Push Widget Events to Google Tag Manager

Every Boei widget interaction pushes an event to your GTM data layer. Route it to GA4, Google Ads, Hotjar, Facebook Pixel, or any tag you want — all through GTM.

Events in GTM data layer

Route to any tag

Automatic detection

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One Data Layer, Unlimited Destinations

If you manage your website tracking through Google Tag Manager, Boei fits right in. Every widget interaction — opens, clicks, form submissions — is pushed to the GTM data layer as a structured event.

From there, you can route these events to any tag: GA4 for analytics, Google Ads for conversion tracking, Hotjar for session recordings, or any custom tag. One integration, unlimited possibilities.

How It Works

Widget events flowing through your GTM setup

Visitor Uses Your Widget

A visitor opens your Boei widget, clicks a channel, submits a form, or interacts with the chatbot.

Event Pushed to Data Layer

Boei pushes a structured event to the GTM data layer with event name, channel, and interaction type.

GTM Routes to Your Tags

Your GTM triggers fire and send the event to GA4, Google Ads, Hotjar, or any other tags you've configured.

Why Use Boei with Google Tag Manager?

Route to Any Destination

GA4, Google Ads, Facebook Pixel, Hotjar, Mixpanel, Segment — if it has a GTM tag, it can receive Boei events.

Full Control Over Events

Use GTM triggers and variables to filter, transform, or enrich Boei events before sending them to your tags.

No Code Changes

Boei automatically pushes events to the data layer. You manage everything in the GTM interface — no developer needed.

Structured Data Layer Events

Events follow a clean, structured format with event name, channel, interaction type, and page URL — ready for any GTM trigger.

Frequently Asked Questions

What data layer events does Boei push?

Boei pushes events with a structured format including the event name, channel (e.g., 'whatsapp', 'live-chat'), interaction type (open, click, submit), and the page URL.

Do I need to configure Boei for GTM?

No. If GTM is on your site, Boei automatically detects it and pushes events to the data layer. You only need to set up triggers and tags in GTM.

Can I use this instead of the direct GA4 integration?

Yes. If you manage GA4 through GTM, use the GTM integration to route Boei events through your existing GTM setup instead of the direct GA4 integration.

What GTM triggers should I create?

Create custom event triggers in GTM that match the Boei event names. Then connect those triggers to your GA4, Ads, or other tags.

Is this included in Boei Pro?

Yes. All analytics and tracking integrations are included in the Boei Pro plan at €14/month.

Can I test events in GTM Preview mode?

Yes. Open GTM Preview mode, visit your site, and interact with the Boei widget. You'll see the data layer events appear in the GTM debugger.