No WhatsApp Business API setup required.

Do I need both Chatfuel and Boei?

If you have a strong social media presence and a website, using both tools covers all your bases. Chatfuel handles social automation. Boei handles website engagement.

How much does Boei cost compared to Chatfuel?

Boei is $8/mo for the base widget. Add AI chatbot for $6/mo, and live chat agents are $6/mo each. That is $14/mo with AI. Chatfuel starts at $14.39/mo for 500 conversations.

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