Fire Facebook Pixel Events from Your Widget

When visitors open your Boei widget, click a channel, or submit a form, Facebook Pixel fires automatically. Build retargeting audiences and track conversions from widget interactions.

Pixel events from widget

Retargeting audiences

Automatic detection

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Turn Widget Interactions into Ad Data

Your Facebook Pixel tracks pageviews and button clicks. But what about your contact widget? With Boei's Facebook Pixel integration, every widget interaction becomes a trackable event.

Build custom audiences of visitors who opened your widget, retarget people who started but didn't complete a contact form, and track which ad campaigns drive the most widget engagement. All automatically.

How It Works

Widget events powering your Facebook Ads

Visitor Interacts with Widget

A visitor opens your Boei widget, clicks WhatsApp, starts a live chat, or submits a contact form.

Pixel Event Fires

Boei fires a Facebook Pixel custom event with the interaction type and channel name.

Use in Facebook Ads

Build retargeting audiences, track conversions, and optimize campaigns using widget interaction data.

Why Track Boei Events with Facebook Pixel?

Build Retargeting Audiences

Create custom audiences of visitors who interacted with your widget. Retarget people who showed interest but didn't convert.

Track Ad-to-Widget Conversions

See which ad campaigns drive the most widget interactions. Optimize your ad spend based on actual engagement data.

Lookalike Audiences

Build lookalike audiences based on visitors who engaged with your widget. Find more people like your most interested visitors.

Zero Configuration

If Facebook Pixel is on your site, Boei detects it and fires events automatically. No code or setup needed.

Frequently Asked Questions

What Pixel events does Boei fire?

Boei fires custom events for widget opens, channel clicks (with channel name), and form submissions. These appear as custom events in your Facebook Events Manager.

Do I need to add any code?

No. If Facebook Pixel is already installed on your website, Boei detects it automatically and fires events through the existing pixel.

Can I use these events for conversion tracking?

Yes. In Facebook Events Manager, you can set up custom conversions based on Boei events. For example, count form submissions as conversions.

Does it work with the Conversions API (CAPI)?

Boei fires browser-side Pixel events. For server-side tracking, use the webhook integration to send events to your server, which can then forward to CAPI.

Is this included in Boei Pro?

Yes. All analytics integrations are included in the Boei Pro plan at €14/month.

Can I use Facebook Pixel and GA4 together?

Yes. Boei fires events to all detected analytics tools simultaneously — Facebook Pixel, GA4, Plausible, and more.